CIK: 0001961828
Total reported value
$196.2M
Reporting period: 2026-03-31 · Number of holdings: 148
Fortune Financial Advisors, LLC disclosed 148 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $196.2M and a quarterly turnover rate of 36.9%.
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Fortune Financial Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.021 — mathematically equivalent to about 48 equally-sized positions, well below its 148 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.45), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 37% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add NVDA
+1293.5% $6.4M
Trim GOOGL
-1.0% -$594.2K
Trim GRMN
-0.1% $1.9M
Trim MOAT
-1.7% -$474.5K
Add AVGO
+286.0% $2.7M
Trim MA
+1.9% -$405.1K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GRMN | Garmin Ltd. | Stock-Tech | 7.76% | -1.23% | -0.07% | |
| 2 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 6.01% | — | +1.34% | |
| 3 | NVDA | Nvidia CORP | Stock-Tech | 3.53% | +3.17% | +1293.51% | |
| 4 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 3.03% | -1.38% | -1.04% | |
| 5 | VGSH | Vanguard Short-term Treasury | ETF-Gov Bonds | 2.75% | — | +5.16% | |
| 6 | MOAT | Vaneck Morningstar Wide Moat | ETF-Other | 2.69% | -1.19% | -1.73% | |
| 7 | AAPL | Apple INC | Stock-Tech | 2.59% | -0.04% | +39.50% | |
| 8 | AMAT | Applied Materials INC | Stock-Tech | 2.22% | -0.03% | -1.78% | |
| 9 | MSFT | Microsoft CORP | Stock-Tech | 1.92% | — | +39.83% | |
| 10 | AVGO | Broadcom INC | Stock-Tech | 1.91% | +1.18% | +286.02% | |
| 11 | ORLY | O'reilly Automotive INC | Stock-Consumer Disc | 1.84% | — | +1.41% | |
| 12 | VTIP | Vanguard Short-term Tips | ETF-Other | 1.78% | — | +4.54% | |
| 13 | NOC | Northrop Grumman CORP | Stock-Industrials | 1.77% | -0.15% | +1.86% | |
| 14 | MA | Mastercard INC - A | Stock-Financials | 1.71% | -0.82% | +1.93% | |
| 15 | APH | Amphenol Corp-cl A | Stock-Tech | 1.68% | — | +1.45% | |
| 16 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.62% | — | -2.26% | |
| 17 | IEI | Ishares 3-7 Year Treasury Bo | ETF-Gov Bonds | 1.59% | — | -0.42% | |
| 18 | MO | Altria Group INC | Stock-Consumer Staples | 1.53% | -0.18% | +3.49% | |
| 19 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.37% | +0.36% | +107.51% | |
| 20 | PM | Philip Morris International | Stock-Consumer Staples | 1.30% | — | +2.85% | |
| 21 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.25% | -0.73% | -7.10% | |
| 22 | STX | Seagate Technology Holdings plc | Stock-Tech | 1.22% | +1.22% | NEW | |
| 23 | EFAV | Ishares Msci Eafe Min Vol Fa | ETF-Other | 1.20% | — | +10.39% | |
| 24 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 1.18% | — | -3.33% | |
| 25 | LMT | Lockheed Martin CORP | Stock-Industrials | 1.08% | -0.04% | +2.25% | |
| 26 | MNST | Monster Beverage CORP | Stock-Consumer Staples | 1.03% | — | +1.81% | |
| 27 | TIP | Ishares Tips Bond ETF | ETF-Other | 1.02% | — | -0.11% | |
| 28 | V | Visa Inc-class A Shares | Stock-Financials | 1.02% | — | +2.89% | |
| 29 | CVX | Chevron CORP | Stock-Energy | 1.00% | +0.25% | +29.93% | |
