CIK: 0001963169
Total reported value
$293.4M
Reporting period: 2026-03-31 · Number of holdings: 166
HF Advisory Group, LLC disclosed 166 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $293.4M and a quarterly turnover rate of 13.5%.
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HF Advisory Group, LLC's disclosed holdings carry a Herfindahl concentration index of 0.011 — mathematically equivalent to about 89 equally-sized positions, well below its 166 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 0.94), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 42% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim GOOG
-16.2% -$1.8M
Add VZ
+3.3% $1.4M
Add PAGP
+1.1% $1.2M
Add SHEL
+6.7% $1.2M
Add XOM
-6.4% $1.1M
Add COP
-0.9% $955.4K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | DGRO | Ishares Core Dividend Growth | ETF-Other | 3.13% | +0.06% | +3.31% | |
| 2 | FALN | Ishares Fallen Angels ETF | ETF-Other | 2.45% | +0.11% | +9.45% | |
| 3 | VZ | Verizon Communications INC | Stock-Comm Services | 2.21% | +0.43% | +3.30% | |
| 4 | LGLV | Spdr US Lc Low Vol Idx | ETF-Other | 2.12% | — | +1.73% | |
| 5 | MSFT | Microsoft CORP | Stock-Tech | 2.08% | — | +26.47% | |
| 6 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.00% | -0.67% | -16.17% | |
| 7 | PAGP | Plains Gp Holdings Lp-cl A | Stock-Energy | 1.89% | +0.38% | +1.11% | |
| 8 | SPHY | Ss Spdr P High Yield ETF | ETF-High Yield | 1.82% | +0.09% | +9.42% | |
| 9 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.82% | — | +7.20% | |
| 10 | TRP | Tc Energy CORP | Stock-Energy | 1.78% | +0.26% | +5.66% | |
| 11 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.61% | — | +11.86% | |
| 12 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.60% | +0.05% | +10.66% | |
| 13 | SHEL | Shell Plc-adr | Stock-Energy | 1.55% | +0.37% | +6.71% | |
| 14 | XOM | Exxon Mobil CORP | Stock-Energy | 1.50% | +0.34% | -6.38% | |
| 15 | WFC | Wells Fargo & Co | Stock-Financials | 1.48% | -0.31% | -0.58% | |
| 16 | CAPE | Doubleline Shiller Cape US | ETF-Other | 1.45% | — | +8.12% | |
| 17 | KVUE | Kenvue INC | Stock-Consumer Staples | 1.41% | — | +4.08% | |
| 18 | SO | Southern Co/the | Stock-Utilities | 1.38% | +0.30% | +18.32% | |
| 19 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 1.37% | — | -0.14% | |
| 20 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.34% | — | +12.08% | |
| 21 | PEP | Pepsico INC | Stock-Consumer Staples | 1.25% | +0.19% | +11.39% | |
| 22 | SCHW | Schwab (charles) CORP | Stock-Financials | 1.23% | — | +2.05% | |
| 23 | PM | Philip Morris International | Stock-Consumer Staples | 1.19% | -0.20% | -14.61% | |
| 24 | RTX | Rtx CORP | Stock-Industrials | 1.18% | +0.06% | +3.17% | |
| 25 | T | At&t INC | Stock-Comm Services | 1.15% | +0.23% | +9.73% | |
| 26 | COP | Conocophillips | Stock-Energy | 1.15% | +0.31% | -0.95% | |
| 27 | BKNG | Booking Holdings INC | Stock-Consumer Disc | 1.13% | -0.22% | +9.14% | |
| 28 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.11% | -0.12% | -1.17% | |
| 29 | MGC | Vanguard Mega Cap ETF | ETF-Other | 1.10% | -0.11% | -1.32% | |
