H&
HHG & Company, LLC Historical SEC 13F Holdings & Archive (Q1 2016)
HHG & Company, LLCCIK: 0001307203
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$360.0M
Reporting period: 2016-03-31 · Number of holdings: 134
HHG & Company, LLC disclosed 134 holdings in its latest 13F filing for the period ending 2016-03-31, with total reported value of $360.0M and a quarterly turnover rate of 21.9%.
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Personality snowflake
- Concentration
- 10.11
- Portfolio Stability
- 21.85
- Momentum
- 100
- Sector conviction
- 53.29
- Diversification
- 100
- Sizing Uniformity
- 84.49
HHG & Company, LLC's disclosed holdings carry a Herfindahl concentration index of 0.025 — mathematically equivalent to about 40 equally-sized positions, well below its 134 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.55), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 45% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim KO
-43.8% -$27.5M
Add AOR
+50.8% $7.1M
Add AAPL
+37.1% $1.6M
Add XOM
-0.3% $1.1M
Add VZ
-0.1% $1.1M
Trim PFE
-1.8% -$1.2M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | KO | The Coca-Cola Company | Stock-Consumer Staples | 10.49% | -7.12% | -43.81% | |
| 2 | AOR | Ishares Core 60/40 Balanced | ETF-Other | 5.72% | +2.09% | +50.77% | |
| 3 | XOM | Exxon Mobil CORP | Stock-Energy | 4.76% | +0.43% | -0.26% | |
| 4 | PFE | Pfizer Inc | Stock-Healthcare | 3.05% | -0.24% | -1.81% | |
| 5 | BUD | Anheuser-busch Inbev-spn Adr | Stock-Consumer Staples | 2.85% | — | -0.53% | |
| 6 | TYGEUR | Tortoise Energy Infrastruct | Stock-Other | 2.32% | -0.16% | +3.05% | |
| 7 | IBM | Intl Business Machines CORP | Stock-Tech | 2.29% | +0.23% | -2.16% | |
| 8 | JNJ | Johnson & Johnson | Stock-Healthcare | 2.24% | +0.21% | +1.79% | |
| 9 | VZ | Verizon Communications Inc | Stock-Comm Services | 2.17% | +0.37% | -0.09% | |
| 10 | T | At&t Inc | Stock-Comm Services | 1.56% | +0.23% | +0.25% | |
| 11 | AAPL | Apple Inc | Stock-Tech | 1.52% | +0.48% | +37.14% | |
| 12 | AEP | American Electric Power Company, Inc. | Stock-Utilities | 1.50% | -0.03% | -6.91% | |
| 13 | MMM | 3m Co | Stock-Industrials | 1.48% | +0.18% | +0.40% | |
| 14 | MSFT | Microsoft CORP | Stock-Tech | 1.48% | — | -2.97% | |
| 15 | ECL | Ecolab Inc | Stock-Materials | 1.40% | — | +1.17% | |
| 16 | UPS | United Parcel Service-cl B | Stock-Industrials | 1.21% | +0.14% | +0.44% | |
| 17 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 1.10% | — | -1.00% | |
| 18 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.09% | +0.12% | +1.43% | |
| 19 | PEP | Pepsico Inc | Stock-Consumer Staples | 1.08% | — | -2.18% | |
| 20 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.99% | -0.08% | -13.56% | |
| 21 | CVX | Chevron CORP | Stock-Energy | 0.96% | +0.12% | +4.03% | |
| 22 | DLR | Digital Realty Trust Inc | Stock-Real Estate | 0.96% | +0.17% | +0.13% | |
| 23 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.95% | — | +2.61% | |
| 24 | WELL | Welltower Inc | Stock-Real Estate | 0.94% | — | +3.86% | |
| 25 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.92% | -0.05% | -1.00% | |
| 26 | ✓ | Valsparcom | Stock-Other | 0.91% | +0.24% | +2.26% | |
| 27 | ADP | Automatic Data Processing | Stock-Tech | 0.88% | — | +0.65% | |
| 28 | PFF | Ishares Preferred & Income S | ETF-Other | 0.87% | — | -1.33% | |
