IA
Investment Advisory Services Inc /tx /adv Institutional Portfolio & 13F Holdings (Q2 2026)
Investment Advisory Services Inc /tx /advCIK: 0000925953
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$347.2M
Reporting period: 2026-06-30 · Number of holdings: 140
INVESTMENT ADVISORY SERVICES INC /TX /ADV disclosed 140 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $347.2M and a quarterly turnover rate of 19.5%.
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Personality snowflake
- Concentration
- 15.52
- Portfolio Stability
- 19.48
- Momentum
- 100
- Sector conviction
- 44.52
- Diversification
- 100
- Sizing Uniformity
- 78.87
Investment Advisory Services Inc /tx /adv's disclosed holdings carry a Herfindahl concentration index of 0.039 — mathematically equivalent to about 26 equally-sized positions, well below its 140 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.11), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 47% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd QQQ
+3.3% $9.6M
Sold out CTRA
Trim JEPI
-15.3% -$2.3M
Add DVN
+590.8% $2.9M
Trim XOM
+0.1% -$1.6M
Trim WMT
-0.3% -$1.1M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 11.42% | +1.85% | +3.26% | |
| 2 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 11.20% | +0.17% | +1.90% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 3.88% | -0.43% | -1.37% | |
| 4 | AAPL | Apple Inc | Stock-Tech | 3.85% | +0.11% | -0.12% | |
| 5 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 3.64% | -1.12% | -15.35% | |
| 6 | WMT | Walmart Inc | Stock-Consumer Staples | 3.24% | -0.69% | -0.26% | |
| 7 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 3.22% | -0.23% | +3.82% | |
| 8 | FFLG | Fidelity Fndmntl L/c Grw ETF | ETF-Other | 2.78% | +0.47% | +6.48% | |
| 9 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 2.38% | -0.09% | +3.13% | |
| 10 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 2.22% | +0.20% | -0.03% | |
| 11 | FDVV | Fidelity High Dividend ETF | ETF-Other | 2.12% | +0.15% | +8.65% | |
| 12 | XOM | Exxon Mobil CORP | Stock-Energy | 1.98% | -0.73% | +0.08% | |
| 13 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.90% | -0.12% | +0.22% | |
| 14 | ABBV | Abbvie Inc | Stock-Healthcare | 1.79% | +0.08% | +0.17% | |
| 15 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.58% | +0.02% | +0.07% | |
| 16 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 1.56% | +0.03% | +1.49% | |
| 17 | FESM | Fidelity Enhanced Small Cap | ETF-Small Cap | 1.43% | +0.48% | +30.26% | |
| 18 | XLK | Ss Technology Select Sector | ETF-Tech | 1.38% | +0.31% | -0.14% | |
| 19 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.26% | -0.38% | -2.37% | |
| 20 | HD | Home Depot Inc | Stock-Consumer Disc | 1.21% | -0.07% | -2.76% | |
| 21 | AXP | American Express Co | Stock-Financials | 1.21% | +0.02% | -0.04% | |
| 22 | FMDE | Fidelity Enhanced Mid Cap Co | ETF-Other | 1.19% | +0.34% | +36.56% | |
| 23 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.08% | -0.04% | -0.11% | |
