CIK: 0000821103
Total reported value
$215.9M
Reporting period: 2026-06-30 · Number of holdings: 110
PLANNING DIRECTIONS INC disclosed 110 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $215.9M and a quarterly turnover rate of 15.6%.
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Planning Directions Inc's disclosed holdings carry a Herfindahl concentration index of 0.044 — mathematically equivalent to about 22 equally-sized positions, well below its 110 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.98), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 13% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add JPIE
+45.6% $4.8M
Trim BSV
-24.6% -$1.6M
Trim AAPL
-21.0% -$1.1M
Add IVE
+8.7% $3.8M
Trim SCHD
-5.3% -$316.6K
Add AMAT
+0.1% $1.2M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 12.11% | +0.79% | +8.69% | |
| 2 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 7.45% | -0.06% | -1.54% | |
| 3 | JPIE | Jpmorgan Income ETF | ETF-Other | 7.14% | +1.78% | +45.63% | |
| 4 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 6.75% | -0.78% | -5.31% | |
| 5 | UITB | Victoryshares Core Intermedi | ETF-Other | 6.59% | -0.52% | +1.74% | |
| 6 | AAPL | Apple Inc | Stock-Tech | 4.54% | -0.96% | -20.98% | |
| 7 | MGV | Vanguard Mega Cap Value ETF | ETF-Other | 3.15% | -0.11% | -6.17% | |
| 8 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 3.13% | +0.44% | +6.52% | |
| 9 | VT | Vanguard Tot World Stk ETF | ETF-Other | 2.79% | +0.09% | -0.38% | |
| 10 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 2.65% | +0.28% | +2.60% | |
| 11 | FLDR | Fidelity Low Durat Fact ETF | ETF-Other | 2.56% | -0.48% | -7.87% | |
| 12 | VUG | Vanguard Growth ETF | ETF-Other | 2.41% | +0.15% | +489.24% | |
| 13 | ISTB | Ishares Core 1-5 Year Usd Bo | ETF-Other | 2.36% | +0.01% | +10.62% | |
| 14 | BSV | Vanguard Short-term Bond ETF | ETF-Other | 2.22% | -1.02% | -24.57% | |
| 15 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 1.81% | +0.03% | +11.51% | |
| 16 | VCSH | Vanguard S/t CORP Bond ETF | ETF-Corp Bonds | 1.76% | -0.36% | -9.08% | |
| 17 | JEPQ | JPM Nasdaq Equity Premium | ETF-Tech | 1.57% | +0.19% | +12.02% | |
| 18 | SDY | Ss Spdr S&p Dividend ETF | ETF-Other | 1.32% | — | +4.71% | |
| 19 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 1.27% | +0.10% | -2.04% | |
| 20 | NEAR | Ishares Sh Dba ETF Usd Inc | ETF-Other | 1.10% | +0.03% | +11.82% | |
| 21 | AMAT | Applied Materials Inc | Stock-Tech | 1.09% | +0.53% | +0.09% | |
| 22 | NVDA | Nvidia CORP | Stock-Tech | 0.98% | -0.42% | -33.32% | |
| 23 | VTV | Vanguard Value ETF | ETF-Other | 0.95% | -0.05% | -6.46% | |
| 24 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.82% | -0.10% | +245.92% | |
| 25 | JIRE | Jpmorgan Int Res Enh Eqty | ETF-Other | 0.73% | -0.02% | -2.90% | |
| 26 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 0.69% | -0.05% | +2.31% | |
| 27 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 0.68% | — | -2.28% | |
| 28 | ACWV | Ishares Msci Global Min Vol | ETF-Other | 0.63% | -0.06% | -1.12% | |
| 29 | VOE | Vanguard Mid-cap Value ETF | ETF-Other | 0.61% | -0.04% | -4.15% | |
| 30 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.60% | -0.09% | -16.10% | |
| 31 | XLP | Ss Consumer Staples Sel Sect | ETF-Other | 0.57% | -0.08% | -6.27% | |
| 32 | MSFT | Microsoft CORP | Stock-Tech | 0.56% | -0.09% | -6.35% | |
| 33 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.54% | -0.17% | -27.83% | |