| 30 | STE | STERIS plc | Stock-Healthcare | 0.96% | — | +3.91% | |
| 31 | TJX | Tjx Companies INC | Stock-Consumer Disc | 0.94% | — | +2.04% | |
| 32 | PJUL | Innovator U.s. Equity Power | ETF-Other | 0.93% | +0.93% | NEW | |
| 33 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.92% | +0.22% | +89.72% | |
| 34 | ASR | Grupo Aeroportuario Sur-adr | Stock-Other | 0.90% | — | +1.83% | |
| 35 | FNV | Franco-nevada CORP | Stock-Materials | 0.85% | — | +1.59% | |
| 36 | POWL | Powell Industries INC | Stock-Industrials | 0.79% | +0.79% | NEW | |
| 37 | ABT | Abbott Laboratories | Stock-Healthcare | 0.78% | — | +19.39% | |
| 38 | MTUM | Ishares Msci USA Momentum Fa | ETF-Other | 0.77% | +0.03% | +44.13% | |
| 39 | TPL | Texas Pacific Land CORP | Stock-Energy | 0.71% | +0.15% | +2.04% | |
| 40 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.68% | — | -2.62% | |
| 41 | BIL | Ss Spdr Bb 1-3m T-bill ETF | ETF-Gov Bonds | 0.67% | — | +21.17% | |
| 42 | TSCO | Tractor Supply Company | Stock-Consumer Disc | 0.66% | — | +6.17% | |
| 43 | UNP | Union Pacific CORP | Stock-Industrials | 0.63% | +0.10% | +51.57% | |
| 44 | DIA | Ss Spdr Dow Jones Indus Avg | ETF-Large Cap & Growth | 0.63% | — | +0.15% | |
| 45 | RTX | Rtx CORP | Stock-Industrials | 0.60% | +0.25% | +118.02% | |
| 46 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.60% | +0.41% | +381.20% | |
| 47 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.60% | — | -11.38% | |
| 48 | MUSA | Murphy USA INC | Stock-Consumer Disc | 0.57% | — | +7.65% | |
| 49 | ETN | Eaton Corporation plc | Stock-Industrials | 0.57% | +0.31% | +160.39% | |
| 50 | CP | Canadian Pacific Kansas City | Stock-Industrials | 0.55% | — | +0.94% |
Performance for Q3 2026
+1.8%
Performance Last 4 Quarters
+18.3%
Based on 63% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 148 | $196.2M | 37 | |
| 2025-12-31 | 99 | $148.3M | 16 | |
| 2025-09-30 | 94 | $132.9M | 20 | |
| 2025-06-30 | 95 | $124.3M | 0 | |
| 2025-03-31 | 95 | $116.0M | 0 | |
| 2024-12-31 | 88 | $110.0M | 0 | |
| 2024-09-30 | 88 | $110.4M | 0 | |
| 2024-06-30 | 122 | $163.3M | 0 | |
| 2024-03-31 | 130 | $157.9M | 0 | |
| 2023-12-31 | 127 | $143.2M | 0 | |
| 2023-09-30 | 118 | $130.7M | 0 | |
| 2023-06-30 | 121 | $133.2M | 0 |
Fortune Financial Advisors, LLC's most significant position changes for 2026-03-31: New buy: Seagate Technology Holdings plc (STX); New buy: Innovator U.s. Equity Power (PJUL); New buy: Powell Industries INC (POWL); Sold out: Novo-nordisk A/s-spons Adr (NVO); New buy: Goldman Sachs Group INC (GS).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | NVDA | Nvidia CORP | +3.2% | +1293.51% | Add |
| 2 | AVGO | Broadcom INC | +1.2% | +286.02% | Add |
| 3 | LLY | Eli Lilly & Co | +0.4% | +381.20% | Add |
| 4 | META | Meta Platforms Inc-class A | +0.4% | +107.51% | Add |
| 5 | ETN | Eaton Corporation plc | +0.3% | +160.39% | Add |
| 6 | CVX | Chevron CORP | +0.3% | +29.93% | Add |
| 7 | RTX | Rtx CORP | +0.3% | +118.02% | Add |
| 8 | GOOG | Alphabet Inc-cl C | +0.2% | +89.72% | Add |
| 9 | AMGN | Amgen INC | +0.2% | +144.88% | Add |
