HA
HF Advisory Group, LLC Quarterly 13F Portfolio Update (Q2 2026)
HF Advisory Group, LLCCIK: 0001963169
Diversified strategyQuality / disciplined sizingLong-term holder
Total reported value
$323.5M
Reporting period: 2026-06-30 · Number of holdings: 168
HF Advisory Group, LLC disclosed 168 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $323.5M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 4.43
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 33.94
- Diversification
- 100
- Sizing Uniformity
- 90.71
HF Advisory Group, LLC's disclosed holdings carry a Herfindahl concentration index of 0.011 — mathematically equivalent to about 90 equally-sized positions, well below its 168 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 0.93), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 67% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govSold out KMX
Add AMAT
-13.4% $2.0M
Trim COP
-11.8% -$1.0M
Trim XOM
-1.9% -$921.5K
Trim SHEL
-1.9% -$829.6K
Trim VZ
+6.6% -$657.2K
Holdings Map
New buyAddUnchangedTrim
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Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | DGRO | Ishares Core Dividend Growth | ETF-Other | 3.20% | +0.07% | +4.29% | |
| 2 | FALN | Ishares Fallen Angels ETF | ETF-Other | 2.48% | +0.03% | +9.42% | |
| 3 | LGLV | Spdr US Lc Low Vol Idx | ETF-Other | 2.13% | +0.01% | +8.36% | |
| 4 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.04% | +0.04% | -8.70% | |
| 5 | MSFT | Microsoft CORP | Stock-Tech | 1.99% | -0.09% | +4.50% | |
| 6 | SPHY | Ss Spdr P High Yield ETF | ETF-High Yield | 1.83% | +0.01% | +10.48% | |
| 7 | VZ | Verizon Communications Inc | Stock-Comm Services | 1.81% | -0.40% | +6.57% | |
| 8 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.76% | -0.06% | -4.12% | |
| 9 | TRP | Tc Energy CORP | Stock-Energy | 1.67% | -0.11% | -2.40% | |
| 10 | PAGP | Plains Gp Holdings Lp-cl A | Stock-Energy | 1.59% | -0.30% | -7.09% | |
| 11 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.56% | -0.05% | -6.93% | |
| 12 | WFC | Wells Fargo & Co | Stock-Financials | 1.56% | +0.08% | +11.44% | |
| 13 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.54% | -0.06% | +1.25% | |
| 14 | KVUE | Kenvue Inc | Stock-Consumer Staples | 1.53% | +0.12% | +8.38% | |
| 15 | CAPE | Doubleline Shiller Cape US | ETF-Other | 1.50% | +0.05% | +8.68% | |
| 16 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 1.44% | +0.07% | +0.82% | |
| 17 | AMAT | Applied Materials Inc | Stock-Tech | 1.38% | +0.55% | -13.39% | |
| 18 | SO | Southern Co/the | Stock-Utilities | 1.33% | -0.05% | +6.50% | |
| 19 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.29% | +0.18% | -0.09% | |
| 20 | BKNG | Booking Holdings Inc | Stock-Consumer Disc | 1.26% | +0.13% | +2807.23% | |
| 21 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.23% | -0.11% | +2.86% | |
| 22 | RTX | Rtx CORP | Stock-Industrials | 1.21% | +0.03% | +15.12% | |
