DK
David Kennon Inc 13F Portfolio & Top Holdings (Q3 2026)
David Kennon IncCIK: 0001954126
Sector-focusedMomentum followerLong-term holder
Total reported value
$302.3M
Reporting period: 2026-09-30 · Number of holdings: 45
David Kennon Inc disclosed 45 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $302.3M and a quarterly turnover rate of 3.2%.
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Personality snowflake
- Concentration
- 41.44
- Portfolio Stability
- 3.19
- Momentum
- 100
- Sector conviction
- 100
- Diversification
- 90
- Sizing Uniformity
- 80.65
David Kennon Inc's disclosed holdings carry a Herfindahl concentration index of 0.104 — mathematically equivalent to about 10 equally-sized positions, well below its 45 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.94), with a handful of outsized bets alongside many smaller positions.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 2.0 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 1% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd VOO
-0.1% $1.5M
Trim VO
-7.4% -$1.1M
Add QQQM
+5.3% $1.1M
Trim VB
-0.2% -$905.4K
Trim VPU
+0.6% -$655.5K
Trim VNQ
+0.6% -$527.6K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 26.22% | +0.52% | -0.10% | |
| 2 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 11.79% | +0.06% | -0.72% | |
| 3 | VXUS | Vanguard Total Intl Stock | ETF-Other | 6.58% | +0.01% | +0.68% | |
| 4 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 6.46% | +0.37% | +5.29% | |
| 5 | VUSB | Vanguard Ultra Short Bond Et | ETF-Other | 5.83% | — | +0.36% | |
| 6 | VB | Vanguard Small-cap ETF | ETF-Other | 4.39% | -0.30% | -0.25% | |
| 7 | VO | Vanguard Mid-cap ETF | ETF-Other | 3.45% | -0.38% | -7.43% | |
| 8 | FIDI | Fidelity Intl Hi Div ETF | ETF-Other | 3.07% | -0.01% | -2.05% | |
| 9 | SPEM | State Street Sp Ptf Em ETF | ETF-Other | 2.63% | +0.03% | +0.77% | |
| 10 | ONEQ | Fidelity Nasdaq Comp Indx | ETF-Tech | 2.51% | -0.08% | -5.68% | |
| 11 | VNQ | Vanguard Real Estate ETF | ETF-Other | 2.51% | -0.17% | +0.58% | |
| 12 | VGSH | Vanguard Short-term Treasury | ETF-Gov Bonds | 2.32% | — | +1.10% | |
| 13 | VHT | Vanguard Health Care ETF | ETF-Other | 2.08% | +0.12% | +0.11% | |
| 14 | VPU | Vanguard Utilities ETF | ETF-Other | 1.57% | -0.22% | +0.58% | |
| 15 | MGC | Vanguard Mega Cap ETF | ETF-Other | 1.53% | +0.07% | +1.09% | |
| 16 | ULST | Ss Ultra Short Tm Bond ETF | ETF-Other | 1.42% | — | +0.83% | |
| 17 | GCOR | Goldman Sachs Access US Agg | ETF-Commodities | 1.23% | -0.05% | +0.58% | |
| 18 | XLK | Ss Technology Select Sector | ETF-Tech | 1.21% | +0.04% | +0.60% | |
| 19 | XLE | Ss Energy Select Sector | ETF-Other | 1.18% | +0.17% | +0.88% | |
| 20 | ICSH | Ishares Ultra Short Duration | ETF-Other | 1.13% | — | +0.63% | |
| 21 | IGSB | Ishares 1-5y Inv Grade CORP | ETF-Other | 1.11% | -0.01% | +0.81% | |
| 22 | XLP | Ss Consumer Staples Sel Sect | ETF-Other | 1.06% | -0.02% | +1.18% | |
| 23 | XLI | Ss Industrial Select Sector | ETF-Other | 1.05% | -0.10% | +1.08% | |
| 24 | BKLC | Bny Mellon US Lrg Cap Cor | ETF-Other | 0.99% | +0.04% | +204.50% | |
| 25 | AAPL | Apple Inc | Stock-Tech | 0.98% | +0.13% | — | |
| 26 | BND | Vanguard Total Bond Market | ETF-Other | 0.97% | -0.05% | -1.29% | |
| 27 | SPHD | Invesco S&p 500 High Dividen | ETF-Large Cap & Growth | 0.88% | -0.06% | -1.26% | |
| 28 | IWD | Ishares Russell 1000 Value E | ETF-Other | 0.70% | +0.03% | +0.63% | |
| 29 | SPBO | Ss Spdr P CORP Bond ETF | ETF-Corp Bonds | 0.47% | -0.03% | -1.73% | |
| 30 | VWOB | Vanguard Emerg Mkts Gov Bnd | ETF-Other | 0.38% | -0.02% | -0.65% | |
| 31 | AGGY | Wisdomtree Yield Enhanced US | ETF-Other | 0.33% | -0.02% | — | |
| 32 | MGK | Vanguard Mega Cap Growth ETF | ETF-Other | 0.23% | +0.01% | -0.79% | |
| 33 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.22% | — | -3.90% | |
| 34 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.22% | +0.01% | +0.12% | |
| 35 | PFFD | Global X US Preferred ETF | ETF-Other | 0.19% | -0.04% | -12.11% | |
| 36 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.18% | — | — | |
| 37 | USHY | Ishares Broad Usd High Yield | ETF-High Yield | 0.16% | -0.01% | — | |
| 38 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 0.15% | -0.01% | -1.73% | |
