CIK: 0001846923
Total reported value
$193.5M
Reporting period: 2026-06-30 · Number of holdings: 30
Williams Financial, LLC disclosed 30 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $193.5M and a quarterly turnover rate of 12.6%.
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Williams Financial, LLC's disclosed holdings carry a Herfindahl concentration index of 0.124 — mathematically equivalent to about 8 equally-sized positions, well below its 30 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.67), with a handful of outsized bets alongside many smaller positions.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 5.9 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 3% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Trim JPIE
+6.6% $3.2M
Add IVV
+4.7% $4.3M
Trim MINT
+7.1% $1.2M
Trim XOM
-27.8% -$416.9K
Add FNDX
+4.1% $2.4M
Add VEU
+4.3% $2.3M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | JPIE | Jpmorgan Income ETF | ETF-Other | 26.66% | -1.53% | +6.59% | |
| 2 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 13.32% | +0.82% | +4.75% | |
| 3 | FNDX | Schwab Fndmntl US Lrg Co ETF | ETF-Other | 8.89% | +0.27% | +4.11% | |
| 4 | MINT | Pimco Enhanced Short Maturit | ETF-Other | 8.80% | -0.43% | +7.12% | |
| 5 | VEU | Vanguard Ftse All-world Ex-u | ETF-Other | 8.59% | +0.27% | +4.30% | |
| 6 | DGRW | Wisdomtree U.s. Quality Divi | ETF-Other | 7.27% | +0.15% | +5.53% | |
| 7 | FNDF | Schwab Fndmn Intl Lrg Co ETF | ETF-Other | 4.76% | -0.06% | +3.24% | |
| 8 | SCHP | Schwab U.s. Tips ETF | ETF-Other | 3.18% | -0.17% | +7.63% | |
| 9 | SCHH | Schwab US Reit ETF | ETF-Other | 2.95% | +0.07% | +4.78% | |
| 10 | SMLF | Ishares US Smallcap Equity F | ETF-Other | 2.34% | +0.21% | +4.61% | |
| 11 | DFIS | Dimensional International Sm | ETF-Other | 2.10% | -0.08% | +4.65% | |
| 12 | VCIT | Vanguard Int-term Corporate | ETF-Corp Bonds | 2.03% | -0.09% | +7.71% | |
| 13 | SCHR | Schwab Intermediate-term US | ETF-Other | 1.54% | -0.09% | +7.57% | |
| 14 | SJNK | Ss Spdr Bb St Hi Yield ETF | ETF-Other | 1.51% | -0.08% | +6.83% | |
| 15 | SCHE | Schwab Emrg Mrkts Eqty ETF | ETF-Other | 1.51% | +0.05% | +5.44% | |
| 16 | FNDA | Schwab Fndmntl US Sm Co ETF | ETF-Other | 1.13% | +0.09% | +4.48% | |
| 17 | AAPL | Apple Inc | Stock-Tech | 1.03% | -0.07% | -7.59% | |
| 18 | CVS | Cvs Health CORP | Stock-Healthcare | 0.37% | +0.08% | -1.78% | |
| 19 | XOM | Exxon Mobil CORP | Stock-Energy | 0.30% | -0.28% | -27.82% | |
| 20 | TD | Toronto-dominion Bank | Stock-Financials | 0.20% | +0.03% | — | |
| 21 | SUSC | Ishares Esg Aware Usd Corpor | ETF-Other | 0.19% | +0.19% | NEW | |
| 22 | LCTU | Ishares U.s. Carbon Transiti | ETF-Other | 0.18% | +0.18% | NEW | |
| 23 | EAGG | Ishares Esg Aware US Aggrega | ETF-Other | 0.17% | +0.17% | NEW | |
| 24 | AMD | Advanced Micro Devices | Stock-Tech | 0.16% | +0.16% | NEW | |
| 25 | ESGU | Ishares Esg Aware Msci USA | ETF-Other | 0.16% | +0.16% | NEW | |
| 26 | MSFT | Microsoft CORP | Stock-Tech | 0.15% | -0.04% | -10.40% | |
| 27 | IBM | Intl Business Machines CORP | Stock-Tech | 0.14% | +0.01% | — | |
| 28 | DSI | Ishares Esg Msci Kld 400 ETF | ETF-Other | 0.13% | +0.13% | NEW | |
| 29 | SYY | Sysco CORP | Stock-Consumer Staples | 0.13% | +0.01% | — | |
| 30 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.13% | — | -4.01% |
Performance for Q3 2026
+1.9%
Performance Last 4 Quarters
+12.9%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 30 | $193.5M | 13 | ||
| 2026 Q1 | 25 | $171.8M | 2 | ||
| 2025 Q4 | 24 | $172.8M | 100 | ||
| 2025 Q3 | 17 | $97.0M | 94 | ||
