CIK: 0001468792
Total reported value
$1.4B
Reporting period: 2026-06-30 · Number of holdings: 1315
HARBOR INVESTMENT ADVISORY, LLC disclosed 1315 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $1.4B and a quarterly turnover rate of 19.2%.
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Harbor Investment Advisory, LLC's disclosed holdings carry a Herfindahl concentration index of 0.031 — mathematically equivalent to about 33 equally-sized positions, well below its 1315 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 6.26), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 62% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Sold out XOM
New buy 30233Q108
Add GOOGL
-0.8% $11.5M
Trim MSFT
-1.3% -$193.1K
Sold out HON
Trim GLDM
+4.5% -$1.7M
Showing top 200 holdings (of 1315 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MAR | Marriott International -cl A | Stock-Consumer Disc | 13.75% | +0.01% | -0.35% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 6.43% | -0.03% | -1.45% | |
| 3 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 4.24% | +0.36% | -0.79% | |
| 4 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 3.81% | +0.03% | -0.62% | |
| 5 | MSFT | Microsoft CORP | Stock-Tech | 2.44% | -0.33% | -1.31% | |
| 6 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 2.23% | -0.19% | -0.26% | |
| 7 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.58% | +0.12% | -0.60% | |
| 8 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.32% | +0.03% | +3.41% | |
| 9 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 1.30% | +0.03% | +0.45% | |
| 10 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 1.22% | +0.06% | +3.33% | |
| 11 | VUG | Vanguard Growth ETF | ETF-Other | 1.22% | +0.06% | +501.42% | |
| 12 | VTV | Vanguard Value ETF | ETF-Other | 1.13% | +0.08% | +9.56% | |
| 13 | NVDA | Nvidia CORP | Stock-Tech | 1.13% | +0.07% | +4.39% | |
| 14 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 1.08% | -0.01% | +1.61% | |
| 15 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.05% | +0.04% | +2.08% | |
| 16 | GLDM | Spdr Gold Minishares Trust | ETF-Commodities | 0.99% | -0.25% | +4.47% | |
| 17 | V | Visa Inc-class A Shares | Stock-Financials | 0.96% | +0.01% | +0.24% | |
| 18 | MA | Mastercard Inc - A | Stock-Financials | 0.93% | -0.14% | -4.36% | |
| 19 | IWN | Ishares Russell 2000 Value E | ETF-Small Cap | 0.93% | +0.03% | +0.03% | |
| 20 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.85% | +0.13% | +2.81% | |
| 21 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.80% | +0.12% | +15.56% | |
| 22 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.74% | -0.04% | +2.36% | |
| 23 | GLD | Spdr Gold Shares | ETF-Commodities | 0.72% | -0.24% | -2.04% | |
| 24 | VOE | Vanguard Mid-cap Value ETF | ETF-Other | 0.71% | -0.01% | +3.37% | |
| 25 | AVGO | Broadcom Inc | Stock-Tech | 0.70% | +0.06% | +0.24% | |
| 26 | BIL | Ss Spdr Bb 1-3m T-bill ETF | ETF-Gov Bonds | 0.67% | -0.03% | +8.50% | |
| 27 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 0.66% | +0.05% | +2.71% | |
| 28 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 0.63% | -0.03% | +0.39% | |
