CIK: 0001455253
Total reported value
$285.8M
Reporting period: 2026-03-31 · Number of holdings: 24
HS Management Partners, LLC disclosed 24 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $285.8M and a quarterly turnover rate of 60.7%.
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HS Management Partners, LLC's disclosed holdings carry a Herfindahl concentration index of 0.048 — mathematically equivalent to about 21 equally-sized positions, close to its 24 actual disclosed holdings. Value is spread relatively evenly across the portfolio rather than concentrated in a handful of names.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 0.41), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
Recent activity leans toward initiating meaningfully larger new positions than it adds to existing ones (a 2.7 percentage-point tilt) — a pattern consistent with a more contrarian, new-idea-driven approach.
Add NFLX
-15.5% -$3.0M
Trim MCD
-56.4% -$13.9M
Trim GAP
-54.2% -$12.9M
Trim HD
-71.9% -$8.4M
Trim SBUX
-58.4% -$8.5M
Add DPZ
-8.7% -$3.0M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 7.23% | +0.28% | -30.63% | |
| 2 | AMZN | Amazon.com INC | Stock-Consumer Disc | 7.12% | +0.75% | -24.48% | |
| 3 | NFLX | Netflix INC | Stock-Comm Services | 6.84% | +2.03% | -15.46% | |
| 4 | DKS | Dick's Sporting Goods INC | Stock-Consumer Disc | 6.08% | +0.74% | -30.63% | |
| 5 | META | Meta Platforms Inc-class A | Stock-Comm Services | 5.89% | +0.23% | -26.71% | |
| 6 | MSFT | Microsoft CORP | Stock-Tech | 5.76% | +0.15% | -18.19% | |
| 7 | DIS | Walt Disney Co/the | Stock-Comm Services | 5.56% | -0.61% | -35.14% | |
| 8 | UBER | Uber Technologies INC | Stock-Industrials | 5.52% | +0.71% | -20.51% | |
| 9 | BKNG | Booking Holdings INC | Stock-Consumer Disc | 4.52% | -0.23% | -26.11% | |
| 10 | NKE | Nike INC -cl B | Stock-Consumer Disc | 4.17% | -0.29% | -31.22% | |
| 11 | KO | Coca-cola Co/the | Stock-Consumer Staples | 3.98% | -0.56% | -50.91% | |
| 12 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 3.88% | -1.45% | -56.38% | |
| 13 | DPZ | Domino's Pizza INC | Stock-Consumer Disc | 3.80% | +0.85% | -8.74% | |
| 14 | AXP | American Express Co | Stock-Financials | 3.61% | +3.61% | NEW | |
| 15 | GAP | Gap Inc/the | Stock-Consumer Disc | 3.45% | -1.42% | -54.20% | |
| 16 | WSM | Williams-sonoma INC | Stock-Consumer Disc | 3.39% | +0.28% | -34.92% | |
| 17 | V | Visa Inc-class A Shares | Stock-Financials | 3.34% | +0.62% | -12.97% | |
| 18 | RL | Ralph Lauren CORP | Stock-Consumer Disc | 3.08% | +0.08% | -35.67% | |
| 19 | CART | Maplebear INC | Stock-Consumer Disc | 2.43% | -0.82% | -45.12% | |
| 20 | ABNB | Airbnb Inc-class A | Stock-Consumer Disc | 2.41% | -0.40% | -43.75% | |
| 21 | SBUX | Starbucks CORP | Stock-Consumer Disc | 2.37% | -0.90% | -58.45% | |
| 22 | SPOT | Spotify Technology S.A. | Stock-Comm Services | 2.26% | +2.26% | NEW | |
| 23 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 2.23% | +2.23% | NEW | |
| 24 | HD | Home Depot INC | Stock-Consumer Disc | 1.07% | -1.37% | -71.94% |
Performance for Q3 2026
-2.1%
Performance Last 4 Quarters
+3.3%
Based on 87% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 24 | $285.8M | 61 | |
| 2025-12-31 | 24 | $468.5M | 58 | |
| 2025-09-30 | 25 | $769.6M | 55 | |
| 2025-06-30 | 25 | $1.2B | 0 | |
| 2025-03-31 | 23 | $1.2B | 100 | |
| 2024-12-31 | 23 | $1.5B | 0 | |
| 2024-09-30 | 23 | $1.6B | 0 | |
| 2024-06-30 | 22 | $1.8B | 0 | |
| 2024-03-31 | 23 | $2.2B | 0 | |
| 2023-12-31 | 21 | $2.2B | 0 | |
| 2023-09-30 | 22 | $2.1B | 0 | |
| 2023-06-30 | 22 | $2.3B | 0 | |
| 2023-03-31 | 22 | $2.3B | 0 | |
| 2022-12-31 | 23 | $2.2B | 0 | |
| 2022-09-30 | 24 | $2.2B | 0 | |
| 2022-06-30 | 24 | $2.8B | 0 | |
| 2022-03-31 | 24 | $3.5B | 0 | |
| 2021-12-31 | 25 | $3.8B | 0 | |
| 2021-09-30 | 24 | $3.5B | 0 | |
| 2021-06-30 | 24 | $3.6B | 97 | |
| 2021-03-31 | 24 | $3.4B | 35 | |
| 2020-12-31 | 23 | $3.3B | 32 | |
| 2020-09-30 | 24 | $3.0B | 50 | |
| 2020-06-30 | 21 | $2.7B | 53 | |
| 2020-03-31 | 21 | $2.3B | 51 | |
| 2019-12-31 | 21 | $3.1B | 42 | |
| 2019-09-30 | 23 | $3.0B | 32 | |
| 2019-06-30 | 24 | $3.0B | 32 | |
| 2019-03-31 | 23 | $3.0B | 18 | |
| 2018-12-31 | 22 | $2.8B | 45 | |
| 2018-09-30 | 22 | $3.5B | 31 | |
| 2018-06-30 | 23 | $3.3B | 44 | |
| 2018-03-31 | 18 | $3.2B | 38 | |
| 2017-12-31 | 22 | $3.3B | 30 | |
| 2017-09-30 | 21 | $3.1B | 32 | |
| 2017-06-30 | 19 | $3.0B | 36 | |
| 2017-03-31 | 21 | $2.9B | 36 | |
| 2016-12-31 | 22 | $2.7B | 26 | |
| 2016-09-30 | 22 | $2.4B | 23 | |
| 2016-06-30 | 22 | $2.4B | 35 | |
| 2016-03-31 | 23 | $2.5B | 22 | |
| 2015-12-31 | 23 | $2.5B | 46 | |
| 2015-09-30 | 23 | $2.5B | 31 | |
| 2015-06-30 | 24 | $2.6B | 23 | |
| 2015-03-31 | 23 | $2.5B | 29 | |
| 2014-12-31 | 21 | $2.5B | 27 | |
| 2014-09-30 | 24 | $2.4B | 29 | |
| 2014-06-30 | 25 | $2.4B | 56 | |
| 2014-03-31 | 24 | $2.2B | 35 | |
| 2013-12-31 | 24 | $2.1B | 41 | |
| 2013-09-30 | 24 | $1.8B | 33 | |
| 2013-06-30 | 24 | $1.7B | 0 |
