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Willingdon Wealth Management Historical SEC 13F Holdings & Archive (Q1 2020)
Willingdon Wealth ManagementCIK: 0001577773
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$397.3M
Reporting period: 2020-03-31 · Number of holdings: 307
Willingdon Wealth Management disclosed 307 holdings in its latest 13F filing for the period ending 2020-03-31, with total reported value of $397.3M and a quarterly turnover rate of 45.7%.
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Personality snowflake
- Concentration
- 8.91
- Portfolio Stability
- 45.68
- Momentum
- 100
- Sector conviction
- 54.32
- Diversification
- 100
- Sizing Uniformity
- 76.12
Willingdon Wealth Management's disclosed holdings carry a Herfindahl concentration index of 0.022 — mathematically equivalent to about 45 equally-sized positions, well below its 307 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.39), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 53% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd GLD
+24.4% $4.2M
Add PSA
+58.2% $4.3M
Trim KO
-56.1% -$7.8M
Add URI
+26386.8% $5.6M
Add EXPD
+344012.5% $5.5M
Add ORCL
+68.9% $3.2M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 307 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 7.50% | -0.03% | -18.64% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 5.07% | +0.34% | +1.18% | |
| 3 | GLD | Spdr Gold Shares | ETF-Commodities | 4.68% | +1.72% | +24.39% | |
| 4 | PSA | Public Storage | Stock-Real Estate | 3.40% | +1.52% | +58.18% | |
| 5 | PFF | Ishares Preferred & Income S | ETF-Other | 2.76% | +0.04% | -2.15% | |
| 6 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 2.69% | -0.11% | -1.89% | |
| 7 | RSG | Republic Services Inc | Stock-Industrials | 2.50% | — | +33.86% | |
| 8 | WM | Waste Management Inc | Stock-Industrials | 2.43% | — | +22.19% | |
| 9 | ORCL | Oracle CORP | Stock-Tech | 2.28% | +1.07% | +68.92% | |
| 10 | VZ | Verizon Communications Inc | Stock-Comm Services | 2.06% | — | +0.62% | |
| 11 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 2.05% | — | -5.77% | |
| 12 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.04% | — | -0.66% | |
| 13 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.94% | +0.05% | +3.89% | |
| 14 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.84% | -0.37% | -15.24% | |
| 15 | CHTR | Charter Communications Inc-a | Stock-Comm Services | 1.78% | +0.89% | +80.93% | |
| 16 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.76% | -0.06% | -18.72% | |
| 17 | FDX | Fedex CORP | Stock-Industrials | 1.61% | +0.02% | +3.05% | |
| 18 | HD | Home Depot Inc | Stock-Consumer Disc | 1.59% | — | +1.83% | |
| 19 | CCI | Crown Castle Inc | Stock-Real Estate | 1.58% | -0.26% | -31.14% | |
| 20 | PFE | Pfizer Inc | Stock-Healthcare | 1.50% | — | +5.46% | |
| 21 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | ETF-Corp Bonds | 1.48% | +0.64% | +49.50% | |
| 22 | SPGI | S&p Global Inc | Stock-Financials | 1.44% | +0.68% | +73.12% | |
| 23 | IEF | Ishares 7-10 Year Treasury B | ETF-Gov Bonds | 1.42% | +1.42% | NEW | |
| 24 | URI | United Rentals Inc | Stock-Industrials | 1.41% | +1.40% | +26386.83% | |
| 25 | SHV | Ishares 0-1 Year Treasury Bo | ETF-Gov Bonds | 1.40% | +1.40% | NEW | |
| 26 | BDX | Becton Dickinson And Co | Stock-Healthcare | 1.39% | — | +5.22% | |
| 27 | EXPD | Expeditors Intl Wash Inc | Stock-Industrials | 1.39% | +1.39% | +344012.50% | |
| 28 | V | Visa Inc-class A Shares | Stock-Financials | 1.22% | — | +4.75% | |
| 29 | ABBV | Abbvie Inc | Stock-Healthcare | 1.21% | — | -2.08% | |
| 30 | NVO | Novo-nordisk A/s-spons Adr | Stock-Healthcare | 1.20% | — | +6.08% | |
| 31 | NEAR | Ishares Sh Dba ETF Usd Inc | ETF-Other | 1.08% | +0.61% | +94.34% | |
| 32 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.06% | -1.41% | -56.09% | |