| 23 | V | Visa Inc-class A Shares | Stock-Financials | 1.21% | +0.32% | +32.94% | |
| 24 | PM | Philip Morris International | Stock-Consumer Staples | 1.20% | +0.01% | +0.99% | |
| 25 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 1.19% | +0.12% | -12.92% | |
| 26 | KRC | Kilroy Realty CORP | Stock-Real Estate | 1.19% | +0.25% | +5.16% | |
| 27 | SCHW | Schwab (charles) CORP | Stock-Financials | 1.18% | -0.05% | +7.53% | |
| 28 | CWB | Ss Spdr Bb Conv Sec ETF | ETF-Other | 1.16% | +0.10% | +2.00% | |
| 29 | SHEL | Shell Plc-adr | Stock-Energy | 1.15% | -0.40% | -1.88% | |
| 30 | MGC | Vanguard Mega Cap ETF | ETF-Other | 1.15% | +0.05% | -0.27% | |
| 31 | PEP | Pepsico Inc | Stock-Consumer Staples | 1.08% | -0.17% | +9.44% | |
| 32 | XOM | Exxon Mobil CORP | Stock-Energy | 1.07% | -0.43% | -1.95% | |
| 33 | BTI | British American Tob-sp Adr | Stock-Consumer Staples | 1.05% | +0.03% | +8.01% | |
| 34 | TFC | Truist Financial CORP | Stock-Financials | 1.04% | +0.07% | +8.42% | |
| 35 | ESGU | Ishares Esg Aware Msci USA | ETF-Other | 1.04% | +0.07% | +2.14% | |
| 36 | NI | Nisource Inc | Stock-Utilities | 1.02% | -0.02% | +6.62% | |
| 37 | MO | Altria Group Inc | Stock-Consumer Staples | 0.96% | +0.03% | +3.63% | |
| 38 | AAPL | Apple Inc | Stock-Tech | 0.94% | +0.01% | -2.51% | |
| 39 | NVDA | Nvidia CORP | Stock-Tech | 0.93% | +0.03% | +0.08% | |
| 40 | TXN | Texas Instruments Inc | Stock-Tech | 0.92% | +0.11% | -18.62% | |
| 41 | GILD | Gilead Sciences Inc | Stock-Healthcare | 0.92% | -0.07% | +12.16% | |
| 42 | VOD | Vodafone Group Plc-sp Adr | Stock-Comm Services | 0.90% | -0.18% | +4.60% | |
| 43 | GIS | General Mills Inc | Stock-Consumer Staples | 0.90% | +0.15% | +41.12% | |
| 44 | DOC | Healthpeak Properties Inc | Stock-Real Estate | 0.86% | +0.19% | +9.16% | |
| 45 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.85% | +0.16% | +694.21% | |
| 46 | T | At&t Inc | Stock-Comm Services | 0.84% | -0.31% | +12.95% | |
| 47 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.83% | +0.21% | +14.13% | |
| 48 | DON | Wisdomtree US Midcap Dividen | ETF-Other | 0.82% | — | +2.14% | |
| 49 | ELV | Elevance Health Inc | Stock-Healthcare | 0.81% | +0.10% | -4.32% | |
| 50 | UL | Unilever Plc-sponsored Adr | Stock-Consumer Staples | 0.81% | +0.11% | +21.16% |
1–50 of 168
Portfolio Performance
Performance for Q3 2026
+5.3%
Performance Last 4 Quarters
+18.6%
- Stdev
- +10.1%
- Beta
- +0.71
- Alpha
- +3.3%
- Max Drawdown
- -5%
- Annualized Perf
- +18.3%
- Batting Avg vs S&P
- +50%
- Sortino
- +3.44
- Stutzer
- +0.5
- Treynor
- +0.25
- Sterling
- +1.28
- Calmar
- +3.66
- Information Ratio
- -0.45
- Tracking Error
- +5.7%
- Stdev Down
- +5.1%
- Winning Months %
- +75%
- Losing Months %
- +25%
- Best 12 Months
- +30.6%
- Worst 12 Months
- +10%
- Efficiency Ratio
- +0.67
- Sharpe
- +1.73
- Stdev Sectors
- +4.5%
- Skewness
- -0.3
- Kurtosis
- -0.23
- Upside Potential
