MJ
Mogy Joel R Investment Counsel Inc 13F Holdings Tracker (Q2 2026)
Mogy Joel R Investment Counsel IncCIK: 0001126735
Diversified strategyLong-term holderSector-focused
Total reported value
$1.7B
Reporting period: 2026-06-30 · Number of holdings: 121
MOGY JOEL R INVESTMENT COUNSEL INC disclosed 121 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $1.7B and a quarterly turnover rate of 0.0%.
Browse other institutions with $1B to $10B AUMBrowse other institutions starting with "M"
Personality snowflake
- Concentration
- 23.59
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 79.23
- Diversification
- 100
- Sizing Uniformity
- 75.12
Mogy Joel R Investment Counsel Inc's disclosed holdings carry a Herfindahl concentration index of 0.059 — mathematically equivalent to about 17 equally-sized positions, well below its 121 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.49), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd PANW
-0.2% $55.5M
Trim INTU
-12.2% -$13.9M
Trim COST
-0.2% -$6.2M
Add GOOGL
-0.2% $21.1M
Add GOOG
-0.3% $21.5M
Add NVDA
-0.2% $32.5M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | NVDA | Nvidia CORP | Stock-Tech | 14.66% | +0.67% | -0.18% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 9.79% | +0.37% | -0.34% | |
| 3 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 6.62% | +0.73% | -0.29% | |
| 4 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 6.26% | +0.75% | -0.21% | |
| 5 | MSFT | Microsoft CORP | Stock-Tech | 6.12% | -0.50% | +0.19% | |
| 6 | PANW | Palo Alto Networks Inc | Stock-Tech | 6.02% | +2.92% | -0.25% | |
| 7 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 5.23% | -0.87% | -0.24% | |
| 8 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 4.71% | +0.20% | -0.20% | |
| 9 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 3.73% | -0.19% | -0.46% | |
| 10 | V | Visa Inc-class A Shares | Stock-Financials | 3.63% | +0.13% | -0.13% | |
| 11 | META | Meta Platforms Inc-class A | Stock-Comm Services | 3.08% | -0.35% | -0.35% | |
| 12 | LLY | Eli Lilly & Co | Stock-Healthcare | 2.72% | +0.44% | +0.11% | |
| 13 | IDXX | Idexx Laboratories Inc | Stock-Healthcare | 2.58% | -0.43% | -0.06% | |
| 14 | SYK | Stryker CORP | Stock-Healthcare | 1.80% | -0.26% | +0.07% | |
| 15 | CRM | Salesforce Inc | Stock-Tech | 1.67% | -0.60% | -4.17% | |
| 16 | ISRG | Intuitive Surgical Inc | Stock-Healthcare | 1.58% | -0.42% | +0.23% | |
| 17 | ORLY | O'reilly Automotive Inc | Stock-Consumer Disc | 1.36% | -0.12% | +0.23% | |
| 18 | MA | Mastercard Inc - A | Stock-Financials | 1.16% | -0.08% | -0.05% | |
| 19 | AZO | Autozone Inc | Stock-Consumer Disc | 1.14% | -0.19% | -0.43% | |
| 20 | NFLX | Netflix Inc | Stock-Comm Services | 1.09% | -0.50% | +0.32% | |
| 21 | ORCL | Oracle CORP | Stock-Tech | 1.05% | -0.13% | -2.28% | |
| 22 | CSCO | Cisco Systems Inc | Stock-Tech | 0.91% | +0.25% | — | |
| 23 | INTU | Intuit Inc | Stock-Tech | 0.90% | -0.95% | -12.19% | |
| 24 | MSCI | Msci Inc | Stock-Financials | 0.86% | -0.05% | -0.38% | |
| 25 | BLK | Blackrock Inc | Stock-Financials | 0.84% | -0.09% | -0.49% | |
| 26 | HD | Home Depot Inc | Stock-Consumer Disc | 0.80% | -0.02% | -0.63% | |
