MG
Matthew Goff Investment Advisor, LLC SEC 13F Holdings (Q3 2026) — Top Position: MICROSOFT CORP
Matthew Goff Investment Advisor, LLCCIK: 0000935359
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$672.1M
Reporting period: 2026-09-30 · Number of holdings: 107
Matthew Goff Investment Advisor, LLC disclosed 107 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $672.1M and a quarterly turnover rate of 21.4%.
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Personality snowflake
- Concentration
- 13.46
- Portfolio Stability
- 21.35
- Momentum
- 100
- Sector conviction
- 62.35
- Diversification
- 100
- Sizing Uniformity
- 83.8
Matthew Goff Investment Advisor, LLC's disclosed holdings carry a Herfindahl concentration index of 0.034 — mathematically equivalent to about 30 equally-sized positions, well below its 107 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.62), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 58% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd MSFT
+23.9% $28.8M
New buy SJNK
New buy GE
New buy UL
New buy IBDS
Trim GOOG
-0.4% -$1.6M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 10.37% | +3.47% | +23.94% | |
| 2 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 6.43% | -0.90% | -0.02% | |
| 3 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 5.90% | -1.06% | -0.42% | |
| 4 | BNY | Bank Of New York Mellon CORP | Stock-Financials | 5.32% | -0.75% | -0.56% | |
| 5 | BAC | Bank Of America CORP | Stock-Financials | 3.73% | -0.71% | -0.32% | |
| 6 | V | Visa Inc-class A Shares | Stock-Financials | 3.48% | -0.32% | -0.84% | |
| 7 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 3.10% | -0.35% | +4.87% | |
| 8 | INTC | Intel CORP | Stock-Tech | 2.98% | -0.93% | +0.32% | |
| 9 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 2.76% | -0.38% | -0.92% | |
| 10 | MRK | Merck & Co. Inc. | Stock-Healthcare | 2.47% | -0.03% | -1.01% | |
| 11 | SJNK | Ss Spdr Bb St Hi Yield ETF | ETF-Other | 2.27% | +2.27% | NEW | |
| 12 | AXP | American Express Co | Stock-Financials | 2.23% | -0.59% | -0.32% | |
| 13 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 2.22% | -0.70% | -13.39% | |
| 14 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 2.17% | -0.36% | -0.46% | |
| 15 | RTX | Rtx CORP | Stock-Industrials | 1.98% | -0.31% | +0.42% | |
| 16 | NVS | Novartis Ag-sponsored Adr | Stock-Healthcare | 1.75% | -0.44% | -0.68% | |
| 17 | GE | General Electric | Stock-Industrials | 1.63% | +1.63% | NEW | |
| 18 | ORCL | Oracle CORP | Stock-Tech | 1.60% | -0.35% | -0.52% | |
| 19 | DIS | Walt Disney Co/the | Stock-Comm Services | 1.54% | -0.07% | -0.51% | |
| 20 | BKLN | Invesco Senior Loan ETF | ETF-Other | 1.47% | -0.07% | +7.96% | |
| 21 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 1.46% | -0.25% | -0.99% | |
| 22 | UL | Unilever Plc-sponsored Adr | Stock-Consumer Staples | 1.46% | +1.46% | NEW | |
| 23 | GEV | GE Vernova Inc | Stock-Industrials | 1.42% | -0.57% | -0.09% | |
| 24 | EMXC | Ishares Msci Emr Mrk Ex Chna | ETF-Other | 1.41% | -0.25% | -0.65% | |
| 25 | VRP | Invesco Variable Rate Prefer | ETF-Other | 1.37% | -0.26% | -2.20% | |
| 26 | IBDS | Ishrs Ibnds Dec 27 CORP ETF | ETF-Other | 1.28% | +1.28% | NEW | |
