FF
Fortune Financial Advisors, LLC 13F Disclosure (Q2 2026) — Portfolio & Holdings
Fortune Financial Advisors, LLCCIK: 0001961828
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$233.7M
Reporting period: 2026-06-30 · Number of holdings: 163
Fortune Financial Advisors, LLC disclosed 163 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $233.7M and a quarterly turnover rate of 20.8%.
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Personality snowflake
- Concentration
- 7.41
- Portfolio Stability
- 20.79
- Momentum
- 100
- Sector conviction
- 63.07
- Diversification
- 100
- Sizing Uniformity
- 85.74
Fortune Financial Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.019 — mathematically equivalent to about 54 equally-sized positions, well below its 163 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.43), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd AMAT
-15.1% $3.5M
Trim GRMN
0.0% $363.1K
Trim USMV
-0.8% $369.9K
Add AMD
-1.9% $1.6M
Add APH
+13.9% $1.9M
Trim NOC
+11.2% -$590.9K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GRMN | Garmin Ltd. | Stock-Tech | 6.67% | -1.09% | — | |
| 2 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 5.20% | -0.81% | -0.84% | |
| 3 | AMAT | Applied Materials Inc | Stock-Tech | 3.35% | +1.13% | -15.07% | |
| 4 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 3.28% | +0.25% | +3.66% | |
| 5 | NVDA | Nvidia CORP | Stock-Tech | 3.25% | -0.28% | -4.35% | |
| 6 | AAPL | Apple Inc | Stock-Tech | 2.48% | -0.11% | +0.06% | |
| 7 | VGSH | Vanguard Short-term Treasury | ETF-Gov Bonds | 2.44% | -0.31% | +6.17% | |
| 8 | MOAT | Vaneck Morningstar Wide Moat | ETF-Other | 2.25% | -0.44% | -7.38% | |
| 9 | APH | Amphenol Corp-cl A | Stock-Tech | 2.24% | +0.56% | +13.87% | |
| 10 | AVGO | Broadcom Inc | Stock-Tech | 1.96% | +0.05% | -0.12% | |
| 11 | MSFT | Microsoft CORP | Stock-Tech | 1.80% | -0.12% | +10.65% | |
| 12 | ORLY | O'reilly Automotive Inc | Stock-Consumer Disc | 1.73% | -0.11% | +12.56% | |
| 13 | VTIP | Vanguard Short-term Tips | ETF-Other | 1.65% | -0.13% | +10.04% | |
| 14 | MA | Mastercard Inc - A | Stock-Financials | 1.64% | -0.07% | +11.18% | |
| 15 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.61% | -0.01% | +6.05% | |
| 16 | MO | Altria Group Inc | Stock-Consumer Staples | 1.56% | +0.03% | +11.34% | |
| 17 | STX | Seagate Technology Holdings plc | Stock-Tech | 1.41% | +0.19% | -43.93% | |
| 18 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.36% | +0.11% | +13.36% | |
| 19 | PM | Philip Morris International | Stock-Consumer Staples | 1.36% | +0.06% | +13.52% | |
| 20 | MNST | Monster Beverage CORP | Stock-Consumer Staples | 1.34% | +0.31% | +16.48% | |
| 21 | IEI | Ishares 3-7 Year Treasury Bo | ETF-Gov Bonds | 1.34% | -0.25% | +0.98% | |
| 22 | NOC | Northrop Grumman CORP | Stock-Industrials | 1.23% | -0.54% | +11.16% | |
| 23 | V | Visa Inc-class A Shares | Stock-Financials | 1.15% | +0.13% | +18.11% | |
| 24 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.15% | -0.22% | +1.28% | |
| 25 | AMD | Advanced Micro Devices | Stock-Tech | 1.10% | +0.63% | -1.89% | |
| 26 | POWL | Powell Industries Inc | Stock-Industrials | 1.06% | +0.27% | +200.00% | |
| 27 | MTUM | Ishares Msci USA Momentum Fa | ETF-Other | 1.05% | +0.28% | +13.53% | |
| 28 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 1.05% | -0.13% | -4.04% | |
| 29 | EFAV | Ishares Msci Eafe Min Vol Fa | ETF-Other | 0.99% | -0.21% | +2.48% | |
| 30 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.93% | +0.01% | -1.75% | |
| 31 | STE | STERIS plc | Stock-Healthcare | 0.91% | -0.05% | +19.02% | |
| 32 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.90% | +0.30% | +36.25% | |
