JA
Jolley Asset Management, LLC Historical SEC 13F Holdings & Archive (Q1 2020)
Jolley Asset Management, LLCCIK: 0001569117
Diversified strategyContrarianQuality / disciplined sizing
Total reported value
$130.1M
Reporting period: 2020-03-31 · Number of holdings: 77
Jolley Asset Management, LLC disclosed 77 holdings in its latest 13F filing for the period ending 2020-03-31, with total reported value of $130.1M and a quarterly turnover rate of 65.9%.
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Personality snowflake
- Concentration
- 9.19
- Portfolio Stability
- 65.91
- Momentum
- 0
- Sector conviction
- 56.55
- Diversification
- 100
- Sizing Uniformity
- 91.18
Jolley Asset Management, LLC's disclosed holdings carry a Herfindahl concentration index of 0.023 — mathematically equivalent to about 44 equally-sized positions, well below its 77 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 0.88), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 53% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim 92189f106
-89.0% -$4.9M
Add 25243q205
+1233.3% $3.3M
Trim AMAT
-65.0% -$3.9M
Trim AAPL
-48.2% -$3.3M
Trim SLB
-0.2% -$2.1M
Trim g491bt108
-1.6% -$2.0M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SONY | Sony Group CORP - Sp Adr | Stock-Tech | 3.64% | +0.37% | -5.23% | |
| 2 | INTC | Intel CORP | Stock-Tech | 3.54% | +0.57% | -2.41% | |
| 3 | ✓ | Stock-Other | 3.27% | +0.34% | -2.31% | ||
| 4 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 3.23% | +0.43% | +5.83% | |
| 5 | PFE | Pfizer Inc | Stock-Healthcare | 3.16% | +0.35% | -0.28% | |
| 6 | CVS | Cvs Health CORP | Stock-Healthcare | 3.10% | +0.24% | +0.59% | |
| 7 | D | Dominion Energy Inc | Stock-Utilities | 3.08% | +0.48% | +0.43% | |
| 8 | ✓ | Stock-Other | 2.99% | +0.44% | -0.87% | ||
| 9 | NVS | Novartis Ag-sponsored Adr | Stock-Healthcare | 2.98% | +0.41% | -1.56% | |
| 10 | ✓ | Stock-Other | 2.97% | +2.97% | NEW | ||
| 11 | CSCO | Cisco Systems Inc | Stock-Tech | 2.94% | +0.26% | -1.15% | |
| 12 | UPS | United Parcel Service-cl B | Stock-Industrials | 2.90% | +0.17% | -1.72% | |
| 13 | QCOM | Qualcomm Inc | Stock-Tech | 2.86% | +0.09% | -0.47% | |
| 14 | ✓ | Stock-Other | 2.79% | +2.59% | +1233.29% | ||
| 15 | KO | Coca-cola Co/the | Stock-Consumer Staples | 2.56% | +2.56% | NEW | |
| 16 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.56% | -0.49% | -3.96% | |
| 17 | BAC | Bank Of America CORP | Stock-Financials | 2.51% | -0.65% | -2.54% | |
| 18 | DIS | Walt Disney Co/the | Stock-Comm Services | 2.44% | -0.28% | -0.57% | |
| 19 | ✓ | ServiceMaster Global Holdings, | Stock-Other | 2.43% | +2.43% | NEW | |
| 20 | TJX | Tjx Companies Inc | Stock-Consumer Disc | 2.37% | +2.37% | NEW | |
| 21 | ✓ | Stock-Other | 2.36% | +0.02% | -2.58% | ||
| 22 | ✓ | Twitter Inc | Stock-Other | 2.33% | +2.33% | NEW | |
| 23 | L | Loews CORP | Stock-Financials | 2.24% | -0.30% | -1.96% | |
| 24 | RTN1USD | Raytheon Company | Stock-Other | 2.15% | -0.57% | -2.12% | |
| 25 | AAPL | Apple Inc | Stock-Tech | 2.07% | -1.34% | -48.25% | |
| 26 | ✓ | Stock-Other | 2.06% | -0.50% | -0.40% | ||
| 27 | BAYRY | Bayer Ag-sponsored Adr | Stock-Other | 1.79% | +1.79% | NEW | |
| 28 | ABT | Abbott Laboratories | Stock-Healthcare | 1.58% | — | -2.43% | |
| 29 | ✓ | Stock-Other | 1.58% | -0.71% | +2.19% | ||
| 30 | RHHBY | Roche Holdings Ltd-spons Adr | Stock-Other | 1.55% | +1.55% | NEW | |
| 31 | ✓ | Stock-Other | 1.52% | -0.74% | -1.55% | ||
| 32 | ✓ | John Hancock T/a Dvd Income | Stock-Other | 1.39% | -0.20% | +0.20% | |
| 33 | GAB | Gabelli Equity Trust | Stock-Other | 1.38% | -0.05% | — | |