| 24 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.06% | +0.03% | -0.73% | |
| 25 | DVN | Devon Energy CORP | Stock-Energy | 1.01% | +0.81% | +590.84% | |
| 26 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 1.01% | +0.05% | +0.01% | |
| 27 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.01% | +0.12% | +0.44% | |
| 28 | XLE | Ss Energy Select Sector | ETF-Other | 1.00% | -0.24% | +2.44% | |
| 29 | CGUS | Cap Group Core Equity | ETF-Other | 0.96% | +0.11% | +7.88% | |
| 30 | CSCO | Cisco Systems Inc | Stock-Tech | 0.95% | +0.24% | -2.79% | |
| 31 | SYK | Stryker CORP | Stock-Healthcare | 0.89% | -0.13% | +0.04% | |
| 32 | CGGR | Cap Group Growth Equity | ETF-Other | 0.86% | +0.15% | +14.67% | |
| 33 | BLK | Blackrock Inc | Stock-Financials | 0.84% | -0.08% | +0.30% | |
| 34 | JEPQ | JPM Nasdaq Equity Premium | ETF-Tech | 0.84% | -0.02% | -3.13% | |
| 35 | CVX | Chevron CORP | Stock-Energy | 0.83% | -0.32% | -0.29% | |
| 36 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.76% | +0.10% | +10.49% | |
| 37 | RTX | Rtx CORP | Stock-Industrials | 0.71% | -0.09% | -0.32% | |
| 38 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.70% | -0.13% | -0.19% | |
| 39 | BAC | Bank Of America CORP | Stock-Financials | 0.67% | +0.04% | -0.01% | |
| 40 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.66% | -0.06% | +0.10% | |
| 41 | SCHW | Schwab (charles) CORP | Stock-Financials | 0.61% | -0.08% | -0.18% | |
| 42 | CMI | Cummins Inc | Stock-Industrials | 0.60% | +0.10% | +0.52% | |
| 43 | NVDA | Nvidia CORP | Stock-Tech | 0.60% | +0.06% | +5.70% | |
| 44 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.59% | +0.02% | -0.38% | |
| 45 | AMGN | Amgen Inc | Stock-Healthcare | 0.55% | -0.04% | -0.72% | |
| 46 | CGDV | Cap Group Dividend Value | ETF-Other | 0.55% | +0.13% | +22.85% | |
| 47 | PEP | Pepsico Inc | Stock-Consumer Staples | 0.51% | -0.13% | +0.58% | |
| 48 | FDX | Fedex CORP | Stock-Industrials | 0.50% | -0.12% | — | |
| 49 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.49% | +0.03% | -2.42% | |
| 50 | ABT | Abbott Laboratories | Stock-Healthcare | 0.44% | -0.12% | -0.93% |
1–50 of 140
Portfolio Performance
Performance for Q3 2026
+4.3%
Performance Last 4 Quarters
+18.6%
- Stdev
- +10.3%
- Beta
- +0.76
- Alpha
- +0.9%
- Max Drawdown
- -6.7%
- Annualized Perf
- +16.7%
- Batting Avg vs S&P
- +41.7%
- Sortino
- +2.89
- Stutzer
- +0.45
- Treynor
- +0.21
- Sterling
- +1.11
- Calmar
- +2.5
- Information Ratio
- -0.89
- Tracking Error
- +4.4%
- Stdev Down
- +5.6%
- Winning Months %
- +72.2%
- Losing Months %
- +27.8%
- Best 12 Months
- +27.5%
- Worst 12 Months
- +6.4%
- Efficiency Ratio
- +0.59
- Sharpe
- +1.56
- Stdev Sectors
- +7.2%
- Skewness
- -0.41
- Kurtosis
- -0.24
- Upside Potential
- +4.45
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 140 | $347.2M | 19 | ||
| 2026 Q1 | 130 | $314.5M | 12 | ||
| 2025 Q4 | 126 | $319.7M | 7 | ||
| 2025 Q3 | 126 | $317.4M | 23 | ||
| 2025 Q2 | 131 | $299.8M | 0 | ||
| 2025 Q1 | 115 | $276.4M | 100 | ||
| 2024 Q4 | 116 | $283.6M | 0 | ||
