Shakespeare Wealth Management, LLC — Q2 2025 13F Holdings

Name: Shakespeare Wealth Management, LLC — 13F Holdings, Q2 2025
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001658509

Total reported value

$377.6M

← Back to latest quarter

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VOOV	Vanguard S&p 500 Value ETF	ETF-Large Cap & Growth	13.18%	+6.62%	+5.23%
2	VOOG	Vanguard S&p 500 Growth ETF	ETF-Large Cap & Growth	11.28%	+8.00%	+2.63%
3	FBND	Fidelity Total Bond ETF	ETF-Other	8.25%	+1.94%	+4.59%
4	VOE	Vanguard Mid-cap Value ETF	ETF-Other	7.48%	-1.79%	+3.25%
5	VBR	Vanguard Small-cap Value ETF	ETF-Other	5.70%	-5.90%	EXIT
6	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	5.61%	+1.17%	-0.34%
7	EFV	Ishares Msci Eafe Value ETF	ETF-Other	5.32%	-5.48%	EXIT
8	EFG	Ishares Msci Eafe Growth ETF	ETF-Other	5.00%	-4.77%	EXIT
9	MDYG	Ss Spdr S&p 400 Mc Gr ETF	ETF-Other	4.72%	—	+2.72%
10	SLYG	Ss Spdr S&p 600 Sc Gr ETF	ETF-Other	4.06%	-0.40%	+4.25%
11	DISV	Dimensional International Sm	ETF-Other	3.90%	+0.69%	+0.51%
12	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	3.85%	+1.17%	-0.66%
13	QQEW	First Tr Nasdaq-100 Sel Eq	ETF-Tech	1.29%	-1.05%	EXIT
14	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.20%	+0.33%	-0.24%
15	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	1.16%	+0.28%	+0.37%
16	RPG	Invesco S&p 500 Pure Growth	ETF-Large Cap & Growth	0.85%	—	-3.02%
17	PEP	Pepsico INC	Stock-Consumer Staples	0.71%	-0.73%	EXIT
18	WEC	Wec Energy Group INC	Stock-Utilities	0.71%	—	—
19	IWP	Ishares Russell Mid-cap Grow	ETF-Other	0.62%	—	+11.06%
20	SCHC	Schwab Intl Small-cap Equity	ETF-Other	0.57%	—	-11.91%
21	AAPL	Apple INC	Stock-Tech	0.54%	+0.21%	-0.14%
22	DWM	Wisdomtree International Equ	ETF-Other	0.50%	—	-29.61%
23	FNDC	Schwab Fndmnt Intl Sm Eq ETF	ETF-Other	0.45%	—	-10.11%
24	JPM	Jpmorgan Chase & Co	Stock-Financials	0.45%	—	-0.93%
25	HBAN	Huntington Bancshares INC	Stock-Financials	0.44%	—	+0.06%
26	DFAC	Dimensional US Core Equity 2	ETF-Other	0.44%	—	+8.41%
27	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	0.44%	+0.14%	+10.46%
28	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	0.43%	-0.44%	EXIT
29	VTEB	Vanguard Tax-exempt Bond ETF	ETF-Other	0.43%	-0.05%	+22.61%
30	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	0.42%	-0.40%	EXIT
31	BND	Vanguard Total Bond Market	ETF-Other	0.42%	—	-6.68%
32	PXF	Invesco Rafi Developed Marke	ETF-Other	0.41%	—	-20.34%
33	PRF	Invesco Rafi US 1000 ETF	ETF-Other	0.41%	—	-0.84%
34	IJH	Ishares Core S&p Midcap ETF	ETF-Other	0.35%	-0.34%	EXIT
35	RTN1USD	Raytheon Company	Stock-Other	0.31%	—	+0.23%
36	NVDA	Nvidia CORP	Stock-Tech	0.30%	—	+5.39%
37	YUM	Yum! Brands INC	Stock-Consumer Disc	0.29%	-0.27%	EXIT
38	MSFT	Microsoft CORP	Stock-Tech	0.29%	-0.19%	EXIT
39	COFS	Choiceone Financial Svcs INC	Stock-Other	0.29%	—	—
40	WFC	Wells Fargo & Co	Stock-Financials	0.28%	-0.24%	EXIT
41	PRFZ	Inv Rafi US 1500 Sm-usd INC	ETF-Other	0.26%	—	-1.54%
42	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	0.25%	-0.23%	EXIT
43	META	Meta Platforms Inc-class A	Stock-Comm Services	0.25%	—	-1.34%
44	MAR	Marriott International -cl A	Stock-Consumer Disc	0.25%	—	+0.45%
45	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	0.24%	-0.21%	EXIT
46	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	0.23%	—	-8.79%
47	SCHF	Schwab Intl Equity ETF	ETF-Other	0.22%	—	+7.85%
48	PH	Parker Hannifin CORP	Stock-Industrials	0.21%	—	—
49	DFAX	Dimensional World Ex US Core	ETF-Other	0.20%	—	+6.11%
50	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	0.19%	—	+14.40%