| 30 | VOD | Vodafone Group Plc-sp Adr | Stock-Comm Services | 1.08% | — | -5.93% | |
| 31 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 1.07% | — | -7.47% | |
| 32 | CWB | Ss Spdr Bb Conv Sec ETF | ETF-Other | 1.06% | — | +3.15% | |
| 33 | NI | Nisource INC | Stock-Utilities | 1.04% | +0.18% | +9.85% | |
| 34 | BTI | British American Tob-sp Adr | Stock-Consumer Staples | 1.02% | +0.07% | +6.18% | |
| 35 | GILD | Gilead Sciences INC | Stock-Healthcare | 0.99% | +0.11% | +1.67% | |
| 36 | TFC | Truist Financial CORP | Stock-Financials | 0.97% | — | -0.09% | |
| 37 | ESGU | Ishares Esg Aware Msci USA | ETF-Other | 0.97% | — | -1.50% | |
| 38 | KRC | Kilroy Realty CORP | Stock-Real Estate | 0.94% | — | +39.79% | |
| 39 | AAPL | Apple INC | Stock-Tech | 0.93% | — | -0.87% | |
| 40 | MO | Altria Group INC | Stock-Consumer Staples | 0.93% | +0.17% | +10.09% | |
| 41 | PFE | Pfizer INC | Stock-Healthcare | 0.90% | +0.13% | +5.46% | |
| 42 | NVDA | Nvidia CORP | Stock-Tech | 0.90% | — | -1.88% | |
| 43 | V | Visa Inc-class A Shares | Stock-Financials | 0.89% | -0.12% | +4.52% | |
| 44 | AMAT | Applied Materials INC | Stock-Tech | 0.83% | — | -26.90% | |
| 45 | DON | Wisdomtree US Midcap Dividen | ETF-Other | 0.82% | — | +8.25% | |
| 46 | TXN | Texas Instruments INC | Stock-Tech | 0.81% | — | -1.85% | |
| 47 | GIS | General Mills INC | Stock-Consumer Staples | 0.75% | — | +21.57% | |
| 48 | GD | General Dynamics CORP | Stock-Industrials | 0.75% | — | +8.39% | |
| 49 | ELV | Elevance Health INC | Stock-Healthcare | 0.71% | -0.12% | +4.73% | |
| 50 | UL | Unilever Plc-sponsored Adr | Stock-Consumer Staples | 0.70% | — | +14.62% |
Performance for Q3 2026
+4.1%
Performance Last 4 Quarters
+18.7%
Based on 65% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 166 | $293.4M | 13 | |
| 2025-12-31 | 168 | $286.6M | 14 | |
| 2025-09-30 | 166 | $272.3M | 22 | |
| 2025-06-30 | 164 | $253.0M | 0 | |
| 2025-03-31 | 160 | $228.8M | 0 | |
| 2024-12-31 | 159 | $217.6M | 0 | |
| 2024-09-30 | 164 | $215.2M | 0 | |
| 2024-06-30 | 164 | $193.4M | 0 | |
| 2024-03-31 | 155 | $178.8M | 0 | |
| 2023-12-31 | 151 | $156.6M | 0 | |
| 2023-09-30 | 148 | $134.8M | 0 | |
| 2023-06-30 | 135 | $126.6M | 0 | |
| 2023-03-31 | 134 | $112.7M | 0 | |
| 2022-12-31 | 131 | $98.9M | 0 |
HF Advisory Group, LLC's most significant position changes for 2026-03-31: New buy: Ferguson Enterprises INC (FERG); Sold out: Ebay INC (EBAY); Sold out: Sila Realty Trust INC (SILA); Sold out: Unitedhealth Group INC (UNH); Sold out: Fiserv INC (FISV).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | VZ | Verizon Communications INC | +0.4% | +3.30% | Add |
| 2 | PAGP | Plains Gp Holdings Lp-cl A | +0.4% | +1.11% | Add |
| 3 | SHEL | Shell Plc-adr | +0.4% | +6.71% | Add |
| 4 | XOM | Exxon Mobil CORP | +0.3% | -6.38% | Trim |
| 5 | COP | Conocophillips | +0.3% | -0.95% | Trim |
| 6 | SO | Southern Co/the | +0.3% | +18.32% | Add |
| 7 | TRP | Tc Energy CORP | +0.3% | +5.66% | Add |
| 8 | T | At&t INC | +0.2% | +9.73% | Add |
| 9 | PEP | Pepsico INC | +0.2% | +11.39% | Add |
| 10 | NI | Nisource INC | +0.2% | +9.85% | Add |
| 11 | MO | Altria Group INC | +0.2% | +10.09% | Add |
