CIK: 0001123812
Total reported value
$648.8M
Reporting period: 2026-03-31 · Number of holdings: 287
PROFFITT & GOODSON INC disclosed 287 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $648.8M and a quarterly turnover rate of 13.8%.
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Proffitt & Goodson INC's disclosed holdings carry a Herfindahl concentration index of 0.065 — mathematically equivalent to about 15 equally-sized positions, well below its 287 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 4.17), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 11% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim VGIT
-60.6% -$39.8M
Add VOO
+5.7% $744.2K
Trim IEI
-82.1% -$6.0M
Add VEA
-6.5% -$3.2M
Trim SCHP
-37.9% -$5.5M
Add VWO
+0.5% $312.6K
Showing top 200 holdings (of 287 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 16.27% | +1.66% | +5.70% | |
| 2 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 11.60% | +0.66% | -6.51% | |
| 3 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 8.57% | +0.45% | -0.17% | |
| 4 | VCSH | Vanguard S/t CORP Bond ETF | ETF-Corp Bonds | 7.01% | +0.41% | -3.39% | |
| 5 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 5.56% | +0.24% | -0.75% | |
| 6 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 4.62% | +0.48% | +0.51% | |
| 7 | VGIT | Vanguard Intermediate-term T | ETF-Other | 3.94% | -5.17% | -60.64% | |
| 8 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 3.18% | -0.09% | -14.24% | |
| 9 | VMBS | Vanguard Mortgage-backed Sec | ETF-Other | 3.12% | +0.40% | +3.97% | |
| 10 | IGIB | Ishares 5-10y Inv Grade CORP | ETF-Corp Bonds | 2.51% | -0.17% | -14.11% | |
| 11 | VV | Vanguard Large-cap ETF | ETF-Other | 2.28% | +0.11% | -0.06% | |
| 12 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 2.07% | +0.30% | +3.43% | |
| 13 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 2.01% | +0.11% | -7.57% | |
| 14 | IWR | Ishares Russell Mid-cap ETF | ETF-Other | 1.62% | +0.12% | -3.61% | |
| 15 | XLRE | Ss Real Estate Select Sector | ETF-Other | 1.46% | +0.41% | +24.88% | |
| 16 | SCHP | Schwab U.s. Tips ETF | ETF-Other | 1.42% | -0.64% | -37.85% | |
| 17 | IGSB | Ishares 1-5y Inv Grade CORP | ETF-Other | 1.22% | -0.04% | -12.49% | |
| 18 | BND | Vanguard Total Bond Market | ETF-Other | 1.18% | +0.08% | -2.44% | |
| 19 | NVDA | Nvidia CORP | Stock-Tech | 0.92% | +0.05% | +2.05% | |
| 20 | AAPL | Apple INC | Stock-Tech | 0.81% | +0.04% | +1.47% | |
| 21 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.79% | — | +0.41% | |
| 22 | SPEM | State Street Sp Ptf Em ETF | ETF-Other | 0.71% | — | -1.64% | |
| 23 | VXUS | Vanguard Total Intl Stock | ETF-Other | 0.67% | +0.09% | +3.05% | |
| 24 | MSFT | Microsoft CORP | Stock-Tech | 0.63% | -0.12% | -0.42% | |
| 25 | MBB | Ishares Mbs ETF | ETF-Other | 0.60% | — | -1.90% | |
| 26 | VNQ | Vanguard Real Estate ETF | ETF-Other | 0.55% | — | -0.07% | |
| 27 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.55% | +0.01% | +1.55% | |
| 28 | GVI | Ishares Intermediate Governm | ETF-Other | 0.40% | — | +6.63% | |
| 29 | BSV | Vanguard Short-term Bond ETF | ETF-Other | 0.39% | — | +3.72% | |
| 30 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 0.39% | +0.14% | +44.19% | |
| 31 | ESGV | Vanguard Esg US Stock ETF | ETF-Other | 0.38% | — | +4.70% | |
| 32 | XLY | Ss Consumer Disc Select Sect | ETF-Other | 0.35% | -0.02% | -5.87% | |
| 33 | AVGO | Broadcom INC | Stock-Tech | 0.33% | — | +7.64% | |
| 34 | MINT | Pimco Enhanced Short Maturit | ETF-Other | 0.29% | — | -5.23% | |
| 35 | XLU | St Sr Utl Sl Se Spdr Etf-usd | ETF-Other | 0.29% | — | -0.09% | |
| 36 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.27% | -0.01% | -4.16% | |
| 37 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.26% | -0.01% | -7.05% | |
| 38 | XLI | Ss Industrial Select Sector | ETF-Other | 0.25% | — | -7.07% | |
| 39 | SPIB | Ss Spdr P Int C CORP ETF | ETF-Other | 0.24% | -0.05% | -25.11% | |
| 40 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.24% | +0.06% | -1.35% | |
| 41 | XOM | Exxon Mobil CORP | Stock-Energy | 0.24% | +0.09% | -0.18% | |
| 42 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 0.22% | — | — | |
| 43 | XLC | Ss Comm Select Sector Spdr | ETF-Other | 0.22% | — | +15.56% | |
| 44 | CSCO | Cisco Systems INC | Stock-Tech | 0.21% | — | +0.61% | |
| 45 | MU | Micron Technology INC | Stock-Tech | 0.21% | -0.13% | -52.48% | |
