HF
High Falls Advisors, Inc SEC 13F Holdings (Q4 2025) — Top Position: ISHR CR UNVRSE USD BD ETF-UI
High Falls Advisors, IncCIK: 0001569139
Diversified strategySector-focusedMomentum follower
Total reported value
$493.6M
Reporting period: 2025-12-31 · Number of holdings: 144
High Falls Advisors, Inc disclosed 144 holdings in its latest 13F filing for the period ending 2025-12-31, with total reported value of $493.6M and a quarterly turnover rate of 14.6%.
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Personality snowflake
- Concentration
- 17.87
- Portfolio Stability
- 14.62
- Momentum
- 100
- Sector conviction
- 100
- Diversification
- 100
- Sizing Uniformity
- 76.61
High Falls Advisors, Inc's disclosed holdings carry a Herfindahl concentration index of 0.045 — mathematically equivalent to about 22 equally-sized positions, well below its 144 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.34), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 8% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim QUAL
-45.2% -$11.5M
Add IVE
+42.1% $11.1M
Add IEMG
+24.9% $5.9M
Add MTUM
+60.6% $4.5M
Trim EFV
-14.3% -$2.5M
Trim IUSB
-2.7% -$1.4M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 8.95% | -0.43% | -2.67% | |
| 2 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 8.41% | +0.21% | +1.84% | |
| 3 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 7.16% | +2.17% | +42.11% | |
| 4 | DYNF | Ishrs US E F R A Etf-usd Inc | ETF-Other | 6.99% | +0.28% | +3.08% | |
| 5 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 5.98% | +0.05% | +0.24% | |
| 6 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 5.53% | +1.11% | +24.86% | |
| 7 | OEF | Ishares S&p 100 ETF | ETF-Other | 5.17% | +0.37% | +6.21% | |
| 8 | EFV | Ishares Msci Eafe Value ETF | ETF-Other | 4.65% | -0.59% | -14.34% | |
| 9 | TLH | Ishares 10-20 Year Treasury | ETF-Gov Bonds | 3.55% | — | +1.80% | |
| 10 | AAPL | Apple Inc | Stock-Tech | 3.01% | — | -7.12% | |
| 11 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 2.95% | -2.42% | -45.24% | |
| 12 | MBB | Ishares Mbs ETF | ETF-Other | 2.86% | +0.06% | +3.77% | |
| 13 | THRO | Ishares U.s. Thematic Rotati | ETF-Other | 2.63% | +0.06% | +2.20% | |
| 14 | BAI | Ishrs Ai In And Tech Act ETF | ETF-Tech | 2.61% | +0.23% | +14.23% | |
| 15 | MTUM | Ishares Msci USA Momentum Fa | ETF-Other | 2.51% | +0.88% | +60.62% | |
| 16 | BINC | Ishares Flex I A Etf-usd Inc | ETF-Other | 2.10% | +0.04% | +4.66% | |
| 17 | IAU | Ishares Gold Trust | ETF-Commodities | 2.02% | +0.15% | -1.66% | |
| 18 | IAGG | Ishares Intl Aggregate Bond | ETF-Other | 1.91% | +0.03% | +5.47% | |
| 19 | MUB | Ishares National Muni Bond E | ETF-Other | 1.44% | +0.09% | +7.77% | |
| 20 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 1.27% | -0.10% | -6.43% | |
| 21 | ITA | Ishares U.s. Aerospace & Def | ETF-Other | 1.07% | +0.17% | +16.84% | |
| 22 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.82% | -0.35% | -30.47% | |
| 23 | EMB | Ishares Jp Morgan Usd Emergi | ETF-Other | 0.78% | — | +4.12% | |
| 24 | NVDA | Nvidia CORP | Stock-Tech | 0.69% | — | -2.16% | |
| 25 | MSFT | Microsoft CORP | Stock-Tech | 0.68% | -0.10% | -5.43% | |
| 26 | CAT | Caterpillar Inc | Stock-Industrials | 0.62% | +0.10% | +0.04% | |
