WF
Waller Financial Planning Group, Inc SEC 13F Holdings (Q2 2026) — Top Position: ISHARES CORE S&P 500 ETF
Waller Financial Planning Group, IncCIK: 0001736079
Diversified strategyLong-term holderSector-focused
Total reported value
$485.6M
Reporting period: 2026-06-30 · Number of holdings: 78
WALLER FINANCIAL PLANNING GROUP, INC disclosed 78 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $485.6M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 27.54
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 74.54
- Diversification
- 100
- Sizing Uniformity
- 78.96
Waller Financial Planning Group, Inc's disclosed holdings carry a Herfindahl concentration index of 0.069 — mathematically equivalent to about 15 equally-sized positions, well below its 78 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.10), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 4% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd IVV
+0.5% $10.8M
Trim SCHD
-13.7% -$2.5M
Trim SPAB
-0.5% -$218.8K
Add EFG
+2.0% $3.3M
Add SPYG
-8.3% $4.3M
Trim IGEB
+1.9% $568.4K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 16.88% | +1.18% | +0.52% | |
| 2 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 8.64% | +0.33% | -8.27% | |
| 3 | EFV | Ishares Msci Eafe Value ETF | ETF-Other | 8.20% | -0.19% | +1.69% | |
| 4 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 7.34% | -0.20% | -6.75% | |
| 5 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 7.23% | -0.21% | -3.04% | |
| 6 | IGEB | Ishares Investment Grade Sys | ETF-Corp Bonds | 5.80% | -0.29% | +1.95% | |
| 7 | EFG | Ishares Msci Eafe Growth ETF | ETF-Other | 5.64% | +0.34% | +1.99% | |
| 8 | SPAB | Ss Spdr P Agg Bond ETF | ETF-Other | 5.05% | -0.41% | -0.50% | |
| 9 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 4.19% | -0.85% | -13.71% | |
| 10 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 2.87% | +0.04% | -1.58% | |
| 11 | OMFL | Invesco Russell 1000 Dyn M/f | ETF-Other | 2.57% | -0.04% | -7.35% | |
| 12 | SPSM | Ss Spdr P S&p 600 Small Cap | ETF-Small Cap | 2.50% | +0.13% | -5.27% | |
| 13 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 2.31% | +0.05% | -1.48% | |
| 14 | SPMD | Ss Spdr P S&p 400 Midcap ETF | ETF-Other | 2.11% | -0.10% | -10.41% | |
| 15 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.97% | +0.09% | -2.32% | |
| 16 | VB | Vanguard Small-cap ETF | ETF-Other | 1.87% | +0.05% | -4.76% | |
| 17 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 1.44% | +0.03% | -0.38% | |
| 18 | VO | Vanguard Mid-cap ETF | ETF-Other | 1.40% | -0.03% | +272.73% | |
| 19 | AAPL | Apple Inc | Stock-Tech | 1.14% | +0.08% | +1.34% | |
| 20 | MUB | Ishares National Muni Bond E | ETF-Other | 0.60% | -0.03% | +1.03% | |
| 21 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 0.56% | +0.01% | -4.12% | |
| 22 | BIV | Vanguard Intermediate-term B | ETF-Other | 0.55% | -0.06% | -3.54% | |
| 23 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | ETF-Other | 0.53% | +0.04% | -6.72% | |
| 24 | XLRE | Ss Real Estate Select Sector | ETF-Other | 0.52% | -0.17% | -24.04% | |
