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CIK: 0001925853
Total reported value
$424.8M
$424.8M
140 檔
15.7%
As reported in its official Q2 2025 Form 13F filing, Sterling Investment Counsel, LLC's tracked investment portfolio stood at $424.8M with 140 total positions.
In Q2 2025, Sterling Investment Counsel, LLC adopted a defensive or profit-taking posture, trimming 39 positions and completely liquidating 11 holdings to manage risk exposure.
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 11.34% | +0.34% | -40.70% | |
| 2 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 9.28% | +0.71% | -41.27% | |
| 3 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 7.09% | -1.13% | -48.59% | |
| 4 | CGXU | Cap Group Intl Focus | ETF-Other | 5.92% | +0.08% | -42.51% | |
| 5 | AAPL | Apple Inc | Stock-Tech | 5.59% | -0.28% | -31.56% | |
| 6 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 3.85% | -0.08% | -41.19% | |
| 7 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 2.70% | +0.04% | -29.83% | |
| 8 | NVDA | Nvidia CORP | Stock-Tech | 2.63% | +0.02% | -30.29% | |
| 9 | MSFT | Microsoft CORP | Stock-Tech | 2.43% | -0.22% | -52.42% | |
| 10 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 2.41% | -0.20% | -23.62% | |
| 11 | EMXC | Ishares Msci Emr Mrk Ex Chna | ETF-Other | 2.37% | +0.20% | -32.97% | |
| 12 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.29% | +0.11% | -36.67% | |
| 13 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.98% | -0.03% | -48.28% | |
| 14 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.50% | -0.12% | -40.89% | |
| 15 | ARKW | Ark Next Generation Internet | ETF-Other | 1.35% | +0.03% | -17.58% | |
| 16 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.29% | -0.11% | -55.76% | |
| 17 | CAH | Cardinal Health Inc | Stock-Healthcare | 1.12% | -0.35% | -8.09% | |
| 18 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 1.06% | -0.10% | -75.42% | |
| 19 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 1.04% | -0.06% | -23.77% | |
| 20 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 0.95% | -0.11% | -17.88% | |
| 21 | HMOP | Hartford Municipal Opp ETF | ETF-Other | 0.91% | — | -75.08% | |
| 22 | V | Visa Inc-class A Shares | Stock-Financials | 0.89% | -0.05% | -65.49% | |
| 23 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.78% | -0.09% | -34.54% | |
| 24 | HYG | Ishr Ibx Usd Hiyld Cb Etf-ui | ETF-High Yield | 0.68% | -0.05% | -16.31% | |
| 25 | BOTZ | Global X Robotics & Artifici | ETF-Other | 0.64% | — | -19.05% | |
| 26 | SPMD | Ss Spdr P S&p 400 Midcap ETF | ETF-Other | 0.61% | -0.04% | +2.13% | |
| 27 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 0.58% | -0.06% | -52.17% | |
| 28 | MELI | Mercadolibre Inc | Stock-Consumer Disc | 0.54% | -0.03% | +12.14% | |
| 29 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 0.53% | -0.04% | -45.00% | |
| 30 | WMT | Walmart Inc | Stock-Consumer Staples | 0.51% | -0.29% | -73.37% | |
| 31 | MTB | M & T Bank CORP | Stock-Financials | 0.50% | — | -0.63% | |
| 32 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.50% | -0.08% | -69.42% | |
| 33 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 0.49% | -0.06% | +2.76% | |
| 34 | UBER | Uber Technologies Inc | Stock-Industrials | 0.46% | -0.04% | -50.41% | |
| 35 | CTAS | Cintas CORP | Stock-Industrials | 0.45% | -0.04% | -8.60% | |
| 36 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.43% | — | -65.84% | |
| 37 | IGV | Ishares Expanded Tech-softwa | ETF-Tech | 0.43% | +0.02% | -13.82% | |
| 38 | HD | Home Depot Inc | Stock-Consumer Disc | 0.42% | -0.03% | -57.95% | |
| 39 | BUG | Global X Cybersecurity ETF | ETF-Other | 0.41% | +0.07% | -13.99% | |
| 40 | AVGO | Broadcom Inc | Stock-Tech | 0.39% | +0.04% | -60.46% | |
| 41 | CINF | Cincinnati Financial CORP | Stock-Financials | 0.39% | — | — | |
| 42 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.38% | -0.09% | -47.32% | |
| 43 | MA | Mastercard Inc - A | Stock-Financials | 0.38% | -0.04% | -35.99% | |
| 44 | GLW | Corning Inc | Stock-Tech | 0.38% | +0.03% | -1.20% | |
| 45 | CFG | Citizens Financial Group | Stock-Financials | 0.38% | — | -41.87% | |
| 46 | TMP | Tompkins Financial CORP | Stock-Other | 0.38% | -0.09% | -0.24% | |
| 47 | XLE | Ss Energy Select Sector | ETF-Other | 0.37% | -0.25% | -58.58% | |
| 48 | PM | Philip Morris International | Stock-Consumer Staples | 0.37% | -0.01% | -0.38% | |
| 49 | T | At&t Inc | Stock-Comm Services | 0.36% | -0.07% | — | |
