GP
Game Plan Financial Advisors, LLC 13F Filings & Institutional Holdings (Q2 2026)
Game Plan Financial Advisors, LLCCIK: 0001802952
Diversified strategyLong-term holder
Total reported value
$269.2M
Reporting period: 2026-06-30 · Number of holdings: 465
Game Plan Financial Advisors, LLC disclosed 465 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $269.2M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 10.31
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 61.71
- Diversification
- 100
- Sizing Uniformity
- 66.83
Game Plan Financial Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.026 — mathematically equivalent to about 39 equally-sized positions, well below its 465 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.32), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 50% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNew buy 912797VB0
Trim XLU
-99.0% -$4.0M
Trim ITA
-99.3% -$2.9M
Add GLW
+576.7% $3.5M
Add IWM
+112100.0% $3.4M
Trim T
-100.0% -$2.7M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 465 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 6.64% | -0.05% | -2.46% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 5.45% | -0.38% | -0.76% | |
| 3 | NVDA | Nvidia CORP | Stock-Tech | 5.34% | -0.54% | -4.08% | |
| 4 | SWVXX | Schwa Prime Adv Money Fd-inv | Stock-Other | 5.08% | -0.46% | +11.14% | |
| 5 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 3.94% | -0.32% | -2.00% | |
| 6 | ETN | Eaton Corporation plc | Stock-Industrials | 3.54% | -0.06% | -0.06% | |
| 7 | GS | Goldman Sachs Group Inc | Stock-Financials | 3.24% | +0.31% | +12.36% | |
| 8 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 3.12% | -0.56% | -1.37% | |
| 9 | SCHG | Schwab US Large-cap Growth | ETF-Other | 2.58% | -0.65% | -16.68% | |
| 10 | XLF | Ss Financial Select Sector | ETF-Other | 2.56% | -0.27% | +1.08% | |
| 11 | SCHV | Schwab US Large-cap Value | ETF-Other | 2.50% | -0.25% | -3.51% | |
| 12 | ✓ | Stock-Other | 2.21% | +2.21% | NEW | ||
| 13 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.14% | -0.14% | +2.04% | |
| 14 | SCHM | Schwab US Mid Cap ETF | ETF-Other | 2.04% | -0.06% | -0.92% | |
| 15 | XSD | Ss Spdr S&p Semiconductor | ETF-Other | 1.95% | +0.67% | -3.48% | |
| 16 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 1.83% | -0.30% | +0.38% | |
| 17 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.79% | +0.04% | -2.74% | |
| 18 | RPM | Rpm International Inc | Stock-Materials | 1.58% | -0.14% | -0.45% | |
| 19 | AXP | American Express Co | Stock-Financials | 1.54% | -0.01% | +7.47% | |
| 20 | IWD | Ishares Russell 1000 Value E | ETF-Other | 1.41% | -0.11% | -0.48% | |
| 21 | GLW | Corning Inc | Stock-Tech | 1.41% | +1.28% | +576.73% | |
| 22 | GRNJ | Fundstr Gran Sh US Sm & Mid | ETF-Other | 1.40% | +0.11% | +5.13% | |
| 23 | SCHA | Schwab US Small-cap ETF | ETF-Other | 1.29% | +0.02% | -1.46% | |
