CIK: 0002032497
Total reported value
$167.1M
Reporting period: 2026-06-30 · Number of holdings: 42
GEN Financial Management, INC. disclosed 42 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $167.1M and a quarterly turnover rate of 19.9%.
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GEN Financial Management, INC.'s disclosed holdings carry a Herfindahl concentration index of 0.097 — mathematically equivalent to about 10 equally-sized positions, well below its 42 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.77), with a handful of outsized bets alongside many smaller positions.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 4.3 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 2% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add SCHX
+0.6% $3.7M
Sold out BND
Sold out DFLV
Add VIG
+1.8% $2.9M
Sold out DFIC
Add FSMD
-2.0% $2.2M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SCHX | Schwab US Large-cap ETF | ETF-Other | 16.49% | +1.71% | +0.56% | |
| 2 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 16.39% | +1.25% | +1.83% | |
| 3 | VIGI | Vanguard Int Div App Indx Fd | ETF-Other | 11.39% | +0.28% | +0.54% | |
| 4 | FSMD | Fidelity Small-mid Multifact | ETF-Other | 9.41% | +1.01% | -1.97% | |
| 5 | VGSH | Vanguard Short-term Treasury | ETF-Gov Bonds | 7.92% | +0.04% | +4.62% | |
| 6 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 7.46% | -0.33% | -0.32% | |
| 7 | DFIS | Dimensional International Sm | ETF-Other | 6.54% | -0.03% | -0.96% | |
| 8 | VCRB | Vanguard Core Bond ETF | ETF-Other | 5.49% | +0.29% | +9.40% | |
| 9 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | ETF-Other | 1.85% | +0.14% | -9.02% | |
| 10 | MDYG | Ss Spdr S&p 400 Mc Gr ETF | ETF-Other | 1.66% | +0.22% | +1.53% | |
| 11 | VOOG | Vanguard S&p 500 Growth ETF | ETF-Large Cap & Growth | 1.30% | +0.20% | +499.86% | |
| 12 | DFAR | Dimensional US Real Est ETF | ETF-Other | 1.11% | +0.79% | +222.00% | |
| 13 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 0.96% | -0.17% | -13.26% | |
| 14 | VBIL | Vanguard 0-3m T-bill ETF | ETF-Other | 0.90% | +0.21% | +33.76% | |
| 15 | VTES | Vanguard Sh Term Tax-ex Bond | ETF-Other | 0.87% | — | +3.70% | |
| 16 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.84% | +0.08% | — | |
| 17 | VT | Vanguard Tot World Stk ETF | ETF-Other | 0.75% | +0.11% | +6.31% | |
| 18 | HTGC | Hercules Capital Inc | Stock-Financials | 0.72% | +0.72% | NEW | |
| 19 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.70% | +0.01% | +0.82% | |
| 20 | VV | Vanguard Large-cap ETF | ETF-Other | 0.60% | +0.06% | — | |
| 21 | SDY | Ss Spdr S&p Dividend ETF | ETF-Other | 0.56% | — | — | |
| 22 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.54% | +0.06% | -5.19% | |
| 23 | AOA | Ishares Core 80/20 Aggressiv | ETF-Other | 0.53% | +0.01% | -4.27% | |
| 24 | AVMC | Avantis US Mid Cap Eq ETF | ETF-Other | 0.50% | +0.04% | +0.75% | |
| 25 | TRIN | Trinity Capital Inc | Stock-Other | 0.46% | +0.46% | NEW | |
| 26 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 0.41% | +0.05% | — | |
| 27 | CSWC | Capital Southwest CORP | Stock-Other | 0.38% | +0.38% | NEW | |
| 28 | MSFT | Microsoft CORP | Stock-Tech | 0.34% | -0.04% | -6.68% | |
| 29 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 0.31% | +0.01% | — | |
| 30 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 0.30% | +0.04% | — | |
| 31 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 0.30% | +0.01% | -4.15% | |
| 32 | AAPL | Apple Inc | Stock-Tech | 0.30% | +0.02% | -2.51% | |
| 33 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.27% | -0.27% | -57.42% | |
| 34 | JFLX | Jpmorgan Flexible Debt ETF | ETF-Other | 0.25% | +0.25% | NEW | |
| 35 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.18% | +0.02% | -5.09% | |
| 36 | AOR | Ishares Core 60/40 Balanced | ETF-Other | 0.18% | — | -8.22% | |
| 37 | ACWI | Ishares Msci Acwi ETF | ETF-Other | 0.17% | +0.02% | — | |
| 38 | UNH | Unitedhealth Group Inc | Stock-Healthcare | 0.15% | +0.15% | NEW | |
| 39 | PANW | Palo Alto Networks Inc | Stock-Tech | 0.15% | +0.15% | NEW | |
| 40 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.14% | -0.01% | -14.12% | |
| 41 | AVGO | Broadcom Inc | Stock-Tech | 0.13% | -0.08% | -48.43% | |
