CIK: 0001748726
Total reported value
$434.3M
Reporting period: 2026-09-30 · Number of holdings: 72
Watchman Group, Inc. disclosed 72 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $434.3M and a quarterly turnover rate of 29.9%.
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Watchman Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.049 — mathematically equivalent to about 20 equally-sized positions, well below its 72 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.61), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 30% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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New buy IEI
Trim MTBA
-98.1% -$43.5M
Add VSLU
+3.5% $3.0M
Sold out EMTL
Trim SGOV
-32.4% -$2.5M
Trim TLH
-2.3% -$2.8M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IEI | Ishares 3-7 Year Treasury Bo | ETF-Gov Bonds | 10.12% | +10.12% | NEW | |
| 2 | DFAC | Dimensional US Core Equity 2 | ETF-Other | 9.53% | +0.44% | +1.61% | |
| 3 | VSLU | Applied Finance Valuat ETF | ETF-Other | 8.65% | +0.92% | +3.53% | |
| 4 | TMSL | T.rowe Prc Small-mid Cap ETF | ETF-Other | 7.57% | -0.40% | -0.69% | |
| 5 | DFAT | Dimensional US Target Value | ETF-Other | 6.54% | -0.20% | -1.03% | |
| 6 | TLH | Ishares 10-20 Year Treasury | ETF-Gov Bonds | 5.70% | -0.47% | -2.35% | |
| 7 | FBND | Fidelity Total Bond ETF | ETF-Other | 4.80% | +0.11% | +4.50% | |
| 8 | DFIC | Dimensional International Co | ETF-Other | 3.77% | +0.16% | +0.36% | |
| 9 | DFEM | Dimensional Emrg Mrkt Core | ETF-Other | 2.72% | +0.04% | +0.93% | |
| 10 | AVDE | Avantis International Equity | ETF-Other | 2.46% | +0.17% | +3.55% | |
| 11 | FRDM | Freedom 100 Emeging Mrkt ETF | ETF-Other | 2.02% | -0.02% | +0.22% | |
| 12 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.96% | -0.04% | -1.30% | |
| 13 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.76% | +0.08% | +2.05% | |
| 14 | APH | Amphenol Corp-cl A | Stock-Tech | 1.68% | -0.06% | +96.03% | |
| 15 | MSFT | Microsoft CORP | Stock-Tech | 1.58% | +0.45% | -1.17% | |
| 16 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.46% | -0.08% | -4.39% | |
| 17 | TSLA | Tesla Inc | Stock-Consumer Disc | 1.28% | -0.23% | -2.21% | |
| 18 | V | Visa Inc-class A Shares | Stock-Financials | 1.24% | +0.09% | -0.10% | |
| 19 | SGOV | Ishares 0-3 Month Treasury B | ETF-Gov Bonds | 1.22% | -0.54% | -32.39% | |
| 20 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.17% | +0.09% | +0.79% | |
| 21 | WAB | Wabtec CORP | Stock-Industrials | 1.11% | -0.01% | -9.35% | |
| 22 | A | Agilent Technologies Inc | Stock-Healthcare | 1.02% | +0.23% | -3.67% | |
| 23 | CVCO | Cavco Industries Inc | Stock-Consumer Disc | 1.00% | -0.07% | -0.22% | |
| 24 | CSL | Carlisle Cos Inc | Stock-Industrials | 0.97% | -0.09% | -0.62% | |
| 25 | SYK | Stryker CORP | Stock-Healthcare | 0.89% | -0.17% | -6.51% | |
| 26 | NOW | Servicenow Inc | Stock-Tech | 0.88% | +0.24% | -0.46% | |
| 27 | ACN | Accenture plc | Stock-Tech | 0.88% | +0.25% | -8.48% | |
| 28 | GD | General Dynamics CORP | Stock-Industrials | 0.87% | -0.08% | -4.61% | |
| 29 | MKL | Markel Group Inc | Stock-Financials | 0.87% | -0.10% | -0.95% | |
| 30 | DHI | Dr Horton Inc | Stock-Consumer Disc | 0.85% | -0.14% | -0.92% | |