| 24 | SCHX | Schwab US Large-cap ETF | ETF-Other | 1.28% | -0.09% | -1.00% | |
| 25 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.26% | -0.46% | -5.58% | |
| 26 | SCHB | Schwab US Broad Market ETF | ETF-Other | 1.25% | -0.35% | -17.69% | |
| 27 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 1.25% | +1.25% | +112100.00% | |
| 28 | IAI | Ishares U.s. Broker-dealers | ETF-Other | 1.21% | +1.20% | +13368.00% | |
| 29 | ITB | Ishares U.s. Home Constructi | ETF-Other | 1.16% | +1.16% | +24267.48% | |
| 30 | LLY | Eli Lilly & Co | Stock-Healthcare | 1.14% | +0.84% | +252.54% | |
| 31 | ✓ | Stock-Other | 1.10% | +1.10% | NEW | ||
| 32 | T 1.375 08-31-26Bond | US Treasury N/b | Bond | 1.01% | +1.00% | +10788.00% | |
| 33 | IAT | Ishares US Regional Banks Et | ETF-Other | 0.99% | -0.02% | +2.11% | |
| 34 | MSFT | Microsoft CORP | Stock-Tech | 0.95% | — | +20.37% | |
| 35 | GRNY | Fundstr Gran Sh US Lrg Cap | ETF-Other | 0.94% | -0.02% | +3.06% | |
| 36 | GEV | GE Vernova Inc | Stock-Industrials | 0.93% | +0.84% | +873.64% | |
| 37 | SMH | Vaneck Semiconductor ETF | ETF-Other | 0.89% | -0.52% | -55.43% | |
| 38 | T 4.5 07-15-26Bond | US Treasury N/b | Bond | 0.86% | +0.84% | +4570.00% | |
| 39 | QCOM | Qualcomm Inc | Stock-Tech | 0.78% | +0.10% | -3.21% | |
| 40 | HD | Home Depot Inc | Stock-Consumer Disc | 0.75% | +0.71% | +1954.29% | |
| 41 | KRE | Ss Spdr S&p Regional Bank | ETF-Other | 0.71% | +0.25% | +64.00% | |
| 42 | CB | Chubb Limited | Stock-Financials | 0.71% | +0.61% | +734.42% | |
| 43 | CSCO | Cisco Systems Inc | Stock-Tech | 0.69% | +0.08% | -9.31% | |
| 44 | WRBY | Warby Parker Inc-class A | Stock-Other | 0.65% | +0.56% | +503.95% | |
| 45 | AMD | Advanced Micro Devices | Stock-Tech | 0.61% | +0.35% | -1.26% | |
| 46 | V | Visa Inc-class A Shares | Stock-Financials | 0.56% | -0.04% | +0.11% | |
| 47 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 0.56% | -0.09% | — | |
| 48 | ✓ | Stock-Other | 0.55% | +0.55% | NEW | ||
| 49 | XLI | Ss Industrial Select Sector | ETF-Other | 0.51% | -0.42% | -41.82% | |
| 50 | VIS | Vanguard Industrials ETF | ETF-Other | 0.50% | -0.02% | — |
1–50 of 200
Portfolio Performance
Performance for Q3 2026
-0.1%
Performance Last 4 Quarters
+17.5%
- Stdev
- +13.7%
- Beta
- +1.01
- Alpha
- -1.7%
- Max Drawdown
- -10.4%
- Annualized Perf
- +19.1%
- Batting Avg vs S&P
- +52.8%
- Sortino
- +2.78
- Stutzer
- +0.4
- Treynor
- +0.18
- Sterling
- +1.13
- Calmar
- +1.84
- Information Ratio
- -0.37
- Tracking Error
- +4.1%
- Stdev Down
- +6.6%
- Winning Months %
- +61.1%
- Losing Months %
- +38.9%
- Best 12 Months
- +33.9%
- Worst 12 Months
- +4%
- Efficiency Ratio
- +0.58
- Sharpe
- +1.35
- Stdev Sectors
- +10.2%
- Skewness
- +0.11
- Kurtosis
- +0.28
- Upside Potential
- +4.37
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 465 | $269.2M | 0 | ||
| 2026 Q1 | 348 | $222.2M | 42 | ||
| 2025 Q4 | 368 | $248.7M | 47 | ||
| 2025 Q3 | 355 | $241.4M | 52 | ||
| 2025 Q2 | 365 | $228.8M | 0 | ||
