SI
SimpliFi, Inc. — 13F Portfolio Report & Top Holdings (Q2 2026)
SimpliFi, Inc.CIK: 0001716983
Sector-focusedMomentum followerLong-term holder
Total reported value
$253.0M
Reporting period: 2026-06-30 · Number of holdings: 45
SimpliFi, Inc. disclosed 45 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $253.0M and a quarterly turnover rate of 6.7%.
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Personality snowflake
- Concentration
- 40.58
- Portfolio Stability
- 6.68
- Momentum
- 100
- Sector conviction
- 100
- Diversification
- 90
- Sizing Uniformity
- 80.91
SimpliFi, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.101 — mathematically equivalent to about 10 equally-sized positions, well below its 45 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.91), with a handful of outsized bets alongside many smaller positions.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 2.1 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 1% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim BND
+1.5% $620.1K
Trim IEF
-0.3% -$256.9K
Add DGRE
-2.9% $2.2M
Add SPY
+0.4% $2.1M
Add RSP
-1.0% $3.2M
Add VIG
+1.0% $2.5M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BND | Vanguard Total Bond Market | ETF-Other | 20.37% | -1.01% | +1.53% | |
| 2 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 14.24% | +0.45% | -1.04% | |
| 3 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 9.99% | +0.43% | +0.95% | |
| 4 | QEFA | Stsr Spd Msc Eaf Stgfs-us In | ETF-Other | 9.41% | -0.16% | +1.46% | |
| 5 | IEF | Ishares 7-10 Year Treasury B | ETF-Gov Bonds | 8.65% | -0.65% | -0.25% | |
| 6 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 6.26% | +0.49% | +0.37% | |
| 7 | DGRE | Wisdomtree Emerging Markets | ETF-Emerging Markets | 5.31% | +0.60% | -2.89% | |
| 8 | VGIT | Vanguard Intermediate-term T | ETF-Other | 4.18% | -0.23% | +1.62% | |
| 9 | BOND | Pimco Active Bond Exchange-t | ETF-Other | 3.93% | -0.20% | +1.22% | |
| 10 | VTIP | Vanguard Short-term Tips | ETF-Other | 3.75% | -0.20% | +0.25% | |
| 11 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 3.62% | +0.36% | -2.61% | |
| 12 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 1.57% | +0.12% | +0.53% | |
| 13 | PWZ | Invesco California Amt-free | ETF-Other | 0.83% | -0.03% | -0.48% | |
| 14 | CMF | Ishares California Muni Bond | ETF-Other | 0.73% | -0.05% | -2.83% | |
| 15 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.71% | — | -6.93% | |
| 16 | AOR | Ishares Core 60/40 Balanced | ETF-Other | 0.57% | +0.02% | +1.67% | |
| 17 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.51% | -0.12% | +0.93% | |
| 18 | INMU | Ishares Intermediate Muni In | ETF-Other | 0.43% | -0.02% | +0.83% | |
| 19 | LQDI | Ishares Inflation Hedged Cor | ETF-Other | 0.38% | -0.06% | -9.79% | |
| 20 | XMPT | Vaneck Cef Muni Income ETF | ETF-Other | 0.36% | +0.01% | +6.19% | |
| 21 | HYMB | Ss Spdr N Ice Hy Muni ETF | ETF-Other | 0.31% | — | +1.17% | |
| 22 | PWV | Invesco Large Cap Value ETF | ETF-Large Cap & Growth | 0.30% | +0.02% | +1.58% | |
