CIK: 0001430233
Total reported value
$6.5B
Reporting period: 2019-03-31 · Number of holdings: 728
HL FINANCIAL SERVICES LLC disclosed 728 holdings in its latest 13F filing for the period ending 2019-03-31, with total reported value of $6.5B and a quarterly turnover rate of 18.2%.
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Hl Financial Services LLC's disclosed holdings carry a Herfindahl concentration index of 0.018 — mathematically equivalent to about 56 equally-sized positions, well below its 728 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.46), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 53% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add KMX
+20731.6% $77.8M
Trim CVS
+2.9% -$16.4M
Trim ORLY
-19.7% -$12.3M
Add AAPL
+2.8% $57.3M
Trim IBM
-52.4% -$17.2M
Trim DIS
+2.0% $6.4M
Showing top 200 holdings (of 728 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 4.84% | +0.14% | +0.85% | |
| 2 | AAPL | Apple INC | Stock-Tech | 4.59% | +0.38% | +2.81% | |
| 3 | JPM | Jpmorgan Chase & Co | Stock-Financials | 4.42% | +0.13% | +13.03% | |
| 4 | HD | Home Depot INC | Stock-Consumer Disc | 4.05% | +0.02% | +2.32% | |
| 5 | JNJ | Johnson & Johnson | Stock-Healthcare | 3.52% | -0.14% | +1.03% | |
| 6 | DIS | Walt Disney Co/the | Stock-Comm Services | 3.10% | -0.31% | +1.98% | |
| 7 | PGR | Progressive CORP | Stock-Financials | 2.65% | +0.23% | +4.53% | |
| 8 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.33% | +0.05% | +2.38% | |
| 9 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 2.18% | — | +2.46% | |
| 10 | PFE | Pfizer INC | Stock-Healthcare | 2.12% | — | +2.21% | |
| 11 | TJX | Tjx Companies INC | Stock-Consumer Disc | 2.07% | +0.12% | +1.48% | |
| 12 | USB | US Bancorp | Stock-Financials | 2.06% | -0.10% | +2.95% | |
| 13 | UNP | Union Pacific CORP | Stock-Industrials | 1.98% | +0.16% | +2.11% | |
| 14 | CSCO | Cisco Systems INC | Stock-Tech | 1.95% | +0.20% | +1.90% | |
| 15 | FAST | Fastenal Co | Stock-Industrials | 1.87% | +0.18% | +2.40% | |
| 16 | TEL | TE Connectivity plc | Stock-Tech | 1.87% | -0.05% | +3.59% | |
| 17 | ORLY | O'reilly Automotive INC | Stock-Consumer Disc | 1.80% | -0.46% | -19.75% | |
| 18 | WFC | Wells Fargo & Co | Stock-Financials | 1.62% | -0.11% | +1.35% | |
| 19 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 1.42% | +0.13% | +13.68% | |
| 20 | CVS | Cvs Health CORP | Stock-Healthcare | 1.40% | -0.47% | +2.88% | |
| 21 | BF-B | Brown-forman Corp-class B | Stock-Other | 1.38% | +0.20% | +19.61% | |
| 22 | EXPD | Expeditors Intl Wash INC | Stock-Industrials | 1.37% | — | +2.49% | |
| 23 | OMC | Omnicom Group | Stock-Comm Services | 1.35% | — | +3.14% | |
| 24 | ✓ | Stock-Other | 1.26% | — | +4.11% | ||
| 25 | KMX | Carmax INC | Stock-Consumer Disc | 1.20% | +1.19% | +20731.58% | |
| 26 | NTRS | Northern Trust CORP | Stock-Financials | 1.03% | -0.01% | +3.43% | |
| 27 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.98% | — | -10.16% | |
| 28 | XOM | Exxon Mobil CORP | Stock-Energy | 0.92% | +0.02% | -1.81% | |
| 29 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.90% | +0.21% | +33.86% | |
| 30 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.84% | — | +0.83% | |
| 31 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.77% | +0.10% | +17.47% | |
| 32 | CVX | Chevron CORP | Stock-Energy | 0.70% | +0.02% | +2.42% | |
| 33 | PEP | Pepsico INC | Stock-Consumer Staples | 0.67% | — | +1.83% | |
| 34 | MMM | 3m Co | Stock-Industrials | 0.60% | — | -0.53% | |