| 29 | IWY | Ishares Russell Top 200 Grow | ETF-Other | 0.60% | +0.02% | +0.00% | |
| 30 | AMGN | Amgen Inc | Stock-Healthcare | 0.58% | -0.06% | -0.45% | |
| 31 | VNQ | Vanguard Real Estate ETF | ETF-Other | 0.57% | -0.01% | +0.96% | |
| 32 | EFA | Ishares Msci Eafe ETF | ETF-Other | 0.56% | -0.04% | -1.54% | |
| 33 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.53% | -0.09% | -1.62% | |
| 34 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.53% | +0.17% | +29.30% | |
| 35 | DGRO | Ishares Core Dividend Growth | ETF-Other | 0.53% | — | +4.61% | |
| 36 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.51% | +0.02% | +304.21% | |
| 37 | JAAA | Janus Henderson Aaa Clo ETF | ETF-Other | 0.51% | -0.03% | +4.85% | |
| 38 | JSI | Jh Securitized Income ETF | ETF-Other | 0.50% | +0.01% | +17.97% | |
| 39 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 0.50% | +0.05% | +0.51% | |
| 40 | BAC | Bank Of America CORP | Stock-Financials | 0.48% | +0.02% | +0.42% | |
| 41 | BLK | Blackrock Inc | Stock-Financials | 0.47% | -0.08% | -3.13% | |
| 42 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.46% | +0.04% | +7.86% | |
| 43 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.45% | -0.07% | +2.12% | |
| 44 | CRWD | Crowdstrike Holdings Inc - A | Stock-Tech | 0.45% | +0.14% | -17.78% | |
| 45 | IWD | Ishares Russell 1000 Value E | ETF-Other | 0.44% | +0.09% | +27.86% | |
| 46 | WMT | Walmart Inc | Stock-Consumer Staples | 0.44% | -0.10% | +0.55% | |
| 47 | DFIS | Dimensional International Sm | ETF-Other | 0.44% | -0.01% | +3.96% | |
| 48 | UNH | Unitedhealth Group Inc | Stock-Healthcare | 0.43% | +0.09% | -6.44% | |
| 49 | GS | Goldman Sachs Group Inc | Stock-Financials | 0.42% | +0.03% | +1.66% | |
| 50 | RISR | Foliobe Altr In&in H Etf-usd | ETF-Other | 0.41% | -0.02% | +7.81% |
Performance for Q3 2026
+1.3%
Performance Last 4 Quarters
+18.4%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 1315 | $1.4B | 19 | ||
| 2026 Q1 | 1233 | $1.3B | 16 | ||
| 2025 Q4 | 1230 | $1.3B | 16 | ||
| 2025 Q3 | 1180 | $1.2B | 24 | ||
| 2025 Q2 | 1176 | $1.1B | 0 | ||
| 2025 Q1 | 1176 | $1.0B | 100 | ||
| 2024 Q4 | 1147 | $1.1B | 0 | ||
| 2024 Q3 | 1151 | $1.0B | 0 | ||
| 2024 Q2 | 1306 | $958.3M | 0 | ||
| 2024 Q1 | 1339 | $956.6M | 0 | ||
| 2023 Q4 | 1169 | $866.6M | 0 | ||
| 2023 Q3 | 1189 | $764.0M | 0 | ||
| 2023 Q2 | 1343 | $717.9M | 0 | ||
| 2023 Q1 | 1328 | $669.3M | 0 | ||
| 2022 Q4 | 1344 | $640.2M | 0 | ||
| 2022 Q3 | 1400 | $607.1M | 0 | ||
| 2022 Q2 | 1384 | $624.1M | 0 | ||
| 2022 Q1 | 1368 | $754.4M | 0 | ||
| 2021 Q4 | 1348 | $790.0M | 0 | ||
| 2021 Q3 | 1343 | $737.9M | 0 | ||
| 2021 Q2 | 1284 | $738.3M | 95 | ||
| 2021 Q1 | 1289 | $664.5M | 14 | ||
| 2020 Q4 | 1249 | $624.4M | 21 | ||
| 2020 Q3 | 1167 | $522.5M | 16 | ||
| 2020 Q2 | 1204 | $471.0M | 28 | ||
| 2020 Q1 | 1058 | $371.5M | 26 | ||
| 2019 Q4 | 1052 | $434.3M | 0 |
Harbor Investment Advisory, LLC's most significant position changes for 2026-06-30: Sold out: Exxon Mobil CORP (XOM); New buy: ; Sold out: Honeywell International Inc (HON); New buy: Ss Spdr S&p Regional Bank (KRE); New buy: Vanguard Ultra Shrt Treasury (VGUS).
