WF
Waller Financial Planning Group, Inc SEC 13F Holdings (Q3 2026) — Top Position: ISHARES CORE S&P 500 ETF
Waller Financial Planning Group, IncCIK: 0001736079
Diversified strategyMomentum followerSector-focused
Total reported value
$492.6M
Reporting period: 2026-09-30 · Number of holdings: 80
WALLER FINANCIAL PLANNING GROUP, INC disclosed 80 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $492.6M and a quarterly turnover rate of 6.7%.
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Personality snowflake
- Concentration
- 29.02
- Portfolio Stability
- 6.7
- Momentum
- 100
- Sector conviction
- 92.64
- Diversification
- 100
- Sizing Uniformity
- 78.28
Waller Financial Planning Group, Inc's disclosed holdings carry a Herfindahl concentration index of 0.073 — mathematically equivalent to about 14 equally-sized positions, well below its 80 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.17), with a handful of outsized bets alongside many smaller positions.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 2.7 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 4% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd SPYG
+6.1% $4.1M
Add IVV
+3.2% $4.5M
Add EFV
+5.6% $3.7M
Trim IGEB
-3.4% -$2.3M
Trim SPAB
-3.2% -$1.9M
Add SPYV
+6.2% $2.4M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 78 holdings (of 80 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 17.56% | +0.68% | +3.20% | |
| 2 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 9.35% | +0.71% | +6.06% | |
| 3 | EFV | Ishares Msci Eafe Value ETF | ETF-Other | 8.82% | +0.62% | +5.64% | |
| 4 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 7.62% | +0.39% | +6.24% | |
| 5 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 7.23% | -0.11% | +5.09% | |
| 6 | EFG | Ishares Msci Eafe Growth ETF | ETF-Other | 5.69% | +0.05% | +6.33% | |
| 7 | IGEB | Ishares Investment Grade Sys | ETF-Corp Bonds | 5.24% | -0.56% | -3.37% | |
| 8 | SPAB | Ss Spdr P Agg Bond ETF | ETF-Other | 4.60% | -0.45% | -3.22% | |
| 9 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 4.20% | +0.01% | -1.00% | |
| 10 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 2.81% | -0.06% | -0.27% | |
| 11 | OMFL | Invesco Russell 1000 Dyn M/f | ETF-Other | 2.52% | -0.05% | -2.22% | |
| 12 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 2.24% | -0.07% | -0.39% | |
| 13 | SPSM | Ss Spdr P S&p 600 Small Cap | ETF-Small Cap | 2.17% | -0.33% | -4.03% | |
| 14 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.97% | — | -0.44% | |
| 15 | SPMD | Ss Spdr P S&p 400 Midcap ETF | ETF-Other | 1.81% | -0.30% | -6.71% | |
| 16 | VB | Vanguard Small-cap ETF | ETF-Other | 1.73% | -0.14% | +0.00% | |
| 17 | AAPL | Apple Inc | Stock-Tech | 1.44% | +0.30% | +10.75% | |
| 18 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 1.39% | -0.05% | -0.41% | |
| 19 | VO | Vanguard Mid-cap ETF | ETF-Other | 1.28% | -0.12% | -4.41% | |
| 20 | MUB | Ishares National Muni Bond E | ETF-Other | 0.59% | -0.01% | +5.43% | |
| 21 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 0.52% | -0.04% | -0.63% | |
| 22 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | ETF-Other | 0.47% | -0.06% | -0.31% | |