| 12 | DOC | Healthpeak Properties INC | +0.1% | +27.47% | Add |
| 13 | ORCL | Oracle CORP | +0.1% | +73.53% | Add |
| 14 | BDX | Becton Dickinson And Co | +0.1% | +70.48% | Add |
| 15 | PFE | Pfizer INC | +0.1% | +5.46% | Add |
| 16 | FALN | Ishares Fallen Angels ETF | +0.1% | +9.45% | Add |
| 17 | GILD | Gilead Sciences INC | +0.1% | +1.67% | Add |
| 18 | SNY | Sanofi-adr | +0.1% | +21.07% | Add |
| 19 | SPHY | Ss Spdr P High Yield ETF | +0.1% | +9.42% | Add |
| 20 | BTI | British American Tob-sp Adr | +0.1% | +6.18% | Add |
| 21 | DGRO | Ishares Core Dividend Growth | +0.1% | +3.31% | Add |
| 22 | RTX | Rtx CORP | +0.1% | +3.17% | Add |
| 23 | BRK-B | Berkshire Hathaway Inc-cl B | +0.1% | +10.66% | Add |
| 24 | DIS | Walt Disney Co/the | -0.1% | -5.42% | Trim |
| 25 | QCOM | Qualcomm INC | -0.1% | -6.50% | Trim |
| 26 | DEO | Diageo Plc-sponsored Adr | -0.1% | -20.42% | Trim |
| 27 | LYG | Lloyds Banking Group Plc-adr | -0.1% | -7.80% | Trim |
| 28 | MGC | Vanguard Mega Cap ETF | -0.1% | -1.32% | Trim |
| 29 | VGT | Vanguard Info Tech ETF | -0.1% | -6.08% | Trim |
| 30 | MA | Mastercard INC - A | -0.1% | -9.60% | Trim |
| 31 | ELV | Elevance Health INC | -0.1% | +4.73% | Add |
| 32 | V | Visa Inc-class A Shares | -0.1% | +4.52% | Add |
| 33 | QQQ | Invesco Qqq Trust Series 1 | -0.1% | -1.17% | Trim |
| 34 | ADP | Automatic Data Processing | -0.1% | -32.54% | Trim |
| 35 | LLY | Eli Lilly & Co | -0.1% | -2.81% | Trim |
| 36 | TSLA | Tesla INC | -0.2% | -1.38% | Trim |
| 37 | PM | Philip Morris International | -0.2% | -14.61% | Trim |
| 38 | IQV | Iqvia Holdings INC | -0.2% | -11.24% | Trim |
| 39 | BKNG | Booking Holdings INC | -0.2% | +9.14% | Add |
| 40 | WFC | Wells Fargo & Co | -0.3% | -0.58% | Trim |
| 41 | GOOG | Alphabet Inc-cl C | -0.7% | -16.17% | Trim |
| 42 | FERG | Ferguson Enterprises INC | — | NEW | New buy |
| 43 | EBAY | Ebay INC | — | EXIT | Sold out |
| 44 | SILA | Sila Realty Trust INC | — | EXIT | Sold out |
| 45 | UNH | Unitedhealth Group INC | — | EXIT | Sold out |
| 46 | FISV | Fiserv INC | — | EXIT | Sold out |
| 47 | WAT | Waters CORP | — | NEW | New buy |
| 48 | AMRZ | Amrize Ltd | — | NEW | New buy |
| 49 | VLO | Valero Energy CORP | — | NEW | New buy |
| 50 | CVX | Chevron CORP | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-21 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-23 | Amendment | View on EDGAR |
| 2025-12-31 | 2026-01-16 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-06 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-10 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-10 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-15 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-30 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-18 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-22 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-31 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-31 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-20 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-19 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-07 | 13F-HR | View on EDGAR |
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