HF
Hl Financial Services LLC Historical SEC 13F Holdings & Archive (Q1 2019)
Hl Financial Services LLCCIK: 0001430233
Diversified strategyMomentum followerLong-term holder
Total reported value
$6.5B
Reporting period: 2019-03-31 · Number of holdings: 728
HL FINANCIAL SERVICES LLC disclosed 728 holdings in its latest 13F filing for the period ending 2019-03-31, with total reported value of $6.5B and a quarterly turnover rate of 18.2%.
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Personality snowflake
- Concentration
- 7.14
- Portfolio Stability
- 18.24
- Momentum
- 100
- Sector conviction
- 50.3
- Diversification
- 100
- Sizing Uniformity
- 65.35
Hl Financial Services LLC's disclosed holdings carry a Herfindahl concentration index of 0.018 — mathematically equivalent to about 56 equally-sized positions, well below its 728 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.46), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 53% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd KMX
+20731.6% $77.8M
Trim CVS
+2.9% -$16.4M
Trim ORLY
-19.7% -$12.3M
Add AAPL
+2.8% $57.3M
Trim IBM
-52.4% -$17.2M
Trim DIS
+2.0% $6.4M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 728 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 4.84% | +0.14% | +0.85% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 4.59% | +0.38% | +2.81% | |
| 3 | JPM | Jpmorgan Chase & Co | Stock-Financials | 4.42% | +0.13% | +13.03% | |
| 4 | HD | Home Depot Inc | Stock-Consumer Disc | 4.05% | +0.02% | +2.32% | |
| 5 | JNJ | Johnson & Johnson | Stock-Healthcare | 3.52% | -0.14% | +1.03% | |
| 6 | DIS | Walt Disney Co/the | Stock-Comm Services | 3.10% | -0.31% | +1.98% | |
| 7 | PGR | Progressive CORP | Stock-Financials | 2.65% | +0.23% | +4.53% | |
| 8 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.33% | +0.05% | +2.38% | |
| 9 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 2.18% | — | +2.46% | |
| 10 | PFE | Pfizer Inc | Stock-Healthcare | 2.12% | — | +2.21% | |
| 11 | TJX | Tjx Companies Inc | Stock-Consumer Disc | 2.07% | +0.12% | +1.48% | |
| 12 | USB | US Bancorp | Stock-Financials | 2.06% | -0.10% | +2.95% | |
| 13 | UNP | Union Pacific CORP | Stock-Industrials | 1.98% | +0.16% | +2.11% | |
| 14 | CSCO | Cisco Systems Inc | Stock-Tech | 1.95% | +0.20% | +1.90% | |
| 15 | FAST | Fastenal Co | Stock-Industrials | 1.87% | +0.18% | +2.40% | |
| 16 | TEL | TE Connectivity plc | Stock-Tech | 1.87% | -0.05% | +3.59% | |
| 17 | ORLY | O'reilly Automotive Inc | Stock-Consumer Disc | 1.80% | -0.46% | -19.75% | |
| 18 | WFC | Wells Fargo & Co | Stock-Financials | 1.62% | -0.11% | +1.35% | |
| 19 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 1.42% | +0.13% | +13.68% | |
| 20 | CVS | Cvs Health CORP | Stock-Healthcare | 1.40% | -0.47% | +2.88% | |
| 21 | BF-B | Brown-forman Corp-class B | Stock-Other | 1.38% | +0.20% | +19.61% | |
| 22 | EXPD | Expeditors Intl Wash Inc | Stock-Industrials | 1.37% | — | +2.49% | |
| 23 | OMC | Omnicom Group | Stock-Comm Services | 1.35% | — | +3.14% | |
| 24 | ✓ | Stock-Other | 1.26% | — | +4.11% | ||
| 25 | KMX | Carmax Inc | Stock-Consumer Disc | 1.20% | +1.19% | +20731.58% | |
| 26 | NTRS | Northern Trust CORP | Stock-Financials | 1.03% | -0.01% | +3.43% | |
| 27 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.98% | — | -10.16% | |
| 28 | XOM | Exxon Mobil CORP | Stock-Energy | 0.92% | +0.02% | -1.81% | |
| 29 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.90% | +0.21% | +33.86% | |
| 30 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.84% | — | +0.83% | |
| 31 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.77% | +0.10% | +17.47% | |
| 32 | CVX | Chevron CORP | Stock-Energy | 0.70% | +0.02% | +2.42% | |