| 27 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.60% | -0.14% | -19.35% | |
| 28 | ESGU | Ishares Esg Aware Msci USA | ETF-Other | 0.53% | — | -0.05% | |
| 29 | V | Visa Inc-class A Shares | Stock-Financials | 0.47% | — | -2.91% | |
| 30 | IYW | Ishares Ustechnology ETF | ETF-Tech | 0.38% | -0.17% | -30.06% | |
| 31 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.38% | -0.06% | -13.40% | |
| 32 | GOVT | Ishares US Treasury Bond ETF | ETF-Gov Bonds | 0.37% | — | +7.90% | |
| 33 | EFG | Ishares Msci Eafe Growth ETF | ETF-Other | 0.31% | -0.38% | -54.22% | |
| 34 | SDY | Ss Spdr S&p Dividend ETF | ETF-Other | 0.30% | -0.09% | -22.48% | |
| 35 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.27% | — | -0.07% | |
| 36 | HIMU | Ishares High Yild Muni A ETF | ETF-Other | 0.25% | -0.05% | -13.46% | |
| 37 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 0.25% | — | +0.50% | |
| 38 | SYSB | Ishares Systematic Bond ETF | ETF-Other | 0.25% | +0.25% | NEW | |
| 39 | MDY | State Street Spdr S&p Midcap | ETF-Other | 0.23% | — | -5.00% | |
| 40 | IVLU | Ishares Msci International V | ETF-Other | 0.22% | — | +0.65% | |
| 41 | XOM | Exxon Mobil CORP | Stock-Energy | 0.20% | — | +9.01% | |
| 42 | AOA | Ishares Core 80/20 Aggressiv | ETF-Other | 0.20% | — | -4.39% | |
| 43 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.20% | — | -3.13% | |
| 44 | WMT | Walmart Inc | Stock-Consumer Staples | 0.19% | — | — | |
| 45 | IEV | Ishares Europe ETF | ETF-Other | 0.19% | — | +2.57% | |
| 46 | AVGO | Broadcom Inc | Stock-Tech | 0.19% | — | -5.56% | |
| 47 | MU | Micron Technology Inc | Stock-Tech | 0.18% | +0.07% | — | |
| 48 | DVY | Ishares Select Dividend ETF | ETF-Other | 0.18% | -0.09% | -34.78% | |
| 49 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 0.17% | — | -6.85% | |
| 50 | TLT | Ishares 20+ Year Treasury Bd | ETF-Gov Bonds | 0.17% | +0.12% | +226.81% |
1–50 of 144
Portfolio Performance
Performance for Q3 2026
+0.6%
Performance Last 4 Quarters
+18.9%
- Stdev
- +10.5%
- Beta
- +0.79
- Alpha
- +0.5%
- Max Drawdown
- -4.8%
- Annualized Perf
- +16.8%
- Batting Avg vs S&P
- +38.9%
- Sortino
- +3.1
- Stutzer
- +0.45
- Treynor
- +0.21
- Sterling
- +1.2
- Calmar
- +3.48
- Information Ratio
- -0.97
- Tracking Error
- +3.9%
- Stdev Down
- +5.2%
- Winning Months %
- +77.8%
- Losing Months %
- +22.2%
- Best 12 Months
- +27.2%
- Worst 12 Months
- +7.2%
- Efficiency Ratio
- +0.61
- Sharpe
- +1.54
- Stdev Sectors
- +19.9%
- Skewness
- -0.03
- Kurtosis
- -0.07
- Upside Potential
- +4.64
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2025 Q4 | 144 | $493.6M | 15 | ||
| 2025 Q3 | 146 | $485.7M | 41 | ||
| 2025 Q2 | 142 | $451.9M | 0 | ||
| 2025 Q1 | 125 | $426.0M | 100 | ||
| 2024 Q4 | 116 | $431.2M | 0 | ||
| 2024 Q3 | 120 | $436.8M | 0 | ||
| 2024 Q2 | 123 | $411.7M | 0 | ||
| 2024 Q1 | 123 | $397.4M | 0 | ||
| 2023 Q4 | 110 | $373.8M | 0 | ||
| 2023 Q3 | 102 | $333.1M | 0 | ||
| 2023 Q2 | 111 | $350.7M | 0 | ||
| 2023 Q1 | 105 | $336.0M | 0 | ||
| 2022 Q4 | 114 | $321.1M | 0 | ||
| 2022 Q3 | 108 | $305.1M | 0 | ||
| 2022 Q2 | 109 | $321.8M | 0 | ||
| 2022 Q1 | 117 | $372.7M | 0 | ||
| 2021 Q4 | 130 | $391.8M | 0 | ||
| 2021 Q3 | 117 | $368.2M | 0 | ||