| 29 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.87% | — | -0.78% | |
| 30 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.87% | — | -0.32% | |
| 31 | TMLP | Tortoise MLP ETF | ETF-Other | 0.86% | -0.13% | -10.18% | |
| 32 | STE | STERIS plc | Stock-Healthcare | 0.85% | — | +0.88% | |
| 33 | WEC | Wec Energy Group Inc | Stock-Utilities | 0.83% | +0.13% | -0.58% | |
| 34 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.82% | — | -2.32% | |
| 35 | DVY | Ishares Select Dividend ETF | ETF-Other | 0.81% | — | -5.61% | |
| 36 | GIS | General Mills Inc | Stock-Consumer Staples | 0.81% | — | +0.42% | |
| 37 | O | Realty Income CORP | Stock-Real Estate | 0.81% | +0.16% | +0.37% | |
| 38 | ORCL | Oracle CORP | Stock-Tech | 0.80% | +0.12% | +1.24% | |
| 39 | BDX | Becton Dickinson And Co | Stock-Healthcare | 0.79% | — | -1.43% | |
| 40 | XEL | Xcel Energy Inc | Stock-Utilities | 0.75% | +0.13% | +0.70% | |
| 41 | RSG | Republic Services Inc | Stock-Industrials | 0.75% | — | +0.64% | |
| 42 | ACN | Accenture plc | Stock-Tech | 0.74% | — | -3.98% | |
| 43 | SBUX | Starbucks CORP | Stock-Consumer Disc | 0.74% | — | -0.09% | |
| 44 | VFC | Vf CORP | Stock-Consumer Disc | 0.73% | — | +1.86% | |
| 45 | UTXZ | United Tech CORP | Stock-Other | 0.72% | — | +3.50% | |
| 46 | AJG | Arthur J Gallagher & Co | Stock-Financials | 0.70% | +0.10% | +4.44% | |
| 47 | TJX | Tjx Companies Inc | Stock-Consumer Disc | 0.69% | — | -4.97% | |
| 48 | SJM | Jm Smucker Co/the | Stock-Consumer Staples | 0.68% | +0.68% | NEW | |
| 49 | PXGBX | Praxair Inc | Stock-Other | 0.67% | +0.10% | +3.04% | |
| 50 | R6C2 | Royal Dutch Shell-spon Adr-b | Stock-Other | 0.67% | +0.14% | +13.95% |
1–50 of 134
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
HHG & Company, LLC's most significant position changes for 2016-03-31: New buy: Jm Smucker Co/the (SJM); Sold out: Lowe's Companies, Inc. (LOW); Sold out: Colgate-palmolive Co (CL); New buy: Boeing Co/the (BA); New buy: Centene CORP (CNC).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | AOR | Ishares Core 60/40 Balanced | +2.1% | +50.77% | Add |
| 2 | AAPL | Apple Inc | +0.5% | +37.14% | Add |
| 3 | XOM | Exxon Mobil CORP | +0.4% | -0.26% | Trim |
| 4 | VZ | Verizon Communications Inc | +0.4% | -0.09% | Trim |
| 5 | ✓ | Valsparcom | +0.2% | +2.26% | Add |
| 6 | T | At&t Inc | +0.2% | +0.25% | Add |
| 7 | IBM | Intl Business Machines CORP | +0.2% | -2.16% | Trim |
| 8 | JNJ | Johnson & Johnson | +0.2% | +1.79% | Add |
| 9 | MMM | 3m Co | +0.2% | +0.40% | Add |
| 10 | DLR | Digital Realty Trust Inc | +0.2% | +0.13% | Add |
| 11 | O | Realty Income CORP | +0.2% | +0.37% | Add |
| 12 | GLW | Corning Inc | +0.1% | +92.91% | Add |
| 13 | R6C2 | Royal Dutch Shell-spon Adr-b | +0.1% | +13.95% | Add |
| 14 | UPS | United Parcel Service-cl B | +0.1% | +0.44% | Add |
| 15 | WEC | Wec Energy Group Inc | +0.1% | -0.58% | Trim |
| 16 | XEL | Xcel Energy Inc | +0.1% | +0.70% | Add |
| 17 | ORCL | Oracle CORP | +0.1% | +1.24% | Add |
| 18 | BRK-B | Berkshire Hathaway Inc-cl B | +0.1% | +1.43% | Add |
| 19 | CVX | Chevron CORP | +0.1% | +4.03% | Add |
| 20 | CTSH | Cognizant Tech Solutions-a | +0.1% | +26.59% | Add |
| 21 | PXGBX | Praxair Inc | +0.1% | +3.04% | Add |
| 22 | AJG | Arthur J Gallagher & Co | +0.1% | +4.44% | Add |
