FP
First Personal Financial Services Historical SEC 13F Holdings & Archive (Q3 2024)
First Personal Financial ServicesCIK: 0001633869
Diversified strategyLong-term holder
Total reported value
$472.9M
Reporting period: 2024-09-30 · Number of holdings: 571
First Personal Financial Services disclosed 571 holdings in its latest 13F filing for the period ending 2024-09-30, with total reported value of $472.9M and a quarterly turnover rate of 0.0%.
Browse other institutions with $100M to $1B AUMBrowse other institutions starting with "F"
Personality snowflake
- Concentration
- 7.06
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 47.68
- Diversification
- 100
- Sizing Uniformity
- 69.86
First Personal Financial Services's disclosed holdings carry a Herfindahl concentration index of 0.018 — mathematically equivalent to about 57 equally-sized positions, well below its 571 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.01), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNo holding changes this quarter
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 571 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 3.77% | — | +6.46% | |
| 2 | ACN | Accenture plc | Stock-Tech | 3.30% | — | -0.32% | |
| 3 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 3.12% | — | -0.62% | |
| 4 | WM | Waste Management Inc | Stock-Industrials | 2.90% | — | -1.77% | |
| 5 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 2.64% | — | -2.10% | |
| 6 | TMO | Thermo Fisher Scientific Inc | Stock-Healthcare | 2.47% | — | -0.30% | |
| 7 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 2.45% | — | +0.30% | |
| 8 | PSA | Public Storage | Stock-Real Estate | 2.44% | — | -0.78% | |
| 9 | BMI | Badger Meter Inc | Stock-Tech | 2.44% | — | -1.98% | |
| 10 | AWK | American Water Works Co Inc | Stock-Utilities | 2.40% | — | -0.95% | |
| 11 | DE | Deere & Co | Stock-Industrials | 2.35% | — | -0.31% | |
| 12 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 2.27% | — | -1.60% | |
| 13 | AKX | Ansys Inc | Stock-Other | 2.21% | — | -1.38% | |
| 14 | NOBL | Proshares S&p 500 Dividend A | ETF-Large Cap & Growth | 2.20% | — | -1.17% | |
| 15 | MKC | Mccormick & Co-non Vtg Shrs | Stock-Consumer Staples | 2.17% | — | -2.15% | |
| 16 | ORCL | Oracle CORP | Stock-Tech | 2.16% | — | -10.70% | |
| 17 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 2.12% | — | -3.96% | |
| 18 | NUE | Nucor CORP | Stock-Materials | 2.06% | — | -2.25% | |
| 19 | EWL | Ishares Msci Switzerland ETF | ETF-Other | 2.05% | — | -3.62% | |
| 20 | CL | Colgate-palmolive Co | Stock-Consumer Staples | 1.99% | — | -2.65% | |
| 21 | UL | Unilever PLC | Stock-Consumer Staples | 1.97% | — | -19.07% | |
| 22 | EQIX | Equinix Inc | Stock-Real Estate | 1.79% | — | -1.70% | |
| 23 | WMT | Walmart Inc | Stock-Consumer Staples | 1.79% | — | -2.55% | |
| 24 | AAPL | Apple Inc | Stock-Tech | 1.74% | — | -2.02% | |
| 25 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.64% | — | -4.11% | |
| 26 | SBUX | Starbucks CORP | Stock-Consumer Disc | 1.63% | — | -0.25% | |
| 27 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.61% | — | -2.00% | |
| 28 | IJK | Ishares S&p Mid-cap 400 Grow | ETF-Other | 1.58% | — | -0.42% | |
| 29 | VDC | Vanguard Consumer Staple ETF | ETF-Other | 1.51% | — | -2.09% | |
| 30 | CWI | State Street Spdr Msci Acwi | ETF-Other | 1.32% | — | -0.71% | |
| 31 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 1.31% | — | +3.42% | |
| 32 | PEP | Pepsico Inc | Stock-Consumer Staples | 1.27% | — | -0.08% | |
| 33 | DEO | Diageo Plc-sponsored Adr | Stock-Consumer Staples | 1.20% | — | -0.84% | |
| 34 | INFY | Infosys Ltd-sp Adr | Stock-Tech | 1.19% | — | -1.22% | |
| 35 | EA | Electronic Arts Inc | Stock-Comm Services | 1.16% | — | +0.11% | |
| 36 | CLX | Clorox Company | Stock-Consumer Staples | 1.10% | — | -4.96% | |
| 37 | AMGN | Amgen Inc | Stock-Healthcare | 1.10% | — | -8.98% | |
| 38 | XOM | Exxon Mobil CORP | Stock-Energy | 1.07% | — | +1.75% | |
| 39 | SO | Southern Co/the | Stock-Utilities | 1.03% | — | -3.27% | |
| 40 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.87% | — | +0.28% | |
| 41 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.85% | — | -2.75% | |
| 42 | TGT | Target CORP | Stock-Consumer Disc | 0.79% | — | -2.40% | |
| 43 | CSCO | Cisco Systems Inc | Stock-Tech | 0.76% | — | -4.51% | |
| 44 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.76% | — | -2.67% | |