| 33 | DG | Dollar General CORP | Stock-Consumer Staples | 1.06% | — | +6.51% | |
| 34 | STZ | Constellation Brands Inc-a | Stock-Consumer Staples | 1.01% | — | +5.99% | |
| 35 | SU | Suncor Energy Inc | Stock-Energy | 1.00% | — | +84.32% | |
| 36 | IBM | Intl Business Machines CORP | Stock-Tech | 1.00% | — | -3.94% | |
| 37 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.00% | -0.85% | -50.97% | |
| 38 | UNH | Unitedhealth Group Inc | Stock-Healthcare | 0.99% | -0.74% | -44.64% | |
| 39 | SCHW | Schwab (charles) CORP | Stock-Financials | 0.99% | +0.99% | +104075.89% | |
| 40 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.90% | — | +6.22% | |
| 41 | RTN1USD | Raytheon Company | Stock-Other | 0.84% | -0.24% | +6.58% | |
| 42 | ULTA | Ulta Beauty Inc | Stock-Consumer Disc | 0.83% | — | +6.97% | |
| 43 | CSCO | Cisco Systems Inc | Stock-Tech | 0.79% | — | +30.67% | |
| 44 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.74% | — | +8.21% | |
| 45 | PEP | Pepsico Inc | Stock-Consumer Staples | 0.71% | -0.17% | -25.24% | |
| 46 | T | At&t Inc | Stock-Comm Services | 0.71% | — | -2.78% | |
| 47 | CVX | Chevron CORP | Stock-Energy | 0.67% | -0.21% | +3.26% | |
| 48 | GIS | General Mills Inc | Stock-Consumer Staples | 0.67% | — | -27.79% | |
| 49 | CNQ | Canadian Natural Resources | Stock-Energy | 0.66% | +0.63% | +4487.42% | |
| 50 | FDLO | Fidelity Low Volat Fact ETF | ETF-Other | 0.62% | — | +1.11% |
1–50 of 200
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2020 Q1 | 307 | $397.3M | 46 | ||
| 2019 Q4 | 386 | $486.1M | 17 | ||
| 2019 Q3 | 554 | $455.2M | 22 | ||
| 2019 Q2 | 317 | $430.8M | 20 | ||
| 2019 Q1 | 372 | $407.4M | 35 | ||
| 2018 Q4 | 353 | $347.1M | 32 | ||
| 2018 Q3 | 414 | $366.3M | 32 | ||
| 2018 Q2 | 337 | $326.8M | 24 | ||
| 2018 Q1 | 345 | $316.4M | 36 | ||
| 2017 Q4 | 355 | $304.3M | 23 | ||
| 2017 Q3 | 302 | $274.7M | 64 | ||
| 2017 Q2 | 120 | $251.8M | 43 | ||
| 2017 Q1 | 117 | $247.2M | 100 | ||
| 2016 Q4 | 112 | $211.8M | 40 | 192857w204010l3n53745 | |
| 2016 Q3 | 117 | $198.0M | 36 | ||
| 2016 Q2 | 115 | $194.7M | 42 | ||
| 2016 Q1 | 103 | $163.2M | 70 | ||
| 2015 Q4 | 82 | $109.4M | 64 | ||
| 2015 Q3 | 74 | $84.1M | 36 | ||
| 2015 Q2 | 85 | $104.4M | 60 | ||
| 2015 Q1 | 83 | $120.4M | 47 | ||
| 2014 Q4 | 85 | $158.9M | 33 | ||
| 2014 Q3 | 86 | $151.9M | 29 | ||
| 2014 Q2 | 83 | $144.4M | 35 | ||
| 2014 Q1 | 78 | $142.4M | 95 | ||
| 2013 Q4 | 76 | $127.4M | 0 |
Holding changes this quarter
Willingdon Wealth Management's most significant position changes for 2020-03-31: New buy: Ishares 7-10 Year Treasury B (IEF); New buy: Ishares 0-1 Year Treasury Bo (SHV); Add: Spdr Gold Shares (GLD) — shares +24.39%; Add: Public Storage (PSA) — shares +58.18%; Trim: Coca-cola Co/the (KO) — shares -56.09%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | GLD | Spdr Gold Shares | +1.7% | +24.39% | Add |
| 2 | PSA | Public Storage | +1.5% | +58.18% | Add |
| 3 | URI | United Rentals Inc | +1.4% | +26386.83% | Add |
| 4 | EXPD | Expeditors Intl Wash Inc | +1.4% | +344012.50% | Add |
| 5 | ORCL | Oracle CORP | +1.1% | +68.92% | Add |
| 6 | SCHW | Schwab (charles) CORP | +1% | +104075.89% | Add |
| 7 | CHTR | Charter Communications Inc-a | +0.9% | +80.93% | Add |
| 8 | SPGI | S&p Global Inc | +0.7% | +73.12% | Add |
| 9 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | +0.6% | +49.50% | Add |
| 10 | CNQ | Canadian Natural Resources | +0.6% | +4487.42% | Add |
| 11 | NEAR | Ishares Sh Dba ETF Usd Inc | +0.6% | +94.34% | Add |
| 12 | MRSH | Marsh & Mclennan Cos | +0.4% | +2130.72% | Add |
| 13 | AAPL | Apple Inc | +0.3% | +1.18% | Add |
| 14 | BRK-B | Berkshire Hathaway Inc-cl B | +0.1% | +3.89% | Add |
| 15 | PFF | Ishares Preferred & Income S | 0% | -2.15% | Trim |
| 16 | FDX | Fedex CORP | 0% | +3.05% | Add |
| 17 | MSFT | Microsoft CORP | 0% | -18.64% | Trim |
| 18 | COST | Costco Wholesale CORP | -0.1% | -18.72% | Trim |