| 46 | KRE | Ss Spdr S&p Regional Bank | ETF-Other | 0.21% | — | -4.51% | |
| 47 | ICE | Intercontinental Exchange In | Stock-Financials | 0.21% | — | +1.44% | |
| 48 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.20% | — | -0.76% | |
| 49 | EMR | Emerson Electric Co | Stock-Industrials | 0.20% | — | +1.38% | |
| 50 | IEI | Ishares 3-7 Year Treasury Bo | ETF-Gov Bonds | 0.20% | -0.81% | -82.05% |
Performance for Q3 2026
+2.1%
Performance Last 4 Quarters
+15.9%
Based on 78% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 287 | $648.8M | 14 | |
| 2025-12-31 | 296 | $717.5M | 6 | |
| 2025-09-30 | 444 | $697.2M | 23 | |
| 2025-06-30 | 262 | $656.1M | 0 | |
| 2025-03-31 | 259 | $607.6M | 100 | |
| 2024-12-31 | 255 | $602.8M | 0 | |
| 2024-09-30 | 306 | $610.0M | 0 | |
| 2024-06-30 | 278 | $566.7M | 0 | |
| 2024-03-31 | 228 | $563.1M | 0 | |
| 2023-12-31 | 223 | $532.8M | 0 | |
| 2023-09-30 | 230 | $487.3M | 0 | |
| 2023-06-30 | 226 | $507.0M | 0 | |
| 2023-03-31 | 233 | $489.7M | 0 | |
| 2022-12-31 | 238 | $469.5M | 0 | |
| 2022-09-30 | 251 | $462.7M | 0 | |
| 2022-06-30 | 264 | $489.2M | 0 | |
| 2022-03-31 | 276 | $551.3M | 0 | |
| 2021-12-31 | 254 | $569.3M | 0 | |
| 2021-09-30 | 248 | $548.2M | 0 | |
| 2021-06-30 | 265 | $550.3M | 100 | |
| 2021-03-31 | 256 | $529.1M | 10 | |
| 2020-12-31 | 258 | $487.8M | 13 | |
| 2020-09-30 | 273 | $470.8M | 10 | |
| 2020-06-30 | 287 | $454.7M | 30 | |
| 2020-03-31 | 226 | $383.6M | 34 | |
| 2019-12-31 | 221 | $441.9M | 9 | |
| 2019-09-30 | 217 | $413.6M | 9 | |
| 2019-06-30 | 210 | $404.2M | 6 | |
| 2019-03-31 | 215 | $396.2M | 12 | |
| 2018-12-31 | 186 | $360.8M | 32 | |
| 2018-09-30 | 167 | $398.0M | 100 | |
| 2018-06-30 | 49 | $233.0M | 10 | |
| 2018-03-31 | 49 | $233.2M | 7 | |
| 2017-12-31 | 53 | $241.1M | 9 | |
| 2017-09-30 | 49 | $227.9M | 7 | |
| 2017-06-30 | 49 | $223.9M | 14 | |
| 2017-03-31 | 51 | $213.2M | 10 | |
| 2016-12-31 | 48 | $198.7M | 8 | |
| 2016-09-30 | 49 | $193.3M | 10 | |
| 2016-06-30 | 46 | $181.4M | 5 | |
| 2016-03-31 | 43 | $174.9M | 7 | |
| 2015-12-31 | 41 | $169.8M | 11 | |
| 2015-09-30 | 41 | $158.9M | 11 | |
| 2015-06-30 | 41 | $171.5M | 3 | |
| 2015-03-31 | 41 | $171.5M | 6 | |
| 2014-12-31 | 41 | $169.4M | 5 | |
| 2014-09-30 | 40 | $163.0M | 4 | |
| 2014-06-30 | 40 | $165.7M | 8 | |
| 2014-03-31 | 39 | $155.7M | 9 | |
| 2013-12-31 | 38 | $153.3M | 10 | |
| 2013-09-30 | 38 | $138.7M | 8 | |
| 2013-06-30 | 38 | $129.9M | — |
Proffitt & Goodson INC's most significant position changes for 2026-03-31: New buy: Eaton Corporation plc (ETN); Sold out: Adobe INC (ADBE); New buy: Servicenow INC (NOW); Sold out: Paypal Holdings INC (PYPL); Trim: Vanguard Intermediate-term T (VGIT) — shares -60.64%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | VOO | Vanguard S&p 500 ETF | +1.7% | +5.70% | Add |
| 2 | VEA | Vanguard Ftse Developed ETF | +0.7% | -6.51% | Trim |
| 3 | VWO | Vanguard Ftse Emerging Marke | +0.5% | +0.51% | Add |
| 4 | VTI | Vanguard Total Stock Mkt ETF | +0.5% | -0.17% | Trim |
| 5 | XLRE | Ss Real Estate Select Sector | +0.4% | +24.88% | Add |
| 6 | VCSH | Vanguard S/t CORP Bond ETF | +0.4% | -3.39% | Trim |
| 7 | VMBS | Vanguard Mortgage-backed Sec | +0.4% | +3.97% | Add |
| 8 | IJH | Ishares Core S&p Midcap ETF | +0.3% | +3.43% | Add |
| 9 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.2% | -0.75% | Trim |
| 10 | VTEB | Vanguard Tax-exempt Bond ETF | +0.1% | +44.19% | Add |
| 11 | QQQ | Invesco Qqq Trust Series 1 | +0.1% | +35000.00% | Add |
| 12 | IWR | Ishares Russell Mid-cap ETF | +0.1% | -3.61% | Trim |
| 13 | VV | Vanguard Large-cap ETF | +0.1% | -0.06% | Trim |
| 14 | IJR | Ishares Core S&p Small-cap E | +0.1% | -7.57% | Trim |
| 15 | XOM | Exxon Mobil CORP | +0.1% | -0.18% | Trim |
| 16 | VXUS | Vanguard Total Intl Stock | +0.1% | +3.05% | Add |
| 17 | BND | Vanguard Total Bond Market | +0.1% | -2.44% | Trim |
| 18 | VLO | Valero Energy CORP | +0.1% | -0.48% | Trim |
| 19 | JNJ | Johnson & Johnson | +0.1% | -1.35% | Trim |
| 20 | MA | Mastercard INC - A | +0.1% | +492.19% | Add |
| 21 | XLE | Ss Energy Select Sector | +0.1% | +3.70% | Add |
| 22 | NVDA | Nvidia CORP | +0.1% | +2.05% | Add |
| 23 | AAPL | Apple INC | 0% | +1.47% | Add |
| 24 | IVV | Ishares Core S&p 500 ETF | 0% | +468.00% | Add |
| 25 | WM | Waste Management INC | 0% | +2937.04% | Add |
| 26 | GOOGL | Alphabet Inc-cl A | 0% | +1.55% | Add |
| 27 | AMZN | Amazon.com INC | — | +0.41% | Add |