| 25 | MDYV | Ss Spdr S&p 400 Mc Val ETF | ETF-Other | 0.48% | -0.02% | -6.43% | |
| 26 | MDYG | Ss Spdr S&p 400 Mc Gr ETF | ETF-Other | 0.44% | — | -6.94% | |
| 27 | FLOT | Ishares Floating Rate Bond E | ETF-Other | 0.42% | -0.02% | +2.54% | |
| 28 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.35% | +0.07% | +18.65% | |
| 29 | VNQ | Vanguard Real Estate ETF | ETF-Other | 0.35% | -0.11% | -25.91% | |
| 30 | UPS | United Parcel Service-cl B | Stock-Industrials | 0.32% | +0.02% | +7.08% | |
| 31 | VUG | Vanguard Growth ETF | ETF-Other | 0.32% | +0.01% | +461.61% | |
| 32 | BSV | Vanguard Short-term Bond ETF | ETF-Other | 0.29% | -0.01% | +3.50% | |
| 33 | SPTM | Ss Spdr P S&p 1500 Comp ETF | ETF-Other | 0.29% | +0.01% | -3.59% | |
| 34 | GAM | General American Investors | Stock-Other | 0.26% | +0.01% | — | |
| 35 | SPTI | Ss Spdr P Int Term Tsy ETF | ETF-Other | 0.25% | -0.01% | +4.31% | |
| 36 | NVDA | Nvidia CORP | Stock-Tech | 0.25% | +0.04% | +14.91% | |
| 37 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.23% | +0.08% | +33.27% | |
| 38 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.20% | -0.03% | -6.72% | |
| 39 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.20% | +0.03% | +9.57% | |
| 40 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 0.19% | +0.01% | -4.72% | |
| 41 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.19% | +0.01% | — | |
| 42 | SPEM | State Street Sp Ptf Em ETF | ETF-Other | 0.18% | — | -2.26% | |
| 43 | MSFT | Microsoft CORP | Stock-Tech | 0.16% | +0.01% | +6.04% | |
| 44 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.13% | — | -9.57% | |
| 45 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.13% | +0.13% | NEW | |
| 46 | AVGO | Broadcom Inc | Stock-Tech | 0.13% | +0.06% | +79.96% | |
| 47 | VTV | Vanguard Value ETF | ETF-Other | 0.13% | — | -5.48% | |
| 48 | MRSH | Marsh & Mclennan Cos | Stock-Financials | 0.11% | -0.02% | +0.55% | |
| 49 | XOM | Exxon Mobil CORP | Stock-Energy | 0.10% | -0.03% | +5.25% | |
| 50 | BNDX | Vanguard Total Intl Bond ETF | ETF-Other | 0.09% | -0.01% | +1.81% |
1–50 of 78
Portfolio Performance
Performance for Q3 2026
+2.9%
Performance Last 4 Quarters
+18.7%
- Stdev
- +11.4%
- Beta
- +0.79
- Alpha
- -1.6%
- Max Drawdown
- -7%
- Annualized Perf
- +14.5%
- Batting Avg vs S&P
- +33.3%
- Sortino
- +2.32
- Stutzer
- +0.36
- Treynor
- +0.18
- Sterling
- +0.94
- Calmar
- +2.08
- Information Ratio
- -1
- Tracking Error
- +5.8%
- Stdev Down
- +6.2%
- Winning Months %
- +72.2%
- Losing Months %
- +27.8%
- Best 12 Months
- +25.5%
- Worst 12 Months
- +3%
- Efficiency Ratio
- +0.49
- Sharpe
- +1.25
- Stdev Sectors
- +12.4%
- Skewness
- -0.13
- Kurtosis
- -0.46
- Upside Potential
- +3.96
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 78 | $485.6M | 0 | ||
| 2026 Q1 | 74 | $453.1M | 7 | ||
| 2025 Q4 | 75 | $450.4M | 65 | ||
| 2025 Q3 | 71 | $435.8M | 21 | ||
| 2025 Q2 | 71 | $413.7M | 0 | ||
| 2025 Q1 | 72 | $356.0M | 100 | ||
| 2024 Q4 | 69 | $396.8M | 0 | ||
| 2024 Q3 | 68 | $403.3M | 0 | ||
| 2024 Q2 | 70 | $372.2M | 0 | ||
| 2024 Q1 | 63 | $375.3M | 0 | ||
| 2023 Q4 | 61 | $380.4M | 0 | ||