| 23 | SYK | Stryker CORP | +0.1% | +6.16% | Add |
| 24 | ✓ | Cbs CORP New | +0.1% | — | Unchanged |
| 25 | AEP | American Electric Power Company, Inc. | 0% | -6.91% | Trim |
| 26 | BMY | Bristol-myers Squibb Co | -0.1% | -1.00% | Trim |
| 27 | NVS | Novartis Ag-sponsored Adr | -0.1% | +3.87% | Add |
| 28 | COP | Conocophillips | -0.1% | -18.93% | Trim |
| 29 | VIG | Vanguard Dividend Apprec ETF | -0.1% | -13.56% | Trim |
| 30 | TMLP | Tortoise MLP ETF | -0.1% | -10.18% | Trim |
| 31 | TYGEUR | Tortoise Energy Infrastruct | -0.2% | +3.05% | Add |
| 32 | PFE | Pfizer Inc | -0.2% | -1.81% | Trim |
| 33 | KO | The Coca-Cola Company | -7.1% | -43.81% | Trim |
| 34 | SJM | Jm Smucker Co/the | — | NEW | New buy |
| 35 | LOW | Lowe's Companies, Inc. | — | EXIT | Sold out |
| 36 | CL | Colgate-palmolive Co | — | EXIT | Sold out |
| 37 | BA | Boeing Co/the | — | NEW | New buy |
| 38 | CNC | Centene CORP | — | NEW | New buy |
| 39 | CB | Chubb Limited | — | NEW | New buy |
| 40 | CB | Chubb Limited | — | EXIT | Sold out |
| 41 | LARK | Landmark Bancorp, Inc. | — | NEW | New buy |
| 42 | TRV | Travelers Cos Inc/the | — | EXIT | Sold out |
| 43 | SYMCEUR | Symantec CORP | — | EXIT | Sold out |
| 44 | DXJ | Wisdomtree Japan Hedged Eq | — | EXIT | Sold out |
| 45 | VEA | Vanguard Ftse Developed ETF | — | EXIT | Sold out |
| 46 | SCHF | Schwab Intl Equity ETF | — | NEW | New buy |
| 47 | SCHE | Schwab Emrg Mrkts Eqty ETF | — | NEW | New buy |
| 48 | VWO | Vanguard Ftse Emerging Marke | — | NEW | New buy |
| 49 | BXUSD | Blackstone Group Lp/the | — | EXIT | Sold out |
| 50 | PBI | Pitney Bowes Inc | — | NEW | New buy |
Filing History
FAQ
What is HHG & Company, LLC and what type of investor is it?
HHG & Company, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2016-03-31), the firm manages a tracked equity portfolio valued at approximately $360.0M, spread across 134 disclosed positions.
What are HHG & Company, LLC's largest equity positions?
Based on the latest 13F filing, HHG & Company, LLC's top holdings by market value are:
1. The Coca-Cola Company (KO) — $37.8M (10.5%)
2. Ishares Core 60/40 Balanced (AOR) — $20.6M (5.7%)
3. Exxon Mobil CORP (XOM) — $17.1M (4.8%)
4. Pfizer Inc (PFE) — $11.0M (3.0%)
5. Anheuser-busch Inbev-spn Adr (BUD) — $10.3M (2.9%)
What changes did HHG & Company, LLC make in its most recent portfolio filing?
In the latest reported quarter, HHG & Company, LLC made 49 notable position adjustments: 9 new positions were initiated, 21 existing holdings were added to, 11 positions were partially reduced, and 8 were completely exited. The largest of these moves: New buy: Jm Smucker Co/the (SJM); Sold out: Lowe's Companies, Inc. (LOW); Sold out: Colgate-palmolive Co (CL); New buy: Boeing Co/the (BA); New buy: Centene CORP (CNC)
What sectors does HHG & Company, LLC focus on?
HHG & Company, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Consumer Staples: 29.9%
• Health Care: 17.9%
• Information Technology: 15.4%
• Energy: 13.2%
• Communication Services: 9.0%
• Financials: 6.0%
Investment Profile
HHG & Company, LLC's portfolio is broadly diversified and moderately active.
It has added to its AOR position over the past two quarters (+$16.3M, now $20.6M), while trimming VOE over the same stretch (-$3.5M, still holding $2.2M).
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