National CineMedia's subsidiary NCM Holdings has signed a deal to buy Captivate Holdings, the North American elevator and lobby digital video advertising network, for an enterprise value of $275 million in cash. The agreement covers 100% of Captivate and related blocker entities. Closing is expected in the second half of 2026, subject to conditions including HSR antitrust clearance, and NCMI is guaranteeing the buyer's obligations.
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