| 34 | CVX | Chevron CORP | Stock-Energy | 1.18% | -0.31% | -2.19% | |
| 35 | EFA | Ishares Msci Eafe ETF | ETF-Other | 1.15% | +0.05% | — | |
| 36 | AMAT | Applied Materials Inc | Stock-Tech | 1.07% | -1.94% | -65.01% | |
| 37 | ✓ | Gabelli Dividend & Income Trus | Stock-Other | 1.04% | -0.10% | +0.33% | |
| 38 | ✓ | Stock-Other | 0.88% | — | +1.01% | ||
| 39 | ✓ | Eaton Vance Tax Adv Global Div | Stock-Other | 0.85% | +0.85% | NEW | |
| 40 | SLB | Slb LTD | Stock-Energy | 0.82% | -0.99% | -0.20% | |
| 41 | ✓ | Stock-Other | 0.62% | -0.20% | +2.44% | ||
| 42 | USA | Liberty All Star Equity Fund | Stock-Other | 0.58% | — | +9.66% | |
| 43 | NSRGY | Nestle Sa-spons Adr | Stock-Other | 0.57% | +0.57% | NEW | |
| 44 | PEP | Pepsico Inc | Stock-Consumer Staples | 0.54% | — | -12.98% | |
| 45 | PINE | Alpine Income Property Trust, Inc. | Stock-Other | 0.51% | +0.51% | NEW | |
| 46 | ✓ | Gabelli Multimedia Trinc Com I | Stock-Other | 0.50% | — | +10.01% | |
| 47 | ✓ | Stock-Other | 0.50% | -0.11% | -4.60% | ||
| 48 | DISCAUSD | Discovery Inc - A | Stock-Other | 0.46% | — | +11.56% | |
| 49 | DLTR | Dollar Tree Inc | Stock-Consumer Staples | 0.44% | — | +5.63% | |
| 50 | ✓ | Stock-Other | 0.42% | — | -8.93% |
1–50 of 77
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2020 Q1 | 77 | $130.1M | 66 | ||
| 2019 Q4 | 74 | $175.8M | 19 | ||
| 2019 Q3 | 59 | $153.8M | 16 | ||
| 2019 Q2 | 60 | $155.8M | 22 | ||
| 2019 Q1 | 53 | $138.2M | 39 | ||
| 2018 Q4 | 54 | $130.4M | 27 | ||
| 2018 Q3 | 65 | $149.1M | 23 | ||
| 2018 Q2 | 170 | $149.3M | 64 | ||
| 2018 Q1 | 186 | $165.1M | 69 | ||
| 2017 Q4 | 176 | $157.1M | 20 | ||
| 2017 Q3 | 179 | $147.4M | 15 | ||
| 2017 Q2 | 167 | $142.7M | 24 | ||
| 2017 Q1 | 150 | $139.2M | 21 | ||
| 2016 Q4 | 154 | $139.5M | 20 | ||
| 2016 Q3 | 148 | $123.6M | 25 | ||
| 2016 Q2 | 147 | $124.3M | 17 | ||
| 2016 Q1 | 139 | $109.8M | 31 | ||
| 2015 Q4 | 118 | $105.2M | 15 | ||
| 2015 Q3 | 114 | $98.7M | 34 | ||
| 2015 Q2 | 118 | $110.0M | 17 | ||
| 2015 Q1 | 118 | $120.4M | 26 | ||
| 2014 Q4 | 122 | $120.8M | 30 | ||
| 2014 Q3 | 118 | $124.0M | 20 | ||
| 2014 Q2 | 124 | $136.1M | 17 | ||
| 2014 Q1 | 120 | $134.4M | 20 | ||
| 2013 Q4 | 126 | $126.7M | 28 | ||
| 2013 Q3 | 121 | $120.0M | 26 | ||
| 2013 Q2 | 118 | $123.5M | 0 |
Holding changes this quarter
Jolley Asset Management, LLC's most significant position changes for 2020-03-31: Sold out: Delta Air Lines Inc (DAL); Sold out: Carnival CORP LTD (CCL1EUR); Sold out: Avx CORP New; New buy: ; Sold out: Gilead Sciences Inc (GILD).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ✓ | +2.6% | +1233.29% | Add | |
| 2 | INTC | Intel CORP | +0.6% | -2.41% | Trim |
| 3 | D | Dominion Energy Inc | +0.5% | +0.43% | Add |
| 4 | ✓ | +0.4% | -0.87% | Trim | |
| 5 | BRK-B | Berkshire Hathaway Inc-cl B | +0.4% | +5.83% | Add |
| 6 | NVS | Novartis Ag-sponsored Adr | +0.4% | -1.56% | Trim |
| 7 | SONY | Sony Group CORP - Sp Adr | +0.4% | -5.23% | Trim |
| 8 | PFE | Pfizer Inc | +0.4% | -0.28% | Trim |
| 9 | ✓ | +0.3% | -2.31% | Trim | |
| 10 | CSCO | Cisco Systems Inc | +0.3% | -1.15% | Trim |
| 11 | CVS | Cvs Health CORP | +0.2% | +0.59% | Add |
| 12 | UPS | United Parcel Service-cl B | +0.2% | -1.72% | Trim |
| 13 | QCOM | Qualcomm Inc | +0.1% | -0.47% | Trim |
| 14 | EFA | Ishares Msci Eafe ETF | +0.1% | — | Unchanged |
| 15 | ✓ | 0% | -2.58% | Trim | |
| 16 | GAB | Gabelli Equity Trust | -0.1% | — | Unchanged |
| 17 | ✓ | Gabelli Dividend & Income Trus | -0.1% | +0.33% | Add |
| 18 | ✓ | -0.1% | -4.60% | Trim | |