| 31 | PCAR | Paccar Inc | Stock-Industrials | 0.82% | -0.14% | -9.03% | |
| 32 | NXPI | NXP Semiconductors N.V. | Stock-Tech | 0.77% | -0.11% | +0.45% | |
| 33 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.73% | +0.19% | +1.79% | |
| 34 | TPL | Texas Pacific Land CORP | Stock-Energy | 0.73% | -0.21% | +0.38% | |
| 35 | UFPI | Ufp Industries Inc | Stock-Materials | 0.72% | -0.11% | -0.62% | |
| 36 | CAVA | Cava Group Inc | Stock-Consumer Disc | 0.70% | -0.20% | +9.56% | |
| 37 | FFIN | First Finl Bankshares Inc | Stock-Financials | 0.70% | -0.04% | +0.23% | |
| 38 | UBER | Uber Technologies Inc | Stock-Industrials | 0.69% | -0.11% | -11.83% | |
| 39 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 0.66% | +0.03% | -1.81% | |
| 40 | SFBS | Servisfirst Bancshares Inc | Stock-Financials | 0.65% | -0.03% | +102.30% | |
| 41 | CMI | Cummins Inc | Stock-Industrials | 0.59% | -0.22% | -2.49% | |
| 42 | LOW | Lowe's Cos Inc | Stock-Consumer Disc | 0.50% | -0.22% | -19.16% | |
| 43 | INTU | Intuit Inc | Stock-Tech | 0.50% | +0.10% | +13.30% | |
| 44 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 0.42% | +0.42% | NEW | |
| 45 | NVDA | Nvidia CORP | Stock-Tech | 0.41% | +0.33% | +310.23% | |
| 46 | NVR | Nvr Inc | Stock-Consumer Disc | 0.40% | -0.02% | +2.92% | |
| 47 | IJK | Ishares S&p Mid-cap 400 Grow | ETF-Other | 0.31% | -0.02% | -1.10% | |
| 48 | USFR | Wisdomtree Floating Rate Tre | ETF-Other | 0.25% | -0.01% | -8.16% | |
| 49 | AAPL | Apple Inc | Stock-Tech | 0.24% | +0.08% | +30.02% | |
| 50 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.22% | +0.01% | — |
Performance for Q4 2026
-0.8%
Performance Last 4 Quarters
+8%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 72 | $434.3M | 30 | ||
| 2026 Q2 | 73 | $447.4M | 12 | ||
| 2026 Q1 | 73 | $413.2M | 12 | ||
| 2025 Q4 | 77 | $418.9M | 12 | ||
| 2025 Q3 | 78 | $413.1M | 34 | ||
| 2025 Q2 | 77 | $383.6M | 0 | ||
| 2025 Q1 | 80 | $356.8M | 100 | ||
| 2024 Q4 | 84 | $380.8M | 0 | ||
| 2024 Q3 | 81 | $383.6M | 0 | ||
| 2024 Q2 | 79 | $313.2M | 0 | ||
| 2024 Q1 | 83 | $330.9M | 0 | ||
| 2023 Q4 | 78 | $303.4M | 0 | ||
| 2023 Q3 | 72 | $235.4M | 0 | ||
| 2023 Q2 | 65 | $201.8M | 0 | ||
| 2023 Q1 | 66 | $191.7M | 0 | ||
| 2022 Q4 | 67 | $181.1M | 0 | ||
| 2022 Q3 | 68 | $159.0M | 0 | ||
| 2022 Q2 | 68 | $162.2M | 0 | ||
| 2022 Q1 | 73 | $168.6M | 0 | ||
| 2021 Q4 | 79 | $190.8M | 0 | ||
| 2021 Q3 | 70 | $155.2M | 0 | ||
| 2021 Q2 | 73 | $171.3M | 97 | ||
| 2021 Q1 | 76 | $162.2M | 13 | ||
| 2020 Q4 | 74 | $150.7M | 17 | ||
| 2020 Q3 | 75 | $135.4M | 18 | ||
| 2020 Q2 | 78 | $120.4M | 38 | ||
| 2020 Q1 | 73 | $97.1M | 44 | ||
| 2019 Q4 | 79 | $134.3M | 0 |
Watchman Group, Inc.'s most significant position changes for 2026-09-30: New buy: Ishares 3-7 Year Treasury Bo (IEI); Sold out: Ss Doubleline Em Fi ETF (EMTL); New buy: Ishares Core U.s. Aggregate (AGG); New buy: Invesco Short Term Treasury (TBLL); Sold out: Simplify Managed Futures St (CTA).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IEI | Ishares 3-7 Year Treasury Bo | +10.1% | NEW | New buy |
| 2 | VSLU | Applied Finance Valuat ETF | +0.9% | +3.53% | Add |
| 3 | MSFT | Microsoft CORP | +0.5% | -1.17% | Trim |
