CIK: 0002129795
Total reported value
$143.6M
Reporting period: 2026-09-30 · Number of holdings: 93
Madson Wealth Advisors Inc disclosed 93 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $143.6M and a quarterly turnover rate of 13.1%.
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Madson Wealth Advisors Inc's disclosed holdings carry a Herfindahl concentration index of 0.034 — mathematically equivalent to about 29 equally-sized positions, well below its 93 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.48), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 23% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add DFUS
+44.2% $1.7M
Trim AMAT
0.0% -$1.1M
Add SGOV
+6.4% $590.0K
Trim IVV
-17.6% -$918.7K
Add DFAI
+31.5% $593.1K
New buy 038222955
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SGOV | Ishares 0-3 Month Treasury B | ETF-Gov Bonds | 6.80% | +0.56% | +6.42% | |
| 2 | VIGI | Vanguard Int Div App Indx Fd | ETF-Other | 6.21% | +0.10% | -1.88% | |
| 3 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 6.17% | -0.12% | -2.76% | |
| 4 | DGRO | Ishares Core Dividend Growth | ETF-Other | 6.10% | -0.01% | -2.00% | |
| 5 | GOVT | Ishares US Treasury Bond ETF | ETF-Gov Bonds | 5.93% | +0.31% | +7.28% | |
| 6 | JQUA | Jpmorgan US Quality Factor | ETF-Other | 5.03% | -0.18% | -7.64% | |
| 7 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 4.11% | -0.21% | +1.33% | |
| 8 | DFUS | Dimensional US Eq Mkt ETF | ETF-Other | 3.79% | +1.26% | +44.19% | |
| 9 | VPL | Vanguard Ftse Pacific ETF | ETF-Other | 3.61% | +0.24% | +4.47% | |
| 10 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 3.45% | +0.08% | +7.07% | |
| 11 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 3.44% | -0.54% | -17.56% | |
| 12 | TIP | Ishares Tips Bond ETF | ETF-Other | 2.97% | -0.13% | -1.48% | |
| 13 | VGK | Vanguard Ftse Europe ETF | ETF-Other | 2.69% | +0.27% | +10.56% | |
| 14 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 1.94% | -0.12% | -3.54% | |
| 15 | AMAT | Applied Materials Inc | Stock-Tech | 1.82% | -0.70% | — | |
| 16 | DFAI | Dimensional International Co | ETF-Other | 1.70% | +0.44% | +31.52% | |
| 17 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 1.64% | -0.20% | -12.62% | |
| 18 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 1.54% | +0.07% | +6.76% | |
| 19 | SHV | Ishares 0-1 Year Treasury Bo | ETF-Gov Bonds | 1.48% | -0.11% | -8.89% | |
| 20 | MSFT | Microsoft CORP | Stock-Tech | 1.42% | +0.41% | -0.05% | |
| 21 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.40% | +0.09% | +0.08% | |
| 22 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.35% | -0.02% | -0.19% | |
| 23 | AVGO | Broadcom Inc | Stock-Tech | 1.33% | -0.07% | -0.79% | |
| 24 | IGSB | Ishares 1-5y Inv Grade CORP | ETF-Other | 1.07% | +0.22% | +26.11% | |
| 25 | AAPL | Apple Inc | Stock-Tech | 0.93% | +0.13% | -1.86% | |
| 26 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.87% | — | — | |
| 27 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.78% | -0.02% | -1.42% | |
| 28 | NVS | Novartis Ag-sponsored Adr | Stock-Healthcare | 0.72% | -0.06% | -0.37% | |
| 29 | EMR | Emerson Electric Co | Stock-Industrials | 0.71% | +0.07% | — | |
| 30 | HD | Home Depot Inc | Stock-Consumer Disc | 0.65% | -0.14% | -1.48% | |
| 31 | V | Visa Inc-class A Shares | Stock-Financials | 0.63% | +0.04% | +0.32% | |
| 32 | TXN | Texas Instruments Inc | Stock-Tech | 0.62% | -0.02% | +0.38% | |
| 33 | ASML | ASML Holding N.V. | Stock-Tech | 0.61% | -0.05% | -0.61% | |
| 34 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.60% | +0.10% | +3.11% | |
| 35 | DFAE | Dimensional Emerging Core Eq | ETF-Emerging Markets | 0.60% | +0.28% | +84.43% | |
| 36 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.53% | +0.19% | +44.81% | |
| 37 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.52% | +0.01% | -1.90% | |
| 38 | VHT | Vanguard Health Care ETF | ETF-Other | 0.52% | +0.20% | +48.23% | |
| 39 | CVX | Chevron CORP | Stock-Energy | 0.52% | +0.11% | — | |
| 40 | MBB | Ishares Mbs ETF | ETF-Other | 0.48% | -0.21% | -28.74% | |
| 41 | ✓ | Applied Matls Inc | Stock-Other | 0.43% | +0.43% | NEW | |
| 42 | MU | Micron Technology Inc | Stock-Tech | 0.42% | -0.03% | — | |
| 43 | SGOL | Abrdn Physical Gold Shares | ETF-Commodities | 0.41% | +0.03% | — | |
| 44 | KLAC | Kla CORP | Stock-Tech | 0.40% | -0.23% | -3.47% | |
