K&
Kennon-Green & Company, LLC — 13F Filing & Top Stock Positions (Q3 2026)
Kennon-Green & Company, LLCCIK: 0001963352
ContrarianDiversified strategySector-focused
Total reported value
$130.5M
Reporting period: 2026-09-30 · Number of holdings: 42
Kennon-Green & Company, LLC disclosed 42 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $130.5M and a quarterly turnover rate of 20.4%.
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Personality snowflake
- Concentration
- 17.39
- Portfolio Stability
- 20.37
- Momentum
- 0
- Sector conviction
- 93.98
- Diversification
- 84
- Sizing Uniformity
- 90.8
Kennon-Green & Company, LLC's disclosed holdings carry a Herfindahl concentration index of 0.043 — mathematically equivalent to about 23 equally-sized positions, well below its 42 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 0.92), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNew buy CRM
Add META
-1.4% $2.1M
Add ADBE
+39.8% $1.7M
Add DPZ
+118.2% $1.6M
Trim BTI
-5.6% -$1.4M
Trim UL
-71.3% -$1.5M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 7.82% | -0.68% | -2.78% | |
| 2 | META | Meta Platforms Inc-class A | Stock-Comm Services | 7.60% | +1.51% | -1.45% | |
| 3 | PM | Philip Morris International | Stock-Consumer Staples | 6.45% | -0.11% | -5.16% | |
| 4 | MO | Altria Group Inc | Stock-Consumer Staples | 5.59% | -0.93% | -6.71% | |
| 5 | BTI | British American Tob-sp Adr | Stock-Consumer Staples | 5.41% | -1.21% | -5.61% | |
| 6 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 5.25% | -0.70% | -9.73% | |
| 7 | HSY | Hershey Co/the | Stock-Consumer Staples | 5.19% | -0.77% | -1.33% | |
| 8 | PEP | Pepsico Inc | Stock-Consumer Staples | 4.51% | +0.39% | +19.12% | |
| 9 | MDLZ | Mondelez International Inc-a | Stock-Consumer Staples | 4.27% | +0.13% | +5.12% | |
| 10 | CRM | Salesforce Inc | Stock-Tech | 4.25% | +4.25% | NEW | |
| 11 | KO | Coca-cola Co/the | Stock-Consumer Staples | 4.06% | -0.12% | -6.67% | |
| 12 | SSNC | Ss&c Technologies Holdings | Stock-Tech | 4.05% | +0.65% | -2.37% | |
| 13 | ADBE | Adobe Inc | Stock-Tech | 3.32% | +1.26% | +39.84% | |
| 14 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 3.24% | -0.24% | -1.83% | |
| 15 | MSFT | Microsoft CORP | Stock-Tech | 2.64% | +0.69% | +0.06% | |
| 16 | KVUE | Kenvue Inc | Stock-Consumer Staples | 2.57% | -0.50% | -7.81% | |
| 17 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 2.29% | -0.05% | — | |
| 18 | DPZ | Domino's Pizza Inc | Stock-Consumer Disc | 2.26% | +1.22% | +118.19% | |
| 19 | V | Visa Inc-class A Shares | Stock-Financials | 2.14% | -0.34% | -16.27% | |
| 20 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.99% | -0.22% | -12.16% | |
| 21 | DIS | Walt Disney Co/the | Stock-Comm Services | 1.82% | — | -6.81% | |
| 22 | SGOV | Ishares 0-3 Month Treasury B | ETF-Gov Bonds | 1.78% | -1.06% | -36.36% | |
| 23 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.56% | -0.34% | -2.28% | |
| 24 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.12% | — | -2.76% | |
| 25 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.95% | -0.03% | -0.99% | |
| 26 | AAPL | Apple Inc | Stock-Tech | 0.85% | +0.09% | -0.42% | |
| 27 | NVS | Novartis Ag-sponsored Adr | Stock-Healthcare | 0.81% | -0.10% | -0.54% | |
| 28 | CLX | Clorox Company | Stock-Consumer Staples | 0.79% | — | +19.41% | |
| 29 | CL | Colgate-palmolive Co | Stock-Consumer Staples | 0.78% | -0.07% | -0.75% | |
| 30 | AZO | Autozone Inc | Stock-Consumer Disc | 0.67% | -0.10% | -0.32% | |
| 31 | MICC | The Magnum Ice Cream Company N. | Stock-Consumer Staples | 0.62% | -0.04% | -6.03% | |