Showing top 200 changes by size (of 1384 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ✓ | +0.4% | NEW | New buy | |
| 2 | GOOGL | Alphabet Inc-cl A | +0.4% | -0.79% | Trim |
| 3 | INTC | Intel CORP | +0.2% | +1.00% | Add |
| 4 | AMD | Advanced Micro Devices | +0.2% | +9.41% | Add |
| 5 | SNDK | Sandisk CORP | +0.2% | +14.35% | Add |
| 6 | QQQ | Invesco Qqq Trust Series 1 | +0.2% | +29.30% | Add |
| 7 | KLAC | Kla CORP | +0.2% | +966.43% | Add |
| 8 | CRWD | Crowdstrike Holdings Inc - A | +0.1% | -17.78% | Trim |
| 9 | ASML | ASML Holding N.V. | +0.1% | +56.57% | Add |
| 10 | LLY | Eli Lilly & Co | +0.1% | +2.81% | Add |
| 11 | IEMG | Ishares Core Msci Emerging | +0.1% | +120.71% | Add |
| 12 | MU | Micron Technology Inc | +0.1% | +54.85% | Add |
| 13 | GOOG | Alphabet Inc-cl C | +0.1% | -0.60% | Trim |
| 14 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.1% | +15.56% | Add |
| 15 | IWD | Ishares Russell 1000 Value E | +0.1% | +27.86% | Add |
| 16 | UNH | Unitedhealth Group Inc | +0.1% | -6.44% | Trim |
| 17 | XLK | Ss Technology Select Sector | +0.1% | +47.88% | Add |
| 18 | KRE | Ss Spdr S&p Regional Bank | +0.1% | NEW | New buy |
| 19 | MRVL | Marvell Technology Inc | +0.1% | +752.15% | Add |
| 20 | VTV | Vanguard Value ETF | +0.1% | +9.56% | Add |
| 21 | STX | Seagate Technology Holdings plc | +0.1% | +54.31% | Add |
| 22 | NVDA | Nvidia CORP | +0.1% | +4.39% | Add |
| 23 | CSCO | Cisco Systems Inc | +0.1% | -0.62% | Trim |
| 24 | TSM | Taiwan Semiconductor-sp Adr | +0.1% | +21.39% | Add |
| 25 | GLW | Corning Inc | +0.1% | +14.30% | Add |
| 26 | VTI | Vanguard Total Stock Mkt ETF | +0.1% | +3.33% | Add |
| 27 | VUG | Vanguard Growth ETF | +0.1% | +501.42% | Add |
| 28 | AVGO | Broadcom Inc | +0.1% | +0.24% | Add |
| 29 | URI | United Rentals Inc | +0.1% | +3.31% | Add |
| 30 | VGUS | Vanguard Ultra Shrt Treasury | +0.1% | NEW | New buy |
| 31 | MTUM | Ishares Msci USA Momentum Fa | +0.1% | +1204.37% | Add |
| 32 | VOT | Vanguard Mid-cap Growth ETF | +0.1% | +2.71% | Add |
| 33 | IWO | Ishares Russell 2000 Growth | +0.1% | +0.51% | Add |
| 34 | VBK | Vanguard Small-cap Grwth ETF | +0.1% | +6.19% | Add |
| 35 | VRT | Vertiv Holdings Co-a | +0.1% | +9.15% | Add |
| 36 | FMDE | Fidelity Enhanced Mid Cap Co | +0.1% | +302.47% | Add |
| 37 | VOO | Vanguard S&p 500 ETF | 0% | +2.08% | Add |
| 38 | IJH | Ishares Core S&p Midcap ETF | 0% | +7.86% | Add |
| 39 | ETN | Eaton Corporation plc | 0% | +25.88% | Add |
| 40 | CAT | Caterpillar Inc | 0% | +0.64% | Add |
| 41 | VBR | Vanguard Small-cap Value ETF | 0% | +19.03% | Add |
| 42 | BND | Vanguard Total Bond Market | 0% | +197.09% | Add |
| 43 | MP | Mp Materials CORP | 0% | +704.73% | Add |
| 44 | VEA | Vanguard Ftse Developed ETF | 0% | +121.31% | Add |
| 45 | ZBRA | Zebra Technologies Corp-cl A | 0% | +10715.00% | Add |
| 46 | AMZN | Amazon.com Inc | 0% | -0.62% | Trim |
| 47 | JPM | Jpmorgan Chase & Co | 0% | +3.41% | Add |
| 48 | IVV | Ishares Core S&p 500 ETF | 0% | +0.45% | Add |
| 49 | IWN | Ishares Russell 2000 Value E | 0% | +0.03% | Add |
| 50 | IWB | Ishares Russell 1000 ETF | 0% | +7.52% | Add |
Harbor Investment Advisory, LLC returned an annualized 16.8% over the trailing 36 months — underperforming the S&P 500 by 3.0 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.97 (roughly in line with the market) and a 33% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 32.0% of the portfolio concentrated in Consumer Discretionary.
Its turnover score has risen from 0 to 19 over the past 4 quarters — a shift toward more active trading.
It has added to its VTV position over the past two quarters (+$4.8M, now $16.2M), while trimming MSFT over the same stretch (-$12.6M, still holding $35.0M).
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