HM
HS Management Partners, LLC SEC 13F Filing (Q2 2026) — Holdings & Portfolio
HS Management Partners, LLCCIK: 0001455253
Momentum followerQuality / disciplined sizingSector-focused
Total reported value
$291.1M
Reporting period: 2026-06-30 · Number of holdings: 24
HS Management Partners, LLC disclosed 24 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $291.1M and a quarterly turnover rate of 25.2%.
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Personality snowflake
- Concentration
- 18.37
- Portfolio Stability
- 25.23
- Momentum
- 100
- Sector conviction
- 85.28
- Diversification
- 48
- Sizing Uniformity
- 96.73
HS Management Partners, LLC's disclosed holdings carry a Herfindahl concentration index of 0.046 — mathematically equivalent to about 22 equally-sized positions, close to its 24 actual disclosed holdings. Value is spread relatively evenly across the portfolio rather than concentrated in a handful of names.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 0.33), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 3.6 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim NKE
-63.8% -$8.6M
Add SPOT
+119.2% $6.9M
Add KMB
+78.7% $6.6M
Trim NFLX
+2.6% -$4.6M
Add AXP
+32.2% $4.9M
Add V
+30.6% $4.6M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 7.29% | +0.06% | -16.56% | |
| 2 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 5.63% | -1.49% | -29.66% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 5.48% | -0.28% | -3.78% | |
| 4 | UBER | Uber Technologies Inc | Stock-Industrials | 5.47% | -0.05% | +0.47% | |
| 5 | AXP | American Express Co | Stock-Financials | 5.24% | +1.63% | +32.20% | |
| 6 | NFLX | Netflix Inc | Stock-Comm Services | 5.12% | -1.72% | +2.63% | |
| 7 | META | Meta Platforms Inc-class A | Stock-Comm Services | 4.92% | -0.97% | -13.65% | |
| 8 | V | Visa Inc-class A Shares | Stock-Financials | 4.86% | +1.52% | +30.56% | |
| 9 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 4.74% | +0.86% | +43.27% | |
| 10 | DKS | Dick's Sporting Goods Inc | Stock-Consumer Disc | 4.66% | -1.42% | -31.85% | |
| 11 | SPOT | Spotify Technology S.A. | Stock-Comm Services | 4.60% | +2.34% | +119.19% | |
| 12 | KO | Coca-cola Co/the | Stock-Consumer Staples | 4.53% | +0.55% | +8.58% | |
| 13 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 4.45% | +2.22% | +78.72% | |
| 14 | DIS | Walt Disney Co/the | Stock-Comm Services | 4.33% | -1.23% | -20.53% | |
| 15 | WSM | Williams-sonoma Inc | Stock-Consumer Disc | 3.71% | +0.32% | -12.69% | |
| 16 | BKNG | Booking Holdings Inc | Stock-Consumer Disc | 3.65% | -0.87% | +1840.55% | |
| 17 | RL | Ralph Lauren CORP | Stock-Consumer Disc | 3.52% | +0.44% | -0.21% | |
| 18 | DPZ | Domino's Pizza Inc | Stock-Consumer Disc | 3.48% | -0.32% | +13.09% | |
| 19 | ABNB | Airbnb Inc-class A | Stock-Consumer Disc | 3.30% | +0.89% | +22.97% | |
| 20 | CART | Maplebear Inc | Stock-Consumer Disc | 2.79% | +0.36% | -7.61% | |
| 21 | GAP | Gap Inc/the | Stock-Consumer Disc | 2.56% | -0.89% | -2.18% | |
| 22 | HD | Home Depot Inc | Stock-Consumer Disc | 2.51% | +1.44% | +122.57% | |
| 23 | SBUX | Starbucks CORP | Stock-Consumer Disc | 1.99% | -0.38% | -24.84% | |