| 32 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 0.62% | -0.56% | -39.91% | |
| 33 | UL | Unilever Plc-sponsored Adr | Stock-Consumer Staples | 0.46% | -1.14% | -71.28% | |
| 34 | BF-A | Brown-forman Corp-class A | Stock-Other | 0.43% | +0.08% | +28.92% | |
| 35 | GPC | Genuine Parts Co | Stock-Consumer Disc | 0.35% | -0.49% | -60.29% | |
| 36 | MKC-V | Mccormick & Co Inc Vtg Com | Stock-Other | 0.31% | +0.03% | +16.27% | |
| 37 | ABBV | Abbvie Inc | Stock-Healthcare | 0.26% | -0.01% | -2.96% | |
| 38 | INTU | Intuit Inc | Stock-Tech | 0.22% | -0.23% | -52.76% | |
| 39 | MKC | Mccormick & Co-non Vtg Shrs | Stock-Consumer Staples | 0.20% | -0.23% | -47.96% | |
| 40 | NFLX | Netflix Inc | Stock-Comm Services | 0.18% | +0.01% | +14.65% | |
| 41 | SJM | Jm Smucker Co/the | Stock-Consumer Staples | 0.18% | — | -3.47% | |
| 42 | SHOP | Shopify Inc - Class A | Stock-Tech | 0.17% | +0.17% | NEW |
Portfolio Performance
Performance for Q3 2026
+2.1%
Performance Last 4 Quarters
+4.5%
- Stdev
- +11.3%
- Beta
- +0.63
- Alpha
- +1%
- Max Drawdown
- -8.7%
- Annualized Perf
- +16%
- Batting Avg vs S&P
- +31.4%
- Sortino
- +2.4
- Stutzer
- +0.39
- Treynor
- +0.25
- Sterling
- +0.96
- Calmar
- +1.85
- Information Ratio
- -0.79
- Tracking Error
- +9.3%
- Stdev Down
- +6.5%
- Winning Months %
- +68.6%
- Losing Months %
- +31.4%
- Best 12 Months
- +28.3%
- Worst 12 Months
- +4.5%
- Efficiency Ratio
- +0.52
- Sharpe
- +1.38
- Stdev Sectors
- +15.6%
- Skewness
- -0.74
- Kurtosis
- +0.72
- Upside Potential
- +3.94
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 42 | $130.5M | 20 | ||
| 2026 Q2 | 41 | $128.3M | 12 | ||
| 2026 Q1 | 39 | $122.0M | 11 | ||
| 2025 Q4 | 39 | $125.9M | 20 | ||
| 2025 Q3 | 40 | $128.8M | 17 | ||
| 2025 Q2 | 41 | $125.0M | 0 | ||
| 2025 Q1 | 42 | $122.5M | 0 | ||
| 2024 Q4 | 41 | $115.7M | 0 | ||
| 2024 Q3 | 42 | $120.4M | 0 | ||
| 2024 Q2 | 43 | $108.8M | 0 | ||
| 2024 Q1 | 44 | $107.2M | 0 | ||
| 2023 Q4 | 43 | $98.4M | 0 | ||
| 2023 Q3 | 44 | $100.8M | 0 | ||
| 2023 Q2 | 44 | $107.5M | 0 | ||
| 2023 Q1 | 44 | $105.6M | 0 | ||
| 2022 Q4 | 45 | $100.3M | 0 |
Holding changes this quarter
Kennon-Green & Company, LLC's most significant position changes for 2026-09-30: New buy: Salesforce Inc (CRM); Sold out: C.h. Robinson Worldwide Inc (CHRW); New buy: Shopify Inc - Class A (SHOP); Trim: Meta Platforms Inc-class A (META) — shares -1.45%; Add: Adobe Inc (ADBE) — shares +39.84%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | CRM | Salesforce Inc | +4.3% | NEW | New buy |
| 2 | META | Meta Platforms Inc-class A | +1.5% | -1.45% | Trim |
| 3 | ADBE | Adobe Inc | +1.3% | +39.84% | Add |
| 4 | DPZ | Domino's Pizza Inc | +1.2% | +118.19% | Add |
| 5 | MSFT | Microsoft CORP | +0.7% | +0.06% | Add |
| 6 | SSNC | Ss&c Technologies Holdings | +0.7% | -2.37% | Trim |
| 7 | PEP | Pepsico Inc | +0.4% | +19.12% | Add |
| 8 | SHOP | Shopify Inc - Class A | +0.2% | NEW | New buy |
| 9 | MDLZ | Mondelez International Inc-a | +0.1% | +5.12% | Add |
| 10 | AAPL | Apple Inc | +0.1% | -0.42% | Trim |
| 11 | BF-A | Brown-forman Corp-class A | +0.1% | +28.92% | Add |
| 12 | MKC-V | Mccormick & Co Inc Vtg Com | 0% | +16.27% | Add |
| 13 | NFLX | Netflix Inc | 0% | +14.65% | Add |
| 14 | DIS | Walt Disney Co/the | — | -6.81% | Trim |
| 15 | AMZN | Amazon.com Inc | — | -2.76% | Trim |
| 16 | CLX | Clorox Company | — | +19.41% | Add |
| 17 | SJM | Jm Smucker Co/the | — | -3.47% | Trim |
| 18 | ABBV | Abbvie Inc | 0% | -2.96% | Trim |
| 19 | PG | Procter & Gamble Co/the | 0% | -0.99% | Trim |
