CIK: 0002106311
Total reported value
$111.1M
Reporting period: 2026-03-31 · Number of holdings: 107
Fortune Financial Group, Inc. disclosed 107 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $111.1M and a quarterly turnover rate of 64.6%.
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Fortune Financial Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.058 — mathematically equivalent to about 17 equally-sized positions, well below its 107 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.98), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 2% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add SPLV
+108.9% $7.5M
Add USFR
+96.7% $7.6M
Trim QQQ
-81.8% -$5.2M
Add COWZ
+109.6% $6.0M
Trim VOO
-88.7% -$4.8M
Add SPHD
+105.1% $3.7M
Showing top 84 holdings (of 107 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | USFR | Wisdomtree Floating Rate Tre | ETF-Other | 13.95% | +6.21% | +96.75% | |
| 2 | SPLV | Invesco S&p 500 Low Volatili | ETF-Large Cap & Growth | 12.79% | +6.24% | +108.92% | |
| 3 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 9.93% | +4.95% | +109.59% | |
| 4 | SPHD | Invesco S&p 500 High Dividen | ETF-Large Cap & Growth | 6.23% | +3.02% | +105.14% | |
| 5 | PJAN | Innovator U.s. Equity Power | ETF-Other | 3.36% | +0.33% | +23.36% | |
| 6 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 3.33% | -0.05% | +7.37% | |
| 7 | SWVXX | Schwa Prime Adv Money Fd-inv | Stock-Other | 2.98% | +0.64% | +53.35% | |
| 8 | MTUM | Ishares Msci USA Momentum Fa | ETF-Other | 2.85% | +0.87% | +81.71% | |
| 9 | SPMO | Invesco S&p 500 Momentum ETF | ETF-Large Cap & Growth | 2.53% | +0.05% | +18.50% | |
| 10 | PDEC | Innovator U.s. Equity Power | ETF-Other | 2.28% | — | +5.31% | |
| 11 | POCT | Innovator U.s. Equity Power | ETF-Other | 1.99% | — | +1.08% | |
| 12 | XMHQ | Invesco S&p Midcap Qual ETF | ETF-Other | 1.84% | +0.57% | +98.93% | |
| 13 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 1.65% | +0.65% | +131.56% | |
| 14 | PJUL | Innovator U.s. Equity Power | ETF-Other | 1.40% | -0.58% | +0.01% | |
| 15 | FLRN | Ss Spdr Bb Ig Float Rt ETF | ETF-Other | 1.39% | -0.40% | +7.46% | |
| 16 | FBSPX | Franklin Bsp Privat Crdt-adv | Stock-Other | 1.33% | +1.33% | NEW | |
| 17 | PAPR | Innovator U.s. Equity Power | ETF-Other | 1.25% | — | +5.62% | |
| 18 | AAPL | Apple INC | Stock-Tech | 1.21% | +0.44% | +100.00% | |
| 19 | NWFFX | Amer Fnds New World-f1 | Stock-Other | 1.07% | +0.46% | +98.96% | |
| 20 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.97% | -5.25% | -81.79% | |
| 21 | TQQQ | Proshares Ultrapro Qqq | ETF-Other | 0.89% | +0.21% | +100.00% | |
| 22 | XMMO | Invesco S&p Midcap Momentum | ETF-Other | 0.84% | — | +13.61% | |
| 23 | SCHV | Schwab US Large-cap Value | ETF-Other | 0.84% | +0.37% | +100.00% | |
| 24 | XSMO | Invesco S&p Smallcap Momentu | ETF-Other | 0.76% | — | +15.11% | |
| 25 | PFEB | Innovator U.s. Equity Power | ETF-Other | 0.67% | — | -3.61% | |
| 26 | VFLEX | First Trust Alt Opport-i | Stock-Other | 0.66% | +0.66% | NEW | |
| 27 | SOXX | Ishares Semiconductor ETF | ETF-Other | 0.64% | — | +4.94% | |
| 28 | XLU | St Sr Utl Sl Se Spdr Etf-usd | ETF-Other | 0.64% | — | +6.34% | |
| 29 | AIQ | Global X Art Intel & Tech | ETF-Tech | 0.64% | +0.28% | +114.06% | |
| 30 | XSHQ | Invesco S&p Smallcap Quality | ETF-Other | 0.63% | — | +15.96% | |
| 31 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.61% | — | +10.70% | |
| 32 | MSCI | Msci INC | Stock-Financials | 0.60% | — | -0.88% | |
| 33 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.60% | +0.24% | +113.68% | |
| 34 | VCIT | Vanguard Int-term Corporate | ETF-Corp Bonds | 0.55% | — | — | |
| 35 | GRPM | Invesco S&p Midcap 400 Garp | ETF-Other | 0.53% | — | +26.61% | |
| 36 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.52% | -4.81% | -88.68% | |
| 37 | PMAR | Innovator U.s. Equity Power | ETF-Other | 0.52% | +0.25% | +131.89% | |
| 38 | SWPPX | Schwab S&p 500 Index-sel | Stock-Other | 0.51% | — | -4.10% | |
| 39 | VEXAX | Vanguard Ext Mkt Indx-adm | Stock-Other | 0.49% | — | +0.32% | |
| 40 | BALT | Inn Defined Wealth Shield | ETF-Other | 0.48% | — | +59.66% | |
| 41 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 0.47% | -0.94% | -55.50% | |
| 42 | ACWX | Ishares Msci Acwi Ex US ETF | ETF-Other | 0.47% | -0.64% | -43.53% | |
| 43 | RSPS | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.47% | — | +36.90% | |
| 44 | SGUXX | Schwab Govt Mny Fnd-ult | Stock-Other | 0.45% | — | -0.08% | |
| 45 | BAUG | Innovator U.s. Equity Buffer | ETF-Other | 0.44% | — | — | |
| 46 | VB | Vanguard Small-cap ETF | ETF-Other | 0.41% | +0.20% | +117.57% | |
| 47 | PJUN | Innovator U.s. Equity Power | ETF-Other | 0.41% | — | -2.71% | |
| 48 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.40% | — | +0.03% | |
| 49 | PMAY | Innovator U.s. Equity Power | ETF-Other | 0.40% | — | -0.67% | |
| 50 | SCHF | Schwab Intl Equity ETF | ETF-Other | 0.39% | — | +100.00% |
Performance for Q3 2026
+4.1%
Performance Last 4 Quarters
+8.2%
Based on 5 months of available history
Based on 64% of reported portfolio value with available pricing
Fortune Financial Group, Inc.'s most significant position changes for 2026-03-31: Sold out: Vaneck Ig Floating Rate ETF (FLTR); Sold out: Schwab US Small-cap ETF (SCHA); Sold out: Fidelity Nasdaq Comp Indx (ONEQ); New buy: Franklin Bsp Privat Crdt-adv (FBSPX); Sold out: Spdr Gold Shares (GLD).
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-23 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-11 | 13F-HR | View on EDGAR |
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