CIK: 0001577773
Total reported value
$397.3M
Reporting period: 2020-03-31 · Number of holdings: 307
Willingdon Wealth Management disclosed 307 holdings in its latest 13F filing for the period ending 2020-03-31, with total reported value of $397.3M and a quarterly turnover rate of 45.7%.
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Willingdon Wealth Management's disclosed holdings carry a Herfindahl concentration index of 0.022 — mathematically equivalent to about 45 equally-sized positions, well below its 307 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.39), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 53% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add GLD
+24.4% $4.2M
Add PSA
+58.2% $4.3M
Trim KO
-56.1% -$7.8M
Add URI
+26386.8% $5.6M
Add EXPD
+344012.5% $5.5M
Add ORCL
+68.9% $3.2M
Showing top 200 holdings (of 307 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 7.50% | -0.03% | -18.64% | |
| 2 | AAPL | Apple INC | Stock-Tech | 5.07% | +0.34% | +1.18% | |
| 3 | GLD | Spdr Gold Shares | ETF-Commodities | 4.68% | +1.72% | +24.39% | |
| 4 | PSA | Public Storage | Stock-Real Estate | 3.40% | +1.52% | +58.18% | |
| 5 | PFF | Ishares Preferred & Income S | ETF-Other | 2.76% | +0.04% | -2.15% | |
| 6 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 2.69% | -0.11% | -1.89% | |
| 7 | RSG | Republic Services INC | Stock-Industrials | 2.50% | — | +33.86% | |
| 8 | WM | Waste Management INC | Stock-Industrials | 2.43% | — | +22.19% | |
| 9 | ORCL | Oracle CORP | Stock-Tech | 2.28% | +1.07% | +68.92% | |
| 10 | VZ | Verizon Communications INC | Stock-Comm Services | 2.06% | — | +0.62% | |
| 11 | AMZN | Amazon.com INC | Stock-Consumer Disc | 2.05% | — | -5.77% | |
| 12 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.04% | — | -0.66% | |
| 13 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.94% | +0.05% | +3.89% | |
| 14 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.84% | -0.37% | -15.24% | |
| 15 | CHTR | Charter Communications Inc-a | Stock-Comm Services | 1.78% | +0.89% | +80.93% | |
| 16 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.76% | -0.06% | -18.72% | |
| 17 | FDX | Fedex CORP | Stock-Industrials | 1.61% | +0.02% | +3.05% | |
| 18 | HD | Home Depot INC | Stock-Consumer Disc | 1.59% | — | +1.83% | |
| 19 | CCI | Crown Castle INC | Stock-Real Estate | 1.58% | -0.26% | -31.14% | |
| 20 | PFE | Pfizer INC | Stock-Healthcare | 1.50% | — | +5.46% | |
| 21 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | ETF-Corp Bonds | 1.48% | +0.64% | +49.50% | |
| 22 | SPGI | S&p Global INC | Stock-Financials | 1.44% | +0.68% | +73.12% | |
| 23 | IEF | Ishares 7-10 Year Treasury B | ETF-Gov Bonds | 1.42% | +1.42% | NEW | |
| 24 | URI | United Rentals INC | Stock-Industrials | 1.41% | +1.40% | +26386.83% | |
| 25 | SHV | Ishares 0-1 Year Treasury Bo | ETF-Gov Bonds | 1.40% | +1.40% | NEW | |
| 26 | BDX | Becton Dickinson And Co | Stock-Healthcare | 1.39% | — | +5.22% | |
| 27 | EXPD | Expeditors Intl Wash INC | Stock-Industrials | 1.39% | +1.39% | +344012.50% | |
| 28 | V | Visa Inc-class A Shares | Stock-Financials | 1.22% | — | +4.75% | |
| 29 | ABBV | Abbvie INC | Stock-Healthcare | 1.21% | — | -2.08% | |
| 30 | NVO | Novo-nordisk A/s-spons Adr | Stock-Healthcare | 1.20% | — | +6.08% | |
| 31 | NEAR | Ishares Sh Dba ETF Usd INC | ETF-Other | 1.08% | +0.61% | +94.34% | |
| 32 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.06% | -1.41% | -56.09% | |
| 33 | DG | Dollar General CORP | Stock-Consumer Staples | 1.06% | — | +6.51% | |
| 34 | STZ | Constellation Brands Inc-a | Stock-Consumer Staples | 1.01% | — | +5.99% | |