| 28 | JPM | Jpmorgan Chase & Co | 0% | -4.16% | Trim |
| 29 | BRK-B | Berkshire Hathaway Inc-cl B | 0% | -7.05% | Trim |
| 30 | DIS | Walt Disney Co/the | 0% | -0.84% | Trim |
| 31 | XLY | Ss Consumer Disc Select Sect | 0% | -5.87% | Trim |
| 32 | QCOM | Qualcomm INC | 0% | +1.62% | Add |
| 33 | META | Meta Platforms Inc-class A | 0% | -3.32% | Trim |
| 34 | IWM | Ishares Russell 2000 ETF | 0% | -23.44% | Trim |
| 35 | IGSB | Ishares 1-5y Inv Grade CORP | 0% | -12.49% | Trim |
| 36 | ORCL | Oracle CORP | 0% | -4.45% | Trim |
| 37 | SPIB | Ss Spdr P Int C CORP ETF | -0.1% | -25.11% | Trim |
| 38 | ACN | Accenture plc | -0.1% | -52.02% | Trim |
| 39 | SPDW | Ste Str Spdr Pt Dw EU ETF | -0.1% | -14.24% | Trim |
| 40 | MMM | 3m Co | -0.1% | -49.46% | Trim |
| 41 | MSFT | Microsoft CORP | -0.1% | -0.42% | Trim |
| 42 | MU | Micron Technology INC | -0.1% | -52.48% | Trim |
| 43 | IGIB | Ishares 5-10y Inv Grade CORP | -0.2% | -14.11% | Trim |
| 44 | SCHP | Schwab U.s. Tips ETF | -0.6% | -37.85% | Trim |
| 45 | IEI | Ishares 3-7 Year Treasury Bo | -0.8% | -82.05% | Trim |
| 46 | VGIT | Vanguard Intermediate-term T | -5.2% | -60.64% | Trim |
| 47 | ETN | Eaton Corporation plc | — | NEW | New buy |
| 48 | ADBE | Adobe INC | — | EXIT | Sold out |
| 49 | NOW | Servicenow INC | — | NEW | New buy |
| 50 | PYPL | Paypal Holdings INC | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-06 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-27 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-21 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-23 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-29 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-05 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-04 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-23 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-24 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-24 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-19 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-18 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-26 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-20 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-24 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-25 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-09 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-01-28 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-01 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-10 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-03 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-01-25 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-10-28 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-05 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-04-23 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-01-29 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-10-21 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-07-24 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-04-18 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-01-22 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-09 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-07-20 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-07 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-01-26 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-10-24 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-07 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-08 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-08 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-10-27 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-07-21 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-04-19 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-03 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-10-23 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-06 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-04-27 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-10 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-10-22 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-08 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-08 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-01-31 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-07 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-13 | 13F-HR | View on EDGAR |
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