CIK: 0001404763
Total reported value
$5.8B
Reporting period: 2026-06-30 · Number of holdings: 1593
J.W. COLE ADVISORS, INC. disclosed 1593 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $5.8B and a quarterly turnover rate of 70.9%.
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J.w. Cole Advisors, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.008 — mathematically equivalent to about 130 equally-sized positions, well below its 1593 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.36), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 45% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Trim AAPL
-2.3% $31.5M
Trim NVDA
-2.8% $18.2M
New buy VOO
New buy MSFT
New buy IVV
Trim AMZN
-3.5% $9.1M
Showing top 200 holdings (of 1593 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple Inc | Stock-Tech | 5.29% | -4.06% | -2.31% | |
| 2 | NVDA | Nvidia CORP | Stock-Tech | 3.03% | -2.32% | -2.80% | |
| 3 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 2.20% | -1.21% | -0.44% | |
| 4 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.74% | +1.74% | NEW | |
| 5 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.66% | -1.30% | -3.52% | |
| 6 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.61% | -1.17% | -0.62% | |
| 7 | MSFT | Microsoft CORP | Stock-Tech | 1.53% | +1.53% | NEW | |
| 8 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 1.44% | +1.44% | NEW | |
| 9 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.08% | -0.66% | -0.46% | |
| 10 | DGRO | Ishares Core Dividend Growth | ETF-Other | 0.96% | -0.79% | -0.33% | |
| 11 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.95% | -0.87% | -1.51% | |
| 12 | VUG | Vanguard Growth ETF | ETF-Other | 0.94% | +0.94% | NEW | |
| 13 | VTV | Vanguard Value ETF | ETF-Other | 0.92% | +0.92% | NEW | |
| 14 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.90% | +0.90% | NEW | |
| 15 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.86% | +0.86% | NEW | |
| 16 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.81% | -0.48% | -0.71% | |
| 17 | XLK | Ss Technology Select Sector | ETF-Tech | 0.81% | -0.33% | -2.40% | |
| 18 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.79% | +0.79% | NEW | |
| 19 | XOM | Exxon Mobil CORP | Stock-Energy | 0.78% | -1.19% | -3.29% | |
| 20 | MU | Micron Technology Inc | Stock-Tech | 0.64% | +0.64% | NEW | |
| 21 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.64% | -0.52% | -3.18% | |
| 22 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.63% | +0.63% | NEW | |
| 23 | JAAA | Janus Henderson Aaa Clo ETF | ETF-Other | 0.60% | -0.51% | +6.68% | |
| 24 | AMAT | Applied Materials Inc | Stock-Tech | 0.57% | — | -6.98% | |
| 25 | TSLA | Tesla Inc | Stock-Consumer Disc | 0.55% | -0.44% | -2.76% | |
| 26 | AMD | Advanced Micro Devices | Stock-Tech | 0.52% | +0.14% | -5.63% | |
| 27 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.50% | +0.50% | NEW | |
| 28 | FBCG | Fidelity Blue Chip Grow ETF | ETF-Other | 0.49% | +0.49% | NEW | |
| 29 | WMT | Walmart Inc | Stock-Consumer Staples | 0.48% | +0.48% | NEW | |