| 24 | NKE | Nike Inc -cl B | Stock-Consumer Disc | 1.15% | -3.02% | -63.84% |
Portfolio Performance
Performance for Q3 2026
+2.2%
Performance Last 4 Quarters
+0.9%
- Stdev
- +14.1%
- Beta
- +0.9
- Alpha
- -7.6%
- Max Drawdown
- -14%
- Annualized Perf
- +9.9%
- Batting Avg vs S&P
- +38.9%
- Sortino
- +1.21
- Stutzer
- +0.21
- Treynor
- +0.12
- Sterling
- +0.53
- Calmar
- +0.71
- Information Ratio
- -1.2
- Tracking Error
- +8%
- Stdev Down
- +8.6%
- Winning Months %
- +58.3%
- Losing Months %
- +41.7%
- Best 12 Months
- +29.5%
- Worst 12 Months
- -2.3%
- Efficiency Ratio
- +0.28
- Sharpe
- +0.74
- Stdev Sectors
- +14%
- Skewness
- -0.37
- Kurtosis
- +0.23
- Upside Potential
- +2.87
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 24 | $291.1M | 25 | ||
| 2026 Q1 | 24 | $285.8M | 61 | ||
| 2025 Q4 | 24 | $468.5M | 58 | ||
| 2025 Q3 | 25 | $769.6M | 55 | ||
| 2025 Q2 | 25 | $1.2B | 0 | ||
| 2025 Q1 | 23 | $1.2B | 100 | ||
| 2024 Q4 | 23 | $1.5B | 0 | ||
| 2024 Q3 | 23 | $1.6B | 0 | ||
| 2024 Q2 | 22 | $1.8B | 0 | ||
| 2024 Q1 | 23 | $2.2B | 0 | ||
| 2023 Q4 | 21 | $2.2B | 0 | ||
| 2023 Q3 | 22 | $2.1B | 0 | ||
| 2023 Q2 | 22 | $2.3B | 0 | ||
| 2023 Q1 | 22 | $2.3B | 0 | ||
| 2022 Q4 | 23 | $2.2B | 0 | ||
| 2022 Q3 | 24 | $2.2B | 0 | ||
| 2022 Q2 | 24 | $2.8B | 0 | ||
| 2022 Q1 | 24 | $3.5B | 0 | ||
| 2021 Q4 | 25 | $3.8B | 0 | ||
| 2021 Q3 | 24 | $3.5B | 0 | ||
| 2021 Q2 | 24 | $3.6B | 97 | ||
| 2021 Q1 | 24 | $3.4B | 35 | ||
| 2020 Q4 | 23 | $3.3B | 32 | ||
| 2020 Q3 | 24 | $3.0B | 50 | ||
| 2020 Q2 | 21 | $2.7B | 53 | ||
| 2020 Q1 | 21 | $2.3B | 51 | ||
| 2019 Q4 | 21 | $3.1B | 42 | ||
| 2019 Q3 | 23 | $3.0B | 32 | ||
| 2019 Q2 | 24 | $3.0B | 32 | ||
| 2019 Q1 | 23 | $3.0B | 18 | ||
| 2018 Q4 | 22 | $2.8B | 45 | ||
| 2018 Q3 | 22 | $3.5B | 31 | ||
| 2018 Q2 | 23 | $3.3B | 44 | ||
| 2018 Q1 | 18 | $3.2B | 38 | ||
| 2017 Q4 | 22 | $3.3B | 30 | ||
| 2017 Q3 | 21 | $3.1B | 32 | ||
| 2017 Q2 | 19 | $3.0B | 36 | ||
| 2017 Q1 | 21 | $2.9B | 36 | ||
| 2016 Q4 | 22 | $2.7B | 26 | ||
| 2016 Q3 | 22 | $2.4B | 23 | ||
| 2016 Q2 | 22 | $2.4B | 35 | ||
| 2016 Q1 | 23 | $2.5B | 22 | ||
| 2015 Q4 | 23 | $2.5B | 46 | ||
| 2015 Q3 | 23 | $2.5B | 31 | ||
| 2015 Q2 | 24 | $2.6B | 23 | ||
| 2015 Q1 | 23 | $2.5B | 29 | ||
| 2014 Q4 | 21 | $2.5B | 27 | ||
| 2014 Q3 | 24 | $2.4B | 29 | ||
| 2014 Q2 | 25 | $2.4B | 56 | ||
| 2014 Q1 | 24 | $2.2B | 35 | ||
| 2013 Q4 | 24 | $2.1B | 41 | ||
| 2013 Q3 | 24 | $1.8B | 33 | ||
| 2013 Q2 | 24 | $1.7B | 0 |
Holding changes this quarter
HS Management Partners, LLC's most significant position changes for 2026-06-30: Trim: Nike Inc -cl B (NKE) — shares -63.84%; Add: Spotify Technology S.A. (SPOT) — shares +119.19%; Add: Kimberly-clark CORP (KMB) — shares +78.72%; Add: Netflix Inc (NFLX) — shares +2.63%; Add: American Express Co (AXP) — shares +32.20%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SPOT | Spotify Technology S.A. | +2.3% | +119.19% | Add |
| 2 | KMB | Kimberly-clark CORP | +2.2% | +78.72% | Add |
| 3 | AXP | American Express Co | +1.6% | +32.20% | Add |
| 4 | V | Visa Inc-class A Shares | +1.5% | +30.56% | Add |
| 5 | HD | Home Depot Inc | +1.4% | +122.57% | Add |