| 27 | ABBV | Abbvie Inc | Stock-Healthcare | 0.60% | +0.01% | -2.61% | |
| 28 | GWW | Ww Grainger Inc | Stock-Industrials | 0.59% | +0.07% | +0.07% | |
| 29 | BKNG | Booking Holdings Inc | Stock-Consumer Disc | 0.59% | -0.04% | +2323.04% | |
| 30 | ACN | Accenture plc | Stock-Tech | 0.53% | -0.42% | -3.42% | |
| 31 | UNP | Union Pacific CORP | Stock-Industrials | 0.49% | +0.02% | — | |
| 32 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.45% | -0.02% | -0.65% | |
| 33 | WMT | Walmart Inc | Stock-Consumer Staples | 0.39% | -0.08% | -1.55% | |
| 34 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 0.39% | -0.01% | — | |
| 35 | SBUX | Starbucks CORP | Stock-Consumer Disc | 0.31% | +0.01% | — | |
| 36 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.29% | -0.02% | — | |
| 37 | ABT | Abbott Laboratories | Stock-Healthcare | 0.29% | -0.09% | -4.80% | |
| 38 | ADBE | Adobe Inc | Stock-Tech | 0.24% | -0.25% | -36.38% | |
| 39 | PEP | Pepsico Inc | Stock-Consumer Staples | 0.24% | -0.06% | — | |
| 40 | XOM | Exxon Mobil CORP | Stock-Energy | 0.23% | -0.09% | — | |
| 41 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.22% | +0.01% | — | |
| 42 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.20% | — | — | |
| 43 | NEE | Nextera Energy Inc | Stock-Utilities | 0.15% | -0.02% | — | |
| 44 | PLD | Prologis Inc | Stock-Real Estate | 0.15% | -0.01% | — | |
| 45 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.14% | -0.01% | — | |
| 46 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.14% | +0.02% | +5.10% | |
| 47 | WSM | Williams-sonoma Inc | Stock-Consumer Disc | 0.13% | +0.02% | — | |
| 48 | VUG | Vanguard Growth ETF | ETF-Other | 0.13% | +0.01% | +500.00% | |
| 49 | EQIX | Equinix Inc | Stock-Real Estate | 0.13% | — | — | |
| 50 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.13% | +0.01% | +0.25% |
1–50 of 121
Portfolio Performance
Performance for Q3 2026
+3.6%
Performance Last 4 Quarters
+13.5%
- Stdev
- +14.9%
- Beta
- +1.06
- Alpha
- -4.5%
- Max Drawdown
- -10.9%
- Annualized Perf
- +16.9%
- Batting Avg vs S&P
- +36.1%
- Sortino
- +2.07
- Stutzer
- +0.33
- Treynor
- +0.16
- Sterling
- +0.93
- Calmar
- +1.55
- Information Ratio
- -0.55
- Tracking Error
- +5.8%
- Stdev Down
- +8.1%
- Winning Months %
- +58.3%
- Losing Months %
- +41.7%
- Best 12 Months
- +33.5%
- Worst 12 Months
- +4.6%
- Efficiency Ratio
- +0.46
- Sharpe
- +1.13
- Stdev Sectors
- +12.5%
- Skewness
- -0.09
- Kurtosis
- -0.16
- Upside Potential
- +3.69
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 121 | $1.7B | 0 | ||
| 2026 Q1 | 114 | $1.6B | 17 | ||
| 2025 Q4 | 115 | $1.8B | 10 | ||
| 2025 Q3 | 119 | $1.8B | 23 | ||
| 2025 Q2 | 127 | $1.7B | 0 | ||
| 2025 Q1 | 105 | $1.6B | 100 | ||
| 2024 Q4 | 110 | $1.7B | 0 | ||
| 2024 Q3 | 113 | $1.6B | 0 | ||
| 2024 Q2 | 107 | $1.6B | 0 | ||
| 2024 Q1 | 121 | $1.5B | 0 | ||
| 2023 Q4 | 104 | $1.3B | 0 | ||
| 2023 Q3 | 105 | $1.2B | 0 | ||
| 2023 Q2 | 115 | $1.3B | 0 | ||
| 2023 Q1 | 119 | $1.1B | 0 | ||
| 2022 Q4 | 107 | $999.8M | 0 | ||
| 2022 Q3 | 105 | $955.4M | 0 | ||
| 2022 Q2 | 106 | $1.0B | 0 | ||
| 2022 Q1 | 111 | $1.3B | 0 | ||
| 2021 Q4 | 120 | $1.4B | 0 | ||
| 2021 Q3 | 113 | $1.2B | 0 | ||
| 2021 Q2 | 113 | $1.2B | 94 | ||