| 23 | MDYV | Ss Spdr S&p 400 Mc Val ETF | ETF-Other | 0.44% | -0.04% | — | |
| 24 | BIV | Vanguard Intermediate-term B | ETF-Other | 0.42% | -0.13% | -17.68% | |
| 25 | MDYG | Ss Spdr S&p 400 Mc Gr ETF | ETF-Other | 0.39% | -0.05% | -3.33% | |
| 26 | FLOT | Ishares Floating Rate Bond E | ETF-Other | 0.39% | -0.03% | -5.79% | |
| 27 | XLRE | Ss Real Estate Select Sector | ETF-Other | 0.38% | -0.14% | -21.43% | |
| 28 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.37% | +0.02% | +0.78% | |
| 29 | NVDA | Nvidia CORP | Stock-Tech | 0.36% | +0.11% | +27.06% | |
| 30 | VUG | Vanguard Growth ETF | ETF-Other | 0.33% | +0.01% | — | |
| 31 | VNQ | Vanguard Real Estate ETF | ETF-Other | 0.30% | -0.05% | -3.82% | |
| 32 | SPTM | Ss Spdr P S&p 1500 Comp ETF | ETF-Other | 0.28% | -0.01% | -2.32% | |
| 33 | UPS | United Parcel Service-cl B | Stock-Industrials | 0.28% | -0.04% | — | |
| 34 | BSV | Vanguard Short-term Bond ETF | ETF-Other | 0.27% | -0.02% | -0.92% | |
| 35 | GAM | General American Investors | Stock-Other | 0.25% | -0.01% | — | |
| 36 | SPTI | Ss Spdr P Int Term Tsy ETF | ETF-Other | 0.25% | — | +2.17% | |
| 37 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.23% | — | -0.13% | |
| 38 | MSFT | Microsoft CORP | Stock-Tech | 0.21% | +0.05% | -6.97% | |
| 39 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.20% | — | — | |
| 40 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.19% | -0.01% | -1.50% | |
| 41 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.19% | — | — | |
| 42 | SPEM | State Street Sp Ptf Em ETF | ETF-Other | 0.18% | — | +0.96% | |
| 43 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 0.18% | -0.01% | -2.28% | |
| 44 | VTV | Vanguard Value ETF | ETF-Other | 0.13% | — | — | |
| 45 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.13% | — | -0.55% | |
| 46 | ✓ | Stock-Other | 0.12% | +0.12% | NEW | ||
| 47 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.12% | -0.01% | — | |
| 48 | AVGO | Broadcom Inc | Stock-Tech | 0.12% | -0.01% | -0.47% | |
| 49 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.12% | +0.03% | -2.96% | |
| 50 | MRSH | Marsh & Mclennan Cos | Stock-Financials | 0.11% | — | +0.52% |
1–50 of 78
Portfolio Performance
Performance for Q4 2026
+0.4%
Performance Last 4 Quarters
+14.2%
- Stdev
- +10.8%
- Beta
- +0.78
- Alpha
- -1.6%
- Max Drawdown
- -7%
- Annualized Perf
- +16.9%
- Batting Avg vs S&P
- +30.6%
- Sortino
- +2.99
- Stutzer
- +0.44
- Treynor
- +0.21
- Sterling
- +1.1
- Calmar
- +2.42
- Information Ratio
- -1.15
- Tracking Error
- +5.8%
- Stdev Down
- +5.4%
- Winning Months %
- +75%
- Losing Months %
- +25%
- Best 12 Months
- +25.5%
- Worst 12 Months
- +3%
- Efficiency Ratio
- +0.61
- Sharpe
- +1.51
- Stdev Sectors
- +15.4%
- Skewness
- -0.11
- Kurtosis
- -0.2
- Upside Potential
- +4.52
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 80 | $492.6M | 7 | ||
| 2026 Q2 | 78 | $485.6M | 0 | ||
| 2026 Q1 | 74 | $453.1M | 7 | ||
| 2025 Q4 | 75 | $450.4M | 65 | ||
| 2025 Q3 | 71 | $435.8M | 21 | ||
| 2025 Q2 | 71 | $413.7M | 0 | ||
| 2025 Q1 | 72 | $356.0M | 100 | ||
| 2024 Q4 | 69 | $396.8M | 0 | ||
| 2024 Q3 | 68 | $403.3M | 0 | ||
| 2024 Q2 | 70 | $372.2M | 0 | ||