| 34 | COHR | Coherent CORP | Stock-Tech | 0.53% | +0.18% | — | |
| 35 | IYJ | Ishares U.s. Industrials ETF | ETF-Other | 0.51% | — | -3.29% | |
| 36 | XAR | Ss Spdr S&p Aerospace Def | ETF-Other | 0.49% | +0.08% | +16.83% | |
| 37 | DELL | Dell Technologies -c | Stock-Tech | 0.48% | +0.28% | -1.76% | |
| 38 | JMUB | Jpmorgan Municipal ETF | ETF-Other | 0.48% | -0.03% | +0.92% | |
| 39 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.40% | +0.29% | +2188.25% | |
| 40 | ITA | Ishares U.s. Aerospace & Def | ETF-Other | 0.38% | +0.02% | +2.61% | |
| 41 | VB | Vanguard Small-cap ETF | ETF-Other | 0.36% | -0.02% | -9.09% | |
| 42 | VHT | Vanguard Health Care ETF | ETF-Other | 0.36% | -0.05% | -12.53% | |
| 43 | VCIT | Vanguard Int-term Corporate | ETF-Corp Bonds | 0.34% | -0.03% | +1.23% | |
| 44 | PANW | Palo Alto Networks Inc | Stock-Tech | 0.34% | +0.17% | — | |
| 45 | VIGI | Vanguard Int Div App Indx Fd | ETF-Other | 0.34% | +0.14% | +73.36% | |
| 46 | IWD | Ishares Russell 1000 Value E | ETF-Other | 0.33% | +0.03% | +6.31% | |
| 47 | WMT | Walmart Inc | Stock-Consumer Staples | 0.31% | -0.06% | +0.34% | |
| 48 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 0.30% | -0.02% | +0.84% | |
| 49 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.28% | +0.03% | +1.25% | |
| 50 | XLU | St Sr Utl Sl Se Spdr Etf-usd | ETF-Other | 0.28% | -0.02% | +1.67% |
Performance for Q3 2026
+3.1%
Performance Last 4 Quarters
+17.1%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 110 | $215.9M | 16 | ||
| 2026 Q1 | 106 | $197.6M | 46 | ||
| 2025 Q4 | 101 | $198.4M | 8 | ||
| 2025 Q3 | 93 | $191.6M | 43 | ||
| 2025 Q2 | 85 | $177.7M | 0 | ||
| 2025 Q1 | 117 | $233.9M | 100 | ||
| 2024 Q4 | 77 | $172.3M | 0 | ||
| 2024 Q3 | 81 | $167.9M | 0 | ||
| 2024 Q2 | 71 | $146.8M | 0 | ||
| 2024 Q1 | 76 | $143.9M | 0 | ||
| 2023 Q4 | 69 | $140.2M | 0 | ||
| 2023 Q3 | 65 | $130.6M | 0 | ||
| 2023 Q2 | 66 | $137.4M | 0 | ||
| 2023 Q1 | 70 | $134.5M | 0 | ||
| 2022 Q4 | 73 | $131.0M | 0 | ||
| 2022 Q3 | 66 | $123.8M | 0 | ||
| 2022 Q2 | 70 | $130.5M | 0 | ||
| 2022 Q1 | 75 | $142.4M | 0 | ||
| 2021 Q4 | 78 | $150.2M | 0 | ||
| 2021 Q3 | 72 | $137.4M | 0 | ||
| 2021 Q2 | 69 | $136.9M | 96 | ||
| 2021 Q1 | 63 | $127.1M | 6 | ||
| 2020 Q4 | 60 | $123.4M | 10 | ||
| 2020 Q3 | 57 | $113.5M | 10 | ||
| 2020 Q2 | 56 | $107.2M | 100 | ||
| 2020 Q1 | 63 | $71.3M | 100 | ||
| 2019 Q4 | 55 | $108.1M | 6 | ||
| 2019 Q3 | 52 | $104.2M | 16 | ||
| 2019 Q2 | 57 | $98.5M | 18 | ||
| 2019 Q1 | 53 | $84.1M | 21 | ||
| 2018 Q4 | 48 | $80.9M | 29 | ||
| 2018 Q3 | 58 | $107.6M | 9 | ||
| 2018 Q2 | 53 | $103.5M | 12 | ||
| 2018 Q1 | 52 | $102.1M | 0 |
Planning Directions Inc's most significant position changes for 2026-06-30: New buy: Astera Labs Inc (ALAB); New buy: Lam Research CORP (LRCX); New buy: Marvell Technology Inc (MRVL); Sold out: Boeing Co/the (BA); New buy: Ishares Core S&p 500 ETF (IVV).
Planning Directions Inc returned an annualized 13.7% over the trailing 36 months — outperforming the S&P 500 by 1.1 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.61 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 70.0% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 16 over the past 4 quarters — a shift toward more active trading.
It has added to its AMAT position over the past two quarters (+$1.5M, now $2.4M), while trimming SCHD over the same stretch (-$22.3M, still holding $14.6M).
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