| 30 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.48% | -0.15% | +772.38% | |
| 31 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.47% | +0.47% | NEW | |
| 32 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.46% | -0.44% | +1.42% | |
| 33 | SMH | Vaneck Semiconductor ETF | ETF-Other | 0.44% | -0.01% | +13.02% | |
| 34 | PDI | Pimco Dynamic Income Fund | Stock-Financials | 0.43% | +0.42% | +11732.64% | |
| 35 | DIA | Ss Spdr Dow Jones Indus Avg | ETF-Large Cap & Growth | 0.43% | -0.31% | +2.06% | |
| 36 | AVGO | Broadcom Inc | Stock-Tech | 0.42% | -0.29% | -3.93% | |
| 37 | CAT | Caterpillar Inc | Stock-Industrials | 0.41% | +0.41% | NEW | |
| 38 | LGH | Hcm Defender 500 Index ETF | ETF-Large Cap & Growth | 0.41% | +0.33% | +804.58% | |
| 39 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.41% | +0.41% | NEW | |
| 40 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.38% | -0.62% | -25.46% | |
| 41 | QQH | Hcm Defender 100 Index ETF | ETF-Large Cap & Growth | 0.38% | -0.25% | -3.84% | |
| 42 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.36% | -0.40% | -0.91% | |
| 43 | CVX | Chevron CORP | Stock-Energy | 0.36% | +0.36% | NEW | |
| 44 | VXF | Vanguard Extended Market ETF | ETF-Other | 0.35% | +0.35% | NEW | |
| 45 | GLD | Spdr Gold Shares | ETF-Commodities | 0.35% | -0.50% | -6.69% | |
| 46 | BIL | Ss Spdr Bb 1-3m T-bill ETF | ETF-Gov Bonds | 0.34% | -0.32% | +1.79% | |
| 47 | GE | General Electric | Stock-Industrials | 0.34% | +0.34% | NEW | |
| 48 | ICSH | Ishares Ultra Short Duration | ETF-Other | 0.34% | -0.27% | +7.86% | |
| 49 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 0.33% | -0.34% | -2.11% | |
| 50 | UPS | United Parcel Service-cl B | Stock-Industrials | 0.33% | +0.33% | NEW |
Performance for Q3 2026
+1.4%
Performance Last 4 Quarters
+19.4%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 1593 | $5.8B | 71 | ||
| 2026 Q1 | 785 | $3.0B | 69 | ||
| 2025 Q4 | 1459 | $4.1B | 30 | ||
| 2025 Q3 | 1544 | $5.2B | 44 | ||
| 2025 Q2 | 1461 | $4.7B | 0 | ||
| 2025 Q1 | 1255 | $3.2B | 100 | ||
| 2024 Q4 | 956 | $2.5B | 0 | ||
| 2024 Q3 | 934 | $2.4B | 0 | ||
| 2024 Q2 | 889 | $2.1B | 0 | ||
| 2024 Q1 | 881 | $2.0B | 0 | ||
| 2023 Q4 | 816 | $1.7B | 0 | ||
| 2023 Q3 | 734 | $1.4B | 0 | ||
| 2023 Q2 | 758 | $1.4B | 0 | ||
| 2023 Q1 | 774 | $1.4B | 0 | ||
| 2022 Q4 | 741 | $1.3B | 0 | ||
| 2022 Q3 | 725 | $1.2B | 0 | ||
| 2022 Q2 | 733 | $1.3B | 0 | ||
| 2022 Q1 | 806 | $1.5B | 0 | ||
| 2021 Q4 | 833 | $1.5B | 0 | ||
| 2021 Q3 | 478 | $1.4B | 0 | ||
| 2021 Q2 | 736 | $1.3B | 90 | ||
| 2021 Q1 | 668 | $1.0B | 17 | ||
| 2020 Q4 | 629 | $962.2M | 73 | ||
| 2020 Q3 | 766 | $1.3B | 91 | ||
| 2020 Q2 | 303 | $665.1M | 100 | ||
| 2020 Q1 | 101 | $51.7M | 100 | ||
| 2019 Q4 | 547 | $793.2M | 0 |
J.w. Cole Advisors, Inc.'s most significant position changes for 2026-06-30: New buy: Vanguard S&p 500 ETF (VOO); New buy: Microsoft CORP (MSFT); New buy: Ishares Core S&p 500 ETF (IVV); New buy: Vanguard Growth ETF (VUG); New buy: Vanguard Value ETF (VTV).