| 2023 Q3 | 55 | $343.8M | 0 | ||
| 2023 Q2 | 56 | $362.6M | 0 | ||
| 2023 Q1 | 56 | $352.8M | 0 | ||
| 2022 Q4 | 53 | $344.7M | 0 | ||
| 2022 Q3 | 58 | $326.9M | 0 | ||
| 2022 Q2 | 51 | $341.8M | 0 | ||
| 2022 Q1 | 51 | $377.4M | 0 | ||
| 2021 Q4 | 53 | $399.3M | 0 | ||
| 2021 Q3 | 55 | $376.4M | 0 | ||
| 2021 Q2 | 53 | $373.2M | 100 | ||
| 2021 Q1 | 49 | $348.1M | 9 | ||
| 2020 Q4 | 45 | $320.7M | 31 | ||
| 2020 Q3 | 46 | $272.7M | 8 | ||
| 2020 Q2 | 47 | $256.6M | 38 | ||
| 2020 Q1 | 44 | $191.7M | 41 | ||
| 2019 Q4 | 45 | $199.5M | 7 | ||
| 2019 Q3 | 44 | $188.8M | 8 | ||
| 2019 Q2 | 43 | $179.8M | 6 | ||
| 2019 Q1 | 42 | $172.9M | 18 | ||
| 2018 Q4 | 42 | $144.7M | — |
Holding changes this quarter
Waller Financial Planning Group, Inc's most significant position changes for 2026-06-30: New buy: Alphabet Inc-cl A (GOOGL); Sold out: JPM Nasdaq Equity Premium (JEPQ); New buy: Intel CORP (INTC); New buy: Eli Lilly & Co (LLY); New buy: Costco Wholesale CORP (COST).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | +1.2% | +0.52% | Add |
| 2 | EFG | Ishares Msci Eafe Growth ETF | +0.3% | +1.99% | Add |
| 3 | SPYG | Ss Spdr P S&p 500 Growth ETF | +0.3% | -8.27% | Trim |
| 4 | SPSM | Ss Spdr P S&p 600 Small Cap | +0.1% | -5.27% | Trim |
| 5 | GOOGL | Alphabet Inc-cl A | +0.1% | NEW | New buy |
| 6 | VOO | Vanguard S&p 500 ETF | +0.1% | -2.32% | Trim |
| 7 | INTC | Intel CORP | +0.1% | NEW | New buy |
| 8 | AAPL | Apple Inc | +0.1% | +1.34% | Add |
| 9 | QQQ | Invesco Qqq Trust Series 1 | +0.1% | +33.27% | Add |
| 10 | AMZN | Amazon.com Inc | +0.1% | +18.65% | Add |
| 11 | LLY | Eli Lilly & Co | +0.1% | NEW | New buy |
| 12 | AVGO | Broadcom Inc | +0.1% | +79.96% | Add |
| 13 | COST | Costco Wholesale CORP | +0.1% | NEW | New buy |
| 14 | VEA | Vanguard Ftse Developed ETF | +0.1% | -1.48% | Trim |
| 15 | VB | Vanguard Small-cap ETF | +0.1% | -4.76% | Trim |
| 16 | ANF | Abercrombie & Fitch Co-cl A | +0.1% | NEW | New buy |
| 17 | VGSH | Vanguard Short-term Treasury | +0.1% | NEW | New buy |
| 18 | VRT | Vertiv Holdings Co-a | +0.1% | NEW | New buy |
| 19 | ADSK | Autodesk Inc | +0.1% | NEW | New buy |
| 20 | SPDW | Ste Str Spdr Pt Dw EU ETF | 0% | -1.58% | Trim |
| 21 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | 0% | -6.72% | Trim |
| 22 | NVDA | Nvidia CORP | 0% | +14.91% | Add |
| 23 | VIG | Vanguard Dividend Apprec ETF | 0% | -0.38% | Trim |
| 24 | JPM | Jpmorgan Chase & Co | 0% | +9.57% | Add |
| 25 | UPS | United Parcel Service-cl B | 0% | +7.08% | Add |
| 26 | SLYV | Ss Spdr S&p 600 Sc Val ETF | 0% | -4.12% | Trim |
| 27 | VUG | Vanguard Growth ETF | 0% | +461.61% | Add |
| 28 | SPTM | Ss Spdr P S&p 1500 Comp ETF | 0% | -3.59% | Trim |
| 29 | MSFT | Microsoft CORP | 0% | +6.04% | Add |
| 30 | VOT | Vanguard Mid-cap Growth ETF | 0% | -4.72% | Trim |
| 31 | GAM | General American Investors | 0% | — | Unchanged |
| 32 | VWO | Vanguard Ftse Emerging Marke | 0% | — | Unchanged |
| 33 | META | Meta Platforms Inc-class A | 0% | +22.54% | Add |
| 34 | GOOG | Alphabet Inc-cl C | 0% | +1.47% | Add |
| 35 | WMT | Walmart Inc | 0% | +29.94% | Add |