| 35 | VNQ | Vanguard Real Estate ETF | ETF-Other | 0.59% | +0.03% | +2.62% | |
| 36 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 0.55% | +0.02% | +6.41% | |
| 37 | ABBV | Abbvie INC | Stock-Healthcare | 0.52% | -0.16% | -0.27% | |
| 38 | AEP | American Electric Power Company, Inc. | Stock-Utilities | 0.49% | +0.07% | +0.43% | |
| 39 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.49% | — | +0.71% | |
| 40 | IWR | Ishares Russell Mid-cap ETF | ETF-Other | 0.44% | — | -0.17% | |
| 41 | VZ | Verizon Communications INC | Stock-Comm Services | 0.43% | — | +3.79% | |
| 42 | INTC | Intel CORP | Stock-Tech | 0.42% | — | -3.15% | |
| 43 | IBM | Intl Business Machines CORP | Stock-Tech | 0.38% | -0.36% | -52.38% | |
| 44 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.38% | — | -6.99% | |
| 45 | EFA | Ishares Msci Eafe ETF | ETF-Other | 0.37% | — | +0.45% | |
| 46 | HOG | Harley-davidson INC | Stock-Consumer Disc | 0.37% | — | -14.68% | |
| 47 | VCIT | Vanguard Int-term Corporate | ETF-Corp Bonds | 0.36% | +0.08% | +40.07% | |
| 48 | ABT | Abbott Laboratories | Stock-Healthcare | 0.35% | — | +1.24% | |
| 49 | VEU | Vanguard Ftse All-world Ex-u | ETF-Other | 0.33% | — | -8.46% | |
| 50 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.33% | — | +10.78% |
Not enough priced holdings yet to compute performance
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2019-03-31 | 728 | $6.5B | 18 | |
| 2018-12-31 | 713 | $5.7B | 21 | |
| 2018-09-30 | 743 | $6.5B | 16 | |
| 2018-06-30 | 674 | $5.8B | 14 | |
| 2018-03-31 | 687 | $5.6B | 21 | |
| 2017-12-31 | 608 | $5.2B | 19 | |
| 2017-09-30 | 675 | $5.2B | 13 | |
| 2017-06-30 | 672 | $5.0B | 9 | |
| 2017-03-31 | 653 | $4.9B | 14 | |
| 2016-12-31 | 658 | $4.6B | 32 | |
| 2016-09-30 | 643 | $4.3B | 13 | |
| 2016-06-30 | 654 | $4.2B | 9 | |
| 2016-03-31 | 648 | $4.1B | 15 | |
| 2015-12-31 | 642 | $3.9B | 18 | |
| 2015-09-30 | 630 | $3.5B | 17 | |
| 2015-06-30 | 658 | $3.8B | 13 | |
| 2015-03-31 | 673 | $3.7B | 35 | |
| 2014-12-31 | 668 | $3.7B | 15 | |
| 2014-09-30 | 675 | $3.4B | 12 | |
| 2014-06-30 | 667 | $3.4B | 10 | |
| 2014-03-31 | 639 | $3.3B | 12 | |
| 2013-12-31 | 624 | $3.3B | 33 | |
| 2013-09-30 | 579 | $2.9B | 27 | |
| 2013-06-30 | 523 | $2.7B | 0 |
Hl Financial Services LLC's most significant position changes for 2019-03-31: Sold out: Hologic INC (HO1); New buy: Verisk Analytics INC (VRSK); New buy: Concho Resources INC (CXOEUR); Add: Carmax INC (KMX) — shares +20731.58%; Add: Cvs Health CORP (CVS) — shares +2.88%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | KMX | Carmax INC | +1.2% | +20731.58% | Add |
| 2 | AAPL | Apple INC | +0.4% | +2.81% | Add |
| 3 | PGR | Progressive CORP | +0.2% | +4.53% | Add |
| 4 | IJR | Ishares Core S&p Small-cap E | +0.2% | +33.86% | Add |
| 5 | CSCO | Cisco Systems INC | +0.2% | +1.90% | Add |
| 6 | BF-B | Brown-forman Corp-class B | +0.2% | +19.61% | Add |
| 7 | FAST | Fastenal Co | +0.2% | +2.40% | Add |
| 8 | UNP | Union Pacific CORP | +0.2% | +2.11% | Add |
| 9 | MSFT | Microsoft CORP | +0.1% | +0.85% | Add |
| 10 | JPM | Jpmorgan Chase & Co | +0.1% | +13.03% | Add |
| 11 | VEA | Vanguard Ftse Developed ETF | +0.1% | +13.68% | Add |
| 12 | VGSH | Vanguard Short-term Treasury | +0.1% | +124.65% | Add |
| 13 | TJX | Tjx Companies INC | +0.1% | +1.48% | Add |
| 14 | VWO | Vanguard Ftse Emerging Marke | +0.1% | +17.47% | Add |
| 15 | VCIT | Vanguard Int-term Corporate | +0.1% | +40.07% | Add |