| 35 | SU | Suncor Energy INC | Stock-Energy | 1.00% | — | +84.32% | |
| 36 | IBM | Intl Business Machines CORP | Stock-Tech | 1.00% | — | -3.94% | |
| 37 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.00% | -0.85% | -50.97% | |
| 38 | UNH | Unitedhealth Group INC | Stock-Healthcare | 0.99% | -0.74% | -44.64% | |
| 39 | SCHW | Schwab (charles) CORP | Stock-Financials | 0.99% | +0.99% | +104075.89% | |
| 40 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.90% | — | +6.22% | |
| 41 | RTN1USD | Raytheon Company | Stock-Other | 0.84% | -0.24% | +6.58% | |
| 42 | ULTA | Ulta Beauty INC | Stock-Consumer Disc | 0.83% | — | +6.97% | |
| 43 | CSCO | Cisco Systems INC | Stock-Tech | 0.79% | — | +30.67% | |
| 44 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.74% | — | +8.21% | |
| 45 | PEP | Pepsico INC | Stock-Consumer Staples | 0.71% | -0.17% | -25.24% | |
| 46 | T | At&t INC | Stock-Comm Services | 0.71% | — | -2.78% | |
| 47 | CVX | Chevron CORP | Stock-Energy | 0.67% | -0.21% | +3.26% | |
| 48 | GIS | General Mills INC | Stock-Consumer Staples | 0.67% | — | -27.79% | |
| 49 | CNQ | Canadian Natural Resources | Stock-Energy | 0.66% | +0.63% | +4487.42% | |
| 50 | FDLO | Fidelity Low Volat Fact ETF | ETF-Other | 0.62% | — | +1.11% |
Not enough priced holdings yet to compute performance
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2020-03-31 | 307 | $397.3M | 46 | |
| 2019-12-31 | 386 | $486.1M | 17 | |
| 2019-09-30 | 554 | $455.2M | 22 | |
| 2019-06-30 | 317 | $430.8M | 20 | |
| 2019-03-31 | 372 | $407.4M | 35 | |
| 2018-12-31 | 353 | $347.1M | 32 | |
| 2018-09-30 | 414 | $366.3M | 32 | |
| 2018-06-30 | 337 | $326.8M | 24 | |
| 2018-03-31 | 345 | $316.4M | 36 | |
| 2017-12-31 | 355 | $304.3M | 23 | |
| 2017-09-30 | 302 | $274.7M | 64 | |
| 2017-06-30 | 120 | $251.8M | 43 | |
| 2017-03-31 | 117 | $247.2M | 100 | |
| 2016-12-31 | 112 | $211.8M | 40 | 192857w204010l3n53745 |
| 2016-09-30 | 117 | $198.0M | 36 | |
| 2016-06-30 | 115 | $194.7M | 42 | |
| 2016-03-31 | 103 | $163.2M | 70 | |
| 2015-12-31 | 82 | $109.4M | 64 | |
| 2015-09-30 | 74 | $84.1M | 36 | |
| 2015-06-30 | 85 | $104.4M | 60 | |
| 2015-03-31 | 83 | $120.4M | 47 | |
| 2014-12-31 | 85 | $158.9M | 33 | |
| 2014-09-30 | 86 | $151.9M | 29 | |
| 2014-06-30 | 83 | $144.4M | 35 | |
| 2014-03-31 | 78 | $142.4M | 95 | |
| 2013-12-31 | 76 | $127.4M | 0 |
Willingdon Wealth Management's most significant position changes for 2020-03-31: New buy: Ishares 7-10 Year Treasury B (IEF); New buy: Ishares 0-1 Year Treasury Bo (SHV); Add: Spdr Gold Shares (GLD) — shares +24.39%; Add: Public Storage (PSA) — shares +58.18%; Trim: Coca-cola Co/the (KO) — shares -56.09%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | GLD | Spdr Gold Shares | +1.7% | +24.39% | Add |
| 2 | PSA | Public Storage | +1.5% | +58.18% | Add |
| 3 | URI | United Rentals INC | +1.4% | +26386.83% | Add |
| 4 | EXPD | Expeditors Intl Wash INC | +1.4% | +344012.50% | Add |
| 5 | ORCL | Oracle CORP | +1.1% | +68.92% | Add |
| 6 | SCHW | Schwab (charles) CORP | +1% | +104075.89% | Add |
| 7 | CHTR | Charter Communications Inc-a | +0.9% | +80.93% | Add |
| 8 | SPGI | S&p Global INC | +0.7% | +73.12% | Add |
| 9 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | +0.6% | +49.50% | Add |
| 10 | CNQ | Canadian Natural Resources | +0.6% | +4487.42% | Add |
| 11 | NEAR | Ishares Sh Dba ETF Usd INC | +0.6% | +94.34% | Add |
| 12 | MRSH | Marsh & Mclennan Cos | +0.4% | +2130.72% | Add |
| 13 | AAPL | Apple INC | +0.3% | +1.18% | Add |
| 14 | BRK-B | Berkshire Hathaway Inc-cl B | +0.1% | +3.89% | Add |
| 15 | PFF | Ishares Preferred & Income S | 0% | -2.15% | Trim |
