HA
HF Advisory Group, LLC Quarterly 13F Portfolio Update (Q3 2026)
HF Advisory Group, LLCCIK: 0001963169
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$335.8M
Reporting period: 2026-09-30 · Number of holdings: 174
HF Advisory Group, LLC disclosed 174 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $335.8M and a quarterly turnover rate of 16.0%.
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Personality snowflake
- Concentration
- 4.62
- Portfolio Stability
- 16.01
- Momentum
- 100
- Sector conviction
- 35.61
- Diversification
- 100
- Sizing Uniformity
- 89.92
HF Advisory Group, LLC's disclosed holdings carry a Herfindahl concentration index of 0.012 — mathematically equivalent to about 87 equally-sized positions, well below its 174 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 1.01), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 66% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNew buy 30233Q108
Sold out XOM
Add ACN
+197.8% $1.9M
Add MSFT
-3.5% $2.1M
Sold out SNY
Add PEP
+59.2% $1.7M
Holdings Map
New buyAddUnchangedTrim
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | DGRO | Ishares Core Dividend Growth | ETF-Other | 3.18% | -0.02% | +3.87% | |
| 2 | MSFT | Microsoft CORP | Stock-Tech | 2.54% | +0.55% | -3.50% | |
| 3 | FALN | Ishares Fallen Angels ETF | ETF-Other | 2.49% | +0.01% | +9.49% | |
| 4 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.09% | +0.05% | +10.17% | |
| 5 | LGLV | Spdr US Lc Low Vol Idx | ETF-Other | 2.06% | -0.07% | +4.73% | |
| 6 | VZ | Verizon Communications Inc | Stock-Comm Services | 2.03% | +0.22% | +7.70% | |
| 7 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.89% | +0.13% | +10.24% | |
| 8 | SPHY | Ss Spdr P High Yield ETF | ETF-High Yield | 1.88% | +0.05% | +10.34% | |
| 9 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.80% | +0.24% | +14.68% | |
| 10 | PAGP | Plains Gp Holdings Lp-cl A | Stock-Energy | 1.69% | +0.10% | +3.28% | |
| 11 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.67% | +0.44% | +9.52% | |
| 12 | PEP | Pepsico Inc | Stock-Consumer Staples | 1.55% | +0.47% | +59.22% | |
| 13 | WFC | Wells Fargo & Co | Stock-Financials | 1.53% | -0.03% | +5.61% | |
| 14 | TRP | Tc Energy CORP | Stock-Energy | 1.52% | -0.15% | +8.45% | |
| 15 | ✓ | Stock-Other | 1.48% | +1.48% | NEW | ||
| 16 | SHEL | Shell Plc-adr | Stock-Energy | 1.45% | +0.30% | +6.19% | |
| 17 | CAPE | Doubleline Shiller Cape US | ETF-Other | 1.44% | -0.06% | +4.60% | |
| 18 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 1.44% | — | +1.67% | |
| 19 | KVUE | Kenvue Inc | Stock-Consumer Staples | 1.40% | -0.13% | +2.52% | |
| 20 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.38% | -0.16% | -6.05% | |
| 21 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.27% | -0.02% | +2.16% | |
| 22 | SO | Southern Co/the | Stock-Utilities | 1.22% | -0.11% | +10.19% | |
| 23 | V | Visa Inc-class A Shares | Stock-Financials | 1.21% | — | -0.82% | |
| 24 | MGC | Vanguard Mega Cap ETF | ETF-Other | 1.17% | +0.02% | +2.49% | |
| 25 | AMAT | Applied Materials Inc | Stock-Tech | 1.17% | -0.21% | +24.12% | |
| 26 | GILD | Gilead Sciences Inc | Stock-Healthcare | 1.13% | +0.21% | +8.65% | |
| 27 | BKNG | Booking Holdings Inc | Stock-Consumer Disc | 1.12% | -0.14% | +1.07% | |
| 28 | VOD | Vodafone Group Plc-sp Adr | Stock-Comm Services | 1.12% | +0.22% | +6.04% | |
| 29 | T | At&t Inc | Stock-Comm Services | 1.12% | +0.28% | +16.90% | |
| 30 | RTX | Rtx CORP | Stock-Industrials | 1.12% | -0.09% | -2.46% | |
| 31 | CWB | Ss Spdr Bb Conv Sec ETF | ETF-Other | 1.10% | -0.06% | +4.46% | |
| 32 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 1.08% | -0.11% | -1.13% | |
| 33 | ESGU | Ishares Esg Aware Msci USA | ETF-Other | 1.04% | — | +2.02% | |