| 2024 Q3 | 116 | $283.1M | 0 | ||
| 2024 Q2 | 118 | $272.9M | 0 | ||
| 2024 Q1 | 117 | $272.4M | 0 | ||
| 2023 Q4 | 115 | $253.5M | 0 | ||
| 2023 Q3 | 106 | $232.4M | 0 | ||
| 2023 Q2 | 104 | $236.9M | 0 | ||
| 2023 Q1 | 96 | $203.0M | 0 | ||
| 2022 Q4 | 96 | $194.5M | 0 | ||
| 2022 Q3 | 92 | $167.4M | 0 | ||
| 2022 Q2 | 98 | $173.1M | 0 | ||
| 2022 Q1 | 97 | $179.3M | 0 | ||
| 2021 Q4 | 92 | $183.2M | 0 | ||
| 2021 Q3 | 95 | $163.4M | 0 | ||
| 2021 Q2 | 92 | $162.0M | 15 | ||
| 2020 Q4 | 89 | $142.8M | 14 | ||
| 2020 Q3 | 77 | $126.6M | 12 | ||
| 2020 Q2 | 74 | $117.0M | 23 | ||
| 2020 Q1 | 65 | $93.4M | 31 | ||
| 2019 Q4 | 72 | $111.2M | 0 |
Holding changes this quarter
Investment Advisory Services Inc /tx /adv's most significant position changes for 2026-06-30: Sold out: Coterra Energy Inc (CTRA); New buy: Dell Technologies -c (DELL); Sold out: Pool CORP (POOL); Sold out: Zoetis Inc (ZTS); New buy: Micron Technology Inc (MU).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | QQQ | Invesco Qqq Trust Series 1 | +1.9% | +3.26% | Add |
| 2 | DVN | Devon Energy CORP | +0.8% | +590.84% | Add |
| 3 | FESM | Fidelity Enhanced Small Cap | +0.5% | +30.26% | Add |
| 4 | FFLG | Fidelity Fndmntl L/c Grw ETF | +0.5% | +6.48% | Add |
| 5 | FMDE | Fidelity Enhanced Mid Cap Co | +0.3% | +36.56% | Add |
| 6 | XLK | Ss Technology Select Sector | +0.3% | -0.14% | Trim |
| 7 | CSCO | Cisco Systems Inc | +0.2% | -2.79% | Trim |
| 8 | LRCX | Lam Research CORP | +0.2% | +89.47% | Add |
| 9 | IUSG | Ishares Core S&p U.s. Growth | +0.2% | -0.03% | Trim |
| 10 | DELL | Dell Technologies -c | +0.2% | NEW | New buy |
| 11 | VIG | Vanguard Dividend Apprec ETF | +0.2% | +1.90% | Add |
| 12 | FDVV | Fidelity High Dividend ETF | +0.2% | +8.65% | Add |
| 13 | CGGR | Cap Group Growth Equity | +0.2% | +14.67% | Add |
| 14 | MU | Micron Technology Inc | +0.1% | NEW | New buy |
| 15 | CGDV | Cap Group Dividend Value | +0.1% | +22.85% | Add |
| 16 | AMD | Advanced Micro Devices | +0.1% | +0.74% | Add |
| 17 | GOOGL | Alphabet Inc-cl A | +0.1% | +0.44% | Add |
| 18 | PANW | Palo Alto Networks Inc | +0.1% | NEW | New buy |
| 19 | ✓ | +0.1% | NEW | New buy | |
| 20 | AAPL | Apple Inc | +0.1% | -0.12% | Trim |
| 21 | CGUS | Cap Group Core Equity | +0.1% | +7.88% | Add |
| 22 | VOO | Vanguard S&p 500 ETF | +0.1% | +10.49% | Add |
| 23 | CMI | Cummins Inc | +0.1% | +0.52% | Add |
| 24 | TXN | Texas Instruments Inc | +0.1% | +10.40% | Add |
| 25 | BIL | Ss Spdr Bb 1-3m T-bill ETF | +0.1% | NEW | New buy |
| 26 | INTC | Intel CORP | +0.1% | NEW | New buy |
| 27 | ABBV | Abbvie Inc | +0.1% | +0.17% | Add |
| 28 | UNH | Unitedhealth Group Inc | +0.1% | NEW | New buy |
| 29 | CSX | Csx CORP | +0.1% | NEW | New buy |
| 30 | VRT | Vertiv Holdings Co-a | +0.1% | NEW | New buy |
| 31 | USB | US Bancorp | +0.1% | NEW | New buy |
| 32 | NVDA | Nvidia CORP | +0.1% | +5.70% | Add |
| 33 | ORCL | Oracle CORP | +0.1% | NEW | New buy |
| 34 | PRU | Prudential Financial Inc | +0.1% | NEW | New buy |
| 35 | FITB | Fifth Third Bancorp | +0.1% | NEW | New buy |
