RF
Rollins Financial Advisors, LLC — 13F Filing & Top Stock Positions (Q2 2026)
Rollins Financial Advisors, LLCCIK: 0001884018
Diversified strategyLong-term holderQuality / disciplined sizing
Total reported value
$759.1M
Reporting period: 2026-06-30 · Number of holdings: 168
Rollins Financial Advisors, LLC disclosed 168 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $759.1M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 15.52
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 70.82
- Diversification
- 100
- Sizing Uniformity
- 76.44
Rollins Financial Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.039 — mathematically equivalent to about 26 equally-sized positions, well below its 168 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.36), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 42% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd QQQM
+26.5% $11.5M
Trim MSFT
+0.8% $610.9K
Trim SCHG
-6.4% $3.4M
Add SPMO
+16.2% $5.7M
Trim AAPL
-1.0% $7.2M
Add TQQQ
-2.7% $4.6M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 9.83% | -0.33% | -8.96% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 8.24% | -0.52% | -0.97% | |
| 3 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 6.58% | +0.28% | +0.86% | |
| 4 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 5.75% | -0.28% | -0.04% | |
| 5 | SCHG | Schwab US Large-cap Growth | ETF-Other | 5.56% | -0.57% | -6.39% | |
| 6 | MSFT | Microsoft CORP | Stock-Tech | 5.16% | -0.93% | +0.81% | |
| 7 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 4.00% | +1.02% | +26.50% | |
| 8 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 3.61% | +0.13% | +3.98% | |
| 9 | BAC | Bank Of America CORP | Stock-Financials | 3.39% | -0.11% | -0.71% | |
| 10 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 2.42% | -0.10% | +7.75% | |
| 11 | IYW | Ishares Ustechnology ETF | ETF-Tech | 2.12% | +0.43% | +8.62% | |
| 12 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.91% | -0.46% | -2.02% | |
| 13 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.91% | -0.15% | -0.18% | |
| 14 | SPMO | Invesco S&p 500 Momentum ETF | ETF-Large Cap & Growth | 1.88% | +0.53% | +16.20% | |
| 15 | PVAL | Putnam Focused Lrg Cap Value | ETF-Other | 1.80% | -0.08% | +4.51% | |
| 16 | IXN | Ishares Global Tech ETF | ETF-Tech | 1.66% | +0.31% | +2.09% | |
| 17 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 1.58% | -0.13% | -4.05% | |
| 18 | TSLA | Tesla Inc | Stock-Consumer Disc | 1.42% | -0.24% | -9.29% | |
| 19 | TQQQ | Proshares Ultrapro Qqq | ETF-Other | 1.28% | +0.47% | -2.74% | |
| 20 | TSPA | T Rowe Price US Eqy Research | ETF-Other | 1.22% | +0.04% | +6.50% | |
| 21 | PYLD | Pimco Multisector Bond Actv | ETF-Other | 1.19% | -0.24% | -0.99% | |
| 22 | NVDA | Nvidia CORP | Stock-Tech | 1.15% | -0.01% | +3.55% | |
| 23 | FNDX | Schwab Fndmntl US Lrg Co ETF | ETF-Other | 1.14% | -0.05% | +2.81% | |
| 24 | NEAR | Ishares Sh Dba ETF Usd Inc | ETF-Other | 1.00% | -0.24% | -3.39% | |
| 25 | CAT | Caterpillar Inc | Stock-Industrials | 0.89% | +0.23% | +8.37% | |
| 26 | XLK | Ss Technology Select Sector | ETF-Tech | 0.84% | +0.14% | +0.88% | |
| 27 | BINC | Ishares Flex I A Etf-usd Inc | ETF-Other | 0.79% | -0.16% | -0.96% | |
| 28 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.77% | — | -0.28% | |
| 29 | IMTM | Ishares Msci Intl Momentum F | ETF-Other | 0.70% | +0.27% | +77.42% | |
| 30 | KMI | Kinder Morgan, Inc. | Stock-Energy | 0.65% | -0.17% | -0.59% | |
| 31 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.64% | -0.02% | -4.14% | |
| 32 | FBCG | Fidelity Blue Chip Grow ETF | ETF-Other | 0.63% | +0.11% | +15.92% | |
| 33 | FNDF | Schwab Fndmn Intl Lrg Co ETF | ETF-Other | 0.62% | +0.21% | +68.01% | |