| 2024 Q1 | 63 | $375.3M | 0 | ||
| 2023 Q4 | 61 | $380.4M | 0 | ||
| 2023 Q3 | 55 | $343.8M | 0 | ||
| 2023 Q2 | 56 | $362.6M | 0 | ||
| 2023 Q1 | 56 | $352.8M | 0 | ||
| 2022 Q4 | 53 | $344.7M | 0 | ||
| 2022 Q3 | 58 | $326.9M | 0 | ||
| 2022 Q2 | 51 | $341.8M | 0 | ||
| 2022 Q1 | 51 | $377.4M | 0 | ||
| 2021 Q4 | 53 | $399.3M | 0 | ||
| 2021 Q3 | 55 | $376.4M | 0 | ||
| 2021 Q2 | 53 | $373.2M | 100 | ||
| 2021 Q1 | 49 | $348.1M | 9 | ||
| 2020 Q4 | 45 | $320.7M | 31 | ||
| 2020 Q3 | 46 | $272.7M | 8 | ||
| 2020 Q2 | 47 | $256.6M | 38 | ||
| 2020 Q1 | 44 | $191.7M | 41 | ||
| 2019 Q4 | 45 | $199.5M | 7 | ||
| 2019 Q3 | 44 | $188.8M | 8 | ||
| 2019 Q2 | 43 | $179.8M | 6 | ||
| 2019 Q1 | 42 | $172.9M | 18 | ||
| 2018 Q4 | 42 | $144.7M | — |
Holding changes this quarter
Waller Financial Planning Group, Inc's most significant position changes for 2026-09-30: New buy: ; Sold out: Exxon Mobil CORP (XOM); Sold out: Vertiv Holdings Co-a (VRT); Sold out: Fedex CORP (FDX); New buy: Ishares S&p 100 ETF (OEF).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SPYG | Ss Spdr P S&p 500 Growth ETF | +0.7% | +6.06% | Add |
| 2 | IVV | Ishares Core S&p 500 ETF | +0.7% | +3.20% | Add |
| 3 | EFV | Ishares Msci Eafe Value ETF | +0.6% | +5.64% | Add |
| 4 | SPYV | Ss Spdr P S&p 500 Value ETF | +0.4% | +6.24% | Add |
| 5 | AAPL | Apple Inc | +0.3% | +10.75% | Add |
| 6 | ✓ | +0.1% | NEW | New buy | |
| 7 | NVDA | Nvidia CORP | +0.1% | +27.06% | Add |
| 8 | EFG | Ishares Msci Eafe Growth ETF | +0.1% | +6.33% | Add |
| 9 | BRK-B | Berkshire Hathaway Inc-cl B | +0.1% | +110.14% | Add |
| 10 | MSFT | Microsoft CORP | +0.1% | -6.97% | Trim |
| 11 | OEF | Ishares S&p 100 ETF | 0% | NEW | New buy |
| 12 | JNJ | Johnson & Johnson | 0% | NEW | New buy |
| 13 | META | Meta Platforms Inc-class A | 0% | -2.96% | Trim |
| 14 | AMZN | Amazon.com Inc | 0% | +0.78% | Add |
| 15 | VV | Vanguard Large-cap ETF | 0% | +22.63% | Add |
| 16 | SCHD | Schwab US Dvd Equity ETF | 0% | -1.00% | Trim |
| 17 | VUG | Vanguard Growth ETF | 0% | — | Unchanged |
| 18 | VGSH | Vanguard Short-term Treasury | 0% | +19.25% | Add |
| 19 | VOO | Vanguard S&p 500 ETF | — | -0.44% | Trim |
| 20 | GOOGL | Alphabet Inc-cl A | — | -0.55% | Trim |
| 21 | PM | Philip Morris International | — | — | Unchanged |
| 22 | SPTI | Ss Spdr P Int Term Tsy ETF | — | +2.17% | Add |
| 23 | INTU | Intuit Inc | — | — | Unchanged |
| 24 | VEU | Vanguard Ftse All-world Ex-u | — | -2.99% | Trim |
| 25 | NOC | Northrop Grumman CORP | — | -0.49% | Trim |
| 26 | MRSH | Marsh & Mclennan Cos | — | +0.52% | Add |
| 27 | KO | Coca-cola Co/the | — | — | Unchanged |
| 28 | VGIT | Vanguard Intermediate-term T | — | -1.40% | Trim |
| 29 | VT | Vanguard Tot World Stk ETF | — | +2.49% | Add |
| 30 | COST | Costco Wholesale CORP | — | -0.61% | Trim |
| 31 | PG | Procter & Gamble Co/the | — | — | Unchanged |
| 32 | DVY | Ishares Select Dividend ETF | — | — | Unchanged |
| 33 | SPEM | State Street Sp Ptf Em ETF | — | +0.96% | Add |
| 34 | NFLX | Netflix Inc | — | +4.55% | Add |
| 35 | VWO | Vanguard Ftse Emerging Marke | — | — | Unchanged |
| 36 | VTV | Vanguard Value ETF | — | — | Unchanged |
| 37 | QQQ | Invesco Qqq Trust Series 1 | — | -0.13% | Trim |
