CIK: 0001731446
Total reported value
$10.2B
Reporting period: 2026-09-30 · Number of holdings: 1099
Prime Capital Investment Advisors, LLC disclosed 1099 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $10.2B and a quarterly turnover rate of 12.1%.
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Prime Capital Investment Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.015 — mathematically equivalent to about 65 equally-sized positions, well below its 1099 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.94), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 28% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add AVDE
+267.1% $112.2M
Trim VGK
-41.0% -$70.4M
Trim EFA
-91.8% -$57.6M
New buy 30233Q108
Add MSFT
-5.6% $36.7M
Sold out XOM
Showing top 200 holdings (of 1099 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 6.97% | +0.10% | -1.94% | |
| 2 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 3.74% | -0.08% | -4.31% | |
| 3 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 3.73% | +0.09% | +5.93% | |
| 4 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 2.72% | +0.13% | +3.20% | |
| 5 | NVDA | Nvidia CORP | Stock-Tech | 2.48% | +0.28% | -2.87% | |
| 6 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 2.43% | +0.01% | -1.87% | |
| 7 | AAPL | Apple Inc | Stock-Tech | 2.43% | +0.28% | -3.14% | |
| 8 | SCHX | Schwab US Large-cap ETF | ETF-Other | 2.42% | -0.06% | -5.59% | |
| 9 | AVUS | Avantis U.s. Equity ETF | ETF-Other | 2.18% | -0.01% | -1.79% | |
| 10 | XTEN | Bondbloxx Bbg 10y US Tsy ETF | ETF-Other | 1.77% | -0.06% | +2.90% | |
| 11 | MSFT | Microsoft CORP | Stock-Tech | 1.57% | +0.38% | -5.60% | |
| 12 | AVDE | Avantis International Equity | ETF-Other | 1.51% | +1.11% | +267.14% | |
| 13 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.47% | +0.04% | +0.87% | |
| 14 | VTV | Vanguard Value ETF | ETF-Other | 1.36% | -0.04% | -3.25% | |
| 15 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 1.30% | — | -0.97% | |
| 16 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.27% | +0.03% | -0.67% | |
| 17 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.20% | +0.04% | -1.83% | |
| 18 | FESM | Fidelity Enhanced Small Cap | ETF-Small Cap | 1.18% | -0.17% | -7.17% | |
| 19 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.14% | +0.04% | +0.71% | |
| 20 | SCHF | Schwab Intl Equity ETF | ETF-Other | 1.12% | -0.04% | -3.73% | |
| 21 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 1.02% | +0.31% | +45.71% | |
| 22 | BND | Vanguard Total Bond Market | ETF-Other | 0.99% | -0.04% | -0.27% | |
| 23 | VGK | Vanguard Ftse Europe ETF | ETF-Other | 0.95% | -0.67% | -40.96% | |
| 24 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.94% | +0.01% | -0.86% | |
| 25 | IJS | Ishares S&p Small-cap 600 Va | ETF-Other | 0.92% | -0.08% | -2.86% | |
| 26 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.88% | -0.01% | +0.88% | |
| 27 | AVGO | Broadcom Inc | Stock-Tech | 0.87% | -0.09% | -6.24% | |
| 28 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 0.86% | -0.10% | -4.76% | |
| 29 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 0.77% | +0.03% | +7.32% | |
| 30 | VPL | Vanguard Ftse Pacific ETF | ETF-Other | 0.70% | -0.01% | -2.53% | |