| 19 | IVV | Ishares Core S&p 500 ETF | -0.1% | -1.89% | Trim |
| 20 | PEP | Pepsico Inc | -0.2% | -25.24% | Trim |
| 21 | CVX | Chevron CORP | -0.2% | +3.26% | Add |
| 22 | MO | Altria Group Inc | -0.2% | -34.36% | Trim |
| 23 | RTN1USD | Raytheon Company | -0.2% | +6.58% | Add |
| 24 | CCI | Crown Castle Inc | -0.3% | -31.14% | Trim |
| 25 | TU | Telus CORP | -0.3% | +8.63% | Add |
| 26 | EMB | Ishares Jp Morgan Usd Emergi | -0.4% | -98.42% | Trim |
| 27 | IFF | Intl Flavors & Fragrances | -0.4% | -99.33% | Trim |
| 28 | SPY | Ss Spdr S&p 500 ETF Trust-us | -0.4% | -15.24% | Trim |
| 29 | AEP | American Electric Power | -0.4% | -65.78% | Trim |
| 30 | COR1EUR | Coresite Realty CORP | -0.4% | -99.95% | Trim |
| 31 | DLR | Digital Realty Trust Inc | -0.4% | -99.95% | Trim |
| 32 | ARCC | Ares Capital CORP | -0.5% | -99.43% | Trim |
| 33 | DEO | Diageo Plc-sponsored Adr | -0.5% | -47.38% | Trim |
| 34 | DUK | Duke Energy CORP | -0.5% | -76.11% | Trim |
| 35 | AMLPUSD | Alerian Mlp ETF | -0.5% | -99.95% | Trim |
| 36 | WPC | Wp Carey Inc | -0.6% | -99.50% | Trim |
| 37 | GLPI | Gaming And Leisure Propertie | -0.6% | -51.76% | Trim |
| 38 | STAYUSD | Extended Stay America Inc | -0.6% | -99.83% | Trim |
| 39 | HYG | Ishr Ibx Usd Hiyld Cb Etf-ui | -0.6% | -99.07% | Trim |
| 40 | CL | Colgate-palmolive Co | -0.7% | -99.23% | Trim |
| 41 | BNS | Bank Of Nova Scotia | -0.7% | -99.95% | Trim |
| 42 | UNH | Unitedhealth Group Inc | -0.7% | -44.64% | Trim |
| 43 | VNQ | Vanguard Real Estate ETF | -0.7% | -99.54% | Trim |
| 44 | JNJ | Johnson & Johnson | -0.9% | -50.97% | Trim |
| 45 | EVRG | Evergy Inc | -1% | -99.97% | Trim |
| 46 | RDS-A | Shell Plc-spon Adr-a | -1% | -99.86% | Trim |
| 47 | XOM | Exxon Mobil CORP | -1% | -92.09% | Trim |
| 48 | KO | Coca-cola Co/the | -1.4% | -56.09% | Trim |
| 49 | IEF | Ishares 7-10 Year Treasury B | — | NEW | New buy |
| 50 | SHV | Ishares 0-1 Year Treasury Bo | — | NEW | New buy |
Filing History
FAQ
What is Willingdon Wealth Management and what type of investor is it?
Willingdon Wealth Management is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2020-03-31), the firm manages a tracked equity portfolio valued at approximately $397.3M, spread across 307 disclosed positions.
What are Willingdon Wealth Management's largest equity positions?
Based on the latest 13F filing, Willingdon Wealth Management's top holdings by market value are:
1. Microsoft CORP (MSFT) — $29.8M (7.5%)
2. Apple Inc (AAPL) — $20.2M (5.1%)
3. Spdr Gold Shares (GLD) — $18.6M (4.7%)
4. Public Storage (PSA) — $13.5M (3.4%)
5. Ishares Preferred & Income S (PFF) — $11.0M (2.8%)
What changes did Willingdon Wealth Management make in its most recent portfolio filing?
In the latest reported quarter, Willingdon Wealth Management made 50 notable position adjustments: 2 new positions were initiated, 18 existing holdings were added to, 30 positions were partially reduced, and 0 were completely exited. The largest of these moves: New buy: Ishares 7-10 Year Treasury B (IEF); New buy: Ishares 0-1 Year Treasury Bo (SHV); Add: Spdr Gold Shares (GLD) — shares +24.39%; Add: Public Storage (PSA) — shares +58.18%; Trim: Coca-cola Co/the (KO) — shares -56.09%
What sectors does Willingdon Wealth Management focus on?
Willingdon Wealth Management is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 32.6%
• Communication Services: 14.5%
• Health Care: 14.4%
• Financials: 11.6%
• Consumer Staples: 9.5%
• Consumer Discretionary: 8.5%
Investment Profile
Willingdon Wealth Management's portfolio is broadly diversified and moderately active, with 32.6% of the portfolio concentrated in Information Technology.
It has added to its GLD position over the past two quarters (+$5.5M, now $18.6M), while trimming MSFT over the same stretch (-$9.8M, still holding $29.8M).
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