HS Management Partners, LLC's most significant position changes for 2026-03-31: Sold out: Mattel INC (MAT); New buy: American Express Co (AXP); Sold out: Paypal Holdings INC (PYPL); Sold out: Pepsico INC (PEP); New buy: Spotify Technology S.A. (SPOT).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | NFLX | Netflix INC | +2% | -15.46% | Trim |
| 2 | DPZ | Domino's Pizza INC | +0.9% | -8.74% | Trim |
| 3 | AMZN | Amazon.com INC | +0.8% | -24.48% | Trim |
| 4 | DKS | Dick's Sporting Goods INC | +0.7% | -30.63% | Trim |
| 5 | UBER | Uber Technologies INC | +0.7% | -20.51% | Trim |
| 6 | V | Visa Inc-class A Shares | +0.6% | -12.97% | Trim |
| 7 | GOOG | Alphabet Inc-cl C | +0.3% | -30.63% | Trim |
| 8 | WSM | Williams-sonoma INC | +0.3% | -34.92% | Trim |
| 9 | META | Meta Platforms Inc-class A | +0.2% | -26.71% | Trim |
| 10 | MSFT | Microsoft CORP | +0.2% | -18.19% | Trim |
| 11 | RL | Ralph Lauren CORP | +0.1% | -35.67% | Trim |
| 12 | BKNG | Booking Holdings INC | -0.2% | -26.11% | Trim |
| 13 | NKE | Nike INC -cl B | -0.3% | -31.22% | Trim |
| 14 | ABNB | Airbnb Inc-class A | -0.4% | -43.75% | Trim |
| 15 | KO | Coca-cola Co/the | -0.6% | -50.91% | Trim |
| 16 | DIS | Walt Disney Co/the | -0.6% | -35.14% | Trim |
| 17 | CART | Maplebear INC | -0.8% | -45.12% | Trim |
| 18 | SBUX | Starbucks CORP | -0.9% | -58.45% | Trim |
| 19 | HD | Home Depot INC | -1.4% | -71.94% | Trim |
| 20 | GAP | Gap Inc/the | -1.4% | -54.20% | Trim |
| 21 | MCD | Mcdonald's CORP | -1.5% | -56.38% | Trim |
| 22 | MAT | Mattel INC | — | EXIT | Sold out |
| 23 | AXP | American Express Co | — | NEW | New buy |
| 24 | PYPL | Paypal Holdings INC | — | EXIT | Sold out |
| 25 | PEP | Pepsico INC | — | EXIT | Sold out |
| 26 | SPOT | Spotify Technology S.A. | — | NEW | New buy |
| 27 | KMB | Kimberly-clark CORP | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-27 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-09 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-23 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-22 | Amendment | View on EDGAR |
| 2025-06-30 | 2025-07-16 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-05 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-06 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-29 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-14 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-16 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-11 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-05 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-11 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-12 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-13 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-10 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-12 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-12 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-04-12 | Amendment | View on EDGAR |
| 2021-12-31 | 2022-02-11 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-12 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-13 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-13 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-12 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-13 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-13 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-14 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-13 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-13 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-13 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-05-14 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-13 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-13 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-13 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-14 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-13 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-13 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-11 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-12 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-10 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-10 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-12 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-13 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-12 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-13 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-13 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-05-13 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-12 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-12 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-08 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-13 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-12 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-05 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-07-26 | 13F-HR | View on EDGAR |
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