| 31 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.70% | -0.03% | -2.22% | |
| 32 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.70% | — | -7.37% | |
| 33 | MUB | Ishares National Muni Bond E | ETF-Other | 0.68% | +0.01% | +6.82% | |
| 34 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.67% | -0.04% | +0.78% | |
| 35 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 0.67% | -0.03% | -3.33% | |
| 36 | BNDX | Vanguard Total Intl Bond ETF | ETF-Other | 0.66% | -0.01% | +1.34% | |
| 37 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.65% | -0.01% | +0.54% | |
| 38 | AMD | Advanced Micro Devices | Stock-Tech | 0.59% | — | -6.47% | |
| 39 | SCHP | Schwab U.s. Tips ETF | ETF-Other | 0.58% | -0.02% | +1.33% | |
| 40 | SCHM | Schwab US Mid Cap ETF | ETF-Other | 0.58% | -0.07% | -5.08% | |
| 41 | WMT | Walmart Inc | Stock-Consumer Staples | 0.57% | -0.05% | -0.56% | |
| 42 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.57% | +0.13% | -4.64% | |
| 43 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.55% | — | -2.06% | |
| 44 | IAGG | Ishares Intl Aggregate Bond | ETF-Other | 0.54% | +0.01% | +2.47% | |
| 45 | PSQO | Plmr Sq Credit Opp ETF | ETF-Other | 0.51% | +0.03% | +4.94% | |
| 46 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.49% | +0.01% | -1.00% | |
| 47 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 0.47% | -0.06% | -6.39% | |
| 48 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.45% | — | +1.00% | |
| 49 | PYLD | Pimco Multisector Bond Actv | ETF-Other | 0.45% | — | +4.79% | |
| 50 | MU | Micron Technology Inc | Stock-Tech | 0.45% | -0.04% | +4.85% |
Performance for Q4 2026
+0.5%
Performance Last 4 Quarters
+10.6%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 1099 | $10.2B | 12 | ||
| 2026 Q2 | 1092 | $10.3B | 0 | ||
| 2026 Q1 | 1056 | $8.6B | 24 | ||
| 2025 Q4 | 1044 | $8.2B | 12 | ||
| 2025 Q3 | 1045 | $8.0B | 33 | ||
| 2025 Q2 | 973 | $7.5B | 0 | ||
| 2025 Q1 | 1080 | $8.6B | 100 | ||
| 2024 Q4 | 943 | $6.9B | 0 | ||
| 2024 Q3 | 944 | $7.0B | 0 | ||
| 2024 Q2 | 933 | $6.7B | 0 | ||
| 2024 Q1 | 1025 | $7.2B | 0 | ||
| 2023 Q4 | 976 | $6.6B | 0 | ||
| 2023 Q3 | 767 | $4.9B | 0 | ||
| 2023 Q2 | 774 | $5.1B | 0 | ||
| 2023 Q1 | 564 | $2.4B | 0 | ||
| 2022 Q4 | 523 | $2.6B | 0 | ||
| 2022 Q3 | 404 | $1.7B | 0 | ||
| 2022 Q2 | 399 | $1.7B | 0 | ||
| 2022 Q1 | 343 | $1.8B | 0 | ||
| 2021 Q4 | 343 | $1.9B | 0 | ||
| 2021 Q3 | 298 | $1.6B | 0 | ||
| 2021 Q2 | 378 | $1.7B | 100 | ||
| 2021 Q1 | 462 | $1.4B | 25 | ||
| 2020 Q4 | 452 | $1.3B | 35 | ||
| 2020 Q3 | 450 | $1.2B | 30 | ||
| 2020 Q2 | 464 | $1.1B | 40 | ||
| 2020 Q1 | 487 | $843.7M | 44 | ||
| 2019 Q4 | 584 | $875.5M | 64 | ||
| 2019 Q3 | 619 | $646.2M | 48 | ||
| 2019 Q2 | 357 | $548.3M | 74 | ||
| 2019 Q1 | 306 | $343.4M | 62 | ||
| 2018 Q4 | 356 | $275.9M | 71 | ||
| 2018 Q3 | 257 | $315.2M | 68 | ||
| 2018 Q2 | 354 | $237.9M | 83 | ||
| 2018 Q1 | 236 | $141.2M | 56 | ||
| 2017 Q4 | 250 | $129.7M | — |
Prime Capital Investment Advisors, LLC's most significant position changes for 2026-09-30: New buy: ; Sold out: Exxon Mobil CORP (XOM); Sold out: Wisdomtree Yield Enhanced US (AGGY); New buy: Wisdomtree Interest Rate Hed (HYZD); New buy: Wisdomtree Trust Wisdomtree (AGZD).