| 33 | LMT | Lockheed Martin CORP | Stock-Industrials | 0.89% | -0.19% | +16.61% | |
| 34 | TJX | Tjx Companies Inc | Stock-Consumer Disc | 0.88% | -0.06% | +17.87% | |
| 35 | TIP | Ishares Tips Bond ETF | ETF-Other | 0.86% | -0.16% | +0.40% | |
| 36 | KLAC | Kla CORP | Stock-Tech | 0.83% | +0.33% | +875.00% | |
| 37 | ASR | Grupo Aeroportuario Sur-adr | Stock-Other | 0.81% | -0.09% | +18.43% | |
| 38 | PJUL | Innovator U.s. Equity Power | ETF-Other | 0.76% | -0.17% | -8.61% | |
| 39 | CVX | Chevron CORP | Stock-Energy | 0.76% | -0.24% | +12.04% | |
| 40 | UNP | Union Pacific CORP | Stock-Industrials | 0.75% | +0.12% | +26.08% | |
| 41 | AFRM | Affirm Holdings Inc | Stock-Financials | 0.72% | +0.24% | — | |
| 42 | ABT | Abbott Laboratories | Stock-Healthcare | 0.72% | -0.06% | +25.47% | |
| 43 | BIL | Ss Spdr Bb 1-3m T-bill ETF | ETF-Gov Bonds | 0.69% | +0.02% | +22.82% | |
| 44 | MUSA | Murphy USA Inc | Stock-Consumer Disc | 0.69% | +0.12% | +30.50% | |
| 45 | FNV | Franco-nevada CORP | Stock-Materials | 0.68% | -0.17% | +12.50% | |
| 46 | TPL | Texas Pacific Land CORP | Stock-Energy | 0.67% | -0.04% | +20.87% | |
| 47 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.65% | -0.03% | -0.68% | |
| 48 | DIA | Ss Spdr Dow Jones Indus Avg | ETF-Large Cap & Growth | 0.60% | -0.03% | +0.08% | |
| 49 | ETN | Eaton Corporation plc | Stock-Industrials | 0.59% | +0.02% | +3.35% | |
| 50 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.58% | -0.02% | +0.97% |
1–50 of 163
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Portfolio Performance
Performance for Q3 2026
+3.7%
Performance Last 4 Quarters
+13%
- Stdev
- +9.9%
- Beta
- +0.67
- Alpha
- +1.2%
- Max Drawdown
- -5.5%
- Annualized Perf
- +15.1%
- Batting Avg vs S&P
- +44.4%
- Sortino
- +2.79
- Stutzer
- +0.43
- Treynor
- +0.22
- Sterling
- +1.07
- Calmar
- +2.73
- Information Ratio
- -0.86
- Tracking Error
- +6.2%
- Stdev Down
- +5.2%
- Winning Months %
- +69.4%
- Losing Months %
- +30.6%
- Best 12 Months
- +27.6%
- Worst 12 Months
- +8.8%
- Efficiency Ratio
- +0.58
- Sharpe
- +1.48
- Stdev Sectors
- +10.4%
- Skewness
- -0.29
- Kurtosis
- +0.01
- Upside Potential
- +4.26
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Fortune Financial Advisors, LLC's most significant position changes for 2026-06-30: Sold out: Honeywell International Inc (HON); New buy: Crane Co (CR); New buy: Heico CORP (HEI); New buy: Intel CORP (INTC); New buy: US Treasury Ultra Short Tips (RBIL).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | AMAT | Applied Materials Inc | +1.1% | -15.07% | Trim |
| 2 | AMD | Advanced Micro Devices | +0.6% | -1.89% | Trim |
| 3 | APH | Amphenol Corp-cl A | +0.6% | +13.87% | Add |
| 4 | KLAC | Kla CORP | +0.3% | +875.00% | Add |
| 5 | MNST | Monster Beverage CORP | +0.3% | +16.48% | Add |
| 6 | LLY | Eli Lilly & Co | +0.3% | +36.25% | Add |
| 7 | MTUM | Ishares Msci USA Momentum Fa | +0.3% | +13.53% | Add |
| 8 | CR | Crane Co | +0.3% | NEW | New buy |
| 9 | POWL | Powell Industries Inc | +0.3% | +200.00% | Add |
| 10 | HEI | Heico CORP | +0.3% | NEW | New buy |
| 11 | GOOGL | Alphabet Inc-cl A | +0.3% | +3.66% | Add |
| 12 | AFRM | Affirm Holdings Inc | +0.2% | — | Unchanged |
| 13 | INTC | Intel CORP | +0.2% | NEW | New buy |
| 14 | RBIL | US Treasury Ultra Short Tips | +0.2% | NEW | New buy |
| 15 | TDY | Teledyne Technologies Inc | +0.2% | +191.98% | Add |
| 16 | STX | Seagate Technology Holdings plc | +0.2% | -43.93% | Trim |
| 17 | CHE | Chemed CORP | +0.2% | +47.05% | Add |
| 18 | TYL | Tyler Technologies Inc | +0.2% | NEW | New buy |
| 19 | STM | Stmicroelectronics Nv-ny Shs | +0.2% | — | Unchanged |
| 20 | ✓ | +0.2% | NEW | New buy | |
| 21 | ✓ | +0.2% | NEW | New buy | |
