MG
Matthew Goff Investment Advisor, LLC SEC 13F Holdings (Q2 2026) — Top Position: BERKSHIRE HATHAWAY INC-CL B
Matthew Goff Investment Advisor, LLCCIK: 0000935359
Diversified strategyContrarianQuality / disciplined sizing
Total reported value
$592.6M
Reporting period: 2026-06-30 · Number of holdings: 91
Matthew Goff Investment Advisor, LLC disclosed 91 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $592.6M and a quarterly turnover rate of 50.0%.
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Personality snowflake
- Concentration
- 13.66
- Portfolio Stability
- 50.03
- Momentum
- 0
- Sector conviction
- 62.98
- Diversification
- 100
- Sizing Uniformity
- 85.4
Matthew Goff Investment Advisor, LLC's disclosed holdings carry a Herfindahl concentration index of 0.034 — mathematically equivalent to about 29 equally-sized positions, well below its 91 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.46), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 59% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNew buy SHYG
Sold out EIRL
New buy JPST
New buy RSP
Sold out BWZ
Sold out RSPA
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 7.33% | +0.20% | -2.67% | |
| 2 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 6.96% | +1.26% | -2.06% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 6.90% | -0.03% | -2.38% | |
| 4 | BNY | Bank Of New York Mellon CORP | Stock-Financials | 6.07% | +1.01% | -2.69% | |
| 5 | BAC | Bank Of America CORP | Stock-Financials | 4.44% | +0.62% | -1.83% | |
| 6 | INTC | Intel CORP | Stock-Tech | 3.91% | +1.74% | -43.74% | |
| 7 | V | Visa Inc-class A Shares | Stock-Financials | 3.80% | +0.43% | -1.78% | |
| 8 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 3.45% | +3.45% | NEW | |
| 9 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 3.14% | +0.21% | -1.42% | |
| 10 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 2.92% | +2.92% | NEW | |
| 11 | AXP | American Express Co | Stock-Financials | 2.82% | +0.26% | -2.59% | |
| 12 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 2.53% | +2.53% | NEW | |
| 13 | MRK | Merck & Co. Inc. | Stock-Healthcare | 2.50% | +0.16% | -1.28% | |
| 14 | RTX | Rtx CORP | Stock-Industrials | 2.29% | -0.04% | -1.31% | |
| 15 | NVS | Novartis Ag-sponsored Adr | Stock-Healthcare | 2.19% | +0.04% | -1.93% | |
| 16 | GEV | GE Vernova Inc | Stock-Industrials | 1.99% | +0.50% | -2.31% | |
| 17 | ORCL | Oracle CORP | Stock-Tech | 1.95% | -0.03% | -2.57% | |
| 18 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 1.71% | +0.24% | -3.15% | |
| 19 | EMXC | Ishares Msci Emr Mrk Ex Chna | ETF-Other | 1.66% | +0.39% | -0.52% | |
| 20 | VRP | Invesco Variable Rate Prefer | ETF-Other | 1.63% | +0.01% | -2.00% | |
| 21 | DIS | Walt Disney Co/the | Stock-Comm Services | 1.61% | — | -1.23% | |
| 22 | BSCQ | Invesco Bulletshares 2026 Cb | ETF-Other | 1.57% | +1.57% | NEW | |
| 23 | CSCO | Cisco Systems Inc | Stock-Tech | 1.56% | +0.53% | -0.93% | |
| 24 | BKLN | Invesco Senior Loan ETF | ETF-Other | 1.54% | +0.12% | +7.50% | |
| 25 | PEP | Pepsico Inc | Stock-Consumer Staples | 1.46% | -0.23% | -1.95% | |
| 26 | SRLN | Ss Blackstone Sr Loan ETF | ETF-Other | 1.44% | +1.44% | NEW | |