- +4.95
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 168 | $323.5M | 0 | ||
| 2026 Q1 | 166 | $293.4M | 13 | ||
| 2025 Q4 | 168 | $286.6M | 14 | ||
| 2025 Q3 | 166 | $272.3M | 22 | ||
| 2025 Q2 | 164 | $253.0M | 0 | ||
| 2025 Q1 | 160 | $228.8M | 0 | ||
| 2024 Q4 | 159 | $217.6M | 0 | ||
| 2024 Q3 | 164 | $215.2M | 0 | ||
| 2024 Q2 | 164 | $193.4M | 0 | ||
| 2024 Q1 | 155 | $178.8M | 0 | ||
| 2023 Q4 | 151 | $156.6M | 0 | ||
| 2023 Q3 | 148 | $134.8M | 0 | ||
| 2023 Q2 | 135 | $126.6M | 0 | ||
| 2023 Q1 | 134 | $112.7M | 0 | ||
| 2022 Q4 | 131 | $98.9M | 0 |
Holding changes this quarter
HF Advisory Group, LLC's most significant position changes for 2026-06-30: Sold out: Carmax Inc (KMX); New buy: Thermo Fisher Scientific Inc (TMO); Sold out: Bank Of America CORP (BAC); New buy: Vanguard Total Stock Mkt ETF (VTI); New buy: Intercontinental Exchange In (ICE).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | AMAT | Applied Materials Inc | +0.6% | -13.39% | Trim |
| 2 | TMO | Thermo Fisher Scientific Inc | +0.4% | NEW | New buy |
| 3 | V | Visa Inc-class A Shares | +0.3% | +32.94% | Add |
| 4 | AON | Aon plc | +0.3% | +392.29% | Add |
| 5 | KRC | Kilroy Realty CORP | +0.3% | +5.16% | Add |
| 6 | AMRZ | Amrize Ltd | +0.3% | +323.28% | Add |
| 7 | VTI | Vanguard Total Stock Mkt ETF | +0.2% | NEW | New buy |
| 8 | ICE | Intercontinental Exchange In | +0.2% | NEW | New buy |
| 9 | LLY | Eli Lilly & Co | +0.2% | +14.13% | Add |
| 10 | DOC | Healthpeak Properties Inc | +0.2% | +9.16% | Add |
| 11 | QQQ | Invesco Qqq Trust Series 1 | +0.2% | -0.09% | Trim |
| 12 | ACN | Accenture plc | +0.2% | NEW | New buy |
| 13 | SYK | Stryker CORP | +0.2% | NEW | New buy |
| 14 | VGT | Vanguard Info Tech ETF | +0.2% | +694.21% | Add |
| 15 | GIS | General Mills Inc | +0.2% | +41.12% | Add |
| 16 | BKNG | Booking Holdings Inc | +0.1% | +2807.23% | Add |
| 17 | LYG | Lloyds Banking Group Plc-adr | +0.1% | +14.79% | Add |
| 18 | KVUE | Kenvue Inc | +0.1% | +8.38% | Add |
| 19 | TSM | Taiwan Semiconductor-sp Adr | +0.1% | -12.92% | Trim |
| 20 | IQV | Iqvia Holdings Inc | +0.1% | +25.73% | Add |
| 21 | TXN | Texas Instruments Inc | +0.1% | -18.62% | Trim |
| 22 | UL | Unilever Plc-sponsored Adr | +0.1% | +21.16% | Add |
| 23 | CWB | Ss Spdr Bb Conv Sec ETF | +0.1% | +2.00% | Add |
| 24 | ELV | Elevance Health Inc | +0.1% | -4.32% | Trim |
| 25 | UBER | Uber Technologies Inc | +0.1% | NEW | New buy |
| 26 | WFC | Wells Fargo & Co | +0.1% | +11.44% | Add |
| 27 | DGRO | Ishares Core Dividend Growth | +0.1% | +4.29% | Add |
| 28 | SPYM | Ste Str Spdr Pt S&p 500 ETF | +0.1% | +0.82% | Add |
| 29 | ESGU | Ishares Esg Aware Msci USA | +0.1% | +2.14% | Add |
| 30 | TFC | Truist Financial CORP | +0.1% | +8.42% | Add |
| 31 | CAH | Cardinal Health Inc | +0.1% | +18.11% | Add |
| 32 | PANW | Palo Alto Networks Inc | +0.1% | — | Unchanged |
| 33 | TWLO | Twilio Inc - A | +0.1% | NEW | New buy |