| 34 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.59% | -0.13% | -13.62% | |
| 35 | PRF | Invesco Rafi US 1000 ETF | ETF-Other | 0.59% | -0.03% | +0.87% | |
| 36 | EPD | Enterprise Products Partners | Stock-Energy | 0.58% | -0.10% | +5.65% | |
| 37 | DYNF | Ishrs US E F R A Etf-usd Inc | ETF-Other | 0.53% | +0.26% | +99.93% | |
| 38 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.49% | +0.25% | +90.49% | |
| 39 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.45% | -0.03% | -2.27% | |
| 40 | PWB | Invesco Large Cap Growth ETF | ETF-Large Cap & Growth | 0.45% | +0.45% | NEW | |
| 41 | SOXL | Direx Dail Semi Bu 3x Et-usd | ETF-Other | 0.44% | +0.33% | -12.97% | |
| 42 | QLD | Proshares Ultra Qqq | ETF-Other | 0.40% | +0.08% | -4.04% | |
| 43 | DLN | Wisdomtree US Largecap Divid | ETF-Other | 0.36% | -0.04% | -0.15% | |
| 44 | QTEC | First Trust Nasdq 100 Tech I | ETF-Tech | 0.33% | +0.07% | — | |
| 45 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.32% | +0.08% | +31.33% | |
| 46 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.31% | -0.06% | -1.63% | |
| 47 | VUG | Vanguard Growth ETF | ETF-Other | 0.31% | — | +495.74% | |
| 48 | FELC | Fidelity Enh Lrg Cap Cor ETF | ETF-Other | 0.30% | -0.03% | -5.83% | |
| 49 | BCGD | Baron Global Durable Adv ETF | ETF-Other | 0.27% | -0.11% | -24.14% | |
| 50 | VTV | Vanguard Value ETF | ETF-Other | 0.27% | -0.03% | -0.15% |
1–50 of 168
Portfolio Performance
Performance for Q3 2026
+0.7%
Performance Last 4 Quarters
+22.7%
- Stdev
- +15.3%
- Beta
- +1.19
- Alpha
- -0.9%
- Max Drawdown
- -11.9%
- Annualized Perf
- +21.9%
- Batting Avg vs S&P
- +60%
- Sortino
- +2.95
- Stutzer
- +0.41
- Treynor
- +0.18
- Sterling
- +1.11
- Calmar
- +1.84
- Information Ratio
- +0.45
- Tracking Error
- +5.7%
- Stdev Down
- +7.1%
- Winning Months %
- +66.7%
- Losing Months %
- +33.3%
- Best 12 Months
- +37.1%
- Worst 12 Months
- +10.7%
- Efficiency Ratio
- +0.59
- Sharpe
- +1.37
- Stdev Sectors
- +11.8%
- Skewness
- +0.26
- Kurtosis
- +0.17
- Upside Potential
- +4.49
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Rollins Financial Advisors, LLC's most significant position changes for 2026-06-30: New buy: Invesco Large Cap Growth ETF (PWB); New buy: Sandisk CORP (SNDK); New buy: Micron Technology Inc (MU); Sold out: Exxon Mobil CORP (XOM); New buy: Intel CORP (INTC).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | QQQM | Invesco Nasdaq 100 ETF | +1% | +26.50% | Add |
| 2 | SPMO | Invesco S&p 500 Momentum ETF | +0.5% | +16.20% | Add |
| 3 | TQQQ | Proshares Ultrapro Qqq | +0.5% | -2.74% | Trim |
| 4 | PWB | Invesco Large Cap Growth ETF | +0.5% | NEW | New buy |
| 5 | IYW | Ishares Ustechnology ETF | +0.4% | +8.62% | Add |
| 6 | SOXL | Direx Dail Semi Bu 3x Et-usd | +0.3% | -12.97% | Trim |
| 7 | IXN | Ishares Global Tech ETF | +0.3% | +2.09% | Add |
| 8 | GOOGL | Alphabet Inc-cl A | +0.3% | +0.86% | Add |
| 9 | IMTM | Ishares Msci Intl Momentum F | +0.3% | +77.42% | Add |
| 10 | DYNF | Ishrs US E F R A Etf-usd Inc | +0.3% | +99.93% | Add |
| 11 | LLY | Eli Lilly & Co | +0.3% | +90.49% | Add |
| 12 | CAT | Caterpillar Inc | +0.2% | +8.37% | Add |
| 13 | FNDF | Schwab Fndmn Intl Lrg Co ETF | +0.2% | +68.01% | Add |
| 14 | XLK | Ss Technology Select Sector | +0.1% | +0.88% | Add |
| 15 | SPHQ | Invesco S&p 500 Quality ETF | +0.1% | +3.98% | Add |
| 16 | SNDK | Sandisk CORP | +0.1% | NEW | New buy |
| 17 | FBCG | Fidelity Blue Chip Grow ETF | +0.1% | +15.92% | Add |
| 18 | PXH | Inves Rafi Emer Mrkt-usd Inc | +0.1% | +109.33% | Add |
| 19 | IWM | Ishares Russell 2000 ETF | +0.1% | +82.49% | Add |
| 20 | PXF | Invesco Rafi Developed Marke | +0.1% | +165.37% | Add |
| 21 | MU | Micron Technology Inc | +0.1% | NEW | New buy |
| 22 | QLD | Proshares Ultra Qqq | +0.1% | -4.04% | Trim |