| 27 | BSCR | Invesco Bulletshares 2027 Cb | ETF-Other | 1.30% | +1.30% | NEW | |
| 28 | XLF | Ss Financial Select Sector | ETF-Other | 1.24% | +0.10% | -0.54% | |
| 29 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 1.19% | +0.17% | +0.07% | |
| 30 | IYR | Ishares US Real Estate ETF | ETF-Other | 1.13% | +1.13% | NEW | |
| 31 | UNP | Union Pacific CORP | Stock-Industrials | 1.10% | +0.10% | -3.30% | |
| 32 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.97% | +0.03% | -2.05% | |
| 33 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.95% | +0.01% | -1.15% | |
| 34 | AVGO | Broadcom Inc | Stock-Tech | 0.93% | +0.10% | -9.13% | |
| 35 | IYW | Ishares Ustechnology ETF | ETF-Tech | 0.71% | +0.20% | -1.38% | |
| 36 | ABBV | Abbvie Inc | Stock-Healthcare | 0.71% | +0.10% | -0.71% | |
| 37 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.66% | +0.09% | -5.33% | |
| 38 | IBDT | Ishares Ibonds Dec 2028 ETF | ETF-Other | 0.57% | +0.57% | NEW | |
| 39 | XOM | Exxon Mobil CORP | Stock-Energy | 0.54% | -0.14% | -2.43% | |
| 40 | BSCS | Invesco Bulletshares 2028 Cb | ETF-Other | 0.54% | +0.29% | +115.83% | |
| 41 | IBDU | Ishares Ibonds Dec 2029 Term | ETF-Other | 0.48% | +0.48% | NEW | |
| 42 | SCHV | Schwab US Large-cap Value | ETF-Other | 0.44% | +0.05% | -1.71% | |
| 43 | C | Citigroup Inc | Stock-Financials | 0.44% | +0.09% | -0.45% | |
| 44 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.39% | +0.09% | — | |
| 45 | XLV | Ss Health Care Select Sector | ETF-Other | 0.33% | +0.03% | +2.15% | |
| 46 | XLK | Ss Technology Select Sector | ETF-Tech | 0.31% | +0.10% | +0.77% | |
| 47 | IYK | Ishares US Consumer Staples | ETF-Other | 0.31% | +0.01% | -3.66% | |
| 48 | AAPL | Apple Inc | Stock-Tech | 0.30% | +0.04% | -1.85% | |
| 49 | USRT | Ishares Core US Reit ETF | ETF-Other | 0.29% | +0.05% | +5.06% | |
| 50 | NVDA | Nvidia CORP | Stock-Tech | 0.28% | -0.07% | -29.81% |
1–50 of 91
Portfolio Performance
Performance for Q3 2026
+2.9%
Performance Last 4 Quarters
+21.2%
- Stdev
- +11.5%
- Beta
- +0.85
- Alpha
- +1.7%
- Max Drawdown
- -5%
- Annualized Perf
- +19.8%
- Batting Avg vs S&P
- +47.2%
- Sortino
- +3.7
- Stutzer
- +0.5
- Treynor
- +0.22
- Sterling
- +1.36
- Calmar
- +3.99
- Information Ratio
- -0.33
- Tracking Error
- +3.6%
- Stdev Down
- +5.1%
- Winning Months %
- +75%
- Losing Months %
- +25%
- Best 12 Months
- +32.2%
- Worst 12 Months
- +5.7%
- Efficiency Ratio
- +0.71
- Sharpe
- +1.64
- Stdev Sectors
- +10.3%
- Skewness
- +0.41
- Kurtosis
- +0.78
- Upside Potential
- +5.18
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 91 | $592.6M | 50 | ||
| 2026 Q1 | 107 | $599.9M | 55 | ||
| 2025 Q4 | 87 | $564.2M | 21 | ||
| 2025 Q3 | 96 | $585.1M | 32 | ||
| 2025 Q2 | 96 | $540.4M | 0 | ||
| 2025 Q1 | 104 | $542.1M | 100 | ||
| 2024 Q4 | 102 | $538.0M | 0 | ||
| 2024 Q3 | 101 | $525.5M | 0 | ||
| 2024 Q2 | 97 | $490.0M | 0 | ||
| 2024 Q1 | 95 | $493.9M | 0 | ||
| 2023 Q4 | 91 | $450.8M | 0 | ||
| 2023 Q3 | 90 | $415.5M | 0 | ||
| 2023 Q2 | 92 | $426.0M | 0 | ||
| 2023 Q1 | 90 | $403.0M | 0 | ||
| 2022 Q4 | 86 | $383.7M | 0 | ||
| 2022 Q3 | 78 | $349.9M | 0 | ||
| 2022 Q2 | 78 | $371.4M | 0 | ||
| 2022 Q1 | 81 | $426.1M | 0 | ||