| 34 | SPHQ | Invesco S&p 500 Quality ETF | +0.1% | +0.77% | Add |
| 35 | BDX | Becton Dickinson And Co | +0.1% | +28.26% | Add |
| 36 | AMD | Advanced Micro Devices | +0.1% | NEW | New buy |
| 37 | CAPE | Doubleline Shiller Cape US | +0.1% | +8.68% | Add |
| 38 | MGC | Vanguard Mega Cap ETF | +0.1% | -0.27% | Trim |
| 39 | IMCG | Ishares Morningstar Mid-cap | +0.1% | +0.61% | Add |
| 40 | JSML | Janus Hender Sm Cap Grw Alph | +0.1% | +0.16% | Add |
| 41 | QCOM | Qualcomm Inc | +0.1% | -5.08% | Trim |
| 42 | SOXX | Ishares Semiconductor ETF | +0.1% | -16.01% | Trim |
| 43 | GOOG | Alphabet Inc-cl C | 0% | -8.70% | Trim |
| 44 | MAR | Marriott International -cl A | 0% | +3.73% | Add |
| 45 | SMMD | Ishares Russell 2500 ETF | 0% | -1.35% | Trim |
| 46 | VXUS | Vanguard Total Intl Stock | 0% | +15.14% | Add |
| 47 | CVS | Cvs Health CORP | 0% | +1.01% | Add |
| 48 | SMH | Vaneck Semiconductor ETF | 0% | -16.98% | Trim |
| 49 | CAT | Caterpillar Inc | 0% | -9.86% | Trim |
| 50 | FALN | Ishares Fallen Angels ETF | 0% | +9.42% | Add |
1–50 of 174
Filing History
FAQ
What is HF Advisory Group, LLC and what type of investor is it?
HF Advisory Group, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $323.5M, spread across 168 disclosed positions.
What are HF Advisory Group, LLC's largest equity positions?
Based on the latest 13F filing, HF Advisory Group, LLC's top holdings by market value are:
1. Ishares Core Dividend Growth (DGRO) — $10.3M (3.2%)
2. Ishares Fallen Angels ETF (FALN) — $8.0M (2.5%)
3. Spdr US Lc Low Vol Idx (LGLV) — $6.9M (2.1%)
4. Alphabet Inc-cl C (GOOG) — $6.6M (2.0%)
5. Microsoft CORP (MSFT) — $6.4M (2.0%)
What changes did HF Advisory Group, LLC make in its most recent portfolio filing?
In the latest reported quarter, HF Advisory Group, LLC made 172 notable position adjustments: 8 new positions were initiated, 120 existing holdings were added to, 38 positions were partially reduced, and 6 were completely exited. The largest of these moves: Sold out: Carmax Inc (KMX); New buy: Thermo Fisher Scientific Inc (TMO); Sold out: Bank Of America CORP (BAC); New buy: Vanguard Total Stock Mkt ETF (VTI); New buy: Intercontinental Exchange In (ICE)
What sectors does HF Advisory Group, LLC focus on?
HF Advisory Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 16.0%
• Financials: 13.6%
• Health Care: 12.6%
• Consumer Staples: 12.3%
• Communication Services: 12.2%
• Energy: 10.4%
Investment Profile
HF Advisory Group, LLC returned an annualized 18.3% over the trailing 36 months — outperforming the S&P 500 by 3.3 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.71 (less volatile than the market) and a 50% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding.
It has added to its DGRO position over the past two quarters (+$1.6M, now $10.3M), while trimming BNY over the same stretch (-$466.1K, still holding $736.4K).
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