CIK: 0001807909
Total reported value
$159.8M
Reporting period: 2026-06-30 · Number of holdings: 222
waypoint wealth counsel disclosed 222 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $159.8M and a quarterly turnover rate of 33.5%.
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waypoint wealth counsel's disclosed holdings carry a Herfindahl concentration index of 0.044 — mathematically equivalent to about 23 equally-sized positions, well below its 222 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.37), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 44% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add VOO
-2.3% $2.6M
Add IVV
+1.6% $1.5M
Add SPY
-2.2% $1.1M
Add KO
-0.5% $584.8K
Add QQQ
+16.8% $737.6K
Add AAPL
-14.3% -$136.0K
Showing top 149 holdings (of 222 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 14.82% | +3.91% | -2.26% | |
| 2 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 6.49% | +1.88% | +1.64% | |
| 3 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 6.28% | +1.66% | -2.16% | |
| 4 | KO | Coca-cola Co/the | Stock-Consumer Staples | 6.19% | +1.38% | -0.54% | |
| 5 | GLD | Spdr Gold Shares | ETF-Commodities | 4.77% | -0.32% | -9.52% | |
| 6 | AAPL | Apple Inc | Stock-Tech | 3.57% | +0.55% | -14.33% | |
| 7 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 3.50% | +0.23% | -17.18% | |
| 8 | MSFT | Microsoft CORP | Stock-Tech | 3.36% | +0.51% | -3.40% | |
| 9 | IAU | Ishares Gold Trust | ETF-Commodities | 3.34% | -0.07% | -5.56% | |
| 10 | VB | Vanguard Small-cap ETF | ETF-Other | 2.50% | +0.45% | -12.80% | |
| 11 | NVDA | Nvidia CORP | Stock-Tech | 1.75% | -0.18% | -34.68% | |
| 12 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.40% | +0.62% | +16.79% | |
| 13 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.33% | +0.08% | -23.18% | |
| 14 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.25% | +0.22% | -19.13% | |
| 15 | SCHB | Schwab US Broad Market ETF | ETF-Other | 1.22% | +0.35% | +0.25% | |
| 16 | VO | Vanguard Mid-cap ETF | ETF-Other | 1.09% | +0.19% | +255.66% | |
| 17 | IEF | Ishares 7-10 Year Treasury B | ETF-Gov Bonds | 1.05% | +0.18% | +0.51% | |
| 18 | DVY | Ishares Select Dividend ETF | ETF-Other | 0.94% | +0.19% | +0.24% | |
| 19 | AVGO | Broadcom Inc | Stock-Tech | 0.90% | +0.04% | -28.78% | |
| 20 | MU | Micron Technology Inc | Stock-Tech | 0.87% | +0.30% | -62.65% | |
| 21 | VIOO | Vanguard S&p Small-cap 600 E | ETF-Other | 0.84% | +0.26% | -0.51% | |
| 22 | CSCO | Cisco Systems Inc | Stock-Tech | 0.80% | +0.32% | -10.38% | |
| 23 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.76% | +0.21% | +0.23% | |
| 24 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.68% | -0.03% | -23.80% | |
| 25 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.67% | +0.05% | -27.02% | |
| 26 | CAT | Caterpillar Inc | Stock-Industrials | 0.57% | +0.28% | +9.60% | |
