RF
Rollins Financial Historical SEC 13F Holdings & Archive (Q4 2023)
Rollins FinancialCIK: 0001853019
Diversified strategySector-focusedLong-term holder
Total reported value
$478.8M
Reporting period: 2023-12-31 · Number of holdings: 97
Rollins Financial disclosed 97 holdings in its latest 13F filing for the period ending 2023-12-31, with total reported value of $478.8M and a quarterly turnover rate of 0.0%.
Browse other institutions with $100M to $1B AUMBrowse other institutions starting with "R"
Personality snowflake
- Concentration
- 28.77
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 96.02
- Diversification
- 100
- Sizing Uniformity
- 75.43
Rollins Financial's disclosed holdings carry a Herfindahl concentration index of 0.072 — mathematically equivalent to about 14 equally-sized positions, well below its 97 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.46), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 51% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd SCHG
+37.1% $9.5M
Add QQQ
+11.8% $16.7M
New buy FELG
Trim KO
-92.3% -$2.8M
Trim AAPL
+0.1% $7.3M
New buy FELC
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 16.04% | +1.33% | +11.79% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 13.67% | -0.56% | +0.11% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 9.42% | +0.44% | +3.25% | |
| 4 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 6.93% | +0.41% | +4.18% | |
| 5 | TSLA | Tesla Inc | Stock-Consumer Disc | 6.25% | -0.44% | +10.25% | |
| 6 | SCHG | Schwab US Large-cap Growth | ETF-Other | 5.48% | +1.37% | +37.09% | |
| 7 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 4.98% | -0.31% | +3.21% | |
| 8 | BAC | Bank Of America CORP | Stock-Financials | 3.11% | +0.48% | +12.47% | |
| 9 | META | Meta Platforms Inc-class A | Stock-Comm Services | 2.27% | +0.17% | +7.48% | |
| 10 | IYW | Ishares Ustechnology ETF | ETF-Tech | 2.17% | +0.36% | +20.13% | |
| 11 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 2.16% | -0.18% | -3.25% | |
| 12 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 1.58% | — | -7.03% | |
| 13 | TQQQ | Proshares Ultrapro Qqq | ETF-Other | 1.47% | -0.43% | -36.62% | |
| 14 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 1.42% | +0.09% | +9.83% | |
| 15 | IXN | Ishares Global Tech ETF | ETF-Tech | 1.42% | +0.02% | +0.75% | |
| 16 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 1.12% | +0.20% | +31.55% | |
| 17 | NEAR | Ishares Sh Dba ETF Usd Inc | ETF-Other | 0.92% | -0.01% | +15.48% | |
| 18 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.90% | -0.09% | -0.21% | |
| 19 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.89% | — | -9.92% | |
| 20 | XLK | Ss Technology Select Sector | ETF-Tech | 0.83% | +0.02% | +2.62% | |
| 21 | MOAT | Vaneck Morningstar Wide Moat | ETF-Other | 0.82% | -0.06% | -1.88% | |
| 22 | FELG | Fidelity Enh Lrg Cap Gwth | ETF-Other | 0.82% | +0.82% | NEW | |
| 23 | FNDX | Schwab Fndmntl US Lrg Co ETF | ETF-Other | 0.75% | +0.07% | +16.94% | |
| 24 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 0.71% | +0.03% | +13.68% | |
| 25 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.68% | +0.12% | +26.35% | |
| 26 | FNDF | Schwab Fndmn Intl Lrg Co ETF | ETF-Other | 0.67% | — | +0.47% | |
| 27 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.63% | -0.19% | -18.99% | |
| 28 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.53% | — | -8.63% | |
| 29 | PRF | Invesco Rafi US 1000 ETF | ETF-Other | 0.53% | — | -7.92% | |
| 30 | NVDA | Nvidia CORP | Stock-Tech | 0.50% | +0.24% | +99.71% | |
| 31 | FELC | Fidelity Enh Lrg Cap Cor ETF | ETF-Other | 0.50% | +0.50% | NEW | |
| 32 | CAT | Caterpillar Inc | Stock-Industrials | 0.39% | +0.10% | +49.14% | |
| 33 | QLD | Proshares Ultra Qqq | ETF-Other | 0.36% | -0.23% | -43.41% | |