| 45 | IGEB | Ishares Investment Grade Sys | ETF-Corp Bonds | 0.39% | -0.07% | -10.79% | |
| 46 | NVDA | Nvidia CORP | Stock-Tech | 0.38% | +0.06% | +1.89% | |
| 47 | AZN | AstraZeneca PLC | Stock-Healthcare | 0.38% | -0.03% | +3.92% | |
| 48 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.37% | +0.02% | +1.75% | |
| 49 | IYW | Ishares Ustechnology ETF | ETF-Tech | 0.36% | — | -7.34% | |
| 50 | SUSL | Ishares Esg Msci USA Leaders | ETF-Other | 0.34% | +0.02% | +0.25% |
Performance for Q4 2026
+1%
Performance Last 4 Quarters
+1.3%
Based on 5 months of available history
Madson Wealth Advisors Inc's most significant position changes for 2026-09-30: New buy: Applied Matls Inc; Sold out: Ishrs Ai In And Tech Act ETF (BAI); Sold out: Ishares Msci USA Quality Fac (QUAL); Sold out: Ishares Flex I A Etf-usd Inc (BINC); Sold out: Ishares Msci USA Momentum Fa (MTUM).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | DFUS | Dimensional US Eq Mkt ETF | +1.3% | +44.19% | Add |
| 2 | SGOV | Ishares 0-3 Month Treasury B | +0.6% | +6.42% | Add |
| 3 | DFAI | Dimensional International Co | +0.4% | +31.52% | Add |
| 4 | ✓ | Applied Matls Inc | +0.4% | NEW | New buy |
| 5 | MSFT | Microsoft CORP | +0.4% | -0.05% | Trim |
| 6 | GOVT | Ishares US Treasury Bond ETF | +0.3% | +7.28% | Add |
| 7 | DFAE | Dimensional Emerging Core Eq | +0.3% | +84.43% | Add |
| 8 | VGK | Vanguard Ftse Europe ETF | +0.3% | +10.56% | Add |
| 9 | VPL | Vanguard Ftse Pacific ETF | +0.2% | +4.47% | Add |
| 10 | IGSB | Ishares 1-5y Inv Grade CORP | +0.2% | +26.11% | Add |
| 11 | VHT | Vanguard Health Care ETF | +0.2% | +48.23% | Add |
| 12 | VGT | Vanguard Info Tech ETF | +0.2% | +44.81% | Add |
| 13 | TMO | Thermo Fisher Scientific Inc | +0.2% | NEW | New buy |
| 14 | ✓ | +0.2% | NEW | New buy | |
| 15 | KR | Kroger Co | +0.2% | NEW | New buy |
| 16 | AAPL | Apple Inc | +0.1% | -1.86% | Trim |
| 17 | CVX | Chevron CORP | +0.1% | — | Unchanged |
| 18 | MRK | Merck & Co. Inc. | +0.1% | +3.11% | Add |
| 19 | VIGI | Vanguard Int Div App Indx Fd | +0.1% | -1.88% | Trim |
| 20 | JNJ | Johnson & Johnson | +0.1% | +0.08% | Add |
| 21 | IJH | Ishares Core S&p Midcap ETF | +0.1% | +7.07% | Add |
| 22 | EMR | Emerson Electric Co | +0.1% | — | Unchanged |
| 23 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | +0.1% | +6.76% | Add |
| 24 | A | Agilent Technologies Inc | +0.1% | +0.10% | Add |
| 25 | NVDA | Nvidia CORP | +0.1% | +1.89% | Add |
| 26 | META | Meta Platforms Inc-class A | +0.1% | +0.22% | Add |
| 27 | V | Visa Inc-class A Shares | 0% | +0.32% | Add |
| 28 | ROST | Ross Stores Inc | 0% | — | Unchanged |
| 29 | SGOL | Abrdn Physical Gold Shares | 0% | — | Unchanged |
| 30 | XLE | Ss Energy Select Sector | 0% | -1.98% | Trim |
| 31 | KO | Coca-cola Co/the | 0% | +0.09% | Add |
| 32 | VOO | Vanguard S&p 500 ETF | 0% | +1.75% | Add |
| 33 | AMD | Advanced Micro Devices | 0% | — | Unchanged |
| 34 | SUSL | Ishares Esg Msci USA Leaders | 0% | +0.25% | Add |
| 35 | AMZN | Amazon.com Inc | 0% | — | Unchanged |
| 36 | IOO | Ishares Global 100 ETF | 0% | — | Unchanged |
| 37 | VUG | Vanguard Growth ETF | 0% | — | Unchanged |
| 38 | XLK | Ss Technology Select Sector | 0% | — | Unchanged |
| 39 | IWF | Ishares Russell 1000 Growth | 0% | -1.90% | Trim |
| 40 | RTX | Rtx CORP | 0% | — | Unchanged |
| 41 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | +0.28% | Add |
| 42 | VSGX | Vanguard Esg Intl Stock ETF | 0% | +0.55% | Add |
| 43 | MINT | Pimco Enhanced Short Maturit | 0% | -0.33% | Trim |
| 44 | BRK-B | Berkshire Hathaway Inc-cl B | 0% | — | Unchanged |
| 45 | COST | Costco Wholesale CORP | — | — | Unchanged |
| 46 | IYW | Ishares Ustechnology ETF | — | -7.34% | Trim |
| 47 | ITW | Illinois Tool Works | — | — | Unchanged |
| 48 | GOOG | Alphabet Inc-cl C | — | -1.56% | Trim |
| 49 | BAC | Bank Of America CORP | — | — | Unchanged |
| 50 | WFC | Wells Fargo & Co | — | — | Unchanged |
Madson Wealth Advisors Inc returned an annualized 3.2% over the trailing 5 months — underperforming the S&P 500 by 0.4 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.44 (less volatile than the market) and a 20% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 46.5% of the portfolio concentrated in Information Technology.
It has added to its SGOV position over the past two quarters (+$2.1M, now $9.8M), while trimming IVV over the same stretch (-$994.7K, still holding $4.9M).
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