| 16 | AEP | American Electric Power Company, Inc. | +0.1% | +0.43% | Add |
| 17 | FTCS | First Trust Capital Strength | +0.1% | +54.62% | Add |
| 18 | PWR | Quanta Services INC | +0.1% | +83.26% | Add |
| 19 | GOOGL | Alphabet Inc-cl A | +0.1% | +63.99% | Add |
| 20 | EBAY | Ebay INC | +0.1% | +946.33% | Add |
| 21 | NEE | Nextera Energy INC | +0.1% | +39.82% | Add |
| 22 | MDLZ | Mondelez International Inc-a | +0.1% | +51.73% | Add |
| 23 | LMBS | First Trust Low Duration Opp | +0.1% | +1101.31% | Add |
| 24 | GOOG | Alphabet Inc-cl C | +0.1% | +2.38% | Add |
| 25 | BF-A | Brown-forman Corp-class A | 0% | +22.02% | Add |
| 26 | VNQ | Vanguard Real Estate ETF | 0% | +2.62% | Add |
| 27 | IJH | Ishares Core S&p Midcap ETF | 0% | +15.14% | Add |
| 28 | HD | Home Depot INC | 0% | +2.32% | Add |
| 29 | XOM | Exxon Mobil CORP | 0% | -1.81% | Trim |
| 30 | CVX | Chevron CORP | 0% | +2.42% | Add |
| 31 | USMV | Ishares Msci USA Min Vol Fac | 0% | +6.41% | Add |
| 32 | EXPD | Expeditors Intl Wash INC | — | +2.49% | Add |
| 33 | ✓ | — | +4.11% | Add | |
| 34 | IVV | Ishares Core S&p 500 ETF | — | +0.83% | Add |
| 35 | PEP | Pepsico INC | — | +1.83% | Add |
| 36 | NTRS | Northern Trust CORP | 0% | +3.43% | Add |
| 37 | TEL | TE Connectivity plc | -0.1% | +3.59% | Add |
| 38 | USB | US Bancorp | -0.1% | +2.95% | Add |
| 39 | WFC | Wells Fargo & Co | -0.1% | +1.35% | Add |
| 40 | WBA | Walgreens Boots Alliance INC | -0.1% | -17.32% | Trim |
| 41 | JNJ | Johnson & Johnson | -0.1% | +1.03% | Add |
| 42 | ABBV | Abbvie INC | -0.2% | -0.27% | Trim |
| 43 | AGG | Ishares Core U.s. Aggregate | -0.2% | -40.68% | Trim |
| 44 | DIS | Walt Disney Co/the | -0.3% | +1.98% | Add |
| 45 | IBM | Intl Business Machines CORP | -0.4% | -52.38% | Trim |
| 46 | ORLY | O'reilly Automotive INC | -0.5% | -19.75% | Trim |
| 47 | CVS | Cvs Health CORP | -0.5% | +2.88% | Add |
| 48 | HO1 | Hologic INC | — | EXIT | Sold out |
| 49 | VRSK | Verisk Analytics INC | — | NEW | New buy |
| 50 | CXOEUR | Concho Resources INC | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2019-03-31 | 2019-05-01 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-07 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-02 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-06 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-02 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-01 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-03 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-01 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-08 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-01-31 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-10-25 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-07-26 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-04-26 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-01-26 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-10-19 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-07-28 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-04-23 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-01-21 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-10-27 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-01 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-04-21 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-01-24 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-10-24 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-07-19 | 13F-HR | View on EDGAR |
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