1–50 of 93

Holding changes this quarter

Position changes disclosed by Shakespeare Wealth Management, LLC for the quarter ending Q2 2025, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VOOG	Vanguard S&p 500 Growth ETF	+2%	+2.63%	Add
2	VOOV	Vanguard S&p 500 Value ETF	+0.9%	+5.23%	Add
3	SCZ	Ishares Msci Eafe Small-cap	+0.7%	-0.34%	Trim
4	EFV	Ishares Msci Eafe Value ETF	+0.5%	+3.66%	Add
5	EFG	Ishares Msci Eafe Growth ETF	+0.5%	-0.38%	Trim
6	MDYG	Ss Spdr S&p 400 Mc Gr ETF	+0.5%	+2.72%	Add
7	VBR	Vanguard Small-cap Value ETF	+0.5%	+4.11%	Add
8	DISV	Dimensional International Sm	+0.5%	+0.51%	Add
9	SLYG	Ss Spdr S&p 600 Sc Gr ETF	+0.4%	+4.25%	Add
10	VOE	Vanguard Mid-cap Value ETF	+0.4%	+3.25%	Add
11	IEMG	Ishares Core Msci Emerging	+0.4%	-0.66%	Trim
12	FBND	Fidelity Total Bond ETF	+0.3%	+4.59%	Add
13	QQEW	First Tr Nasdaq-100 Sel Eq	+0.2%	+4.11%	Add
14	IWP	Ishares Russell Mid-cap Grow	+0.2%	+11.06%	Add
15	RPG	Invesco S&p 500 Pure Growth	+0.1%	-3.02%	Trim
16	VTI	Vanguard Total Stock Mkt ETF	+0.1%	-0.24%	Trim
17	SCHX	Schwab US Large-cap ETF	+0.1%	NEW	New buy
18	NVDA	Nvidia CORP	+0.1%	+5.39%	Add
19	MSFT	Microsoft CORP	+0.1%	+15.02%	Add
20	IWO	Ishares Russell 2000 Growth	+0.1%	+10.46%	Add
21	VTEB	Vanguard Tax-exempt Bond ETF	+0.1%	+22.61%	Add
22	JPM	Jpmorgan Chase & Co	+0.1%	-0.93%	Trim
23	IWN	Ishares Russell 2000 Value E	+0.1%	+13.55%	Add
24	DFAC	Dimensional US Core Equity 2	+0.1%	+8.41%	Add
25	CSCO	Cisco Systems INC	+0.1%	NEW	New buy
26	DIS	Walt Disney Co/the	+0.1%	NEW	New buy
27	ASB	Associated Banc-corp	+0.1%	NEW	New buy
28	META	Meta Platforms Inc-class A	+0.1%	-1.34%	Trim
29	FNDX	Schwab Fndmntl US Lrg Co ETF	0%	+0.37%	Add
30	HBAN	Huntington Bancshares INC	0%	+0.06%	Add
31	VOO	Vanguard S&p 500 ETF	0%	+14.40%	Add
32	SCHF	Schwab Intl Equity ETF	0%	+7.85%	Add
33	MAR	Marriott International -cl A	0%	+0.45%	Add
34	DFAX	Dimensional World Ex US Core	0%	+6.11%	Add
35	JNJ	Johnson & Johnson	0%	-13.18%	Trim
36	WEC	Wec Energy Group INC	0%	—	Unchanged
37	ABBV	Abbvie INC	0%	-27.71%	Trim
38	LNT	Alliant Energy CORP	0%	-16.41%	Trim
39	AAPL	Apple INC	-0.1%	-0.14%	Trim
40	UNH	Unitedhealth Group INC	-0.1%	EXIT	Sold out
41	PXF	Invesco Rafi Developed Marke	-0.1%	-20.34%	Trim
42	AMZN	Amazon.com INC	-0.1%	EXIT	Sold out
43	MRK	Merck & Co. INC.	-0.1%	-49.52%	Trim
44	ABT	Abbott Laboratories	-0.1%	EXIT	Sold out
45	SNA	Snap-on INC	-0.1%	EXIT	Sold out
46	IVW	Ishares S&p 500 Growth ETF	-0.1%	EXIT	Sold out
47	PEP	Pepsico INC	-0.2%	-6.45%	Trim
48	DWM	Wisdomtree International Equ	-0.2%	-29.61%	Trim
49	SPY	Ss Spdr S&p 500 ETF Trust-us	-0.3%	EXIT	Sold out
50	AGG	Ishares Core U.s. Aggregate	-8.1%	EXIT	Sold out