| 27 | HD | Home Depot Inc | Stock-Consumer Disc | 0.55% | +0.13% | +1.10% | |
| 28 | DFUS | Dimensional US Eq Mkt ETF | ETF-Other | 0.53% | +0.15% | — | |
| 29 | XOM | Exxon Mobil CORP | Stock-Energy | 0.52% | -0.09% | -13.44% | |
| 30 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.51% | +0.15% | +299.88% | |
| 31 | WMT | Walmart Inc | Stock-Consumer Staples | 0.50% | -0.19% | -35.03% | |
| 32 | FIX | Comfort Systems USA Inc | Stock-Industrials | 0.47% | -0.18% | -58.56% | |
| 33 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.46% | +0.09% | +0.24% | |
| 34 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.44% | -0.18% | -44.15% | |
| 35 | EGP | Eastgroup Properties Inc | Stock-Real Estate | 0.44% | +0.10% | -2.62% | |
| 36 | EIX | Edison International | Stock-Utilities | 0.44% | -0.15% | -38.86% | |
| 37 | VUG | Vanguard Growth ETF | ETF-Other | 0.44% | +0.18% | +612.30% | |
| 38 | XLF | Ss Financial Select Sector | ETF-Other | 0.44% | +0.12% | +5.48% | |
| 39 | DFAX | Dimensional World Ex US Core | ETF-Other | 0.44% | -0.04% | -29.98% | |
| 40 | INTC | Intel CORP | Stock-Tech | 0.43% | -0.01% | -74.45% | |
| 41 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.43% | +0.11% | +0.03% | |
| 42 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.41% | -0.15% | -41.45% | |
| 43 | CNC | Centene CORP | Stock-Healthcare | 0.38% | +0.01% | -56.14% | |
| 44 | CEF | Sprott Physical Gold And Sil | Stock-Other | 0.38% | +0.01% | — | |
| 45 | FDX | Fedex CORP | Stock-Industrials | 0.37% | -0.10% | -26.17% | |
| 46 | JBHT | Hunt (jb) Transprt Svcs Inc | Stock-Industrials | 0.36% | +0.04% | -32.04% | |
| 47 | PCG | P G & E CORP | Stock-Utilities | 0.36% | -0.18% | -41.72% | |
| 48 | FTI | TechnipFMC plc | Stock-Energy | 0.35% | -0.17% | -41.22% | |
| 49 | PNC | Pnc Financial Services Group | Stock-Financials | 0.35% | +0.02% | -24.94% | |
| 50 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.35% | -0.03% | -31.25% |
Performance for Q3 2026
+3.5%
Performance Last 4 Quarters
+26.4%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 222 | $159.8M | 34 | ||
| 2026 Q1 | 350 | $193.4M | 42 | ||
| 2025 Q4 | 448 | $272.7M | 23 | ||
| 2025 Q3 | 420 | $253.2M | 50 | ||
| 2025 Q2 | 311 | $201.8M | 0 | ||
| 2025 Q1 | 189 | $159.3M | 0 | ||
| 2024 Q4 | 149 | $153.3M | 0 | ||
| 2024 Q3 | 157 | $148.6M | 0 | ||
| 2024 Q2 | 134 | $130.7M | 0 | ||
| 2024 Q1 | 148 | $129.7M | 0 | ||
| 2023 Q4 | 146 | $117.4M | 0 | ||
| 2023 Q3 | 137 | $106.1M | 0 | ||
| 2023 Q2 | 133 | $111.8M | — | ||
| 2023 Q1 | 138 | $129.0M | — | ||
| 2022 Q4 | 138 | $124.1M | — |
waypoint wealth counsel's most significant position changes for 2026-06-30: Sold out: Airbnb Inc-class A (ABNB); Sold out: Ishares Russell 3000 ETF (IWV); Sold out: Palantir Technologies Inc-a (PLTR); Sold out: Booking Holdings Inc (BKNG); Sold out: Ciena CORP (CIEN).