| 34 | KRC | Kilroy Realty CORP | Stock-Real Estate | 1.04% | -0.15% | +1.76% | |
| 35 | SCHW | Schwab (charles) CORP | Stock-Financials | 1.03% | -0.15% | -13.89% | |
| 36 | PM | Philip Morris International | Stock-Consumer Staples | 1.03% | -0.17% | -15.10% | |
| 37 | NVDA | Nvidia CORP | Stock-Tech | 1.01% | +0.08% | -1.19% | |
| 38 | TFC | Truist Financial CORP | Stock-Financials | 1.00% | -0.04% | +7.65% | |
| 39 | BTI | British American Tob-sp Adr | Stock-Consumer Staples | 0.98% | -0.07% | +9.38% | |
| 40 | AAPL | Apple Inc | Stock-Tech | 0.95% | +0.01% | -9.08% | |
| 41 | PFE | Pfizer Inc | Stock-Healthcare | 0.94% | +0.18% | +7.76% | |
| 42 | MO | Altria Group Inc | Stock-Consumer Staples | 0.91% | -0.05% | +5.81% | |
| 43 | ADI | Analog Devices Inc | Stock-Tech | 0.91% | +0.27% | +48.82% | |
| 44 | NI | Nisource Inc | Stock-Utilities | 0.90% | -0.12% | +12.10% | |
| 45 | TXN | Texas Instruments Inc | Stock-Tech | 0.89% | -0.03% | +7.40% | |
| 46 | COP | Conocophillips | Stock-Energy | 0.88% | +0.16% | +4.92% | |
| 47 | GIS | General Mills Inc | Stock-Consumer Staples | 0.84% | -0.06% | +4.99% | |
| 48 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.84% | -0.01% | -2.95% | |
| 49 | LYG | Lloyds Banking Group Plc-adr | Stock-Financials | 0.76% | -0.04% | +1.61% | |
| 50 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.76% | -0.07% | -2.45% |
1–50 of 174
Portfolio Performance
Performance for Q4 2026
+0.3%
Performance Last 4 Quarters
+14.1%
- Stdev
- +9.8%
- Beta
- +0.71
- Alpha
- +2.5%
- Max Drawdown
- -5%
- Annualized Perf
- +19.7%
- Batting Avg vs S&P
- +47.2%
- Sortino
- +3.8
- Stutzer
- +0.54
- Treynor
- +0.26
- Sterling
- +1.37
- Calmar
- +3.92
- Information Ratio
- -0.71
- Tracking Error
- +5.9%
- Stdev Down
- +4.9%
- Winning Months %
- +77.8%
- Losing Months %
- +22.2%
- Best 12 Months
- +30.6%
- Worst 12 Months
- +9.9%
- Efficiency Ratio
- +0.73
- Sharpe
- +1.89
- Stdev Sectors
- +5%
- Skewness
- -0.35
- Kurtosis
- -0.03
- Upside Potential
- +5.22
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 174 | $335.8M | 16 | ||
| 2026 Q2 | 168 | $323.5M | 0 | ||
| 2026 Q1 | 166 | $293.4M | 13 | ||
| 2025 Q4 | 168 | $286.6M | 14 | ||
| 2025 Q3 | 166 | $272.3M | 22 | ||
| 2025 Q2 | 164 | $253.0M | 0 | ||
| 2025 Q1 | 160 | $228.8M | 0 | ||
| 2024 Q4 | 159 | $217.6M | 0 | ||
| 2024 Q3 | 164 | $215.2M | 0 | ||
| 2024 Q2 | 164 | $193.4M | 0 | ||
| 2024 Q1 | 155 | $178.8M | 0 | ||
| 2023 Q4 | 151 | $156.6M | 0 | ||
| 2023 Q3 | 148 | $134.8M | 0 | ||
| 2023 Q2 | 135 | $126.6M | 0 | ||
| 2023 Q1 | 134 | $112.7M | 0 | ||
| 2022 Q4 | 131 | $98.9M | 0 |
Holding changes this quarter
HF Advisory Group, LLC's most significant position changes for 2026-09-30: New buy: ; Sold out: Exxon Mobil CORP (XOM); Sold out: Sanofi-adr (SNY); New buy: Netflix Inc (NFLX); New buy: S&p Global Inc (SPGI).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ✓ | +1.5% | NEW | New buy | |
| 2 | ACN | Accenture plc | +0.6% | +197.81% | Add |
| 3 | MSFT | Microsoft CORP | +0.6% | -3.50% | Trim |
| 4 | PEP | Pepsico Inc | +0.5% | +59.22% | Add |
| 5 | ICE | Intercontinental Exchange In | +0.5% | +147.53% | Add |
| 6 | META | Meta Platforms Inc-class A | +0.4% | +9.52% | Add |
| 7 | SHEL | Shell Plc-adr | +0.3% | +6.19% | Add |
| 8 | T | At&t Inc | +0.3% | +16.90% | Add |
| 9 | ADI | Analog Devices Inc | +0.3% | +48.82% | Add |
| 10 | AMZN | Amazon.com Inc | +0.2% | +14.68% | Add |
| 11 | VZ | Verizon Communications Inc | +0.2% | +7.70% | Add |
| 12 | VOD | Vodafone Group Plc-sp Adr | +0.2% | +6.04% | Add |
| 13 | NFLX | Netflix Inc | +0.2% | NEW | New buy |
| 14 | SPGI | S&p Global Inc | +0.2% | NEW | New buy |
| 15 | GILD | Gilead Sciences Inc | +0.2% | +8.65% | Add |
| 16 | DXCM | Dexcom Inc | +0.2% | NEW | New buy |
| 17 | PFE | Pfizer Inc | +0.2% | +7.76% | Add |