| 10 | HON | Honeywell International INC | +0.2% | +136.98% | Add |
| 11 | TPL | Texas Pacific Land CORP | +0.2% | +2.04% | Add |
| 12 | UNP | Union Pacific CORP | +0.1% | +51.57% | Add |
| 13 | MTUM | Ishares Msci USA Momentum Fa | 0% | +44.13% | Add |
| 14 | AMAT | Applied Materials INC | 0% | -1.78% | Trim |
| 15 | AAPL | Apple INC | 0% | +39.50% | Add |
| 16 | LMT | Lockheed Martin CORP | 0% | +2.25% | Add |
| 17 | NOC | Northrop Grumman CORP | -0.2% | +1.86% | Add |
| 18 | MO | Altria Group INC | -0.2% | +3.49% | Add |
| 19 | AMZN | Amazon.com INC | -0.7% | -7.10% | Trim |
| 20 | MA | Mastercard INC - A | -0.8% | +1.93% | Add |
| 21 | MOAT | Vaneck Morningstar Wide Moat | -1.2% | -1.73% | Trim |
| 22 | GRMN | Garmin Ltd. | -1.2% | -0.07% | Trim |
| 23 | GOOGL | Alphabet Inc-cl A | -1.4% | -1.04% | Trim |
| 24 | STX | Seagate Technology Holdings plc | — | NEW | New buy |
| 25 | PJUL | Innovator U.s. Equity Power | — | NEW | New buy |
| 26 | POWL | Powell Industries INC | — | NEW | New buy |
| 27 | NVO | Novo-nordisk A/s-spons Adr | — | EXIT | Sold out |
| 28 | GS | Goldman Sachs Group INC | — | NEW | New buy |
| 29 | HWKN | Hawkins INC | — | NEW | New buy |
| 30 | KLAC | Kla CORP | — | NEW | New buy |
| 31 | AFRM | Affirm Holdings INC | — | NEW | New buy |
| 32 | AMD | Advanced Micro Devices | — | NEW | New buy |
| 33 | STLD | Steel Dynamics INC | — | NEW | New buy |
| 34 | GLW | Corning INC | — | NEW | New buy |
| 35 | EAT | Brinker International INC | — | NEW | New buy |
| 36 | TMO | Thermo Fisher Scientific INC | — | NEW | New buy |
| 37 | BEPC | Brookfield Renewable CORP | — | NEW | New buy |
| 38 | ENS | Enersys | — | NEW | New buy |
| 39 | AXON | Axon Enterprise INC | — | NEW | New buy |
| 40 | RY | Royal Bank Of Canada | — | NEW | New buy |
| 41 | ABBV | Abbvie INC | — | NEW | New buy |
| 42 | TOL | Toll Brothers INC | — | NEW | New buy |
| 43 | FDX | Fedex CORP | — | NEW | New buy |
| 44 | TKR | Timken Co | — | NEW | New buy |
| 45 | BALT | Inn Defined Wealth Shield | — | NEW | New buy |
| 46 | FSLR | First Solar INC | — | NEW | New buy |
| 47 | FITB | Fifth Third Bancorp | — | NEW | New buy |
| 48 | NRG | Nrg Energy INC | — | NEW | New buy |
| 49 | GM | General Motors Co | — | NEW | New buy |
| 50 | STM | Stmicroelectronics Nv-ny Shs | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-30 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-23 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-05 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-16 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-29 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-23 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-24 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-07 | Amendment | View on EDGAR |
| 2024-06-30 | 2024-07-16 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-23 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-25 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-25 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-07 | 13F-HR | View on EDGAR |
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