Showing top 200 changes by size (of 242 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | VOO | Vanguard S&p 500 ETF | +3.9% | -2.26% | Trim |
| 2 | IVV | Ishares Core S&p 500 ETF | +1.9% | +1.64% | Add |
| 3 | SPY | Ss Spdr S&p 500 ETF Trust-us | +1.7% | -2.16% | Trim |
| 4 | KO | Coca-cola Co/the | +1.4% | -0.54% | Trim |
| 5 | QQQ | Invesco Qqq Trust Series 1 | +0.6% | +16.79% | Add |
| 6 | AAPL | Apple Inc | +0.6% | -14.33% | Trim |
| 7 | MSFT | Microsoft CORP | +0.5% | -3.40% | Trim |
| 8 | SCHB | Schwab US Broad Market ETF | +0.4% | +0.25% | Add |
| 9 | CSCO | Cisco Systems Inc | +0.3% | -10.38% | Trim |
| 10 | MU | Micron Technology Inc | +0.3% | -62.65% | Trim |
| 11 | CAT | Caterpillar Inc | +0.3% | +9.60% | Add |
| 12 | VIOO | Vanguard S&p Small-cap 600 E | +0.3% | -0.51% | Trim |
| 13 | VYM | Vanguard High Dvd Yield ETF | +0.2% | -17.18% | Trim |
| 14 | AMD | Advanced Micro Devices | +0.2% | NEW | New buy |
| 15 | IJH | Ishares Core S&p Midcap ETF | +0.2% | +0.23% | Add |
| 16 | ABT | Abbott Laboratories | +0.2% | NEW | New buy |
| 17 | XLE | Ss Energy Select Sector | +0.2% | NEW | New buy |
| 18 | DGRO | Ishares Core Dividend Growth | +0.2% | NEW | New buy |
| 19 | VUG | Vanguard Growth ETF | +0.2% | +612.30% | Add |
| 20 | IEMG | Ishares Core Msci Emerging | +0.2% | NEW | New buy |
| 21 | POOL | Pool CORP | +0.2% | NEW | New buy |
| 22 | MOH | Molina Healthcare Inc | +0.2% | NEW | New buy |
| 23 | IWF | Ishares Russell 1000 Growth | +0.2% | +299.88% | Add |
| 24 | DFUS | Dimensional US Eq Mkt ETF | +0.2% | — | Unchanged |
| 25 | AMKR | Amkor Technology Inc | +0.1% | NEW | New buy |
| 26 | CAG | Conagra Brands Inc | +0.1% | NEW | New buy |
| 27 | ENS | Enersys | +0.1% | NEW | New buy |
| 28 | IBM | Intl Business Machines CORP | +0.1% | NEW | New buy |
| 29 | NTRS | Northern Trust CORP | +0.1% | NEW | New buy |
| 30 | VOOG | Vanguard S&p 500 Growth ETF | +0.1% | +675.15% | Add |
| 31 | HD | Home Depot Inc | +0.1% | +1.10% | Add |
| 32 | QCOM | Qualcomm Inc | +0.1% | -2.49% | Trim |
| 33 | XLF | Ss Financial Select Sector | +0.1% | +5.48% | Add |
| 34 | RSP | Invesco S&p 500 Equal Weight | +0.1% | +0.03% | Add |
| 35 | AMZN | Amazon.com Inc | +0.1% | -23.18% | Trim |
| 36 | TER | Teradyne Inc | +0.1% | -26.39% | Trim |
| 37 | SCHF | Schwab Intl Equity ETF | +0.1% | -0.10% | Trim |
| 38 | GOOG | Alphabet Inc-cl C | +0.1% | -27.02% | Trim |
| 39 | ✓ | +0.1% | NEW | New buy | |
| 40 | AVGO | Broadcom Inc | 0% | -28.78% | Trim |
| 41 | SNDK | Sandisk CORP | 0% | -75.84% | Trim |
| 42 | PNC | Pnc Financial Services Group | 0% | -24.94% | Trim |
| 43 | CEF | Sprott Physical Gold And Sil | 0% | — | Unchanged |
| 44 | CNC | Centene CORP | 0% | -56.14% | Trim |
| 45 | DAL | Delta Air Lines Inc | 0% | -40.56% | Trim |
| 46 | INTC | Intel CORP | 0% | -74.45% | Trim |
| 47 | ILMN | Illumina Inc | 0% | -44.57% | Trim |
| 48 | TGT | Target CORP | 0% | -27.14% | Trim |
| 49 | BWA | Borgwarner Inc | 0% | -34.32% | Trim |
| 50 | ROST | Ross Stores Inc | 0% | -20.98% | Trim |
waypoint wealth counsel returned an annualized 20.8% over the trailing 36 months — outperforming the S&P 500 by 3.0 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.83 (less volatile than the market) and a 58% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 32.7% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 34 over the past 4 quarters — a shift toward more active trading.
It has added to its KO position over the past two quarters (+$1.1M, now $9.9M), while trimming VYM over the same stretch (-$5.9M, still holding $5.6M).
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