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NorthStar Asset Management LLC /NJ/ SEC 13F Filing (Q2 2026) — Holdings & Portfolio
NorthStar Asset Management LLC /NJ/CIK: 0002011587
Diversified strategyMomentum followerSector-focused
Total reported value
$246.0M
Reporting period: 2026-06-30 · Number of holdings: 106
NorthStar Asset Management LLC /NJ/ disclosed 106 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $246.0M and a quarterly turnover rate of 19.8%.
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Personality snowflake
- Concentration
- 18.06
- Portfolio Stability
- 19.81
- Momentum
- 100
- Sector conviction
- 75.49
- Diversification
- 100
- Sizing Uniformity
- 80.45
NorthStar Asset Management LLC /NJ/'s disclosed holdings carry a Herfindahl concentration index of 0.045 — mathematically equivalent to about 22 equally-sized positions, well below its 106 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.96), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 31% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd IUSG
+7.5% $7.1M
Trim GBIL
-1.0% -$76.9K
Add VOT
+8.1% $3.3M
Add MU
-1.1% $1.1M
Add PANW
-8.8% $1.2M
Trim COST
-0.9% -$260.9K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 12.36% | +1.10% | +7.53% | |
| 2 | GSLC | Goldman Activebeta US Lc ETF | ETF-Commodities | 10.58% | +0.10% | +5.72% | |
| 3 | NVDA | Nvidia CORP | Stock-Tech | 6.17% | -0.24% | -0.36% | |
| 4 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 5.94% | +0.46% | +8.15% | |
| 5 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 3.67% | -0.10% | +4.13% | |
| 6 | AAPL | Apple Inc | Stock-Tech | 3.42% | -0.17% | -0.84% | |
| 7 | ILCV | Ishares Morningstar Value Et | ETF-Other | 3.10% | -0.19% | +2.98% | |
| 8 | GBIL | Goldman Sachs Access Treasur | ETF-Commodities | 3.00% | -0.60% | -1.00% | |
| 9 | ISCG | Ishares Morningstar Small-ca | ETF-Other | 2.99% | +0.23% | +7.31% | |
| 10 | SCZ | Ishares Msci Eafe Small-cap | ETF-Other | 2.76% | -0.16% | +7.16% | |
| 11 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 2.36% | +0.38% | +18.20% | |
| 12 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 2.19% | -0.10% | -0.65% | |
| 13 | VUG | Vanguard Growth ETF | ETF-Other | 2.19% | -0.01% | +499.66% | |
| 14 | VTV | Vanguard Value ETF | ETF-Other | 2.05% | -0.14% | +0.26% | |
| 15 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 2.02% | +0.14% | +0.28% | |
| 16 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.72% | +0.06% | +0.03% | |
| 17 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.68% | -0.27% | -2.15% | |
| 18 | CEMB | Ishares Jp Morgan Em Corpora | ETF-Other | 1.64% | -0.13% | +9.12% | |
| 19 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.56% | -0.07% | -0.59% | |
| 20 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.42% | +0.02% | +4.99% | |
| 21 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.41% | -0.39% | -0.94% | |
| 22 | LLY | Eli Lilly & Co | Stock-Healthcare | 1.26% | +0.17% | +5.76% | |
| 23 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.24% | -0.09% | -0.27% | |
| 24 | MSFT | Microsoft CORP | Stock-Tech | 1.20% | -0.19% | +1.55% | |
| 25 | PANW | Palo Alto Networks Inc | Stock-Tech | 1.00% | +0.39% | -8.84% | |
| 26 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.91% | +0.09% | +6.04% | |
| 27 | AOA | Ishares Core 80/20 Aggressiv | ETF-Other | 0.91% | -0.17% | +0.00% | |
| 28 | SOXX | Ishares Semiconductor ETF | ETF-Other | 0.90% | +0.34% | -2.99% | |
| 29 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.86% | -0.21% | -3.18% | |
| 30 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.68% | +0.03% | +2.73% | |
| 31 | IDHQ | Invesco S&p International De | ETF-Other | 0.67% | +0.07% | +8.08% | |
| 32 | MU | Micron Technology Inc | Stock-Tech | 0.62% | +0.40% | -1.05% | |