| 23 | AOA | Ishares Core 80/20 Aggressiv | ETF-Other | 0.29% | +0.03% | +5.83% | |
| 24 | DSTL | Distillate US Fundamental St | ETF-Other | 0.22% | — | +4.06% | |
| 25 | VXUS | Vanguard Total Intl Stock | ETF-Other | 0.22% | -0.02% | -10.90% | |
| 26 | WMT | Walmart Inc | Stock-Consumer Staples | 0.21% | +0.21% | NEW | |
| 27 | PID | Invesco International Divide | ETF-Other | 0.20% | -0.01% | +1.40% | |
| 28 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 0.20% | +0.04% | +0.12% | |
| 29 | SPYD | Ss Spdr P S&p 500 Hi Div ETF | ETF-Large Cap & Growth | 0.19% | — | +1.14% | |
| 30 | AOM | Ishares Core 40/60 Moderate | ETF-Other | 0.18% | — | +2.77% | |
| 31 | BUFR | Ft Vest Lad Buffervetf-usd I | ETF-Other | 0.18% | — | — | |
| 32 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.18% | -0.01% | +2.25% | |
| 33 | TLT | Ishares 20+ Year Treasury Bd | ETF-Gov Bonds | 0.17% | -0.01% | -0.36% | |
| 34 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | ETF-Corp Bonds | 0.16% | — | +1.18% | |
| 35 | DFAC | Dimensional US Core Equity 2 | ETF-Other | 0.15% | +0.01% | — | |
| 36 | VT | Vanguard Tot World Stk ETF | ETF-Other | 0.13% | +0.13% | NEW | |
| 37 | SRE | Sempra | Stock-Utilities | 0.12% | -0.01% | +0.70% | |
| 38 | PVI | Invesco Floating Rate Munici | ETF-Other | 0.12% | -0.01% | +0.56% | |
| 39 | SPSB | Ss Spdr P St C CORP ETF | ETF-Other | 0.12% | -0.02% | -11.15% | |
| 40 | VTV | Vanguard Value ETF | ETF-Other | 0.12% | — | -8.51% | |
| 41 | BIL | Ss Spdr Bb 1-3m T-bill ETF | ETF-Gov Bonds | 0.11% | — | +0.86% | |
| 42 | NOC | Northrop Grumman CORP | Stock-Industrials | 0.09% | -0.05% | -8.80% | |
| 43 | SHY | Ishares 1-3 Year Treasury Bo | ETF-Gov Bonds | 0.09% | — | +0.89% | |
| 44 | IGSB | Ishares 1-5y Inv Grade CORP | ETF-Other | 0.09% | — | +1.13% | |
| 45 | HIPS | Graniteshares Hips US High I | ETF-Other | 0.06% | -0.01% | +2.77% |
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Portfolio Performance
Performance for Q3 2026
+2%
Performance Last 4 Quarters
+11.7%
- Stdev
- +8.1%
- Beta
- +0.54
- Alpha
- +0.3%
- Max Drawdown
- -4%
- Annualized Perf
- +11.2%
- Batting Avg vs S&P
- +41.7%
- Sortino
- +2.48
- Stutzer
- +0.39
- Treynor
- +0.21
- Sterling
- +0.83
- Calmar
- +2.8
- Information Ratio
- -1.23
- Tracking Error
- +7.3%
- Stdev Down
- +4.4%
- Winning Months %
- +72.2%
- Losing Months %
- +27.8%
- Best 12 Months
- +20.2%
- Worst 12 Months
- +4.6%
- Efficiency Ratio
- +0.51
- Sharpe
- +1.37
- Stdev Sectors
- +17.6%
- Skewness
- -0.29
- Kurtosis
- -0.13
- Upside Potential
- +4.02
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 45 | $253.0M | 7 | ||
| 2026 Q1 | 43 | $238.2M | 2 | ||
| 2025 Q4 | 43 | $236.4M | 94 | ||
| 2025 Q3 | 44 | $233.7M | 40 | ||
| 2025 Q2 | 41 | $226.9M | 0 | ||
| 2025 Q1 | 41 | $217.9M | 100 | ||
| 2024 Q4 | 41 | $218.7M | 0 | ||
| 2024 Q3 | 41 | $225.5M | 0 | ||
| 2024 Q2 | 41 | $216.5M | 0 | ||
| 2024 Q1 | 38 | $218.6M | 0 | ||
| 2023 Q4 | 33 | $203.0M | 0 | ||
| 2023 Q3 | 33 | $202.9M | 0 | ||
| 2023 Q2 | 34 | $211.5M | 0 | ||
| 2023 Q1 | 35 | $203.4M | 0 | ||
| 2022 Q4 | 28 | $191.6M | 0 | ||
| 2022 Q3 | 30 | $193.1M | 0 | ||
