CA
Cannon Advisors, Inc. SEC 13F Holdings (Q3 2026) — Top Position: INVESCO QQQ TRUST SERIES 1
Cannon Advisors, Inc.CIK: 0001805370
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$172.3M
Reporting period: 2026-09-30 · Number of holdings: 108
Cannon Advisors, Inc. disclosed 108 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $172.3M and a quarterly turnover rate of 55.5%.
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Personality snowflake
- Concentration
- 9.46
- Portfolio Stability
- 55.51
- Momentum
- 100
- Sector conviction
- 57.53
- Diversification
- 100
- Sizing Uniformity
- 87.48
Cannon Advisors, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.024 — mathematically equivalent to about 42 equally-sized positions, well below its 108 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.25), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 39% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govSold out GPIQ
Trim XLY
-93.2% -$4.7M
New buy XLU
New buy IBB
Sold out SMH
New buy XOP
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 6.42% | -0.06% | +0.64% | |
| 2 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 4.83% | -0.59% | -9.59% | |
| 3 | FLRN | Ss Spdr Bb Ig Float Rt ETF | ETF-Other | 4.45% | +0.05% | +6.03% | |
| 4 | VEU | Vanguard Ftse All-world Ex-u | ETF-Other | 3.89% | +0.17% | +9.87% | |
| 5 | IHI | Ishares U.s. Medical Devices | ETF-Other | 3.81% | +0.39% | +9.20% | |
| 6 | XLF | Ss Financial Select Sector | ETF-Other | 3.80% | -0.07% | +5.55% | |
| 7 | NVDA | Nvidia CORP | Stock-Tech | 3.38% | +0.38% | +9.38% | |
| 8 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 3.08% | -0.80% | -11.42% | |
| 9 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.97% | -0.08% | +3.86% | |
| 10 | GPIX | Gldm SA S&p 500 Pr In Etf-us | ETF-Large Cap & Growth | 2.69% | +0.10% | +7.40% | |
| 11 | AAPL | Apple Inc | Stock-Tech | 2.53% | +0.16% | +3.05% | |
| 12 | XLV | Ss Health Care Select Sector | ETF-Other | 2.30% | -1.49% | -40.55% | |
| 13 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 2.26% | +0.21% | +10.50% | |
| 14 | XLU | St Sr Utl Sl Se Spdr Etf-usd | ETF-Other | 2.16% | +2.16% | NEW | |
| 15 | IBB | Ishares Biotechnology ETF | ETF-Tech | 2.13% | +2.13% | NEW | |
| 16 | XOP | Ss Spdr S&p Og Exp & Prod | ETF-Other | 1.90% | +1.90% | NEW | |
| 17 | XLG | Invesco S&p 500 Top 50 ETF | ETF-Large Cap & Growth | 1.85% | +1.85% | NEW | |
| 18 | BALT | Inn Defined Wealth Shield | ETF-Other | 1.81% | +0.91% | +107.91% | |
| 19 | DGRO | Ishares Core Dividend Growth | ETF-Other | 1.81% | +1.81% | NEW | |
| 20 | SPSB | Ss Spdr P St C CORP ETF | ETF-Other | 1.76% | +0.01% | +6.46% | |
| 21 | CIBR | First Trust Nasdaq Cybersecu | ETF-Tech | 1.52% | +1.52% | NEW | |
| 22 | MSFT | Microsoft CORP | Stock-Tech | 1.39% | +0.31% | -4.12% | |
| 23 | VRP | Invesco Variable Rate Prefer | ETF-Other | 1.29% | -0.02% | +5.44% | |
| 24 | CAT | Caterpillar Inc | Stock-Industrials | 1.20% | -0.78% | -23.05% | |