| 23 | IEMG | Ishares Core Msci Emerging | +0.1% | +31.33% | Add |
| 24 | QTEC | First Trust Nasdq 100 Tech I | +0.1% | — | Unchanged |
| 25 | QTUM | Defiance Quantum ETF | +0.1% | +31.33% | Add |
| 26 | PANW | Palo Alto Networks Inc | +0.1% | +29.79% | Add |
| 27 | INTC | Intel CORP | +0.1% | NEW | New buy |
| 28 | GLW | Corning Inc | +0.1% | NEW | New buy |
| 29 | IJR | Ishares Core S&p Small-cap E | +0.1% | +51.94% | Add |
| 30 | SMH | Vaneck Semiconductor ETF | +0.1% | +2.89% | Add |
| 31 | CRWD | Crowdstrike Holdings Inc - A | +0.1% | +40.33% | Add |
| 32 | ✓ | +0.1% | NEW | New buy | |
| 33 | AGIX | Kraneshares Public-private A | +0.1% | NEW | New buy |
| 34 | JAAA | Janus Henderson Aaa Clo ETF | +0.1% | NEW | New buy |
| 35 | TSPA | T Rowe Price US Eqy Research | 0% | +6.50% | Add |
| 36 | VRT | Vertiv Holdings Co-a | 0% | +36.42% | Add |
| 37 | GEV | GE Vernova Inc | 0% | +56.48% | Add |
| 38 | EMSF | Matthews Em Sustainable | 0% | NEW | New buy |
| 39 | VYMI | Vanguard Int High Dvd Yld In | 0% | NEW | New buy |
| 40 | VBK | Vanguard Small-cap Grwth ETF | 0% | NEW | New buy |
| 41 | IBM | Intl Business Machines CORP | 0% | NEW | New buy |
| 42 | ON | On Semiconductor | 0% | -6.84% | Trim |
| 43 | AIQ | Global X Art Intel & Tech | 0% | +9.39% | Add |
| 44 | IJH | Ishares Core S&p Midcap ETF | 0% | +61.40% | Add |
| 45 | DGRO | Ishares Core Dividend Growth | 0% | +45.30% | Add |
| 46 | UNH | Unitedhealth Group Inc | 0% | +26.33% | Add |
| 47 | BA | Boeing Co/the | 0% | +108.27% | Add |
| 48 | PAVE | Global X US Infrastructure | 0% | NEW | New buy |
| 49 | EMXC | Ishares Msci Emr Mrk Ex Chna | 0% | NEW | New buy |
| 50 | CHAT | Roundhill Gen Ai & Tech ETF | 0% | +28.80% | Add |
1–50 of 179
Filing History
FAQ
What is Rollins Financial Advisors, LLC and what type of investor is it?
Rollins Financial Advisors, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $759.1M, spread across 168 disclosed positions.
What are Rollins Financial Advisors, LLC's largest equity positions?
Based on the latest 13F filing, Rollins Financial Advisors, LLC's top holdings by market value are:
1. Invesco Qqq Trust Series 1 (QQQ) — $74.6M (9.8%)
2. Apple Inc (AAPL) — $62.6M (8.2%)
3. Alphabet Inc-cl A (GOOGL) — $49.9M (6.6%)
4. Amazon.com Inc (AMZN) — $43.6M (5.8%)
5. Schwab US Large-cap Growth (SCHG) — $42.2M (5.6%)
What changes did Rollins Financial Advisors, LLC make in its most recent portfolio filing?
In the latest reported quarter, Rollins Financial Advisors, LLC made 163 notable position adjustments: 21 new positions were initiated, 67 existing holdings were added to, 64 positions were partially reduced, and 11 were completely exited. The largest of these moves: New buy: Invesco Large Cap Growth ETF (PWB); New buy: Sandisk CORP (SNDK); New buy: Micron Technology Inc (MU); Sold out: Exxon Mobil CORP (XOM); New buy: Intel CORP (INTC)
What sectors does Rollins Financial Advisors, LLC focus on?
Rollins Financial Advisors, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 37.3%
• Communication Services: 21.2%
• Consumer Discretionary: 18.0%
• Financials: 12.9%
• Energy: 3.7%
• Industrials: 3.2%
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Investment Profile
Rollins Financial Advisors, LLC returned an annualized 21.9% over the trailing 30 months — underperforming the S&P 500 by 0.9 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 1.19 (more volatile than the market) and a 60% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 37.3% of the portfolio concentrated in Information Technology.
It has added to its SPHQ position over the past two quarters (+$7.2M, now $27.4M), while trimming AKRE over the same stretch (-$5.1M, still holding $1.1M).
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