PV
Private Vista, LLC Historical SEC 13F Holdings & Archive (Q2 2020)
Private Vista, LLCCIK: 0001640638
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$206.6M
Reporting period: 2020-06-30 · Number of holdings: 117
Private Vista, LLC disclosed 117 holdings in its latest 13F filing for the period ending 2020-06-30, with total reported value of $206.6M and a quarterly turnover rate of 46.4%.
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Personality snowflake
- Concentration
- 19.33
- Portfolio Stability
- 46.36
- Momentum
- 100
- Sector conviction
- 62.49
- Diversification
- 100
- Sizing Uniformity
- 78.33
Private Vista, LLC's disclosed holdings carry a Herfindahl concentration index of 0.048 — mathematically equivalent to about 21 equally-sized positions, well below its 117 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.17), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 14% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim HEFA
-93.0% -$37.3M
Add IJR
-4.5% $3.7M
Add BSCP
+0.3% $1.9M
Add BSCO
+23.6% $3.7M
Trim BSJK
-90.2% -$5.7M
Add ULTA
-0.2% $1.6M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 12.68% | +4.16% | -4.47% | |
| 2 | BSCP | Invesco Bulletshares 2025 Cb | ETF-Other | 12.06% | +3.38% | +0.32% | |
| 3 | BSCO | Invesco Bulletshares 2024 Cb | ETF-Other | 7.34% | +3.00% | +23.62% | |
| 4 | ULTA | Ulta Beauty Inc | Stock-Consumer Disc | 5.71% | +1.85% | -0.22% | |
| 5 | DLN | Wisdomtree US Largecap Divid | ETF-Other | 3.87% | -0.31% | -36.99% | |
| 6 | BSCMUSD | Invesco Bulletshares 2022 Co | ETF-Other | 2.92% | +0.13% | -20.78% | |
| 7 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 2.91% | +0.87% | -6.79% | |
| 8 | IWF | Ishares Russell 1000 Growth | ETF-Other | 2.82% | +1.08% | -0.92% | |
| 9 | MSFT | Microsoft CORP | Stock-Tech | 2.72% | +0.75% | -16.75% | |
| 10 | QAI | Nyli Hdg Multi-str Trk ETF | ETF-Other | 1.95% | — | -5.24% | |
| 11 | BSGT | Invesco Bulletshares 2029 Treasury Bond ETF | ETF-Gov Bonds | 1.79% | +0.01% | -25.00% | |
| 12 | IWD | Ishares Russell 1000 Value E | ETF-Other | 1.69% | +0.53% | +0.65% | |
| 13 | BSCS | Invesco Bulletshares 2028 Cb | ETF-Other | 1.66% | — | -10.79% | |
| 14 | BSCL | Invesco Bulletshares 2021 Co | ETF-Other | 1.60% | +0.22% | -11.53% | |
| 15 | SCHV | Schwab US Large-cap Value | ETF-Other | 1.59% | — | -4.55% | |
| 16 | HEFA | Isha Curr Hedged Msci Eafe | ETF-Other | 1.57% | -13.73% | -92.98% | |
| 17 | SDY | Ss Spdr S&p Dividend ETF | ETF-Other | 1.55% | -0.60% | -50.89% | |
| 18 | SCHB | Schwab US Broad Market ETF | ETF-Other | 1.52% | +0.54% | +0.00% | |
| 19 | BSCR | Invesco Bulletshares 2027 Cb | ETF-Other | 1.42% | — | -7.25% | |
| 20 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.41% | +0.06% | -16.29% | |
| 21 | SCHG | Schwab US Large-cap Growth | ETF-Other | 1.13% | +0.44% | +0.22% | |
| 22 | AAPL | Apple Inc | Stock-Tech | 1.00% | +0.05% | -42.57% | |
| 23 | BSJL | Invesco Bulletshares 2021 Hi | ETF-Other | 0.86% | — | -11.71% | |
| 24 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.86% | +0.32% | -0.74% | |
| 25 | BSCK | Invesco Bulletshares 2020 Co | ETF-Other | 0.79% | -0.19% | -37.70% | |
| 26 | IWN | Ishares Russell 2000 Value E | ETF-Small Cap | 0.78% | — | -18.48% | |
| 27 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.75% | +0.63% | +308.69% | |
| 28 | RLI | Rli CORP | Stock-Financials | 0.72% | — | -0.61% | |
| 29 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.69% | — | — | |
| 30 | EFA | Ishares Msci Eafe ETF | ETF-Other | 0.67% | -0.02% | -33.63% | |
| 31 | PEP | Pepsico Inc | Stock-Consumer Staples | 0.66% | -0.02% | -31.42% | |
| 32 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 0.65% | — | -1.58% | |
| 33 | DOL | Wisdomtree Tr Dvlp Intnl-usd | ETF-Other | 0.64% | -0.78% | -68.00% | |
| 34 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.63% | — | -3.90% | |
| 35 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.62% | — | -22.15% | |
| 36 | EME | Emcor Group Inc | Stock-Industrials | 0.60% | — | +16.98% | |
| 37 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 0.52% | — | -6.24% | |