| 2021 Q4 | 84 | $436.5M | 0 | ||
| 2021 Q3 | 90 | $407.8M | 0 | ||
| 2021 Q2 | 90 | $394.1M | 95 | ||
| 2021 Q1 | 88 | $354.7M | 17 | ||
| 2020 Q4 | 84 | $336.1M | 20 | ||
| 2020 Q3 | 72 | $313.4M | 19 | ||
| 2020 Q2 | 73 | $304.8M | 28 | ||
| 2020 Q1 | 55 | $237.5M | 18 | ||
| 2019 Q4 | 58 | $270.0M | 13 | ||
| 2019 Q3 | 57 | $242.1M | 9 | ||
| 2019 Q2 | 54 | $233.6M | 20 | ||
| 2019 Q1 | 52 | $216.8M | 14 | ||
| 2018 Q4 | 51 | $196.9M | 31 | ||
| 2018 Q3 | 168 | $5.0B | 0 | ||
| 2018 Q2 | 71 | $255.7M | 66 | ||
| 2018 Q1 | 72 | $238.5M | 16 | ||
| 2017 Q4 | 74 | $232.5M | 12 | ||
| 2017 Q3 | 70 | $232.8M | 71 | ||
| 2017 Q2 | 37 | $111.5M | 10 | ||
| 2017 Q1 | 36 | $104.6M | 0 |
Holding changes this quarter
Matthew Goff Investment Advisor, LLC's most significant position changes for 2026-06-30: New buy: Ishares 0-5 Yr Hy CORP Bond (SHYG); Sold out: Ishares Msci Ireland ETF (EIRL); New buy: Jpmorgan Ultra-short Income (JPST); New buy: Invesco S&p 500 Equal Weight (RSP); Sold out: State Street Spdr Bloomberg (BWZ).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SHYG | Ishares 0-5 Yr Hy CORP Bond | +3.5% | NEW | New buy |
| 2 | JPST | Jpmorgan Ultra-short Income | +2.9% | NEW | New buy |
| 3 | RSP | Invesco S&p 500 Equal Weight | +2.5% | NEW | New buy |
| 4 | INTC | Intel CORP | +1.7% | -43.74% | Trim |
| 5 | BSCQ | Invesco Bulletshares 2026 Cb | +1.6% | NEW | New buy |
| 6 | SRLN | Ss Blackstone Sr Loan ETF | +1.4% | NEW | New buy |
| 7 | BSCR | Invesco Bulletshares 2027 Cb | +1.3% | NEW | New buy |
| 8 | GOOG | Alphabet Inc-cl C | +1.3% | -2.06% | Trim |
| 9 | IYR | Ishares US Real Estate ETF | +1.1% | NEW | New buy |
| 10 | BNY | Bank Of New York Mellon CORP | +1% | -2.69% | Trim |
| 11 | BAC | Bank Of America CORP | +0.6% | -1.83% | Trim |
| 12 | IBDT | Ishares Ibonds Dec 2028 ETF | +0.6% | NEW | New buy |
| 13 | CSCO | Cisco Systems Inc | +0.5% | -0.93% | Trim |
| 14 | GEV | GE Vernova Inc | +0.5% | -2.31% | Trim |
| 15 | IBDU | Ishares Ibonds Dec 2029 Term | +0.5% | NEW | New buy |
| 16 | V | Visa Inc-class A Shares | +0.4% | -1.78% | Trim |
| 17 | EMXC | Ishares Msci Emr Mrk Ex Chna | +0.4% | -0.52% | Trim |
| 18 | BSCS | Invesco Bulletshares 2028 Cb | +0.3% | +115.83% | Add |
| 19 | AXP | American Express Co | +0.3% | -2.59% | Trim |
| 20 | IEMG | Ishares Core Msci Emerging | +0.2% | -3.15% | Trim |
| 21 | IVE | Ishares S&p 500 Value ETF | +0.2% | -1.42% | Trim |
| 22 | IYW | Ishares Ustechnology ETF | +0.2% | -1.38% | Trim |
| 23 | BRK-B | Berkshire Hathaway Inc-cl B | +0.2% | -2.67% | Trim |
| 24 | IBTI | Ishares Ibonds Dec 2028 Term | +0.2% | NEW | New buy |
| 25 | ITOT | Ishares Core S&p Total U.s. | +0.2% | +0.07% | Add |
| 26 | MRK | Merck & Co. Inc. | +0.2% | -1.28% | Trim |
| 27 | BKLN | Invesco Senior Loan ETF | +0.1% | +7.50% | Add |
| 28 | XLK | Ss Technology Select Sector | +0.1% | +0.77% | Add |
| 29 | XLF | Ss Financial Select Sector | +0.1% | -0.54% | Trim |
| 30 | ABBV | Abbvie Inc | +0.1% | -0.71% | Trim |
| 31 | AVGO | Broadcom Inc | +0.1% | -9.13% | Trim |
| 32 | UNP | Union Pacific CORP | +0.1% | -3.30% | Trim |
| 33 | LLY | Eli Lilly & Co | +0.1% | — | Unchanged |
| 34 | IVW | Ishares S&p 500 Growth ETF | +0.1% | -5.33% | Trim |