| 2025 Q2 | 10 | $91.7M | 0 | ||
| 2025 Q1 | 15 | $143.1M | 100 | ||
| 2024 Q4 | 18 | $160.6M | 0 | ||
| 2024 Q3 | 18 | $160.0M | 0 | ||
| 2024 Q2 | 113 | $9.5B | 0 | ||
| 2024 Q1 | 19 | $150.2M | 0 | ||
| 2023 Q4 | 30 | $137.4M | 0 | ||
| 2023 Q3 | 30 | $131.7M | 0 | ||
| 2023 Q2 | 27 | $134.1M | 0 | ||
| 2023 Q1 | 25 | $128.1M | 0 | ||
| 2022 Q4 | 23 | $115.2M | 0 | ||
| 2022 Q3 | 28 | $118.1M | 0 | ||
| 2022 Q2 | 20 | $122.9M | 0 | ||
| 2022 Q1 | 32 | $132.2M | 0 | ||
| 2021 Q4 | 34 | $132.5M | 0 | ||
| 2021 Q3 | 32 | $115.5M | 0 | ||
| 2021 Q2 | 49 | $123.1M | 97 | ||
| 2021 Q1 | 47 | $115.8M | 47 | ||
| 2020 Q4 | 24 | $105.9M | 0 |
Williams Financial, LLC's most significant position changes for 2026-06-30: New buy: Ishares Esg Aware Usd Corpor (SUSC); New buy: Ishares U.s. Carbon Transiti (LCTU); New buy: Ishares Esg Aware US Aggrega (EAGG); New buy: Advanced Micro Devices (AMD); New buy: Ishares Esg Aware Msci USA (ESGU).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | +0.8% | +4.75% | Add |
| 2 | FNDX | Schwab Fndmntl US Lrg Co ETF | +0.3% | +4.11% | Add |
| 3 | VEU | Vanguard Ftse All-world Ex-u | +0.3% | +4.30% | Add |
| 4 | SMLF | Ishares US Smallcap Equity F | +0.2% | +4.61% | Add |
| 5 | SUSC | Ishares Esg Aware Usd Corpor | +0.2% | NEW | New buy |
| 6 | LCTU | Ishares U.s. Carbon Transiti | +0.2% | NEW | New buy |
| 7 | EAGG | Ishares Esg Aware US Aggrega | +0.2% | NEW | New buy |
| 8 | AMD | Advanced Micro Devices | +0.2% | NEW | New buy |
| 9 | ESGU | Ishares Esg Aware Msci USA | +0.2% | NEW | New buy |
| 10 | DGRW | Wisdomtree U.s. Quality Divi | +0.2% | +5.53% | Add |
| 11 | DSI | Ishares Esg Msci Kld 400 ETF | +0.1% | NEW | New buy |
| 12 | FNDA | Schwab Fndmntl US Sm Co ETF | +0.1% | +4.48% | Add |
| 13 | CVS | Cvs Health CORP | +0.1% | -1.78% | Trim |
| 14 | SCHH | Schwab US Reit ETF | +0.1% | +4.78% | Add |
| 15 | SCHE | Schwab Emrg Mrkts Eqty ETF | +0.1% | +5.44% | Add |
| 16 | TD | Toronto-dominion Bank | 0% | — | Unchanged |
| 17 | IBM | Intl Business Machines CORP | 0% | — | Unchanged |
| 18 | SYY | Sysco CORP | 0% | — | Unchanged |
| 19 | AMZN | Amazon.com Inc | — | -4.01% | Trim |
| 20 | MSFT | Microsoft CORP | 0% | -10.40% | Trim |
| 21 | FNDF | Schwab Fndmn Intl Lrg Co ETF | -0.1% | +3.24% | Add |
| 22 | AAPL | Apple Inc | -0.1% | -7.59% | Trim |
| 23 | DFIS | Dimensional International Sm | -0.1% | +4.65% | Add |
| 24 | SJNK | Ss Spdr Bb St Hi Yield ETF | -0.1% | +6.83% | Add |
| 25 | VCIT | Vanguard Int-term Corporate | -0.1% | +7.71% | Add |
| 26 | SCHR | Schwab Intermediate-term US | -0.1% | +7.57% | Add |
| 27 | AGG | Ishares Core U.s. Aggregate | -0.1% | EXIT | Sold out |
| 28 | SCHP | Schwab U.s. Tips ETF | -0.2% | +7.63% | Add |
| 29 | XOM | Exxon Mobil CORP | -0.3% | -27.82% | Trim |
| 30 | MINT | Pimco Enhanced Short Maturit | -0.4% | +7.12% | Add |
| 31 | JPIE | Jpmorgan Income ETF | -1.5% | +6.59% | Add |
Williams Financial, LLC returned an annualized 11.7% over the trailing 36 months — outperforming the S&P 500 by 0.2 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.56 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is moderately concentrated and long-term-holding, with 56.8% of the portfolio concentrated in Information Technology.
Its concentration score has fallen from 80 to 49 over the past 4 quarters — a shift toward broader diversification.
It has added to its FNDX position over the past two quarters (+$2.5M, now $17.2M), while trimming MSFT over the same stretch (-$125.6K, still holding $289.2K).
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