Showing top 200 changes by size (of 1154 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | AVDE | Avantis International Equity | +1.1% | +267.14% | Add |
| 2 | ✓ | +0.4% | NEW | New buy | |
| 3 | MSFT | Microsoft CORP | +0.4% | -5.60% | Trim |
| 4 | IEMG | Ishares Core Msci Emerging | +0.3% | +45.71% | Add |
| 5 | NVDA | Nvidia CORP | +0.3% | -2.87% | Trim |
| 6 | AAPL | Apple Inc | +0.3% | -3.14% | Trim |
| 7 | PLTR | Palantir Technologies Inc-a | +0.2% | -3.04% | Trim |
| 8 | USFR | Wisdomtree Floating Rate Tre | +0.2% | +151.50% | Add |
| 9 | META | Meta Platforms Inc-class A | +0.1% | -4.64% | Trim |
| 10 | IEFA | Ishares Core Msci Eafe ETF | +0.1% | +3.20% | Add |
| 11 | HYZD | Wisdomtree Interest Rate Hed | +0.1% | NEW | New buy |
| 12 | AGZD | Wisdomtree Trust Wisdomtree | +0.1% | NEW | New buy |
| 13 | IVV | Ishares Core S&p 500 ETF | +0.1% | -1.94% | Trim |
| 14 | BUFR | Ft Vest Lad Buffervetf-usd I | +0.1% | +34.30% | Add |
| 15 | AGG | Ishares Core U.s. Aggregate | +0.1% | +5.93% | Add |
| 16 | ✓ | +0.1% | NEW | New buy | |
| 17 | ACYN | Ft Lad Autocall Bar Inc ETF | +0.1% | +39.26% | Add |
| 18 | ✓ | +0.1% | +112.55% | Add | |
| 19 | BUFD | Ft Vst Lad Deep Buf Etf-usdi | +0.1% | +9.18% | Add |
| 20 | CVX | Chevron CORP | 0% | -5.21% | Trim |
| 21 | NOW | Servicenow Inc | 0% | +11.19% | Add |
| 22 | DELL | Dell Technologies -c | 0% | +19.95% | Add |
| 23 | SUB | Ishares Short-term National | 0% | +26.47% | Add |
| 24 | ✓ | 0% | NEW | New buy | |
| 25 | MPC | Marathon Petroleum CORP | 0% | -3.26% | Trim |
| 26 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | +0.71% | Add |
| 27 | DE | Deere & Co | 0% | +28.92% | Add |
| 28 | AMZN | Amazon.com Inc | 0% | -1.83% | Trim |
| 29 | QQQ | Invesco Qqq Trust Series 1 | 0% | +0.87% | Add |
| 30 | RSP | Invesco S&p 500 Equal Weight | 0% | +78.62% | Add |
| 31 | CRWD | Crowdstrike Holdings Inc - A | 0% | +277.83% | Add |
| 32 | TMO | Thermo Fisher Scientific Inc | 0% | -6.31% | Trim |
| 33 | EMR | Emerson Electric Co | 0% | +41.18% | Add |
| 34 | PSQO | Plmr Sq Credit Opp ETF | 0% | +4.94% | Add |
| 35 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | 0% | +7.32% | Add |
| 36 | VOO | Vanguard S&p 500 ETF | 0% | -0.67% | Trim |
| 37 | RKT | Rocket Cos Inc-class A | 0% | +406.22% | Add |
| 38 | ORCL | Oracle CORP | 0% | +34.87% | Add |
| 39 | ACIO | Aptus Collared Invest Opp | 0% | +13.11% | Add |
| 40 | PSX | Phillips 66 | 0% | -0.54% | Trim |
| 41 | V | Visa Inc-class A Shares | 0% | +0.25% | Add |
| 42 | VUG | Vanguard Growth ETF | 0% | +2.16% | Add |
| 43 | SNOW | Snowflake Inc | 0% | +233.08% | Add |
| 44 | SGOV | Ishares 0-3 Month Treasury B | 0% | +27.64% | Add |
| 45 | VEA | Vanguard Ftse Developed ETF | 0% | +11.88% | Add |
| 46 | BABA | Alibaba Group Holding-sp Adr | 0% | +83.71% | Add |
| 47 | AVDV | Avantis Intl S/c Value ETF | 0% | -1.07% | Trim |
| 48 | SPYM | Ste Str Spdr Pt S&p 500 ETF | 0% | +9.80% | Add |
| 49 | MRK | Merck & Co. Inc. | 0% | +8.25% | Add |
| 50 | FTNT | Fortinet Inc | 0% | +17.73% | Add |
Prime Capital Investment Advisors, LLC returned an annualized 18.6% over the trailing 36 months — underperforming the S&P 500 by 0.4 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.80 (less volatile than the market) and a 36% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 41.8% of the portfolio concentrated in Information Technology.
Its turnover score has fallen from 33 to 12 over the past 4 quarters — a shift toward longer holding periods.
It has added to its IVV position over the past two quarters (+$405.3M, now $710.3M), while trimming DGRW over the same stretch (-$73.6M, still holding $21.2M).
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