| 20 | MICC | The Magnum Ice Cream Company N. | 0% | -6.03% | Trim |
| 21 | BRK-A | Berkshire Hathaway Inc-cl A | -0.1% | — | Unchanged |
| 22 | CL | Colgate-palmolive Co | -0.1% | -0.75% | Trim |
| 23 | AZO | Autozone Inc | -0.1% | -0.32% | Trim |
| 24 | NVS | Novartis Ag-sponsored Adr | -0.1% | -0.54% | Trim |
| 25 | PM | Philip Morris International | -0.1% | -5.16% | Trim |
| 26 | KO | Coca-cola Co/the | -0.1% | -6.67% | Trim |
| 27 | CHRW | C.h. Robinson Worldwide Inc | -0.2% | EXIT | Sold out |
| 28 | JNJ | Johnson & Johnson | -0.2% | -12.16% | Trim |
| 29 | INTU | Intuit Inc | -0.2% | -52.76% | Trim |
| 30 | MKC | Mccormick & Co-non Vtg Shrs | -0.2% | -47.96% | Trim |
| 31 | GOOG | Alphabet Inc-cl C | -0.2% | -1.83% | Trim |
| 32 | MCD | Mcdonald's CORP | -0.3% | -2.28% | Trim |
| 33 | V | Visa Inc-class A Shares | -0.3% | -16.27% | Trim |
| 34 | GPC | Genuine Parts Co | -0.5% | -60.29% | Trim |
| 35 | KVUE | Kenvue Inc | -0.5% | -7.81% | Trim |
| 36 | KMB | Kimberly-clark CORP | -0.6% | -39.91% | Trim |
| 37 | GOOGL | Alphabet Inc-cl A | -0.7% | -2.78% | Trim |
| 38 | BRK-B | Berkshire Hathaway Inc-cl B | -0.7% | -9.73% | Trim |
| 39 | HSY | Hershey Co/the | -0.8% | -1.33% | Trim |
| 40 | MO | Altria Group Inc | -0.9% | -6.71% | Trim |
| 41 | SGOV | Ishares 0-3 Month Treasury B | -1.1% | -36.36% | Trim |
| 42 | UL | Unilever Plc-sponsored Adr | -1.1% | -71.28% | Trim |
| 43 | BTI | British American Tob-sp Adr | -1.2% | -5.61% | Trim |
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Filing History
FAQ
What is Kennon-Green & Company, LLC and what type of investor is it?
Kennon-Green & Company, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $130.5M, spread across 42 disclosed positions.
What are Kennon-Green & Company, LLC's largest equity positions?
Based on the latest 13F filing, Kennon-Green & Company, LLC's top holdings by market value are:
1. Alphabet Inc-cl A (GOOGL) — $10.2M (7.8%)
2. Meta Platforms Inc-class A (META) — $9.9M (7.6%)
3. Philip Morris International (PM) — $8.4M (6.5%)
4. Altria Group Inc (MO) — $7.3M (5.6%)
5. British American Tob-sp Adr (BTI) — $7.1M (5.4%)
What changes did Kennon-Green & Company, LLC make in its most recent portfolio filing?
In the latest reported quarter, Kennon-Green & Company, LLC made 42 notable position adjustments: 2 new positions were initiated, 9 existing holdings were added to, 30 positions were partially reduced, and 1 were completely exited. The largest of these moves: New buy: Salesforce Inc (CRM); Sold out: C.h. Robinson Worldwide Inc (CHRW); New buy: Shopify Inc - Class A (SHOP); Trim: Meta Platforms Inc-class A (META) — shares -1.45%; Add: Adobe Inc (ADBE) — shares +39.84%
What sectors does Kennon-Green & Company, LLC focus on?
Kennon-Green & Company, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Consumer Staples: 47.4%
• Communication Services: 23.0%
• Information Technology: 17.2%
• Consumer Discretionary: 6.6%
• Health Care: 3.4%
• Financials: 2.4%
Investment Profile
Kennon-Green & Company, LLC returned an annualized 16.0% over the trailing 35 months — outperforming the S&P 500 by 1.0 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.63 (less volatile than the market) and a 31% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 47.4% of the portfolio concentrated in Consumer Staples.
It has added to its DPZ position over the past two quarters (+$1.8M, now $3.0M), while trimming HSY over the same stretch (-$2.3M, still holding $6.8M).
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Developer Access
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