| 2022 Q2 | 31 | $202.5M | 0 | ||
| 2022 Q1 | 34 | $220.0M | 0 | ||
| 2021 Q4 | 32 | $228.9M | 0 | ||
| 2021 Q3 | 26 | $222.7M | 0 | ||
| 2021 Q2 | 25 | $220.9M | 98 | ||
| 2021 Q1 | 22 | $214.1M | 7 | ||
| 2020 Q4 | 23 | $214.6M | 37 | ||
| 2020 Q3 | 22 | $200.8M | 45 | ||
| 2020 Q2 | 23 | $190.6M | 32 | ||
| 2020 Q1 | 20 | $159.9M | 48 | ||
| 2019 Q4 | 20 | $175.8M | 4 | ||
| 2019 Q3 | 19 | $168.6M | 12 | ||
| 2019 Q2 | 18 | $167.2M | 41 | ||
| 2019 Q1 | 18 | $158.4M | 25 | ||
| 2018 Q4 | 16 | $138.3M | 8 | ||
| 2018 Q3 | 17 | $143.8M | 78 | ||
| 2018 Q2 | 17 | $127.0M | 23 | ||
| 2018 Q1 | 14 | $121.7M | 4 | ||
| 2017 Q4 | 14 | $120.1M | 0 |
Holding changes this quarter
SimpliFi, Inc.'s most significant position changes for 2026-06-30: New buy: Walmart Inc (WMT); New buy: Vanguard Tot World Stk ETF (VT); Add: Vanguard Total Bond Market (BND) — shares +1.53%; Trim: Ishares 7-10 Year Treasury B (IEF) — shares -0.25%; Trim: Wisdomtree Emerging Markets (DGRE) — shares -2.89%.
Filing History
FAQ
What is SimpliFi, Inc. and what type of investor is it?
SimpliFi, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $253.0M, spread across 45 disclosed positions.
What are SimpliFi, Inc.'s largest equity positions?
Based on the latest 13F filing, SimpliFi, Inc.'s top holdings by market value are:
1. Vanguard Total Bond Market (BND) — $51.5M (20.4%)
2. Invesco S&p 500 Equal Weight (RSP) — $36.0M (14.2%)
3. Vanguard Dividend Apprec ETF (VIG) — $25.3M (10.0%)
4. Stsr Spd Msc Eaf Stgfs-us In (QEFA) — $23.8M (9.4%)
5. Ishares 7-10 Year Treasury B (IEF) — $21.9M (8.7%)
What changes did SimpliFi, Inc. make in its most recent portfolio filing?
In the latest reported quarter, SimpliFi, Inc. made 43 notable position adjustments: 2 new positions were initiated, 28 existing holdings were added to, 13 positions were partially reduced, and 0 were completely exited. The largest of these moves: New buy: Walmart Inc (WMT); New buy: Vanguard Tot World Stk ETF (VT); Add: Vanguard Total Bond Market (BND) — shares +1.53%; Trim: Ishares 7-10 Year Treasury B (IEF) — shares -0.25%; Trim: Wisdomtree Emerging Markets (DGRE) — shares -2.89%
What sectors does SimpliFi, Inc. focus on?
SimpliFi, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Communication Services: 54.3%
• Consumer Staples: 22.8%
• Utilities: 13.0%
• Industrials: 9.8%
Investment Profile
SimpliFi, Inc. returned an annualized 11.2% over the trailing 36 months — outperforming the S&P 500 by 0.3 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.54 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is moderately concentrated and long-term-holding, with 54.3% of the portfolio concentrated in Communication Services.
It has added to its DGRE position over the past two quarters (+$2.9M, now $13.4M), while trimming IEF over the same stretch (-$402.6K, still holding $21.9M).
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Developer Access
Access SimpliFi, Inc.'s institutional profile programmatically:
REST API
curl https://alphasmo.com/api/v1/institutions/simplifi-incCLI
npx alphasmo institutions get simplifi-inc