| 35 | C | Citigroup Inc | +0.1% | -0.45% | Trim |
| 36 | AMAT | Applied Materials Inc | +0.1% | — | Unchanged |
| 37 | SCHV | Schwab US Large-cap Value | +0.1% | -1.71% | Trim |
| 38 | USRT | Ishares Core US Reit ETF | +0.1% | +5.06% | Add |
| 39 | AAPL | Apple Inc | 0% | -1.85% | Trim |
| 40 | AMZN | Amazon.com Inc | 0% | -0.93% | Trim |
| 41 | NVS | Novartis Ag-sponsored Adr | 0% | -1.93% | Trim |
| 42 | XLV | Ss Health Care Select Sector | 0% | +2.15% | Add |
| 43 | JNJ | Johnson & Johnson | 0% | -2.05% | Trim |
| 44 | GOOGL | Alphabet Inc-cl A | 0% | -9.39% | Trim |
| 45 | QQQ | Invesco Qqq Trust Series 1 | 0% | — | Unchanged |
| 46 | MS | Morgan Stanley | 0% | — | Unchanged |
| 47 | IJJ | Ishares S&p Mid-cap 400 Valu | 0% | — | Unchanged |
| 48 | IYF | Ishares US Financials ETF | 0% | — | Unchanged |
| 49 | XLP | Ss Consumer Staples Sel Sect | 0% | +7.78% | Add |
| 50 | MICC | The Magnum Ice Cream Company N. | 0% | -3.16% | Trim |
1–50 of 117
Filing History
FAQ
What is Matthew Goff Investment Advisor, LLC and what type of investor is it?
Matthew Goff Investment Advisor, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $592.6M, spread across 91 disclosed positions.
What are Matthew Goff Investment Advisor, LLC's largest equity positions?
Based on the latest 13F filing, Matthew Goff Investment Advisor, LLC's top holdings by market value are:
1. Berkshire Hathaway Inc-cl B (BRK-B) — $43.5M (7.3%)
2. Alphabet Inc-cl C (GOOG) — $41.3M (7.0%)
3. Microsoft CORP (MSFT) — $40.9M (6.9%)
4. Bank Of New York Mellon CORP (BNY) — $36.0M (6.1%)
5. Bank Of America CORP (BAC) — $26.3M (4.4%)
What changes did Matthew Goff Investment Advisor, LLC make in its most recent portfolio filing?
In the latest reported quarter, Matthew Goff Investment Advisor, LLC made 92 notable position adjustments: 10 new positions were initiated, 10 existing holdings were added to, 46 positions were partially reduced, and 26 were completely exited. The largest of these moves: New buy: Ishares 0-5 Yr Hy CORP Bond (SHYG); Sold out: Ishares Msci Ireland ETF (EIRL); New buy: Jpmorgan Ultra-short Income (JPST); New buy: Invesco S&p 500 Equal Weight (RSP); Sold out: State Street Spdr Bloomberg (BWZ)
What sectors does Matthew Goff Investment Advisor, LLC focus on?
Matthew Goff Investment Advisor, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Financials: 30.2%
• Information Technology: 26.9%
• Communication Services: 14.8%
• Health Care: 11.7%
• Industrials: 9.2%
• Consumer Staples: 4.4%
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Investment Profile
Matthew Goff Investment Advisor, LLC returned an annualized 19.8% over the trailing 36 months — outperforming the S&P 500 by 1.7 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.85 (less volatile than the market) and a 47% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 30.2% of the portfolio concentrated in Financials.
Its turnover score has risen from 0 to 50 over the past 4 quarters — a shift toward more active trading.
It has added to its INTC position over the past two quarters (+$12.0M, now $23.2M), while trimming MSFT over the same stretch (-$13.7M, still holding $40.9M).
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