| 42 | PNR | Pentair plc | Stock-Industrials | 0.12% | -0.03% | -0.40% |
Performance for Q3 2026
+3.4%
Performance Last 4 Quarters
+15.8%
GEN Financial Management, INC.'s most significant position changes for 2026-06-30: Sold out: Vanguard Total Bond Market (BND); Sold out: Dim US Large Cap Value ETF (DFLV); Sold out: Dimensional International Co (DFIC); New buy: Hercules Capital Inc (HTGC); Sold out: Dimensional US High Profi Et (DUHP).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SCHX | Schwab US Large-cap ETF | +1.7% | +0.56% | Add |
| 2 | VIG | Vanguard Dividend Apprec ETF | +1.3% | +1.83% | Add |
| 3 | FSMD | Fidelity Small-mid Multifact | +1% | -1.97% | Trim |
| 4 | DFAR | Dimensional US Real Est ETF | +0.8% | +222.00% | Add |
| 5 | HTGC | Hercules Capital Inc | +0.7% | NEW | New buy |
| 6 | TRIN | Trinity Capital Inc | +0.5% | NEW | New buy |
| 7 | CSWC | Capital Southwest CORP | +0.4% | NEW | New buy |
| 8 | VCRB | Vanguard Core Bond ETF | +0.3% | +9.40% | Add |
| 9 | VIGI | Vanguard Int Div App Indx Fd | +0.3% | +0.54% | Add |
| 10 | JFLX | Jpmorgan Flexible Debt ETF | +0.3% | NEW | New buy |
| 11 | MDYG | Ss Spdr S&p 400 Mc Gr ETF | +0.2% | +1.53% | Add |
| 12 | VBIL | Vanguard 0-3m T-bill ETF | +0.2% | +33.76% | Add |
| 13 | VOOG | Vanguard S&p 500 Growth ETF | +0.2% | +499.86% | Add |
| 14 | UNH | Unitedhealth Group Inc | +0.2% | NEW | New buy |
| 15 | PANW | Palo Alto Networks Inc | +0.2% | NEW | New buy |
| 16 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | +0.1% | -9.02% | Trim |
| 17 | VT | Vanguard Tot World Stk ETF | +0.1% | +6.31% | Add |
| 18 | IVV | Ishares Core S&p 500 ETF | +0.1% | — | Unchanged |
| 19 | VV | Vanguard Large-cap ETF | +0.1% | — | Unchanged |
| 20 | IVW | Ishares S&p 500 Growth ETF | +0.1% | -5.19% | Trim |
| 21 | ITOT | Ishares Core S&p Total U.s. | +0.1% | — | Unchanged |
| 22 | VGSH | Vanguard Short-term Treasury | 0% | +4.62% | Add |
| 23 | AVMC | Avantis US Mid Cap Eq ETF | 0% | +0.75% | Add |
| 24 | VOT | Vanguard Mid-cap Growth ETF | 0% | — | Unchanged |
| 25 | AAPL | Apple Inc | 0% | -2.51% | Trim |
| 26 | GOOGL | Alphabet Inc-cl A | 0% | -5.09% | Trim |
| 27 | ACWI | Ishares Msci Acwi ETF | 0% | — | Unchanged |
| 28 | BRK-B | Berkshire Hathaway Inc-cl B | 0% | +0.82% | Add |
| 29 | AOA | Ishares Core 80/20 Aggressiv | 0% | -4.27% | Trim |
| 30 | AVUV | Avantis US Small Cap Value | 0% | -4.15% | Trim |
| 31 | IVE | Ishares S&p 500 Value ETF | 0% | — | Unchanged |
| 32 | VTES | Vanguard Sh Term Tax-ex Bond | — | +3.70% | Add |
| 33 | SDY | Ss Spdr S&p Dividend ETF | — | — | Unchanged |
| 34 | AOR | Ishares Core 60/40 Balanced | — | -8.22% | Trim |
| 35 | AMZN | Amazon.com Inc | 0% | -14.12% | Trim |
| 36 | DFIS | Dimensional International Sm | 0% | -0.96% | Trim |
| 37 | PNR | Pentair plc | 0% | -0.40% | Trim |
| 38 | MSFT | Microsoft CORP | 0% | -6.68% | Trim |
| 39 | VFL | Abrdn National Municipal Inc | -0.1% | EXIT | Sold out |
| 40 | AVGO | Broadcom Inc | -0.1% | -48.43% | Trim |
| 41 | CVX | Chevron CORP | -0.2% | EXIT | Sold out |
| 42 | VTEB | Vanguard Tax-exempt Bond ETF | -0.2% | -13.26% | Trim |
| 43 | IGF | Ishares Global Infrastructur | -0.2% | EXIT | Sold out |
| 44 | VNQ | Vanguard Real Estate ETF | -0.2% | EXIT | Sold out |
| 45 | DISV | Dimensional International Sm | -0.2% | EXIT | Sold out |
| 46 | IGSB | Ishares 1-5y Inv Grade CORP | -0.2% | EXIT | Sold out |
| 47 | HON | Honeywell International Inc | -0.2% | EXIT | Sold out |
| 48 | VUG | Vanguard Growth ETF | -0.2% | EXIT | Sold out |
| 49 | VBK | Vanguard Small-cap Grwth ETF | -0.3% | -57.42% | Trim |
| 50 | COWZ | Pacer US Cash Cows 100 ETF | -0.3% | -0.32% | Trim |
GEN Financial Management, INC. returned an annualized 14.9% over the trailing 18 months — outperforming the S&P 500 by 3.6 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.56 (less volatile than the market) and a 56% quarterly batting average against the index.
Its portfolio is moderately concentrated and long-term-holding, with 41.0% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 20 over the past 4 quarters — a shift toward more active trading.
It has added to its FSMD position over the past two quarters (+$2.5M, now $15.7M), while trimming VTEB over the same stretch (-$447.3K, still holding $1.6M).
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