| 2021 Q2 | 118 | $371.7M | 97 | ||
| 2021 Q1 | 113 | $348.3M | 51 | ||
| 2020 Q4 | 104 | $344.6M | 100 | ||
| 2020 Q3 | 44 | $288.0K | 100 | ||
| 2020 Q2 | 91 | $268.5M | 44 | ||
| 2020 Q1 | 80 | $250.9M | 37 | ||
| 2019 Q4 | 97 | $355.8M | 15 | ||
| 2019 Q3 | 95 | $322.9M | 11 | ||
| 2019 Q2 | 97 | $308.4M | 11 | ||
| 2019 Q1 | 94 | $292.2M | 55 | ||
| 2018 Q4 | 77 | $258.9M | 56 | ||
| 2018 Q3 | 88 | $296.2M | 25 | ||
| 2018 Q2 | 90 | $291.1M | 39 | ||
| 2018 Q1 | 90 | $279.3M | 11 | ||
| 2017 Q4 | 93 | $282.6M | 14 | ||
| 2017 Q3 | 88 | $266.6M | 8 | ||
| 2017 Q2 | 84 | $255.6M | 52 | ||
| 2017 Q1 | 85 | $230.6M | 14 | ||
| 2016 Q4 | 78 | $217.9M | 59 | ||
| 2016 Q3 | 81 | $268.9M | 97 | ||
| 2016 Q2 | 148 | $352.5M | 81 | ||
| 2016 Q1 | 144 | $289.1M | 81 | ||
| 2015 Q4 | 148 | $352.5M | 0 |
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Holding changes this quarter
High Falls Advisors, Inc's most significant position changes for 2025-12-31: New buy: Ishares Systematic Bond ETF (SYSB); Sold out: Deere & Co (DE); Sold out: Ishares Ibonds 2025 H/y Inc (IBHE); Sold out: American Century Focused Dyn (FDG); New buy: Invesco S&p 500 Momentum ETF (SPMO).
Filing History
FAQ
What is High Falls Advisors, Inc and what type of investor is it?
High Falls Advisors, Inc is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2025-12-31), the firm manages a tracked equity portfolio valued at approximately $493.6M, spread across 144 disclosed positions.
What are High Falls Advisors, Inc's largest equity positions?
Based on the latest 13F filing, High Falls Advisors, Inc's top holdings by market value are:
1. Ishr Cr Unvrse Usd Bd Etf-ui (IUSB) — $44.2M (8.9%)
2. Ishares Core S&p 500 ETF (IVV) — $41.5M (8.4%)
3. Ishares S&p 500 Value ETF (IVE) — $35.4M (7.2%)
4. Ishrs US E F R A Etf-usd Inc (DYNF) — $34.5M (7.0%)
5. Ishares S&p 500 Growth ETF (IVW) — $29.5M (6.0%)
What changes did High Falls Advisors, Inc make in its most recent portfolio filing?
In the latest reported quarter, High Falls Advisors, Inc made 49 notable position adjustments: 4 new positions were initiated, 17 existing holdings were added to, 19 positions were partially reduced, and 9 were completely exited. The largest of these moves: New buy: Ishares Systematic Bond ETF (SYSB); Sold out: Deere & Co (DE); Sold out: Ishares Ibonds 2025 H/y Inc (IBHE); Sold out: American Century Focused Dyn (FDG); New buy: Invesco S&p 500 Momentum ETF (SPMO)
What sectors does High Falls Advisors, Inc focus on?
High Falls Advisors, Inc is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 64.5%
• Financials: 11.0%
• Industrials: 9.8%
• Consumer Discretionary: 3.7%
• Consumer Staples: 3.0%
• Communication Services: 2.8%
Investment Profile
High Falls Advisors, Inc returned an annualized 16.8% over the trailing 36 months — outperforming the S&P 500 by 0.5 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.79 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 64.5% of the portfolio concentrated in Information Technology.
It has added to its IVE position over the past two quarters (+$13.3M, now $35.4M), while trimming QUAL over the same stretch (-$15.0M, still holding $14.6M).
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