| 16 | FDX | Fedex CORP | 0% | +3.05% | Add |
| 17 | MSFT | Microsoft CORP | 0% | -18.64% | Trim |
| 18 | COST | Costco Wholesale CORP | -0.1% | -18.72% | Trim |
| 19 | IVV | Ishares Core S&p 500 ETF | -0.1% | -1.89% | Trim |
| 20 | PEP | Pepsico INC | -0.2% | -25.24% | Trim |
| 21 | CVX | Chevron CORP | -0.2% | +3.26% | Add |
| 22 | MO | Altria Group INC | -0.2% | -34.36% | Trim |
| 23 | RTN1USD | Raytheon Company | -0.2% | +6.58% | Add |
| 24 | CCI | Crown Castle INC | -0.3% | -31.14% | Trim |
| 25 | TU | Telus CORP | -0.3% | +8.63% | Add |
| 26 | EMB | Ishares Jp Morgan Usd Emergi | -0.4% | -98.42% | Trim |
| 27 | IFF | Intl Flavors & Fragrances | -0.4% | -99.33% | Trim |
| 28 | SPY | Ss Spdr S&p 500 ETF Trust-us | -0.4% | -15.24% | Trim |
| 29 | AEP | American Electric Power | -0.4% | -65.78% | Trim |
| 30 | COR1EUR | Coresite Realty CORP | -0.4% | -99.95% | Trim |
| 31 | DLR | Digital Realty Trust INC | -0.4% | -99.95% | Trim |
| 32 | ARCC | Ares Capital CORP | -0.5% | -99.43% | Trim |
| 33 | DEO | Diageo Plc-sponsored Adr | -0.5% | -47.38% | Trim |
| 34 | DUK | Duke Energy CORP | -0.5% | -76.11% | Trim |
| 35 | AMLPUSD | Alerian Mlp ETF | -0.5% | -99.95% | Trim |
| 36 | WPC | Wp Carey INC | -0.6% | -99.50% | Trim |
| 37 | GLPI | Gaming And Leisure Propertie | -0.6% | -51.76% | Trim |
| 38 | STAYUSD | Extended Stay America INC | -0.6% | -99.83% | Trim |
| 39 | HYG | Ishr Ibx Usd Hiyld Cb Etf-ui | -0.6% | -99.07% | Trim |
| 40 | CL | Colgate-palmolive Co | -0.7% | -99.23% | Trim |
| 41 | BNS | Bank Of Nova Scotia | -0.7% | -99.95% | Trim |
| 42 | UNH | Unitedhealth Group INC | -0.7% | -44.64% | Trim |
| 43 | VNQ | Vanguard Real Estate ETF | -0.7% | -99.54% | Trim |
| 44 | JNJ | Johnson & Johnson | -0.9% | -50.97% | Trim |
| 45 | EVRG | Evergy INC | -1% | -99.97% | Trim |
| 46 | RDS-A | Shell Plc-spon Adr-a | -1% | -99.86% | Trim |
| 47 | XOM | Exxon Mobil CORP | -1% | -92.09% | Trim |
| 48 | KO | Coca-cola Co/the | -1.4% | -56.09% | Trim |
| 49 | IEF | Ishares 7-10 Year Treasury B | — | NEW | New buy |
| 50 | SHV | Ishares 0-1 Year Treasury Bo | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2020-03-31 | 2020-04-21 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-10 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-01 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-01 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-05-09 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-13 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-01 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-03 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-08 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-08 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-08 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-08 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-01 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-01-26 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-01 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-07-20 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-09 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-12 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-09 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-14 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-05-12 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-13 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-12 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-13 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-14 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-14 | 13F-HR | View on EDGAR |
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