Proshares Online Retail ETF
$54.08-0.1%
+$2.3M
Net Activity
+8.38% total shares
Institutions Holding
34
Popularity Rank
#7187
Avg Weight
0.03%
Total Value
$20.6M
34 institutions currently hold ONLN, with 14 net buyers and 20 net sellers this quarter.
Institutional Moves (Q2 2026)
Majority Decreased
Based on recent trading activity
Net Selling Institutions
20
Net Buying Institutions
14
Top 5 by Value
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Across its top 20 institutional holders, ONLN's holder base skews toward low-concentration, low-turnover investors on average (avg. concentration score 9/100, avg. turnover score 33/100).
ONLN ranks #7187 out of 37696 tracked stocks by institutional interest, inside the more closely watched half of our coverage.
34 institutions disclose a position in ONLN, but none treat it as a major bet — even Lane Generational LLC, its most concentrated holder, allocates just 1.0% of its own portfolio to it.
ONLN is down 0.1% today, but institutions show net buying of $2.3M this quarter — a divergence between today's price move and the underlying institutional flow.
+$4.5M
Total Buy Value
$3.4M
Total Sell Value
14
Net Buyers
20
Net Sellers
ONLN
Q2 2026
Top 5 Institutional Movers
+$1.1M
-$876.8K
-$660.7K
-$489.5K
ONLN does not currently have enough recent insider (Form 4) trading activity to compute a convergence signal against its 13F institutional flows.
13F data as of 2026-09-30 quarterly filings. Note: many large institutions file close to the 45-day post-quarter deadline, so early-quarter flow figures can shift substantially as more filings arrive.
No Form 144 planned sale filings in the last 90 days
No Schedule 13D/13G filings for this ticker
No Form 8-K filings for this ticker
74347B169
The most-added stocks by 13F institutions this quarter
Institutions Holding
6,280
Total reported value
$2.2T
3255 13F institutions increased their position this quarter
Institutions Holding
6,027
Total reported value
$3.6T
3054 13F institutions increased their position this quarter
Institutions Holding
6,190
Total reported value
$1.8T
2996 13F institutions increased their position this quarter
The most widely held stocks tracked across all 13F institutions
Institutions Holding
4,951
Total reported value
$485.2B
Held by 4951 institutions — one of the most-tracked stocks on AlphaSMO
Institutions Holding
4,870
Total reported value
$1.5T
Held by 4870 institutions — one of the most-tracked stocks on AlphaSMO
Institutions Holding
4,790
Total reported value
$1.2T
Held by 4790 institutions — one of the most-tracked stocks on AlphaSMO
Access ONLN's institutional ownership data programmatically:
REST API
curl https://alphasmo.com/api/v1/market/stock/ONLNCLI
npx alphasmo stocks get ONLN