| 4 | DFAC | Dimensional US Core Equity 2 | +0.4% | +1.61% | Add |
| 5 | AGG | Ishares Core U.s. Aggregate | +0.4% | NEW | New buy |
| 6 | NVDA | Nvidia CORP | +0.3% | +310.23% | Add |
| 7 | ACN | Accenture plc | +0.3% | -8.48% | Trim |
| 8 | NOW | Servicenow Inc | +0.2% | -0.46% | Trim |
| 9 | A | Agilent Technologies Inc | +0.2% | -3.67% | Trim |
| 10 | META | Meta Platforms Inc-class A | +0.2% | +1.79% | Add |
| 11 | AVDE | Avantis International Equity | +0.2% | +3.55% | Add |
| 12 | TBLL | Invesco Short Term Treasury | +0.2% | NEW | New buy |
| 13 | DFIC | Dimensional International Co | +0.2% | +0.36% | Add |
| 14 | FBND | Fidelity Total Bond ETF | +0.1% | +4.50% | Add |
| 15 | INTU | Intuit Inc | +0.1% | +13.30% | Add |
| 16 | AMZN | Amazon.com Inc | +0.1% | +0.79% | Add |
| 17 | V | Visa Inc-class A Shares | +0.1% | -0.10% | Trim |
| 18 | AAPL | Apple Inc | +0.1% | +30.02% | Add |
| 19 | BRK-B | Berkshire Hathaway Inc-cl B | +0.1% | +2.05% | Add |
| 20 | DFEM | Dimensional Emrg Mrkt Core | 0% | +0.93% | Add |
| 21 | IUSG | Ishares Core S&p U.s. Growth | 0% | -1.81% | Trim |
| 22 | IBIT | Ishares Bitcoin Trust ETF | 0% | -1.89% | Trim |
| 23 | JNJ | Johnson & Johnson | 0% | +6.66% | Add |
| 24 | KO | Coca-cola Co/the | 0% | +6.78% | Add |
| 25 | VOO | Vanguard S&p 500 ETF | 0% | — | Unchanged |
| 26 | IVV | Ishares Core S&p 500 ETF | 0% | — | Unchanged |
| 27 | IWD | Ishares Russell 1000 Value E | 0% | — | Unchanged |
| 28 | YUM | Yum! Brands Inc | — | -1.13% | Trim |
| 29 | CSCO | Cisco Systems Inc | — | +3.75% | Add |
| 30 | MCD | Mcdonald's CORP | — | +3.09% | Add |
| 31 | AFL | Aflac Inc | — | +0.25% | Add |
| 32 | IHI | Ishares U.s. Medical Devices | — | — | Unchanged |
| 33 | DIA | Ss Spdr Dow Jones Indus Avg | — | — | Unchanged |
| 34 | BSV | Vanguard Short-term Bond ETF | — | — | Unchanged |
| 35 | VEA | Vanguard Ftse Developed ETF | — | — | Unchanged |
| 36 | QQQ | Invesco Qqq Trust Series 1 | — | — | Unchanged |
| 37 | IUSV | Ishares Core S&p U.s. Value | — | — | Unchanged |
| 38 | WAB | Wabtec CORP | 0% | -9.35% | Trim |
| 39 | USFR | Wisdomtree Floating Rate Tre | 0% | -8.16% | Trim |
| 40 | WMT | Walmart Inc | 0% | +2.27% | Add |
| 41 | VRSK | Verisk Analytics Inc | 0% | +0.42% | Add |
| 42 | EFG | Ishares Msci Eafe Growth ETF | 0% | — | Unchanged |
| 43 | FRDM | Freedom 100 Emeging Mrkt ETF | 0% | +0.22% | Add |
| 44 | NVR | Nvr Inc | 0% | +2.92% | Add |
| 45 | IJK | Ishares S&p Mid-cap 400 Grow | 0% | -1.10% | Trim |
| 46 | SFBS | Servisfirst Bancshares Inc | 0% | +102.30% | Add |
| 47 | RAVE | Rave Restaurant Group Inc | 0% | — | Unchanged |
| 48 | GOOG | Alphabet Inc-cl C | 0% | -1.30% | Trim |
| 49 | FFIN | First Finl Bankshares Inc | 0% | +0.23% | Add |
| 50 | IJH | Ishares Core S&p Midcap ETF | -0.1% | -16.76% | Trim |
Watchman Group, Inc. returned an annualized 15.8% over the trailing 36 months — underperforming the S&P 500 by 2.7 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.81 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active.
It has added to its VSLU position over the past two quarters (+$7.5M, now $37.6M), while trimming TPL over the same stretch (-$1.4M, still holding $3.2M).
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