| 18 | COP | Conocophillips | +0.2% | +4.92% | Add |
| 19 | AJG | Arthur J Gallagher & Co | +0.1% | NEW | New buy |
| 20 | JPM | Jpmorgan Chase & Co | +0.1% | +10.24% | Add |
| 21 | PAGP | Plains Gp Holdings Lp-cl A | +0.1% | +3.28% | Add |
| 22 | BDX | Becton Dickinson And Co | +0.1% | +3.44% | Add |
| 23 | NVDA | Nvidia CORP | +0.1% | -1.19% | Trim |
| 24 | ABNB | Airbnb Inc-class A | +0.1% | +28.96% | Add |
| 25 | MDT | Medtronic plc | +0.1% | +5.20% | Add |
| 26 | CVX | Chevron CORP | +0.1% | NEW | New buy |
| 27 | EWX | State Street Spdr S&p Emergi | +0.1% | NEW | New buy |
| 28 | GOOG | Alphabet Inc-cl C | +0.1% | +10.17% | Add |
| 29 | SPHY | Ss Spdr P High Yield ETF | +0.1% | +10.34% | Add |
| 30 | MCK | Mckesson CORP | +0.1% | +4.02% | Add |
| 31 | PFFD | Global X US Preferred ETF | +0.1% | NEW | New buy |
| 32 | CRM | Salesforce Inc | 0% | -22.83% | Trim |
| 33 | COWZ | Pacer US Cash Cows 100 ETF | 0% | +3.59% | Add |
| 34 | IQV | Iqvia Holdings Inc | 0% | -19.80% | Trim |
| 35 | AMGN | Amgen Inc | 0% | -1.25% | Trim |
| 36 | MGC | Vanguard Mega Cap ETF | 0% | +2.49% | Add |
| 37 | USFR | Wisdomtree Floating Rate Tre | 0% | +7.70% | Add |
| 38 | DIS | Walt Disney Co/the | 0% | +1.15% | Add |
| 39 | TWLO | Twilio Inc - A | 0% | — | Unchanged |
| 40 | PANW | Palo Alto Networks Inc | 0% | — | Unchanged |
| 41 | VLO | Valero Energy CORP | 0% | -10.59% | Trim |
| 42 | FALN | Ishares Fallen Angels ETF | 0% | +9.49% | Add |
| 43 | AAPL | Apple Inc | 0% | -9.08% | Trim |
| 44 | FDN | First Trust Dj Internet Ind | 0% | +2.55% | Add |
| 45 | OMC | Omnicom Group | 0% | +5.25% | Add |
| 46 | SHAG | Wsdmtree Yld En US St Agg | 0% | +6.85% | Add |
| 47 | KCE | Ss Spdr S&p Cap Mkts ETF | 0% | +0.26% | Add |
| 48 | SPYM | Ste Str Spdr Pt S&p 500 ETF | — | +1.67% | Add |
| 49 | V | Visa Inc-class A Shares | — | -0.82% | Trim |
| 50 | ESGU | Ishares Esg Aware Msci USA | — | +2.02% | Add |
1–50 of 176
Filing History
FAQ
What is HF Advisory Group, LLC and what type of investor is it?
HF Advisory Group, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $335.8M, spread across 174 disclosed positions.
What are HF Advisory Group, LLC's largest equity positions?
Based on the latest 13F filing, HF Advisory Group, LLC's top holdings by market value are:
1. Ishares Core Dividend Growth (DGRO) — $10.7M (3.2%)
2. Microsoft CORP (MSFT) — $8.5M (2.5%)
3. Ishares Fallen Angels ETF (FALN) — $8.4M (2.5%)
4. Alphabet Inc-cl C (GOOG) — $7.0M (2.1%)
5. Spdr US Lc Low Vol Idx (LGLV) — $6.9M (2.1%)
What changes did HF Advisory Group, LLC make in its most recent portfolio filing?
In the latest reported quarter, HF Advisory Group, LLC made 172 notable position adjustments: 8 new positions were initiated, 91 existing holdings were added to, 71 positions were partially reduced, and 2 were completely exited. The largest of these moves: New buy: ; Sold out: Exxon Mobil CORP (XOM); Sold out: Sanofi-adr (SNY); New buy: Netflix Inc (NFLX); New buy: S&p Global Inc (SPGI)
What sectors does HF Advisory Group, LLC focus on?
HF Advisory Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 17.2%
• Financials: 14.5%
• Communication Services: 14.3%
• Health Care: 12.3%
• Consumer Staples: 11.7%
• Energy: 9.5%
Investment Profile
HF Advisory Group, LLC returned an annualized 19.7% over the trailing 36 months — outperforming the S&P 500 by 2.5 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.71 (less volatile than the market) and a 47% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding.
It has added to its MSFT position over the past two quarters (+$2.4M, now $8.5M), while trimming NVS over the same stretch (-$566.8K, still holding $1.3M).
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Developer Access
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