| 38 | ORCL | Oracle CORP | Stock-Tech | 0.51% | — | -3.50% | |
| 39 | PHG | Koninklijke Philips Nvr- Ny | Stock-Healthcare | 0.51% | +0.51% | NEW | |
| 40 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 0.51% | -0.83% | -71.15% | |
| 41 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.47% | +0.37% | +211.62% | |
| 42 | CBOE | Cboe Global Markets Inc | Stock-Financials | 0.43% | — | -3.06% | |
| 43 | VFH | Vanguard Financials ETF | ETF-Other | 0.43% | — | — | |
| 44 | SYK | Stryker CORP | Stock-Healthcare | 0.43% | — | +0.74% | |
| 45 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.41% | — | -21.56% | |
| 46 | T | At&t Inc | Stock-Comm Services | 0.40% | -0.17% | -46.56% | |
| 47 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.39% | — | -26.32% | |
| 48 | VIOO | Vanguard S&p Small-cap 600 E | ETF-Other | 0.39% | +0.39% | NEW | |
| 49 | VV | Vanguard Large-cap ETF | ETF-Other | 0.34% | — | -1.40% | |
| 50 | FVD | First Trust Value Line Dvd | ETF-Other | 0.32% | — | +0.68% |
1–50 of 117
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2020 Q2 | 117 | $206.6M | 46 | ||
| 2020 Q1 | 137 | $264.7M | 51 | ||
| 2019 Q4 | 147 | $371.1M | 12 | ||
| 2019 Q3 | 151 | $377.0M | 13 | ||
| 2019 Q2 | 152 | $399.6M | 12 | ||
| 2019 Q1 | 152 | $406.5M | 41 | ||
| 2018 Q4 | 149 | $430.2M | 26 | ||
| 2018 Q3 | 151 | $488.5M | 22 | ||
| 2018 Q2 | 156 | $432.7M | 40 | ||
| 2018 Q1 | 142 | $342.7M | 81 | ||
| 2017 Q4 | 73 | $333.2M | 42 | ||
| 2017 Q3 | 113 | $457.2M | 20 | ||
| 2017 Q2 | 95 | $413.8M | 22 | ||
| 2017 Q1 | 80 | $402.4M | 41 | ||
| 2016 Q4 | 60 | $343.3M | 23 | ||
| 2016 Q3 | 77 | $394.9M | 31 | ||
| 2016 Q2 | 53 | $299.0M | 7 | ||
| 2016 Q1 | 44 | $281.1M | 32 | ||
| 2015 Q4 | 45 | $220.2M | 0 |
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Holding changes this quarter
Private Vista, LLC's most significant position changes for 2020-06-30: Sold out: Ishares Russell 2000 ETF (IWM); Sold out: Invesco Qqq Trust Series 1 (QQQ); New buy: Koninklijke Philips Nvr- Ny (PHG); Sold out: Ishares Core Msci Emerging (IEMG); Sold out: Ishares Russell Mid-cap ETF (IWR).
Filing History
FAQ
What is Private Vista, LLC and what type of investor is it?
Private Vista, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2020-06-30), the firm manages a tracked equity portfolio valued at approximately $206.6M, spread across 117 disclosed positions.
What are Private Vista, LLC's largest equity positions?
Based on the latest 13F filing, Private Vista, LLC's top holdings by market value are:
1. Ishares Core S&p Small-cap E (IJR) — $26.2M (12.7%)
2. Invesco Bulletshares 2025 Cb (BSCP) — $24.9M (12.1%)
3. Invesco Bulletshares 2024 Cb (BSCO) — $15.2M (7.3%)
4. Ulta Beauty Inc (ULTA) — $11.8M (5.7%)
5. Wisdomtree US Largecap Divid (DLN) — $8.0M (3.9%)
What changes did Private Vista, LLC make in its most recent portfolio filing?
In the latest reported quarter, Private Vista, LLC made 50 notable position adjustments: 4 new positions were initiated, 8 existing holdings were added to, 26 positions were partially reduced, and 12 were completely exited. The largest of these moves: Sold out: Ishares Russell 2000 ETF (IWM); Sold out: Invesco Qqq Trust Series 1 (QQQ); New buy: Koninklijke Philips Nvr- Ny (PHG); Sold out: Ishares Core Msci Emerging (IEMG); Sold out: Ishares Russell Mid-cap ETF (IWR)
What sectors does Private Vista, LLC focus on?
Private Vista, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 36.7%
• Financials: 16.5%
• Consumer Discretionary: 13.9%
• Communication Services: 11.0%
• Consumer Staples: 9.6%
• Health Care: 6.0%
Investment Profile
Private Vista, LLC's portfolio is broadly diversified and moderately active, with 36.7% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 12 to 46 over the past 4 quarters — a shift toward more active trading.
It has added to its MSFT position over the past two quarters (+$1.3M, now $5.6M), while trimming HEFA over the same stretch (-$50.0M, still holding $3.2M).
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Developer Access
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