| 22 | V | Visa Inc-class A Shares | +0.1% | +18.11% | Add |
| 23 | AVDV | Avantis Intl S/c Value ETF | +0.1% | NEW | New buy |
| 24 | UNP | Union Pacific CORP | +0.1% | +26.08% | Add |
| 25 | MUSA | Murphy USA Inc | +0.1% | +30.50% | Add |
| 26 | AMZN | Amazon.com Inc | +0.1% | +13.36% | Add |
| 27 | AWK | American Water Works Co Inc | +0.1% | +106.42% | Add |
| 28 | LIN | Linde plc | +0.1% | +124.00% | Add |
| 29 | TDG | Transdigm Group Inc | +0.1% | NEW | New buy |
| 30 | SCHG | Schwab US Large-cap Growth | +0.1% | NEW | New buy |
| 31 | URI | United Rentals Inc | +0.1% | NEW | New buy |
| 32 | UNH | Unitedhealth Group Inc | +0.1% | NEW | New buy |
| 33 | SPEM | State Street Sp Ptf Em ETF | +0.1% | NEW | New buy |
| 34 | CGNX | Cognex CORP | +0.1% | NEW | New buy |
| 35 | ELV | Elevance Health Inc | +0.1% | NEW | New buy |
| 36 | SMH | Vaneck Semiconductor ETF | +0.1% | NEW | New buy |
| 37 | VTWO | Vanguard Russell 2000 ETF | +0.1% | NEW | New buy |
| 38 | YUM | Yum! Brands Inc | +0.1% | NEW | New buy |
| 39 | NOK | Nokia Corp-spon Adr | +0.1% | — | Unchanged |
| 40 | MLM | Martin Marietta Materials | +0.1% | +94.40% | Add |
| 41 | PM | Philip Morris International | +0.1% | +13.52% | Add |
| 42 | GE | General Electric | +0.1% | +34.03% | Add |
| 43 | AVGO | Broadcom Inc | +0.1% | -0.12% | Trim |
| 44 | TKR | Timken Co | +0.1% | — | Unchanged |
| 45 | ISRG | Intuitive Surgical Inc | +0.1% | +66.07% | Add |
| 46 | AVUV | Avantis US Small Cap Value | 0% | +12.25% | Add |
| 47 | ENS | Enersys | 0% | — | Unchanged |
| 48 | ASML | ASML Holding N.V. | 0% | -2.83% | Trim |
| 49 | CSCO | Cisco Systems Inc | 0% | +0.05% | Add |
| 50 | NBIS | Nebius Group N.V. | 0% | -40.81% | Trim |
1–50 of 166
Filing History
FAQ
What is Fortune Financial Advisors, LLC and what type of investor is it?
Fortune Financial Advisors, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $233.7M, spread across 163 disclosed positions.
What are Fortune Financial Advisors, LLC's largest equity positions?
Based on the latest 13F filing, Fortune Financial Advisors, LLC's top holdings by market value are:
1. Garmin Ltd. (GRMN) — $15.6M (6.7%)
2. Ishares Msci USA Min Vol Fac (USMV) — $12.2M (5.2%)
3. Applied Materials Inc (AMAT) — $7.8M (3.4%)
4. Alphabet Inc-cl A (GOOGL) — $7.7M (3.3%)
5. Nvidia CORP (NVDA) — $7.6M (3.3%)
What changes did Fortune Financial Advisors, LLC make in its most recent portfolio filing?
In the latest reported quarter, Fortune Financial Advisors, LLC made 125 notable position adjustments: 18 new positions were initiated, 83 existing holdings were added to, 21 positions were partially reduced, and 3 were completely exited. The largest of these moves: Sold out: Honeywell International Inc (HON); New buy: Crane Co (CR); New buy: Heico CORP (HEI); New buy: Intel CORP (INTC); New buy: US Treasury Ultra Short Tips (RBIL)
What sectors does Fortune Financial Advisors, LLC focus on?
Fortune Financial Advisors, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 39.8%
• Industrials: 12.1%
• Consumer Discretionary: 10.4%
• Financials: 9.7%
• Communication Services: 7.7%
• Health Care: 6.9%
Investment Profile
Fortune Financial Advisors, LLC returned an annualized 15.1% over the trailing 36 months — outperforming the S&P 500 by 1.2 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.67 (less volatile than the market) and a 44% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 39.8% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 21 over the past 4 quarters — a shift toward more active trading.
It has added to its NVDA position over the past two quarters (+$7.1M, now $7.6M), while trimming MOAT over the same stretch (-$497.1K, still holding $5.3M).
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