| 33 | PEP | Pepsico Inc | Stock-Consumer Staples | 0.67% | — | +1.83% | |
| 34 | MMM | 3m Co | Stock-Industrials | 0.60% | — | -0.53% | |
| 35 | VNQ | Vanguard Real Estate ETF | ETF-Other | 0.59% | +0.03% | +2.62% | |
| 36 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 0.55% | +0.02% | +6.41% | |
| 37 | ABBV | Abbvie Inc | Stock-Healthcare | 0.52% | -0.16% | -0.27% | |
| 38 | AEP | American Electric Power Company, Inc. | Stock-Utilities | 0.49% | +0.07% | +0.43% | |
| 39 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.49% | — | +0.71% | |
| 40 | IWR | Ishares Russell Mid-cap ETF | ETF-Other | 0.44% | — | -0.17% | |
| 41 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.43% | — | +3.79% | |
| 42 | INTC | Intel CORP | Stock-Tech | 0.42% | — | -3.15% | |
| 43 | IBM | Intl Business Machines CORP | Stock-Tech | 0.38% | -0.36% | -52.38% | |
| 44 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.38% | — | -6.99% | |
| 45 | EFA | Ishares Msci Eafe ETF | ETF-Other | 0.37% | — | +0.45% | |
| 46 | HOG | Harley-davidson Inc | Stock-Consumer Disc | 0.37% | — | -14.68% | |
| 47 | VCIT | Vanguard Int-term Corporate | ETF-Corp Bonds | 0.36% | +0.08% | +40.07% | |
| 48 | ABT | Abbott Laboratories | Stock-Healthcare | 0.35% | — | +1.24% | |
| 49 | VEU | Vanguard Ftse All-world Ex-u | ETF-Other | 0.33% | — | -8.46% | |
| 50 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.33% | — | +10.78% |
1–50 of 200
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2019 Q1 | 728 | $6.5B | 18 | ||
| 2018 Q4 | 713 | $5.7B | 21 | ||
| 2018 Q3 | 743 | $6.5B | 16 | ||
| 2018 Q2 | 674 | $5.8B | 14 | ||
| 2018 Q1 | 687 | $5.6B | 21 | ||
| 2017 Q4 | 608 | $5.2B | 19 | ||
| 2017 Q3 | 675 | $5.2B | 13 | ||
| 2017 Q2 | 672 | $5.0B | 9 | ||
| 2017 Q1 | 653 | $4.9B | 14 | ||
| 2016 Q4 | 658 | $4.6B | 32 | ||
| 2016 Q3 | 643 | $4.3B | 13 | ||
| 2016 Q2 | 654 | $4.2B | 9 | ||
| 2016 Q1 | 648 | $4.1B | 15 | ||
| 2015 Q4 | 642 | $3.9B | 18 | ||
| 2015 Q3 | 630 | $3.5B | 17 | ||
| 2015 Q2 | 658 | $3.8B | 13 | ||
| 2015 Q1 | 673 | $3.7B | 35 | ||
| 2014 Q4 | 668 | $3.7B | 15 | ||
| 2014 Q3 | 675 | $3.4B | 12 | ||
| 2014 Q2 | 667 | $3.4B | 10 | ||
| 2014 Q1 | 639 | $3.3B | 12 | ||
| 2013 Q4 | 624 | $3.3B | 33 | ||
| 2013 Q3 | 579 | $2.9B | 27 | ||
| 2013 Q2 | 523 | $2.7B | 0 |
Holding changes this quarter
Hl Financial Services LLC's most significant position changes for 2019-03-31: Sold out: Hologic Inc (HO1); New buy: Verisk Analytics Inc (VRSK); New buy: Concho Resources Inc (CXOEUR); Add: Carmax Inc (KMX) — shares +20731.58%; Add: Cvs Health CORP (CVS) — shares +2.88%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | KMX | Carmax Inc | +1.2% | +20731.58% | Add |
| 2 | AAPL | Apple Inc | +0.4% | +2.81% | Add |
| 3 | PGR | Progressive CORP | +0.2% | +4.53% | Add |
| 4 | IJR | Ishares Core S&p Small-cap E | +0.2% | +33.86% | Add |
| 5 | CSCO | Cisco Systems Inc | +0.2% | +1.90% | Add |
| 6 | BF-B | Brown-forman Corp-class B | +0.2% | +19.61% | Add |
| 7 | FAST | Fastenal Co | +0.2% | +2.40% | Add |
| 8 | UNP | Union Pacific CORP | +0.2% | +2.11% | Add |
| 9 | MSFT | Microsoft CORP | +0.1% | +0.85% | Add |
| 10 | JPM | Jpmorgan Chase & Co | +0.1% | +13.03% | Add |
| 11 | VEA | Vanguard Ftse Developed ETF | +0.1% | +13.68% | Add |
| 12 | VGSH | Vanguard Short-term Treasury | +0.1% | +124.65% | Add |
| 13 | TJX | Tjx Companies Inc | +0.1% | +1.48% | Add |
| 14 | VWO | Vanguard Ftse Emerging Marke | +0.1% | +17.47% | Add |
| 15 | VCIT | Vanguard Int-term Corporate | +0.1% | +40.07% | Add |
| 16 | AEP | American Electric Power Company, Inc. | +0.1% | +0.43% | Add |
| 17 | FTCS | First Trust Capital Strength | +0.1% | +54.62% | Add |
| 18 | PWR | Quanta Services Inc | +0.1% | +83.26% | Add |