| 33 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.61% | -0.07% | +3.13% | |
| 34 | PM | Philip Morris International | Stock-Consumer Staples | 0.59% | -0.05% | +0.11% | |
| 35 | VB | Vanguard Small-cap ETF | ETF-Other | 0.59% | — | +1.79% | |
| 36 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 0.54% | -0.01% | +17.79% | |
| 37 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 0.51% | -0.05% | +1.39% | |
| 38 | CAT | Caterpillar Inc | Stock-Industrials | 0.49% | +0.10% | -0.53% | |
| 39 | AMD | Advanced Micro Devices | Stock-Tech | 0.47% | +0.28% | +0.40% | |
| 40 | AVGO | Broadcom Inc | Stock-Tech | 0.46% | -0.01% | -4.01% | |
| 41 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.45% | -0.03% | +0.15% | |
| 42 | MO | Altria Group Inc | Stock-Consumer Staples | 0.39% | -0.03% | -0.50% | |
| 43 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.38% | -0.01% | -0.71% | |
| 44 | SCHV | Schwab US Large-cap Value | ETF-Other | 0.37% | -0.02% | -0.02% | |
| 45 | V | Visa Inc-class A Shares | Stock-Financials | 0.37% | -0.07% | -11.78% | |
| 46 | OKE | Oneok Inc | Stock-Energy | 0.36% | -0.08% | +0.15% | |
| 47 | XOM | Exxon Mobil CORP | Stock-Energy | 0.35% | -0.15% | +5.09% | |
| 48 | ABBV | Abbvie Inc | Stock-Healthcare | 0.33% | -0.01% | -2.11% | |
| 49 | AKRE | Akre Focus ETF | ETF-Other | 0.32% | -0.20% | -27.25% | |
| 50 | CVX | Chevron CORP | Stock-Energy | 0.31% | -0.12% | +6.14% |
1–50 of 106
Portfolio Performance
Performance for Q3 2026
+2%
Performance Last 4 Quarters
+19.4%
- Stdev
- +10.1%
- Beta
- +0.82
- Alpha
- +1.8%
- Max Drawdown
- -5%
- Annualized Perf
- +17.9%
- Batting Avg vs S&P
- +36.7%
- Sortino
- +3.43
- Stutzer
- +0.49
- Treynor
- +0.21
- Sterling
- +1.21
- Calmar
- +3.57
- Information Ratio
- -0.52
- Tracking Error
- +2.7%
- Stdev Down
- +5%
- Winning Months %
- +70%
- Losing Months %
- +30%
- Best 12 Months
- +28.3%
- Worst 12 Months
- +7%
- Efficiency Ratio
- +0.66
- Sharpe
- +1.68
- Stdev Sectors
- +12.3%
- Skewness
- -0.1
- Kurtosis
- +0.38
- Upside Potential
- +4.83
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
NorthStar Asset Management LLC /NJ/'s most significant position changes for 2026-06-30: New buy: Ishares Msci Acwi ETF (ACWI); New buy: Applied Materials Inc (AMAT); Sold out: Intuit Inc (INTU); Sold out: Rtx CORP (RTX); New buy: Crowdstrike Holdings Inc - A (CRWD).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IUSG | Ishares Core S&p U.s. Growth | +1.1% | +7.53% | Add |
| 2 | VOT | Vanguard Mid-cap Growth ETF | +0.5% | +8.15% | Add |
| 3 | MU | Micron Technology Inc | +0.4% | -1.05% | Trim |
| 4 | PANW | Palo Alto Networks Inc | +0.4% | -8.84% | Trim |
| 5 | AVEM | Avantis Emerging Markets Eq | +0.4% | +18.20% | Add |
| 6 | SOXX | Ishares Semiconductor ETF | +0.3% | -2.99% | Trim |
| 7 | AMD | Advanced Micro Devices | +0.3% | +0.40% | Add |
| 8 | ISCG | Ishares Morningstar Small-ca | +0.2% | +7.31% | Add |
| 9 | ACWI | Ishares Msci Acwi ETF | +0.2% | NEW | New buy |
| 10 | LLY | Eli Lilly & Co | +0.2% | +5.76% | Add |
| 11 | AMAT | Applied Materials Inc | +0.2% | NEW | New buy |
| 12 | QQQ | Invesco Qqq Trust Series 1 | +0.1% | +0.28% | Add |
| 13 | GSLC | Goldman Activebeta US Lc ETF | +0.1% | +5.72% | Add |
| 14 | CAT | Caterpillar Inc | +0.1% | -0.53% | Trim |
| 15 | CRWD | Crowdstrike Holdings Inc - A | +0.1% | NEW | New buy |
| 16 | GOOGL | Alphabet Inc-cl A | +0.1% | +6.04% | Add |
| 17 | CSCO | Cisco Systems Inc | +0.1% | NEW | New buy |
| 18 | IWO | Ishares Russell 2000 Growth | +0.1% | NEW | New buy |
| 19 | IWN | Ishares Russell 2000 Value E | +0.1% | NEW | New buy |
| 20 | MRVL | Marvell Technology Inc | +0.1% | NEW | New buy |
| 21 | APH | Amphenol Corp-cl A | +0.1% | NEW | New buy |
| 22 | D | Dominion Energy Inc | +0.1% | NEW | New buy |