| 27 | SRLN | Ss Blackstone Sr Loan ETF | ETF-Other | 1.26% | -0.18% | -1.04% | |
| 28 | CSCO | Cisco Systems Inc | Stock-Tech | 1.23% | -0.33% | -2.30% | |
| 29 | PEP | Pepsico Inc | Stock-Consumer Staples | 1.21% | -0.25% | -0.03% | |
| 30 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 1.19% | — | +11.48% | |
| 31 | BSCQ | Invesco Bulletshares 2026 Cb | ETF-Other | 1.08% | -0.49% | -21.76% | |
| 32 | XLF | Ss Financial Select Sector | ETF-Other | 1.07% | -0.17% | -2.00% | |
| 33 | BSCR | Invesco Bulletshares 2027 Cb | ETF-Other | 1.02% | -0.28% | -10.77% | |
| 34 | UNP | Union Pacific CORP | Stock-Industrials | 0.95% | -0.15% | -2.03% | |
| 35 | IYR | Ishares US Real Estate ETF | ETF-Other | 0.92% | -0.21% | -0.59% | |
| 36 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.87% | -0.10% | -1.92% | |
| 37 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.82% | -0.13% | -1.54% | |
| 38 | AVGO | Broadcom Inc | Stock-Tech | 0.77% | -0.16% | — | |
| 39 | VFH | Vanguard Financials ETF | ETF-Other | 0.66% | +0.66% | NEW | |
| 40 | ABBV | Abbvie Inc | Stock-Healthcare | 0.65% | -0.06% | -0.25% | |
| 41 | IYW | Ishares Ustechnology ETF | ETF-Tech | 0.61% | -0.10% | -7.44% | |
| 42 | BSCS | Invesco Bulletshares 2028 Cb | ETF-Other | 0.61% | +0.07% | +29.51% | |
| 43 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.60% | -0.06% | -0.54% | |
| 44 | VDC | Vanguard Consumer Staple ETF | ETF-Other | 0.52% | +0.52% | NEW | |
| 45 | IBDT | Ishares Ibonds Dec 2028 ETF | ETF-Other | 0.49% | -0.08% | -0.54% | |
| 46 | MGC | Vanguard Mega Cap ETF | ETF-Other | 0.47% | +0.47% | NEW | |
| 47 | IBDR | Ishares Ibonds Dec 2026 Term | ETF-Other | 0.46% | +0.46% | NEW | |
| 48 | IBDU | Ishares Ibonds Dec 2029 Term | ETF-Other | 0.41% | -0.07% | -1.50% | |
| 49 | SCHV | Schwab US Large-cap Value | ETF-Other | 0.36% | -0.08% | -2.70% | |
| 50 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.36% | +0.36% | NEW |
1–50 of 107
Portfolio Performance
Performance for Q4 2026
+0.9%
Performance Last 4 Quarters
+13.1%
- Stdev
- +11.2%
- Beta
- +0.88
- Alpha
- -0.6%
- Max Drawdown
- -5%
- Annualized Perf
- +20.8%
- Batting Avg vs S&P
- +41.7%
- Sortino
- +4.08
- Stutzer
- +0.53
- Treynor
- +0.22
- Sterling
- +1.43
- Calmar
- +4.19
- Information Ratio
- -0.94
- Tracking Error
- +3.5%
- Stdev Down
- +4.8%
- Winning Months %
- +77.8%
- Losing Months %
- +22.2%
- Best 12 Months
- +32.2%
- Worst 12 Months
- +5.7%
- Efficiency Ratio
- +0.76
- Sharpe
- +1.75
- Stdev Sectors
- +10.2%
- Skewness
- +0.46
- Kurtosis
- +0.96
- Upside Potential
- +5.53
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 107 | $672.1M | 21 | ||
| 2026 Q2 | 91 | $592.6M | 50 | ||
| 2026 Q1 | 107 | $599.9M | 55 | ||
| 2025 Q4 | 87 | $564.2M | 21 | ||
| 2025 Q3 | 96 | $585.1M | 32 | ||
| 2025 Q2 | 96 | $540.4M | 0 | ||
| 2025 Q1 | 104 | $542.1M | 100 | ||
| 2024 Q4 | 102 | $538.0M | 0 | ||
| 2024 Q3 | 101 | $525.5M | 0 | ||
| 2024 Q2 | 97 | $490.0M | 0 | ||
| 2024 Q1 | 95 | $493.9M | 0 | ||
| 2023 Q4 | 91 | $450.8M | 0 | ||
| 2023 Q3 | 90 | $415.5M | 0 | ||
| 2023 Q2 | 92 | $426.0M | 0 | ||
| 2023 Q1 | 90 | $403.0M | 0 | ||
| 2022 Q4 | 86 | $383.7M | 0 | ||