| 2021 Q1 | 112 | $1.0B | 8 | ||
| 2020 Q4 | 107 | $1.0B | 11 | ||
| 2020 Q3 | 105 | $929.0M | 13 | ||
| 2020 Q2 | 105 | $835.6M | 22 | ||
| 2020 Q1 | 102 | $704.0M | 18 | ||
| 2019 Q4 | 114 | $834.3M | 11 | ||
| 2019 Q3 | 117 | $790.5M | 8 | ||
| 2019 Q2 | 110 | $767.8M | 8 | ||
| 2019 Q1 | 114 | $739.7M | 17 | ||
| 2018 Q4 | 113 | $644.4M | 16 | ||
| 2018 Q3 | 122 | $744.1M | 12 | ||
| 2018 Q2 | 121 | $675.9M | 12 | ||
| 2018 Q1 | 116 | $643.2M | 8 | ||
| 2017 Q4 | 118 | $639.3M | 12 | ||
| 2017 Q3 | 123 | $601.2M | 11 | ||
| 2017 Q2 | 123 | $582.9M | 10 | ||
| 2017 Q1 | 122 | $580.0M | 13 | ||
| 2016 Q4 | 124 | $551.2M | 8 | ||
| 2016 Q3 | 124 | $545.6M | 16 | ||
| 2016 Q2 | 123 | $539.9M | 8 | ||
| 2016 Q1 | 123 | $539.1M | 7 | ||
| 2015 Q4 | 127 | $53.3M | 25 | ||
| 2015 Q3 | 132 | $505.7M | 14 | ||
| 2015 Q2 | 142 | $528.5M | 13 | ||
| 2015 Q1 | 142 | $533.6M | 12 | ||
| 2014 Q4 | 146 | $527.7M | 12 | ||
| 2014 Q3 | 146 | $496.2M | 8 | ||
| 2014 Q2 | 145 | $498.9M | 11 | ||
| 2014 Q1 | 146 | $479.7M | 8 | ||
| 2013 Q4 | 142 | $472.6M | 11 | ||
| 2013 Q3 | 138 | $436.2M | 9 | ||
| 2013 Q2 | 138 | $412.0M | 0 |
Holding changes this quarter
Mogy Joel R Investment Counsel Inc's most significant position changes for 2026-06-30: New buy: Themes Transatlantic Defense (NATO); New buy: Ishares Msci Emr Mrk Ex Chna (EMXC); New buy: Broadcom Inc (AVGO); New buy: Ishares Core Msci Dev Mkts (IDEV); New buy: ASML Holding N.V. (ASML).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | PANW | Palo Alto Networks Inc | +2.9% | -0.25% | Trim |
| 2 | GOOGL | Alphabet Inc-cl A | +0.8% | -0.21% | Trim |
| 3 | GOOG | Alphabet Inc-cl C | +0.7% | -0.29% | Trim |
| 4 | NVDA | Nvidia CORP | +0.7% | -0.18% | Trim |
| 5 | LLY | Eli Lilly & Co | +0.4% | +0.11% | Add |
| 6 | AAPL | Apple Inc | +0.4% | -0.34% | Trim |
| 7 | CSCO | Cisco Systems Inc | +0.3% | — | Unchanged |
| 8 | AMZN | Amazon.com Inc | +0.2% | -0.20% | Trim |
| 9 | V | Visa Inc-class A Shares | +0.1% | -0.13% | Trim |
| 10 | NATO | Themes Transatlantic Defense | +0.1% | NEW | New buy |
| 11 | EMXC | Ishares Msci Emr Mrk Ex Chna | +0.1% | NEW | New buy |
| 12 | GWW | Ww Grainger Inc | +0.1% | +0.07% | Add |
| 13 | AVGO | Broadcom Inc | +0.1% | NEW | New buy |
| 14 | IDEV | Ishares Core Msci Dev Mkts | 0% | NEW | New buy |
| 15 | UNP | Union Pacific CORP | 0% | — | Unchanged |
| 16 | WSM | Williams-sonoma Inc | 0% | — | Unchanged |
| 17 | VOO | Vanguard S&p 500 ETF | 0% | +5.10% | Add |
| 18 | ASML | ASML Holding N.V. | 0% | NEW | New buy |
| 19 | URI | United Rentals Inc | 0% | NEW | New buy |
| 20 | ABBV | Abbvie Inc | 0% | -2.61% | Trim |
| 21 | SBUX | Starbucks CORP | 0% | — | Unchanged |
| 22 | IVV | Ishares Core S&p 500 ETF | 0% | — | Unchanged |
| 23 | CAT | Caterpillar Inc | 0% | — | Unchanged |
| 24 | VUG | Vanguard Growth ETF | 0% | +500.00% | Add |
| 25 | VTI | Vanguard Total Stock Mkt ETF | 0% | +0.25% | Add |
| 26 | QQQ | Invesco Qqq Trust Series 1 | 0% | -0.11% | Trim |
| 27 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | — | Unchanged |
| 28 | TROW | T Rowe Price Group Inc | 0% | — | Unchanged |
| 29 | BIIB | Biogen Inc | 0% | — | Unchanged |
| 30 | VGT | Vanguard Info Tech ETF | 0% | NEW | New buy |