| 19 | ✓ | John Hancock T/a Dvd Income | -0.2% | +0.20% | Add |
| 20 | ✓ | -0.2% | +2.44% | Add | |
| 21 | DIS | Walt Disney Co/the | -0.3% | -0.57% | Trim |
| 22 | L | Loews CORP | -0.3% | -1.96% | Trim |
| 23 | CVX | Chevron CORP | -0.3% | -2.19% | Trim |
| 24 | JPM | Jpmorgan Chase & Co | -0.5% | -3.96% | Trim |
| 25 | ✓ | -0.5% | -0.40% | Trim | |
| 26 | RTN1USD | Raytheon Company | -0.6% | -2.12% | Trim |
| 27 | BAC | Bank Of America CORP | -0.7% | -2.54% | Trim |
| 28 | ✓ | -0.7% | +2.19% | Add | |
| 29 | ✓ | -0.7% | -1.55% | Trim | |
| 30 | SLB | Slb LTD | -1% | -0.20% | Trim |
| 31 | AAPL | Apple Inc | -1.3% | -48.25% | Trim |
| 32 | AMAT | Applied Materials Inc | -1.9% | -65.01% | Trim |
| 33 | ✓ | -2.7% | -89.03% | Trim | |
| 34 | DAL | Delta Air Lines Inc | — | EXIT | Sold out |
| 35 | CCL1EUR | Carnival CORP LTD | — | EXIT | Sold out |
| 36 | ✓ | Avx CORP New | — | EXIT | Sold out |
| 37 | ✓ | — | NEW | New buy | |
| 38 | GILD | Gilead Sciences Inc | — | EXIT | Sold out |
| 39 | WMT | Walmart Inc | — | EXIT | Sold out |
| 40 | KO | Coca-cola Co/the | — | NEW | New buy |
| 41 | ✓ | ServiceMaster Global Holdings, | — | NEW | New buy |
| 42 | TJX | Tjx Companies Inc | — | NEW | New buy |
| 43 | ✓ | Twitter Inc | — | NEW | New buy |
| 44 | BAYRY | Bayer Ag-sponsored Adr | — | NEW | New buy |
| 45 | RHHBY | Roche Holdings Ltd-spons Adr | — | NEW | New buy |
| 46 | ✓ | Eaton Vance Tax Adv Global Div | — | NEW | New buy |
| 47 | NSRGY | Nestle Sa-spons Adr | — | NEW | New buy |
| 48 | PINE | Alpine Income Property Trust, Inc. | — | NEW | New buy |
| 49 | MGM | Mgm Resorts International | — | EXIT | Sold out |
| 50 | RDS-A | Shell Plc-spon Adr-a | — | EXIT | Sold out |
Filing History
FAQ
What is Jolley Asset Management, LLC and what type of investor is it?
Jolley Asset Management, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2020-03-31), the firm manages a tracked equity portfolio valued at approximately $130.1M, spread across 77 disclosed positions.
What are Jolley Asset Management, LLC's largest equity positions?
Based on the latest 13F filing, Jolley Asset Management, LLC's top holdings by market value are:
1. Sony Group CORP - Sp Adr (SONY) — $4.7M (3.6%)
2. Intel CORP (INTC) — $4.6M (3.5%)
3. — $4.3M (3.3%)
4. Berkshire Hathaway Inc-cl B (BRK-B) — $4.2M (3.2%)
5. Pfizer Inc (PFE) — $4.1M (3.2%)
What changes did Jolley Asset Management, LLC make in its most recent portfolio filing?
In the latest reported quarter, Jolley Asset Management, LLC made 48 notable position adjustments: 10 new positions were initiated, 8 existing holdings were added to, 23 positions were partially reduced, and 7 were completely exited. The largest of these moves: Sold out: Delta Air Lines Inc (DAL); Sold out: Carnival CORP LTD (CCL1EUR); Sold out: Avx CORP New; New buy: ; Sold out: Gilead Sciences Inc (GILD)
What sectors does Jolley Asset Management, LLC focus on?
Jolley Asset Management, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 24.3%
• Health Care: 22.9%
• Communication Services: 20.5%
• Financials: 16.3%
• Consumer Staples: 6.3%
• Industrials: 6.1%
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Investment Profile
Jolley Asset Management, LLC's portfolio is broadly diversified and fast-trading.
Its turnover score has risen from 39 to 66 over the past 4 quarters — a shift toward more active trading.
It has added to its 25243q205 position over the past two quarters (+$3.3M, now $3.6M), while trimming g491bt108 over the same stretch (-$2.0M, still holding $2.0M).
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