| 6 | ABNB | Airbnb Inc-class A | +0.9% | +22.97% | Add |
| 7 | MCD | Mcdonald's CORP | +0.9% | +43.27% | Add |
| 8 | KO | Coca-cola Co/the | +0.6% | +8.58% | Add |
| 9 | RL | Ralph Lauren CORP | +0.4% | -0.21% | Trim |
| 10 | CART | Maplebear Inc | +0.4% | -7.61% | Trim |
| 11 | WSM | Williams-sonoma Inc | +0.3% | -12.69% | Trim |
| 12 | GOOG | Alphabet Inc-cl C | +0.1% | -16.56% | Trim |
| 13 | UBER | Uber Technologies Inc | -0.1% | +0.47% | Add |
| 14 | MSFT | Microsoft CORP | -0.3% | -3.78% | Trim |
| 15 | DPZ | Domino's Pizza Inc | -0.3% | +13.09% | Add |
| 16 | SBUX | Starbucks CORP | -0.4% | -24.84% | Trim |
| 17 | BKNG | Booking Holdings Inc | -0.9% | +1840.55% | Add |
| 18 | GAP | Gap Inc/the | -0.9% | -2.18% | Trim |
| 19 | META | Meta Platforms Inc-class A | -1% | -13.65% | Trim |
| 20 | DIS | Walt Disney Co/the | -1.2% | -20.53% | Trim |
| 21 | DKS | Dick's Sporting Goods Inc | -1.4% | -31.85% | Trim |
| 22 | AMZN | Amazon.com Inc | -1.5% | -29.66% | Trim |
| 23 | NFLX | Netflix Inc | -1.7% | +2.63% | Add |
| 24 | NKE | Nike Inc -cl B | -3% | -63.84% | Trim |
Filing History
FAQ
What is HS Management Partners, LLC and what type of investor is it?
HS Management Partners, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $291.1M, spread across 24 disclosed positions.
What are HS Management Partners, LLC's largest equity positions?
Based on the latest 13F filing, HS Management Partners, LLC's top holdings by market value are:
1. Alphabet Inc-cl C (GOOG) — $21.2M (7.3%)
2. Amazon.com Inc (AMZN) — $16.4M (5.6%)
3. Microsoft CORP (MSFT) — $16.0M (5.5%)
4. Uber Technologies Inc (UBER) — $15.9M (5.5%)
5. American Express Co (AXP) — $15.3M (5.2%)
What changes did HS Management Partners, LLC make in its most recent portfolio filing?
In the latest reported quarter, HS Management Partners, LLC made 24 notable position adjustments: 0 new positions were initiated, 12 existing holdings were added to, 12 positions were partially reduced, and 0 were completely exited. The largest of these moves: Trim: Nike Inc -cl B (NKE) — shares -63.84%; Add: Spotify Technology S.A. (SPOT) — shares +119.19%; Add: Kimberly-clark CORP (KMB) — shares +78.72%; Add: Netflix Inc (NFLX) — shares +2.63%; Add: American Express Co (AXP) — shares +32.20%
What sectors does HS Management Partners, LLC focus on?
HS Management Partners, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Consumer Discretionary: 43.7%
• Communication Services: 26.3%
• Financials: 10.1%
• Consumer Staples: 9.0%
• Information Technology: 5.5%
• Industrials: 5.5%
Investment Profile
HS Management Partners, LLC returned an annualized 9.9% over the trailing 36 months — underperforming the S&P 500 by 7.6 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.90 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 43.7% of the portfolio concentrated in Consumer Discretionary.
Its turnover score has risen from 0 to 25 over the past 4 quarters — a shift toward more active trading.
It has trimmed its NKE position for two straight quarters, cutting it by $17.5M while still holding $3.3M.
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