| 34 | IQLT | Ishares Msci International Q | ETF-Other | 0.36% | — | -5.55% | |
| 35 | VTV | Vanguard Value ETF | ETF-Other | 0.35% | — | -0.29% | |
| 36 | DLN | Wisdomtree US Largecap Divid | ETF-Other | 0.35% | — | -9.73% | |
| 37 | HD | Home Depot Inc | Stock-Consumer Disc | 0.35% | -0.32% | -46.28% | |
| 38 | VUG | Vanguard Growth ETF | ETF-Other | 0.33% | — | -5.79% | |
| 39 | SOXL | Direx Dail Semi Bu 3x Et-usd | ETF-Other | 0.32% | -0.12% | -48.47% | |
| 40 | QTEC | First Trust Nasdq 100 Tech I | ETF-Tech | 0.31% | +0.01% | — | |
| 41 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 0.30% | — | +9.14% | |
| 42 | MINT | Pimco Enhanced Short Maturit | ETF-Other | 0.30% | +0.30% | NEW | |
| 43 | IYH | Ishares U.s. Healthcare ETF | ETF-Other | 0.25% | — | -9.56% | |
| 44 | EPD | Enterprise Products Partners | Stock-Energy | 0.22% | — | -9.22% | |
| 45 | DFAT | Dimensional US Target Value | ETF-Other | 0.21% | — | +14.27% | |
| 46 | ROKU | Roku Inc | Stock-Comm Services | 0.20% | -0.47% | -72.46% | |
| 47 | SUSA | Ishares Esg Optimized Msci U | ETF-Other | 0.20% | — | -16.45% | |
| 48 | SSO | Proshares Ultra S&p500 | ETF-Other | 0.20% | -0.30% | -61.57% | |
| 49 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.20% | — | — | |
| 50 | XLY | Ss Consumer Disc Select Sect | ETF-Other | 0.20% | — | -4.98% |
1–50 of 97
Portfolio Performance
Performance for Q3 2026
-1.5%
Performance Last 4 Quarters
+24%
- Stdev
- +17.4%
- Beta
- +1.25
- Alpha
- -2.8%
- Max Drawdown
- -13%
- Annualized Perf
- +22.9%
- Batting Avg vs S&P
- +47.2%
- Sortino
- +2.75
- Stutzer
- +0.38
- Treynor
- +0.18
- Sterling
- +1.23
- Calmar
- +1.76
- Information Ratio
- +0.31
- Tracking Error
- +7.2%
- Stdev Down
- +8.1%
- Winning Months %
- +58.3%
- Losing Months %
- +41.7%
- Best 12 Months
- +39.9%
- Worst 12 Months
- +9.6%
- Efficiency Ratio
- +0.58
- Sharpe
- +1.28
- Stdev Sectors
- +15.2%
- Skewness
- +0.31
- Kurtosis
- -0.16
- Upside Potential
- +4.43
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Rollins Financial's most significant position changes for 2023-12-31: New buy: Fidelity Enh Lrg Cap Gwth (FELG); New buy: Fidelity Enh Lrg Cap Cor ETF (FELC); New buy: Pimco Enhanced Short Maturit (MINT); Sold out: Upstart Holdings Inc (UPST); Sold out: United Parcel Service-cl B (UPS).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SCHG | Schwab US Large-cap Growth | +1.4% | +37.09% | Add |
| 2 | QQQ | Invesco Qqq Trust Series 1 | +1.3% | +11.79% | Add |
| 3 | FELG | Fidelity Enh Lrg Cap Gwth | +0.8% | NEW | New buy |
| 4 | FELC | Fidelity Enh Lrg Cap Cor ETF | +0.5% | NEW | New buy |
| 5 | BAC | Bank Of America CORP | +0.5% | +12.47% | Add |
| 6 | MSFT | Microsoft CORP | +0.4% | +3.25% | Add |
| 7 | AMZN | Amazon.com Inc | +0.4% | +4.18% | Add |
| 8 | IYW | Ishares Ustechnology ETF | +0.4% | +20.13% | Add |
| 9 | MINT | Pimco Enhanced Short Maturit | +0.3% | NEW | New buy |
| 10 | NVDA | Nvidia CORP | +0.2% | +99.71% | Add |
| 11 | SPHQ | Invesco S&p 500 Quality ETF | +0.2% | +31.55% | Add |
| 12 | IEF | Ishares 7-10 Year Treasury B | +0.2% | NEW | New buy |
| 13 | META | Meta Platforms Inc-class A | +0.2% | +7.48% | Add |
| 14 | QUAL | Ishares Msci USA Quality Fac | +0.1% | +26.35% | Add |
| 15 | CAT | Caterpillar Inc | +0.1% | +49.14% | Add |
| 16 | QQQM | Invesco Nasdaq 100 ETF | +0.1% | +9.83% | Add |
| 17 | ESGV | Vanguard Esg US Stock ETF | +0.1% | NEW | New buy |
| 18 | FNDX | Schwab Fndmntl US Lrg Co ETF | +0.1% | +16.94% | Add |
| 19 | UBER | Uber Technologies Inc | +0.1% | NEW | New buy |
| 20 | VYM | Vanguard High Dvd Yield ETF | 0% | +13.68% | Add |
| 21 | IXN | Ishares Global Tech ETF | 0% | +0.75% | Add |
| 22 | XLK | Ss Technology Select Sector | 0% | +2.62% | Add |
| 23 | QTEC | First Trust Nasdq 100 Tech I | 0% | — | Unchanged |