| 2025 Q1 | 372 | $206.0M | 100 | ||
| 2024 Q4 | 389 | $210.9M | 0 | ||
| 2024 Q3 | 398 | $206.7M | 0 | ||
| 2024 Q2 | 390 | $202.9M | 0 | ||
| 2024 Q1 | 445 | $197.6M | 0 | ||
| 2023 Q4 | 5832 | $174.6M | 0 | ||
| 2022 Q4 | 87 | $121.4M | 0 | ||
| 2022 Q3 | 93 | $118.6M | 0 | ||
| 2022 Q2 | 99 | $124.5M | 0 | ||
| 2022 Q1 | 106 | $167.5M | 0 | ||
| 2021 Q4 | 110 | $187.0M | 0 | ||
| 2021 Q3 | 107 | $167.8M | 0 | ||
| 2021 Q2 | 106 | $168.0M | 96 | ||
| 2021 Q1 | 100 | $155.1M | 20 | ||
| 2020 Q4 | 92 | $140.7M | 38 | ||
| 2020 Q3 | 45 | $99.8M | 66 | ||
| 2020 Q2 | 61 | $69.8M | 69 | ||
| 2020 Q1 | 90 | $85.0M | 36 | ||
| 2019 Q4 | 98 | $106.8M | 0 |
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Holding changes this quarter
Game Plan Financial Advisors, LLC's most significant position changes for 2026-06-30: New buy: ; New buy: ; Sold out: Treasury Bill (B 0 06-11-26); Sold out: Honeywell International Inc (HON); New buy: .
Showing top 200 changes by size (of 501 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ✓ | +2.2% | NEW | New buy | |
| 2 | GLW | Corning Inc | +1.3% | +576.73% | Add |
| 3 | IWM | Ishares Russell 2000 ETF | +1.3% | +112100.00% | Add |
| 4 | IAI | Ishares U.s. Broker-dealers | +1.2% | +13368.00% | Add |
| 5 | ITB | Ishares U.s. Home Constructi | +1.2% | +24267.48% | Add |
| 6 | ✓ | +1.1% | NEW | New buy | |
| 7 | T 1.375 08-31-26Bond | US Treasury N/b | +1% | +10788.00% | Add |
| 8 | LLY | Eli Lilly & Co | +0.8% | +252.54% | Add |
| 9 | GEV | GE Vernova Inc | +0.8% | +873.64% | Add |
| 10 | T 4.5 07-15-26Bond | US Treasury N/b | +0.8% | +4570.00% | Add |
| 11 | HD | Home Depot Inc | +0.7% | +1954.29% | Add |
| 12 | XSD | Ss Spdr S&p Semiconductor | +0.7% | -3.48% | Trim |
| 13 | CB | Chubb Limited | +0.6% | +734.42% | Add |
| 14 | WRBY | Warby Parker Inc-class A | +0.6% | +503.95% | Add |
| 15 | ✓ | +0.6% | NEW | New buy | |
| 16 | ✓ | +0.4% | NEW | New buy | |
| 17 | S 0 11-15-26Bond | Strips | +0.4% | NEW | New buy |
| 18 | AMD | Advanced Micro Devices | +0.4% | -1.26% | Trim |
| 19 | GS | Goldman Sachs Group Inc | +0.3% | +12.36% | Add |
| 20 | KRE | Ss Spdr S&p Regional Bank | +0.3% | +64.00% | Add |
| 21 | MU | Micron Technology Inc | +0.2% | NEW | New buy |
| 22 | ✓ | +0.2% | NEW | New buy | |
| 23 | ✓ | +0.2% | NEW | New buy | |
| 24 | ✓ | +0.2% | NEW | New buy | |
| 25 | ARM | Arm Holdings Plc-adr | +0.1% | -10.85% | Trim |
| 26 | GRNJ | Fundstr Gran Sh US Sm & Mid | +0.1% | +5.13% | Add |
| 27 | ✓ | +0.1% | NEW | New buy | |
| 28 | QCOM | Qualcomm Inc | +0.1% | -3.21% | Trim |
| 29 | TTWO | Take-two Interactive Softwre | +0.1% | +106100.00% | Add |
| 30 | VYMI | Vanguard Int High Dvd Yld In | +0.1% | NEW | New buy |
| 31 | CSCO | Cisco Systems Inc | +0.1% | -9.31% | Trim |
| 32 | B 0 07-02-26Bond | Treasury Bill | +0.1% | NEW | New buy |
| 33 | USMV | Ishares Msci USA Min Vol Fac | +0.1% | NEW | New buy |