| 38 | JEPI | Jpmorgan Equity Premium Inco | — | — | Unchanged |
| 39 | INTC | Intel CORP | 0% | -0.63% | Trim |
| 40 | VOT | Vanguard Mid-cap Growth ETF | 0% | -2.28% | Trim |
| 41 | TSLA | Tesla Inc | 0% | +0.54% | Add |
| 42 | VBK | Vanguard Small-cap Grwth ETF | 0% | — | Unchanged |
| 43 | AVGO | Broadcom Inc | 0% | -0.47% | Trim |
| 44 | BNDX | Vanguard Total Intl Bond ETF | 0% | -6.67% | Trim |
| 45 | LLY | Eli Lilly & Co | 0% | -8.27% | Trim |
| 46 | WMT | Walmart Inc | 0% | — | Unchanged |
| 47 | SYK | Stryker CORP | 0% | — | Unchanged |
| 48 | MUB | Ishares National Muni Bond E | 0% | +5.43% | Add |
| 49 | ADSK | Autodesk Inc | 0% | -17.93% | Trim |
| 50 | ANF | Abercrombie & Fitch Co-cl A | 0% | -32.98% | Trim |
1–50 of 81
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Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Filing History
FAQ
What is Waller Financial Planning Group, Inc and what type of investor is it?
Waller Financial Planning Group, Inc is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $492.6M, spread across 80 disclosed positions.
What are Waller Financial Planning Group, Inc's largest equity positions?
Based on the latest 13F filing, Waller Financial Planning Group, Inc's top holdings by market value are:
1. Ishares Core S&p 500 ETF (IVV) — $86.5M (17.6%)
2. Ss Spdr P S&p 500 Growth ETF (SPYG) — $46.1M (9.3%)
3. Ishares Msci Eafe Value ETF (EFV) — $43.5M (8.8%)
4. Ss Spdr P S&p 500 Value ETF (SPYV) — $37.5M (7.6%)
5. Vanguard Small-cap Value ETF (VBR) — $35.6M (7.2%)
What changes did Waller Financial Planning Group, Inc make in its most recent portfolio filing?
In the latest reported quarter, Waller Financial Planning Group, Inc made 65 notable position adjustments: 3 new positions were initiated, 21 existing holdings were added to, 38 positions were partially reduced, and 3 were completely exited. The largest of these moves: New buy: ; Sold out: Exxon Mobil CORP (XOM); Sold out: Vertiv Holdings Co-a (VRT); Sold out: Fedex CORP (FDX); New buy: Ishares S&p 100 ETF (OEF)
What sectors does Waller Financial Planning Group, Inc focus on?
Waller Financial Planning Group, Inc is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 51.6%
• Consumer Discretionary: 10.7%
• Consumer Staples: 10.5%
• Communication Services: 8.7%
• Financials: 7.8%
• Industrials: 7.5%
Investment Profile
Waller Financial Planning Group, Inc returned an annualized 16.9% over the trailing 36 months — underperforming the S&P 500 by 1.6 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.78 (less volatile than the market) and a 31% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 51.6% of the portfolio concentrated in Information Technology.
It has added to its IVV position over the past two quarters (+$15.4M, now $86.5M), while trimming SPAB over the same stretch (-$2.1M, still holding $22.7M).
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Developer Access
Access Waller Financial Planning Group, Inc's institutional profile programmatically:
REST API
curl https://alphasmo.com/api/v1/institutions/waller-financial-planning-group-incCLI
npx alphasmo institutions get waller-financial-planning-group-inc