| 24 | NEAR | Ishares Sh Dba ETF Usd Inc | 0% | +15.48% | Add |
| 25 | MOAT | Vaneck Morningstar Wide Moat | -0.1% | -1.88% | Trim |
| 26 | T | At&t Inc | -0.1% | EXIT | Sold out |
| 27 | CSCO | Cisco Systems Inc | -0.1% | EXIT | Sold out |
| 28 | O | Realty Income CORP | -0.1% | EXIT | Sold out |
| 29 | BND | Vanguard Total Bond Market | -0.1% | EXIT | Sold out |
| 30 | SCHE | Schwab Emrg Mrkts Eqty ETF | -0.1% | -50.48% | Trim |
| 31 | SCHD | Schwab US Dvd Equity ETF | -0.1% | -0.21% | Trim |
| 32 | DNP | Dnp Select Income Fund Inc | -0.1% | EXIT | Sold out |
| 33 | IJH | Ishares Core S&p Midcap ETF | -0.1% | -37.96% | Trim |
| 34 | SOXL | Direx Dail Semi Bu 3x Et-usd | -0.1% | -48.47% | Trim |
| 35 | FISV | Fiserv Inc | -0.1% | EXIT | Sold out |
| 36 | SHY | Ishares 1-3 Year Treasury Bo | -0.2% | -48.43% | Trim |
| 37 | ADP | Automatic Data Processing | -0.2% | EXIT | Sold out |
| 38 | ITOT | Ishares Core S&p Total U.s. | -0.2% | -3.25% | Trim |
| 39 | SPY | Ss Spdr S&p 500 ETF Trust-us | -0.2% | -18.99% | Trim |
| 40 | QLD | Proshares Ultra Qqq | -0.2% | -43.41% | Trim |
| 41 | UPS | United Parcel Service-cl B | -0.2% | EXIT | Sold out |
| 42 | UPST | Upstart Holdings Inc | -0.3% | EXIT | Sold out |
| 43 | SSO | Proshares Ultra S&p500 | -0.3% | -61.57% | Trim |
| 44 | GOOGL | Alphabet Inc-cl A | -0.3% | +3.21% | Add |
| 45 | HD | Home Depot Inc | -0.3% | -46.28% | Trim |
| 46 | TQQQ | Proshares Ultrapro Qqq | -0.4% | -36.62% | Trim |
| 47 | TSLA | Tesla Inc | -0.4% | +10.25% | Add |
| 48 | ROKU | Roku Inc | -0.5% | -72.46% | Trim |
| 49 | AAPL | Apple Inc | -0.6% | +0.11% | Add |
| 50 | KO | Coca-cola Co/the | -0.7% | -92.30% | Trim |
Filing History
FAQ
What is Rollins Financial and what type of investor is it?
Rollins Financial is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2023-12-31), the firm manages a tracked equity portfolio valued at approximately $478.8M, spread across 97 disclosed positions.
What are Rollins Financial's largest equity positions?
Based on the latest 13F filing, Rollins Financial's top holdings by market value are:
1. Invesco Qqq Trust Series 1 (QQQ) — $76.8M (16.0%)
2. Apple Inc (AAPL) — $65.5M (13.7%)
3. Microsoft CORP (MSFT) — $45.1M (9.4%)
4. Amazon.com Inc (AMZN) — $33.2M (6.9%)
5. Tesla Inc (TSLA) — $29.9M (6.3%)
What changes did Rollins Financial make in its most recent portfolio filing?
In the latest reported quarter, Rollins Financial made 49 notable position adjustments: 6 new positions were initiated, 20 existing holdings were added to, 14 positions were partially reduced, and 9 were completely exited. The largest of these moves: New buy: Fidelity Enh Lrg Cap Gwth (FELG); New buy: Fidelity Enh Lrg Cap Cor ETF (FELC); New buy: Pimco Enhanced Short Maturit (MINT); Sold out: Upstart Holdings Inc (UPST); Sold out: United Parcel Service-cl B (UPS)
What sectors does Rollins Financial focus on?
Rollins Financial is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 46.6%
• Consumer Discretionary: 27.3%
• Communication Services: 14.8%
• Financials: 7.4%
• Industrials: 1.0%
• Consumer Staples: 0.8%
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Investment Profile
Rollins Financial returned an annualized 22.9% over the trailing 36 months — underperforming the S&P 500 by 2.8 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 1.25 (more volatile than the market) and a 47% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 46.6% of the portfolio concentrated in Information Technology.
It has added to its QQQ position over the past two quarters (+$28.4M, now $76.8M), while trimming SSO over the same stretch (-$4.4M, still holding $964.3K).
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Developer Access
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