| 34 | T 4.375 08-15-26Bond | US Treasury N/b | +0.1% | NEW | New buy |
| 35 | MRVL | Marvell Technology Inc | +0.1% | NEW | New buy |
| 36 | QQQ | Invesco Qqq Trust Series 1 | 0% | -2.74% | Trim |
| 37 | XLK | Ss Technology Select Sector | 0% | -8.03% | Trim |
| 38 | INTC | Intel CORP | 0% | -4.00% | Trim |
| 39 | SNVXX | Schwab Govt Mny Fnd-inv | 0% | NEW | New buy |
| 40 | T 1.25 11-30-26Bond | US Treasury N/b | 0% | NEW | New buy |
| 41 | WMT | Walmart Inc | 0% | +49.04% | Add |
| 42 | GE | General Electric | 0% | +18.81% | Add |
| 43 | EMXC | Ishares Msci Emr Mrk Ex Chna | 0% | NEW | New buy |
| 44 | VB | Vanguard Small-cap ETF | 0% | +966.67% | Add |
| 45 | PHYS | Sprott Physical Gold Trust | 0% | NEW | New buy |
| 46 | SCHA | Schwab US Small-cap ETF | 0% | -1.46% | Trim |
| 47 | CHI | Calamos Convert Opport & Inc | 0% | +13.00% | Add |
| 48 | VT | Vanguard Tot World Stk ETF | 0% | +107.19% | Add |
| 49 | ZETA | Zeta Global Holdings Corp-a | 0% | +263.36% | Add |
| 50 | ✓ | 0% | NEW | New buy |
1–50 of 200
Filing History
FAQ
What is Game Plan Financial Advisors, LLC and what type of investor is it?
Game Plan Financial Advisors, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $269.2M, spread across 465 disclosed positions.
What are Game Plan Financial Advisors, LLC's largest equity positions?
Based on the latest 13F filing, Game Plan Financial Advisors, LLC's top holdings by market value are:
1. Alphabet Inc-cl C (GOOG) — $17.9M (6.6%)
2. Apple Inc (AAPL) — $14.7M (5.5%)
3. Nvidia CORP (NVDA) — $14.4M (5.3%)
4. Schwa Prime Adv Money Fd-inv (SWVXX) — $13.7M (5.1%)
5. Amazon.com Inc (AMZN) — $10.6M (3.9%)
What changes did Game Plan Financial Advisors, LLC make in its most recent portfolio filing?
In the latest reported quarter, Game Plan Financial Advisors, LLC made 182 notable position adjustments: 45 new positions were initiated, 56 existing holdings were added to, 56 positions were partially reduced, and 25 were completely exited. The largest of these moves: New buy: ; New buy: ; Sold out: Treasury Bill (B 0 06-11-26); Sold out: Honeywell International Inc (HON); New buy:
What sectors does Game Plan Financial Advisors, LLC focus on?
Game Plan Financial Advisors, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 34.6%
• Communication Services: 18.4%
• Financials: 16.9%
• Consumer Discretionary: 10.6%
• Industrials: 9.4%
• Consumer Staples: 3.7%
Investment Profile
Game Plan Financial Advisors, LLC returned an annualized 19.1% over the trailing 36 months — underperforming the S&P 500 by 1.7 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 1.01 (roughly in line with the market) and a 53% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 34.6% of the portfolio concentrated in Information Technology.
It has added to its XSD position over the past two quarters (+$5.0M, now $5.2M), while trimming XLI over the same stretch (-$1.2M, still holding $1.4M).
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