| 50 | ABBV | Abbvie Inc | Stock-Healthcare | 0.35% | +0.01% | -60.67% |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IVW | Ishares S&p 500 Growth ETF | +1.9% | -40.70% | Trim |
| 2 | QQQM | Invesco Nasdaq 100 ETF | +1.4% | -41.27% | Trim |
| 3 | EMXC | Ishares Msci Emr Mrk Ex Chna | +0.6% | -32.97% | Trim |
| 4 | IJR | Ishares Core S&p Small-cap E | +0.6% | -29.83% | Trim |
| 5 | CGXU | Cap Group Intl Focus | +0.5% | -42.51% | Trim |
| 6 | GOOGL | Alphabet Inc-cl A | +0.4% | -36.67% | Trim |
| 7 | AAPL | Apple Inc | +0.4% | -31.56% | Trim |
| 8 | BRK-B | Berkshire Hathaway Inc-cl B | +0.4% | -23.62% | Trim |
| 9 | META | Meta Platforms Inc-class A | +0.4% | -40.89% | Trim |
| 10 | IJH | Ishares Core S&p Midcap ETF | +0.3% | -41.19% | Trim |
| 11 | MSFT | Microsoft CORP | +0.2% | -52.42% | Trim |
| 12 | AMZN | Amazon.com Inc | 0% | -48.28% | Trim |
| 13 | MCD | Mcdonald's CORP | -0.1% | -47.32% | Trim |
| 14 | IVE | Ishares S&p 500 Value ETF | -0.1% | -52.17% | Trim |
| 15 | JPM | Jpmorgan Chase & Co | -0.2% | -55.76% | Trim |
| 16 | DIS | Walt Disney Co/the | -0.2% | -65.84% | Trim |
| 17 | HD | Home Depot Inc | -0.2% | -57.95% | Trim |
| 18 | ADI | Analog Devices Inc | -0.2% | -79.19% | Trim |
| 19 | XLB | Ss Materials Select Sector | -0.2% | -76.17% | Trim |
| 20 | BLK | Blackrock Inc | -0.2% | -73.16% | Trim |
| 21 | PLD | Prologis Inc | -0.2% | -66.79% | Trim |
| 22 | CRM | Salesforce Inc | -0.2% | -68.95% | Trim |
| 23 | HON | Honeywell International Inc | -0.2% | -73.66% | Trim |
| 24 | XLE | Ss Energy Select Sector | -0.2% | -58.58% | Trim |
| 25 | TMO | Thermo Fisher Scientific Inc | -0.2% | -70.33% | Trim |
| 26 | ABBV | Abbvie Inc | -0.2% | -60.67% | Trim |
| 27 | ONEQ | Fidelity Nasdaq Comp Indx | -0.2% | EXIT | Sold out |
| 28 | JNJ | Johnson & Johnson | -0.2% | EXIT | Sold out |
| 29 | DIA | Ss Spdr Dow Jones Indus Avg | -0.3% | EXIT | Sold out |
| 30 | MUB | Ishares National Muni Bond E | -0.3% | EXIT | Sold out |
| 31 | GILD | Gilead Sciences Inc | -0.3% | EXIT | Sold out |
| 32 | SYK | Stryker CORP | -0.3% | EXIT | Sold out |
| 33 | BRK-A | Berkshire Hathaway Inc-cl A | -0.3% | EXIT | Sold out |
| 34 | NOW | Servicenow Inc | -0.3% | -81.74% | Trim |
| 35 | QQQ | Invesco Qqq Trust Series 1 | -0.3% | EXIT | Sold out |
| 36 | PANW | Palo Alto Networks Inc | -0.3% | -77.70% | Trim |
| 37 | GOOG | Alphabet Inc-cl C | -0.4% | -86.66% | Trim |
| 38 | LLY | Eli Lilly & Co | -0.4% | -79.57% | Trim |
| 39 | SO | Southern Co/the | -0.4% | EXIT | Sold out |
| 40 | UNH | Unitedhealth Group Inc | -0.4% | -67.13% | Trim |
| 41 | KO | Coca-cola Co/the | -0.5% | -69.42% | Trim |
| 42 | DGRO | Ishares Core Dividend Growth | -0.5% | -79.55% | Trim |
| 43 | WMT | Walmart Inc | -0.5% | -73.37% | Trim |
| 44 | SPY | Ss Spdr S&p 500 ETF Trust-us | -0.6% | -84.73% | Trim |
| 45 | V | Visa Inc-class A Shares | -0.6% | -65.49% | Trim |
| 46 | IWF | Ishares Russell 1000 Growth | -0.7% | EXIT | Sold out |
| 47 | JEPI | Jpmorgan Equity Premium Inco | -1% | -48.59% | Trim |
| 48 | IVV | Ishares Core S&p 500 ETF | -1.2% | -75.42% | Trim |
| 49 | HMOP | Hartford Municipal Opp ETF | -1.2% | -75.08% | Trim |
| 50 | SGOV | Ishares 0-3 Month Treasury B | -1.5% | EXIT | Sold out |
According to official SEC Form 13F filings, Sterling Investment Counsel, LLC reported a total U.S. public equity portfolio value of $424.8M across 140 disclosed positions in Q2 2025.
Expert Analysis & Guides for Tracking Wall Street Smart Money Movements
Learn how SEC Form 13F filings work, the $100M threshold, 45-day reporting lag, and how to track top hedge fund holdings.
In terms of portfolio concentration, the top 5 core holdings (including IVW, QQQM, JEPI) accounted for 15.7% of total reported equity market value during Q2 2025.
Top Position Liquidated / Trimmed
SGOV
前期市值: $4.4M
During Q2 2025, Sterling Investment Counsel, LLC's top holdings by market value included IVW (11.3%)、QQQM (9.3%)、JEPI (7.1%). The largest single position, IVW, represented 11.3% of total portfolio value.
In Q2 2025, Sterling Investment Counsel, LLC made 50 total portfolio adjustments, initiating 0 new buys, adding to 0 positions, trimming 39 holdings, and fully liquidating 11 stocks.
All holding records on this page are fetched directly from the U.S. Securities and Exchange Commission (SEC) EDGAR system (Form 13F-HR). AlphaSMO parses CUSIP identifiers and formats data into Schema.org-compliant datasets.
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