| 23 | AEP | American Electric Power | +0.1% | NEW | New buy |
| 24 | MS | Morgan Stanley | +0.1% | NEW | New buy |
| 25 | XLF | Ss Financial Select Sector | +0.1% | NEW | New buy |
| 26 | IDHQ | Invesco S&p International De | +0.1% | +8.08% | Add |
| 27 | GOOG | Alphabet Inc-cl C | +0.1% | +0.03% | Add |
| 28 | VBK | Vanguard Small-cap Grwth ETF | 0% | +2.73% | Add |
| 29 | SPHY | Ss Spdr P High Yield ETF | 0% | +42.11% | Add |
| 30 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | +4.99% | Add |
| 31 | GEV | GE Vernova Inc | 0% | +4.55% | Add |
| 32 | IJH | Ishares Core S&p Midcap ETF | 0% | NEW | New buy |
| 33 | IRM | Iron Mountain Inc | 0% | — | Unchanged |
| 34 | MPWR | Monolithic Power Systems Inc | 0% | — | Unchanged |
| 35 | GE | General Electric | 0% | -2.65% | Trim |
| 36 | IJR | Ishares Core S&p Small-cap E | 0% | NEW | New buy |
| 37 | VB | Vanguard Small-cap ETF | — | +1.79% | Add |
| 38 | GS | Goldman Sachs Group Inc | — | -0.20% | Trim |
| 39 | BAC | Bank Of America CORP | — | +0.30% | Add |
| 40 | IVW | Ishares S&p 500 Growth ETF | — | -0.91% | Trim |
| 41 | WPC | Wp Carey Inc | — | +11.00% | Add |
| 42 | BA | Boeing Co/the | — | +4.87% | Add |
| 43 | MAR | Marriott International -cl A | — | +0.14% | Add |
| 44 | UPS | United Parcel Service-cl B | — | +0.05% | Add |
| 45 | VUG | Vanguard Growth ETF | 0% | +499.66% | Add |
| 46 | SHYG | Ishares 0-5 Yr Hy CORP Bond | 0% | +17.79% | Add |
| 47 | AVGO | Broadcom Inc | 0% | -4.01% | Trim |
| 48 | SCHG | Schwab US Large-cap Growth | 0% | -0.71% | Trim |
| 49 | ABBV | Abbvie Inc | 0% | -2.11% | Trim |
| 50 | VBR | Vanguard Small-cap Value ETF | 0% | +2.90% | Add |
1–50 of 110
Filing History
FAQ
What is NorthStar Asset Management LLC /NJ/ and what type of investor is it?
NorthStar Asset Management LLC /NJ/ is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $246.0M, spread across 106 disclosed positions.
What are NorthStar Asset Management LLC /NJ/'s largest equity positions?
Based on the latest 13F filing, NorthStar Asset Management LLC /NJ/'s top holdings by market value are:
1. Ishares Core S&p U.s. Growth (IUSG) — $30.4M (12.4%)
2. Goldman Activebeta US Lc ETF (GSLC) — $26.0M (10.6%)
3. Nvidia CORP (NVDA) — $15.2M (6.2%)
4. Vanguard Mid-cap Growth ETF (VOT) — $14.6M (5.9%)
5. Vanguard Ftse Developed ETF (VEA) — $9.0M (3.7%)
What changes did NorthStar Asset Management LLC /NJ/ make in its most recent portfolio filing?
In the latest reported quarter, NorthStar Asset Management LLC /NJ/ made 105 notable position adjustments: 14 new positions were initiated, 49 existing holdings were added to, 38 positions were partially reduced, and 4 were completely exited. The largest of these moves: New buy: Ishares Msci Acwi ETF (ACWI); New buy: Applied Materials Inc (AMAT); Sold out: Intuit Inc (INTU); Sold out: Rtx CORP (RTX); New buy: Crowdstrike Holdings Inc - A (CRWD)
What sectors does NorthStar Asset Management LLC /NJ/ focus on?
NorthStar Asset Management LLC /NJ/ is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 45.9%
• Communication Services: 11.7%
• Financials: 8.7%
• Consumer Staples: 8.0%
• Health Care: 7.0%
• Consumer Discretionary: 6.9%
Investment Profile
NorthStar Asset Management LLC /NJ/ returned an annualized 17.9% over the trailing 30 months — outperforming the S&P 500 by 1.8 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.82 (less volatile than the market) and a 37% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 45.9% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 20 over the past 4 quarters — a shift toward more active trading.
It has added to its IUSG position over the past two quarters (+$7.5M, now $30.4M), while trimming AKRE over the same stretch (-$1.3M, still holding $784.0K).
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