| 2022 Q3 | 78 | $349.9M | 0 | ||
| 2022 Q2 | 78 | $371.4M | 0 | ||
| 2022 Q1 | 81 | $426.1M | 0 | ||
| 2021 Q4 | 84 | $436.5M | 0 | ||
| 2021 Q3 | 90 | $407.8M | 0 | ||
| 2021 Q2 | 90 | $394.1M | 95 | ||
| 2021 Q1 | 88 | $354.7M | 17 | ||
| 2020 Q4 | 84 | $336.1M | 20 | ||
| 2020 Q3 | 72 | $313.4M | 19 | ||
| 2020 Q2 | 73 | $304.8M | 28 | ||
| 2020 Q1 | 55 | $237.5M | 18 | ||
| 2019 Q4 | 58 | $270.0M | 13 | ||
| 2019 Q3 | 57 | $242.1M | 9 | ||
| 2019 Q2 | 54 | $233.6M | 20 | ||
| 2019 Q1 | 52 | $216.8M | 14 | ||
| 2018 Q4 | 51 | $196.9M | 31 | ||
| 2018 Q3 | 168 | $5.0B | 0 | ||
| 2018 Q2 | 71 | $255.7M | 66 | ||
| 2018 Q1 | 72 | $238.5M | 16 | ||
| 2017 Q4 | 74 | $232.5M | 12 | ||
| 2017 Q3 | 70 | $232.8M | 71 | ||
| 2017 Q2 | 37 | $111.5M | 10 | ||
| 2017 Q1 | 36 | $104.6M | 0 |
Holding changes this quarter
Matthew Goff Investment Advisor, LLC's most significant position changes for 2026-09-30: New buy: Ss Spdr Bb St Hi Yield ETF (SJNK); New buy: General Electric (GE); New buy: Unilever Plc-sponsored Adr (UL); New buy: Ishrs Ibnds Dec 27 CORP ETF (IBDS); New buy: Vanguard Financials ETF (VFH).
1–50 of 109
Filing History
FAQ
What is Matthew Goff Investment Advisor, LLC and what type of investor is it?
Matthew Goff Investment Advisor, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $672.1M, spread across 107 disclosed positions.
What are Matthew Goff Investment Advisor, LLC's largest equity positions?
Based on the latest 13F filing, Matthew Goff Investment Advisor, LLC's top holdings by market value are:
1. Microsoft CORP (MSFT) — $69.7M (10.4%)
2. Berkshire Hathaway Inc-cl B (BRK-B) — $43.2M (6.4%)
3. Alphabet Inc-cl C (GOOG) — $39.6M (5.9%)
4. Bank Of New York Mellon CORP (BNY) — $35.8M (5.3%)
5. Bank Of America CORP (BAC) — $25.1M (3.7%)
What changes did Matthew Goff Investment Advisor, LLC make in its most recent portfolio filing?
In the latest reported quarter, Matthew Goff Investment Advisor, LLC made 86 notable position adjustments: 18 new positions were initiated, 21 existing holdings were added to, 45 positions were partially reduced, and 2 were completely exited. The largest of these moves: New buy: Ss Spdr Bb St Hi Yield ETF (SJNK); New buy: General Electric (GE); New buy: Unilever Plc-sponsored Adr (UL); New buy: Ishrs Ibnds Dec 27 CORP ETF (IBDS); New buy: Vanguard Financials ETF (VFH)
What sectors does Matthew Goff Investment Advisor, LLC focus on?
Matthew Goff Investment Advisor, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 30.5%
• Financials: 26.6%
• Communication Services: 13.2%
• Health Care: 10.7%
• Industrials: 10.5%
• Consumer Staples: 6.3%
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Investment Profile
Matthew Goff Investment Advisor, LLC returned an annualized 20.8% over the trailing 36 months — underperforming the S&P 500 by 0.6 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.88 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 30.5% of the portfolio concentrated in Information Technology.
It has added to its V position over the past two quarters (+$3.2M, now $23.4M), while trimming PEP over the same stretch (-$2.0M, still holding $8.1M).
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