| 19 | GOOGL | Alphabet Inc-cl A | +0.1% | +63.99% | Add |
| 20 | EBAY | Ebay Inc | +0.1% | +946.33% | Add |
| 21 | NEE | Nextera Energy Inc | +0.1% | +39.82% | Add |
| 22 | MDLZ | Mondelez International Inc-a | +0.1% | +51.73% | Add |
| 23 | LMBS | First Trust Low Duration Opp | +0.1% | +1101.31% | Add |
| 24 | GOOG | Alphabet Inc-cl C | +0.1% | +2.38% | Add |
| 25 | BF-A | Brown-forman Corp-class A | 0% | +22.02% | Add |
| 26 | VNQ | Vanguard Real Estate ETF | 0% | +2.62% | Add |
| 27 | IJH | Ishares Core S&p Midcap ETF | 0% | +15.14% | Add |
| 28 | HD | Home Depot Inc | 0% | +2.32% | Add |
| 29 | XOM | Exxon Mobil CORP | 0% | -1.81% | Trim |
| 30 | CVX | Chevron CORP | 0% | +2.42% | Add |
| 31 | USMV | Ishares Msci USA Min Vol Fac | 0% | +6.41% | Add |
| 32 | EXPD | Expeditors Intl Wash Inc | — | +2.49% | Add |
| 33 | ✓ | — | +4.11% | Add | |
| 34 | IVV | Ishares Core S&p 500 ETF | — | +0.83% | Add |
| 35 | PEP | Pepsico Inc | — | +1.83% | Add |
| 36 | NTRS | Northern Trust CORP | 0% | +3.43% | Add |
| 37 | TEL | TE Connectivity plc | -0.1% | +3.59% | Add |
| 38 | USB | US Bancorp | -0.1% | +2.95% | Add |
| 39 | WFC | Wells Fargo & Co | -0.1% | +1.35% | Add |
| 40 | WBA | Walgreens Boots Alliance Inc | -0.1% | -17.32% | Trim |
| 41 | JNJ | Johnson & Johnson | -0.1% | +1.03% | Add |
| 42 | ABBV | Abbvie Inc | -0.2% | -0.27% | Trim |
| 43 | AGG | Ishares Core U.s. Aggregate | -0.2% | -40.68% | Trim |
| 44 | DIS | Walt Disney Co/the | -0.3% | +1.98% | Add |
| 45 | IBM | Intl Business Machines CORP | -0.4% | -52.38% | Trim |
| 46 | ORLY | O'reilly Automotive Inc | -0.5% | -19.75% | Trim |
| 47 | CVS | Cvs Health CORP | -0.5% | +2.88% | Add |
| 48 | HO1 | Hologic Inc | — | EXIT | Sold out |
| 49 | VRSK | Verisk Analytics Inc | — | NEW | New buy |
| 50 | CXOEUR | Concho Resources Inc | — | NEW | New buy |
Filing History
FAQ
What is Hl Financial Services LLC and what type of investor is it?
Hl Financial Services LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2019-03-31), the firm manages a tracked equity portfolio valued at approximately $6.5B, spread across 728 disclosed positions.
What are Hl Financial Services LLC's largest equity positions?
Based on the latest 13F filing, Hl Financial Services LLC's top holdings by market value are:
1. Microsoft CORP (MSFT) — $314.4M (4.8%)
2. Apple Inc (AAPL) — $298.3M (4.6%)
3. Jpmorgan Chase & Co (JPM) — $287.6M (4.4%)
4. Home Depot Inc (HD) — $263.0M (4.0%)
5. Johnson & Johnson (JNJ) — $229.0M (3.5%)
What changes did Hl Financial Services LLC make in its most recent portfolio filing?
In the latest reported quarter, Hl Financial Services LLC made 50 notable position adjustments: 2 new positions were initiated, 41 existing holdings were added to, 6 positions were partially reduced, and 1 were completely exited. The largest of these moves: Sold out: Hologic Inc (HO1); New buy: Verisk Analytics Inc (VRSK); New buy: Concho Resources Inc (CXOEUR); Add: Carmax Inc (KMX) — shares +20731.58%; Add: Cvs Health CORP (CVS) — shares +2.88%
What sectors does Hl Financial Services LLC focus on?
Hl Financial Services LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 24.4%
• Financials: 21.7%
• Health Care: 17.0%
• Communication Services: 12.6%
• Consumer Discretionary: 9.5%
• Consumer Staples: 5.8%
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Investment Profile
Hl Financial Services LLC's portfolio is broadly diversified and long-term-holding.
It has added to its IJR position over the past two quarters (+$34.0M, now $58.8M), while trimming CVS over the same stretch (-$39.2M, still holding $90.8M).
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Developer Access
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