| 36 | QCOM | Qualcomm Inc | +0.1% | NEW | New buy |
| 37 | DAL | Delta Air Lines Inc | +0.1% | NEW | New buy |
| 38 | VTI | Vanguard Total Stock Mkt ETF | +0.1% | +0.01% | Add |
| 39 | BAC | Bank Of America CORP | 0% | -0.01% | Trim |
| 40 | CAT | Caterpillar Inc | 0% | -18.02% | Trim |
| 41 | GOOG | Alphabet Inc-cl C | 0% | +0.34% | Add |
| 42 | CARR | Carrier Global CORP | 0% | +0.01% | Add |
| 43 | VGT | Vanguard Info Tech ETF | 0% | +700.00% | Add |
| 44 | RSP | Invesco S&p 500 Equal Weight | 0% | +1.49% | Add |
| 45 | AMZN | Amazon.com Inc | 0% | -0.73% | Trim |
| 46 | IJR | Ishares Core S&p Small-cap E | 0% | -2.42% | Trim |
| 47 | AVGO | Broadcom Inc | 0% | +1.29% | Add |
| 48 | WIW | Western Asst Infl-lnk Opp | 0% | NEW | New buy |
| 49 | JPM | Jpmorgan Chase & Co | 0% | +0.07% | Add |
| 50 | AXP | American Express Co | 0% | -0.04% | Trim |
1–50 of 146
Filing History
FAQ
What is Investment Advisory Services Inc /tx /adv and what type of investor is it?
Investment Advisory Services Inc /tx /adv is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $347.2M, spread across 140 disclosed positions.
What are Investment Advisory Services Inc /tx /adv's largest equity positions?
Based on the latest 13F filing, Investment Advisory Services Inc /tx /adv's top holdings by market value are:
1. Invesco Qqq Trust Series 1 (QQQ) — $39.7M (11.4%)
2. Vanguard Dividend Apprec ETF (VIG) — $38.9M (11.2%)
3. Microsoft CORP (MSFT) — $13.5M (3.9%)
4. Apple Inc (AAPL) — $13.4M (3.9%)
5. Jpmorgan Equity Premium Inco (JEPI) — $12.6M (3.6%)
What changes did Investment Advisory Services Inc /tx /adv make in its most recent portfolio filing?
In the latest reported quarter, Investment Advisory Services Inc /tx /adv made 126 notable position adjustments: 16 new positions were initiated, 63 existing holdings were added to, 41 positions were partially reduced, and 6 were completely exited. The largest of these moves: Sold out: Coterra Energy Inc (CTRA); New buy: Dell Technologies -c (DELL); Sold out: Pool CORP (POOL); Sold out: Zoetis Inc (ZTS); New buy: Micron Technology Inc (MU)
What sectors does Investment Advisory Services Inc /tx /adv focus on?
Investment Advisory Services Inc /tx /adv is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 25.5%
• Health Care: 15.7%
• Consumer Staples: 13.8%
• Financials: 12.7%
• Energy: 9.8%
• Consumer Discretionary: 8.7%
Investment Profile
Investment Advisory Services Inc /tx /adv returned an annualized 16.7% over the trailing 36 months — outperforming the S&P 500 by 0.9 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.76 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding.
Its turnover score has risen from 0 to 19 over the past 4 quarters — a shift toward more active trading.
It has added to its FESM position over the past two quarters (+$3.1M, now $5.0M), while trimming JEPI over the same stretch (-$4.7M, still holding $12.6M).
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Developer Access
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