| 39 | MSFT | Microsoft CORP | Stock-Tech | 0.12% | +0.02% | -14.79% | |
| 40 | BOTZ | Global X Robotics & Artifici | ETF-Other | 0.12% | -0.01% | — | |
| 41 | XBIL | F/m US Treasury 6 Month Bill | ETF-Gov Bonds | 0.09% | — | +4.74% | |
| 42 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.09% | — | — | |
| 43 | BIBL | Inspire 100 ETF | ETF-Other | 0.08% | — | -0.51% | |
| 44 | CEMB | Ishares Jp Morgan Em Corpora | ETF-Other | 0.07% | — | — | |
| 45 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.07% | -0.01% | -8.43% |
Portfolio Performance
Performance for Q4 2026
+2.4%
Performance Last 4 Quarters
+12.1%
- Stdev
- +9%
- Beta
- +0.71
- Alpha
- +0.9%
- Max Drawdown
- -4.5%
- Annualized Perf
- +18.2%
- Batting Avg vs S&P
- +36.1%
- Sortino
- +4.24
- Stutzer
- +0.56
- Treynor
- +0.24
- Sterling
- +1.32
- Calmar
- +4.07
- Information Ratio
- -1.36
- Tracking Error
- +4.2%
- Stdev Down
- +4.1%
- Winning Months %
- +72.2%
- Losing Months %
- +27.8%
- Best 12 Months
- +27.3%
- Worst 12 Months
- +7%
- Efficiency Ratio
- +0.77
- Sharpe
- +1.92
- Stdev Sectors
- +28.8%
- Skewness
- -0.02
- Kurtosis
- +0.32
- Upside Potential
- +5.61
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 45 | $302.3M | 3 | ||
| 2026 Q2 | 45 | $302.6M | 29 | ||
| 2026 Q1 | 41 | $278.9M | 16 | ||
| 2025 Q4 | 38 | $281.3M | 9 | ||
| 2025 Q3 | 36 | $277.8M | 22 | ||
| 2025 Q2 | 36 | $267.7M | 0 | ||
| 2025 Q1 | 36 | $251.2M | 0 | ||
| 2024 Q4 | 36 | $253.5M | 0 | ||
| 2024 Q3 | 34 | $254.0M | 0 | ||
| 2024 Q2 | 34 | $238.1M | 0 | ||
| 2024 Q1 | 34 | $233.9M | 0 | ||
| 2023 Q4 | 27 | $223.2M | 0 | ||
| 2023 Q3 | 27 | $208.7M | 0 | ||
| 2023 Q2 | 27 | $214.7M | 0 | ||
| 2023 Q1 | 32 | $204.9M | 0 | ||
| 2022 Q4 | 17 | $192.1M | 0 | ||
| 2022 Q3 | 17 | $181.9M | 0 |
Holding changes this quarter
David Kennon Inc's most significant position changes for 2026-09-30: Trim: Vanguard S&p 500 ETF (VOO) — shares -0.10%; Trim: Vanguard Mid-cap ETF (VO) — shares -7.43%; Add: Invesco Nasdaq 100 ETF (QQQM) — shares +5.29%; Trim: Vanguard Small-cap ETF (VB) — shares -0.25%; Add: Vanguard Utilities ETF (VPU) — shares +0.58%.
Filing History
FAQ
What is David Kennon Inc and what type of investor is it?
David Kennon Inc is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $302.3M, spread across 45 disclosed positions.
What are David Kennon Inc's largest equity positions?
Based on the latest 13F filing, David Kennon Inc's top holdings by market value are:
1. Vanguard S&p 500 ETF (VOO) — $79.3M (26.2%)
2. Vanguard Total Stock Mkt ETF (VTI) — $35.6M (11.8%)
3. Vanguard Total Intl Stock (VXUS) — $19.9M (6.6%)
4. Invesco Nasdaq 100 ETF (QQQM) — $19.5M (6.5%)
5. Vanguard Ultra Short Bond Et (VUSB) — $17.6M (5.8%)
What changes did David Kennon Inc make in its most recent portfolio filing?
In the latest reported quarter, David Kennon Inc made 38 notable position adjustments: 0 new positions were initiated, 21 existing holdings were added to, 17 positions were partially reduced, and 0 were completely exited. The largest of these moves: Trim: Vanguard S&p 500 ETF (VOO) — shares -0.10%; Trim: Vanguard Mid-cap ETF (VO) — shares -7.43%; Add: Invesco Nasdaq 100 ETF (QQQM) — shares +5.29%; Trim: Vanguard Small-cap ETF (VB) — shares -0.25%; Add: Vanguard Utilities ETF (VPU) — shares +0.58%
What sectors does David Kennon Inc focus on?
David Kennon Inc is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 74.4%
• Consumer Discretionary: 15.1%
• Health Care: 5.8%
• Financials: 4.8%
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Investment Profile
David Kennon Inc returned an annualized 18.2% over the trailing 36 months — outperforming the S&P 500 by 0.9 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.71 (less volatile than the market) and a 36% quarterly batting average against the index.
Its portfolio is moderately concentrated and long-term-holding, with 74.4% of the portfolio concentrated in Information Technology.
Its turnover score has fallen from 22 to 3 over the past 4 quarters — a shift toward longer holding periods.
It has added to its VOO position over the past two quarters (+$11.5M, now $79.3M), while trimming ONEQ over the same stretch (-$12.3M, still holding $7.6M).
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Developer Access
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