Showing top 200 changes by size (of 1638 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | VOO | Vanguard S&p 500 ETF | +1.7% | NEW | New buy |
| 2 | MSFT | Microsoft CORP | +1.5% | NEW | New buy |
| 3 | IVV | Ishares Core S&p 500 ETF | +1.4% | NEW | New buy |
| 4 | VUG | Vanguard Growth ETF | +0.9% | NEW | New buy |
| 5 | VTV | Vanguard Value ETF | +0.9% | NEW | New buy |
| 6 | VTI | Vanguard Total Stock Mkt ETF | +0.9% | NEW | New buy |
| 7 | VEA | Vanguard Ftse Developed ETF | +0.9% | NEW | New buy |
| 8 | IVW | Ishares S&p 500 Growth ETF | +0.8% | NEW | New buy |
| 9 | MU | Micron Technology Inc | +0.6% | NEW | New buy |
| 10 | LLY | Eli Lilly & Co | +0.6% | NEW | New buy |
| 11 | JNJ | Johnson & Johnson | +0.5% | NEW | New buy |
| 12 | FBCG | Fidelity Blue Chip Grow ETF | +0.5% | NEW | New buy |
| 13 | WMT | Walmart Inc | +0.5% | NEW | New buy |
| 14 | IWM | Ishares Russell 2000 ETF | +0.5% | NEW | New buy |
| 15 | PDI | Pimco Dynamic Income Fund | +0.4% | +11732.64% | Add |
| 16 | CAT | Caterpillar Inc | +0.4% | NEW | New buy |
| 17 | VIG | Vanguard Dividend Apprec ETF | +0.4% | NEW | New buy |
| 18 | CVX | Chevron CORP | +0.4% | NEW | New buy |
| 19 | VXF | Vanguard Extended Market ETF | +0.4% | NEW | New buy |
| 20 | GE | General Electric | +0.3% | NEW | New buy |
| 21 | LGH | Hcm Defender 500 Index ETF | +0.3% | +804.58% | Add |
| 22 | UPS | United Parcel Service-cl B | +0.3% | NEW | New buy |
| 23 | IVE | Ishares S&p 500 Value ETF | +0.3% | NEW | New buy |
| 24 | SCHG | Schwab US Large-cap Growth | +0.3% | NEW | New buy |
| 25 | TXN | Texas Instruments Inc | +0.3% | NEW | New buy |
| 26 | PM | Philip Morris International | +0.3% | NEW | New buy |
| 27 | HD | Home Depot Inc | +0.3% | NEW | New buy |
| 28 | VWO | Vanguard Ftse Emerging Marke | +0.3% | NEW | New buy |
| 29 | TSM | Taiwan Semiconductor-sp Adr | +0.3% | NEW | New buy |
| 30 | VO | Vanguard Mid-cap ETF | +0.3% | NEW | New buy |
| 31 | EFA | Ishares Msci Eafe ETF | +0.3% | NEW | New buy |
| 32 | PG | Procter & Gamble Co/the | +0.3% | NEW | New buy |
| 33 | FBND | Fidelity Total Bond ETF | +0.3% | NEW | New buy |
| 34 | VB | Vanguard Small-cap ETF | +0.3% | NEW | New buy |
| 35 | INTC | Intel CORP | +0.3% | NEW | New buy |
| 36 | IYW | Ishares Ustechnology ETF | +0.3% | NEW | New buy |
| 37 | VOOG | Vanguard S&p 500 Growth ETF | +0.3% | NEW | New buy |
| 38 | MGK | Vanguard Mega Cap Growth ETF | +0.2% | NEW | New buy |
| 39 | IBM | Intl Business Machines CORP | +0.2% | NEW | New buy |
| 40 | MRVL | Marvell Technology Inc | +0.2% | NEW | New buy |
| 41 | OEF | Ishares S&p 100 ETF | +0.2% | NEW | New buy |
| 42 | IJH | Ishares Core S&p Midcap ETF | +0.2% | NEW | New buy |
| 43 | KO | Coca-cola Co/the | +0.2% | NEW | New buy |
| 44 | GLW | Corning Inc | +0.2% | NEW | New buy |
| 45 | LMT | Lockheed Martin CORP | +0.2% | NEW | New buy |
| 46 | AGG | Ishares Core U.s. Aggregate | +0.2% | NEW | New buy |
| 47 | UTG | Reaves Utility Income Fund | +0.2% | NEW | New buy |
| 48 | BSV | Vanguard Short-term Bond ETF | +0.2% | NEW | New buy |
| 49 | IWF | Ishares Russell 1000 Growth | +0.2% | NEW | New buy |
| 50 | PVAL | Putnam Focused Lrg Cap Value | +0.2% | NEW | New buy |
J.w. Cole Advisors, Inc. returned an annualized 17.6% over the trailing 36 months — outperforming the S&P 500 by 0.1 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.84 (less volatile than the market) and a 28% quarterly batting average against the index.
Its portfolio is broadly diversified and fast-trading, with 38.1% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 71 over the past 4 quarters — a shift toward more active trading.
It has added to its AAPL position over the past two quarters (+$64.3M, now $308.2M), while trimming ISRG over the same stretch (-$3.2M, still holding $7.6M).
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