| 31 | RSP | Invesco S&p 500 Equal Weight | 0% | — | Unchanged |
| 32 | MRK | Merck & Co. Inc. | — | — | Unchanged |
| 33 | PM | Philip Morris International | — | — | Unchanged |
| 34 | VO | Vanguard Mid-cap ETF | — | +300.00% | Add |
| 35 | EQIX | Equinix Inc | — | — | Unchanged |
| 36 | CSX | Csx CORP | — | — | Unchanged |
| 37 | IJH | Ishares Core S&p Midcap ETF | — | +0.48% | Add |
| 38 | XLK | Ss Technology Select Sector | — | — | Unchanged |
| 39 | JPM | Jpmorgan Chase & Co | — | — | Unchanged |
| 40 | IBM | Intl Business Machines CORP | — | — | Unchanged |
| 41 | VTV | Vanguard Value ETF | — | — | Unchanged |
| 42 | MO | Altria Group Inc | — | — | Unchanged |
| 43 | KO | Coca-cola Co/the | — | — | Unchanged |
| 44 | SCHB | Schwab US Broad Market ETF | — | — | Unchanged |
| 45 | VZ | Verizon Communications Inc | — | — | Unchanged |
| 46 | ESGE | Ishares Inc Ishares Esg Awar | — | — | Unchanged |
| 47 | VYM | Vanguard High Dvd Yield ETF | — | -0.70% | Trim |
| 48 | IWM | Ishares Russell 2000 ETF | — | — | Unchanged |
| 49 | ESGD | Ishares Trust Ishares Esg Aw | — | — | Unchanged |
| 50 | DFAC | Dimensional US Core Equity 2 | — | — | Unchanged |
1–50 of 122
Filing History
FAQ
What is Mogy Joel R Investment Counsel Inc and what type of investor is it?
Mogy Joel R Investment Counsel Inc is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $1.7B, spread across 121 disclosed positions.
What are Mogy Joel R Investment Counsel Inc's largest equity positions?
Based on the latest 13F filing, Mogy Joel R Investment Counsel Inc's top holdings by market value are:
1. Nvidia CORP (NVDA) — $255.9M (14.7%)
2. Apple Inc (AAPL) — $170.9M (9.8%)
3. Alphabet Inc-cl C (GOOG) — $115.6M (6.6%)
4. Alphabet Inc-cl A (GOOGL) — $109.2M (6.3%)
5. Microsoft CORP (MSFT) — $106.8M (6.1%)
What changes did Mogy Joel R Investment Counsel Inc make in its most recent portfolio filing?
In the latest reported quarter, Mogy Joel R Investment Counsel Inc made 58 notable position adjustments: 8 new positions were initiated, 14 existing holdings were added to, 35 positions were partially reduced, and 1 were completely exited. The largest of these moves: New buy: Themes Transatlantic Defense (NATO); New buy: Ishares Msci Emr Mrk Ex Chna (EMXC); New buy: Broadcom Inc (AVGO); New buy: Ishares Core Msci Dev Mkts (IDEV); New buy: ASML Holding N.V. (ASML)
What sectors does Mogy Joel R Investment Counsel Inc focus on?
Mogy Joel R Investment Counsel Inc is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 44.6%
• Communication Services: 18.3%
• Health Care: 11.2%
• Consumer Discretionary: 9.8%
• Financials: 7.1%
• Consumer Staples: 6.8%
Investment Profile
Mogy Joel R Investment Counsel Inc returned an annualized 16.9% over the trailing 36 months — underperforming the S&P 500 by 4.5 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 1.06 (roughly in line with the market) and a 36% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 44.6% of the portfolio concentrated in Information Technology.
It has added to its GWW position over the past two quarters (+$2.8M, now $10.3M), while trimming INTU over the same stretch (-$33.0M, still holding $15.7M).
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