| 45 | TIP | Ishares Tips Bond ETF | ETF-Other | 0.73% | — | -3.59% | |
| 46 | INTU | Intuit Inc | Stock-Tech | 0.70% | — | +9.03% | |
| 47 | IGIB | Ishares 5-10y Inv Grade CORP | ETF-Corp Bonds | 0.63% | — | +0.17% | |
| 48 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.62% | — | -15.04% | |
| 49 | INTC | Intel CORP | Stock-Tech | 0.59% | — | +52.36% | |
| 50 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 0.58% | — | — |
1–50 of 200
Portfolio Performance
Performance for Q3 2026
+2.9%
Performance Last 4 Quarters
+16.9%
- Stdev
- +11.1%
- Beta
- +0.78
- Alpha
- -2.3%
- Max Drawdown
- -6.4%
- Annualized Perf
- +13.5%
- Batting Avg vs S&P
- +36.1%
- Sortino
- +2.01
- Stutzer
- +0.34
- Treynor
- +0.17
- Sterling
- +0.89
- Calmar
- +2.1
- Information Ratio
- -1.21
- Tracking Error
- +5.5%
- Stdev Down
- +6.6%
- Winning Months %
- +69.4%
- Losing Months %
- +30.6%
- Best 12 Months
- +27.9%
- Worst 12 Months
- +5.7%
- Efficiency Ratio
- +0.46
- Sharpe
- +1.2
- Stdev Sectors
- +7.9%
- Skewness
- -0.44
- Kurtosis
- +0.24
- Upside Potential
- +3.53
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2024 Q3 | 571 | $472.9M | 0 | ||
| 2024 Q2 | 360 | $442.2M | 0 | ||
| 2024 Q1 | 363 | $431.1M | 0 | ||
| 2023 Q4 | 386 | $411.0M | 0 | ||
| 2023 Q3 | 390 | $384.4M | 0 | ||
| 2023 Q2 | 382 | $402.6M | 0 | ||
| 2023 Q1 | 406 | $385.6M | 0 | ||
| 2022 Q4 | 395 | $369.1M | 0 | ||
| 2022 Q3 | 441 | $344.0M | 0 | ||
| 2022 Q2 | 341 | $357.1M | 0 | ||
| 2022 Q1 | 335 | $428.8M | 0 | ||
| 2021 Q4 | 357 | $446.7M | 0 | ||
| 2021 Q3 | 316 | $402.2M | 0 | ||
| 2021 Q2 | 322 | $391.5M | 97 | ||
| 2021 Q1 | 306 | $365.7M | 11 | ||
| 2020 Q4 | 318 | $350.8M | 16 | ||
| 2020 Q3 | 291 | $314.4M | 11 | ||
| 2020 Q2 | 304 | $292.6M | 14 | ||
| 2020 Q1 | 297 | $258.8M | 23 | ||
| 2019 Q4 | 549 | $308.4M | 10 | ||
| 2019 Q3 | 555 | $321.9M | 17 | ||
| 2019 Q2 | 822 | $350.2M | 9 | ||
| 2019 Q1 | 701 | $327.8M | 16 | ||
| 2018 Q4 | 680 | $290.0M | 14 | ||
| 2018 Q3 | 693 | $316.6M | 10 | ||
| 2018 Q2 | 672 | $298.9M | 51 | ||
| 2018 Q1 | 1417 | $455.6M | 20 | ||
| 2017 Q4 | 1056 | $513.3M | 15 | ||
| 2017 Q3 | 876 | $474.2M | 17 | ||
| 2017 Q2 | 914 | $456.3M | 21 | ||
| 2017 Q1 | 921 | $416.6M | 17 | ||
| 2016 Q4 | 986 | $379.4M | 25 | ||
| 2016 Q3 | 854 | $343.4M | 25 | ||
| 2016 Q2 | 867 | $293.0M | 39 | ||
| 2016 Q1 | 343 | $202.2M | 25 | ||
| 2015 Q4 | 399 | $177.6M | 18 | ||
| 2015 Q3 | 484 | $166.4M | 15 | ||
| 2015 Q2 | 479 | $167.0M | 11 | ||
| 2015 Q1 | 593 | $165.0M | 14 | ||
| 2014 Q4 | 570 | $170.8M | 0 |
Holding changes this quarter
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
Filing History
FAQ
What is First Personal Financial Services and what type of investor is it?
First Personal Financial Services is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2024-09-30), the firm manages a tracked equity portfolio valued at approximately $472.9M, spread across 571 disclosed positions.
What are First Personal Financial Services's largest equity positions?
Based on the latest 13F filing, First Personal Financial Services's top holdings by market value are:
1. Microsoft CORP (MSFT) — $17.8M (3.8%)
2. Accenture plc (ACN) — $15.6M (3.3%)
3. Alphabet Inc-cl A (GOOGL) — $14.7M (3.1%)
4. Waste Management Inc (WM) — $13.7M (2.9%)
5. Ishares Core S&p 500 ETF (IVV) — $12.5M (2.6%)
What changes did First Personal Financial Services make in its most recent portfolio filing?
No notable portfolio changes were recorded for First Personal Financial Services in the most recent quarter. Holdings appear to have remained relatively stable.
What sectors does First Personal Financial Services focus on?
First Personal Financial Services is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 27.0%
• Consumer Staples: 23.4%
• Industrials: 8.9%
• Communication Services: 7.4%
• Utilities: 6.9%
• Health Care: 6.3%
Investment Profile
First Personal Financial Services returned an annualized 13.5% over the trailing 36 months — underperforming the S&P 500 by 2.3 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.78 (less volatile than the market) and a 36% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding.
It has added to its MSFT position over the past two quarters (+$3.3M, now $17.8M), while trimming NUE over the same stretch (-$3.4M, still holding $9.7M).
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Developer Access
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