| 36 | MDYG | Ss Spdr S&p 400 Mc Gr ETF | — | -6.94% | Trim |
| 37 | SPEM | State Street Sp Ptf Em ETF | — | -2.26% | Trim |
| 38 | VBK | Vanguard Small-cap Grwth ETF | — | -9.57% | Trim |
| 39 | VT | Vanguard Tot World Stk ETF | — | +2.18% | Add |
| 40 | TSLA | Tesla Inc | — | +1.08% | Add |
| 41 | VEU | Vanguard Ftse All-world Ex-u | — | -1.60% | Trim |
| 42 | VV | Vanguard Large-cap ETF | — | +0.13% | Add |
| 43 | VTV | Vanguard Value ETF | — | -5.48% | Trim |
| 44 | PM | Philip Morris International | — | -2.30% | Trim |
| 45 | DVY | Ishares Select Dividend ETF | — | — | Unchanged |
| 46 | SYK | Stryker CORP | — | — | Unchanged |
| 47 | WFC | Wells Fargo & Co | — | — | Unchanged |
| 48 | KO | Coca-cola Co/the | — | -7.52% | Trim |
| 49 | SPTI | Ss Spdr P Int Term Tsy ETF | 0% | +4.31% | Add |
| 50 | VOE | Vanguard Mid-cap Value ETF | 0% | -15.65% | Trim |
1–50 of 81
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Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Filing History
FAQ
What is Waller Financial Planning Group, Inc and what type of investor is it?
Waller Financial Planning Group, Inc is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $485.6M, spread across 78 disclosed positions.
What are Waller Financial Planning Group, Inc's largest equity positions?
Based on the latest 13F filing, Waller Financial Planning Group, Inc's top holdings by market value are:
1. Ishares Core S&p 500 ETF (IVV) — $82.0M (16.9%)
2. Ss Spdr P S&p 500 Growth ETF (SPYG) — $42.0M (8.6%)
3. Ishares Msci Eafe Value ETF (EFV) — $39.8M (8.2%)
4. Vanguard Small-cap Value ETF (VBR) — $35.6M (7.3%)
5. Ss Spdr P S&p 500 Value ETF (SPYV) — $35.1M (7.2%)
What changes did Waller Financial Planning Group, Inc make in its most recent portfolio filing?
In the latest reported quarter, Waller Financial Planning Group, Inc made 74 notable position adjustments: 8 new positions were initiated, 29 existing holdings were added to, 34 positions were partially reduced, and 3 were completely exited. The largest of these moves: New buy: Alphabet Inc-cl A (GOOGL); Sold out: JPM Nasdaq Equity Premium (JEPQ); New buy: Intel CORP (INTC); New buy: Eli Lilly & Co (LLY); New buy: Costco Wholesale CORP (COST)
What sectors does Waller Financial Planning Group, Inc focus on?
Waller Financial Planning Group, Inc is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 44.1%
• Consumer Discretionary: 11.3%
• Consumer Staples: 11.2%
• Industrials: 11.2%
• Communication Services: 8.8%
• Financials: 8.3%
Investment Profile
Waller Financial Planning Group, Inc returned an annualized 14.5% over the trailing 36 months — underperforming the S&P 500 by 1.6 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.79 (less volatile than the market) and a 33% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 44.1% of the portfolio concentrated in Information Technology.
It has added to its EFV position over the past two quarters (+$6.3M, now $39.8M), while trimming XLRE over the same stretch (-$2.7M, still holding $2.5M).
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Developer Access
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