| 25 | ATO | Atmos Energy CORP | Stock-Utilities | 1.17% | -0.01% | +13.56% | |
| 26 | PODD | Insulet CORP | Stock-Healthcare | 1.10% | -0.04% | +16.87% | |
| 27 | NU | Nu Holdings Ltd. | Stock-Financials | 1.05% | +1.05% | NEW | |
| 28 | BSX | Boston Scientific CORP | Stock-Healthcare | 1.01% | +1.01% | NEW | |
| 29 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.96% | +0.05% | +10.35% | |
| 30 | WMS | Advanced Drainage Systems In | Stock-Industrials | 0.91% | -0.26% | -2.58% | |
| 31 | AVGO | Broadcom Inc | Stock-Tech | 0.87% | -0.14% | -0.78% | |
| 32 | TMUS | T-mobile US Inc | Stock-Comm Services | 0.85% | +0.85% | NEW | |
| 33 | HYG | Ishr Ibx Usd Hiyld Cb Etf-ui | ETF-High Yield | 0.83% | -0.03% | +4.80% | |
| 34 | CMI | Cummins Inc | Stock-Industrials | 0.83% | -0.88% | -35.17% | |
| 35 | NEE | Nextera Energy Inc | Stock-Utilities | 0.81% | -0.27% | -9.83% | |
| 36 | STX | Seagate Technology Holdings plc | Stock-Tech | 0.80% | +0.80% | NEW | |
| 37 | ZS | Zscaler Inc | Stock-Tech | 0.80% | -0.40% | -53.75% | |
| 38 | WMT | Walmart Inc | Stock-Consumer Staples | 0.76% | +0.55% | +286.77% | |
| 39 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.74% | -0.72% | -44.81% | |
| 40 | AXSM | Axsome Therapeutics Inc | Stock-Healthcare | 0.70% | -0.15% | +30.26% | |
| 41 | V | Visa Inc-class A Shares | Stock-Financials | 0.66% | +0.05% | +1.10% | |
| 42 | WWD | Woodward Inc | Stock-Industrials | 0.63% | +0.63% | NEW | |
| 43 | CORP | Pimco Inv Grade CORP Bd ETF | ETF-Other | 0.62% | -0.83% | -53.24% | |
| 44 | SANM | Sanmina CORP | Stock-Tech | 0.61% | +0.61% | NEW | |
| 45 | DAL | Delta Air Lines Inc | Stock-Industrials | 0.58% | +0.58% | NEW | |
| 46 | MPWR | Monolithic Power Systems Inc | Stock-Tech | 0.56% | -0.05% | -0.68% | |
| 47 | ADI | Analog Devices Inc | Stock-Tech | 0.55% | +0.55% | NEW | |
| 48 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.53% | +0.19% | +59.67% | |
| 49 | RKLB | Rocket Lab CORP | Stock-Industrials | 0.50% | +0.50% | NEW | |
| 50 | STLD | Steel Dynamics Inc | Stock-Materials | 0.50% | +0.50% | NEW |
1–50 of 108
Portfolio Performance
Performance for Q4 2026
+0.1%
Performance Last 4 Quarters
+9.4%
- Stdev
- +12.3%
- Beta
- +0.97
- Alpha
- -0.8%
- Max Drawdown
- -8.1%
- Annualized Perf
- +13.7%
- Batting Avg vs S&P
- +39.1%
- Sortino
- +2.43
- Stutzer
- +0.34
- Treynor
- +0.14
- Sterling
- +0.91
- Calmar
- +1.68
- Information Ratio
- -0.44
- Tracking Error
- +2.8%
- Stdev Down
- +5.6%
- Winning Months %
- +56.5%
- Losing Months %
- +43.5%
- Best 12 Months
- +35.6%
- Worst 12 Months
- +9.4%
- Efficiency Ratio
- +0.44
- Sharpe
- +1.1
- Stdev Sectors
- +9.6%
- Skewness
- +0.55
- Kurtosis
- +0.38
- Upside Potential
- +4.2
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Cannon Advisors, Inc.'s most significant position changes for 2026-09-30: Sold out: Gs Nasdaq-100 Pr Inc Etf-usd (GPIQ); New buy: St Sr Utl Sl Se Spdr Etf-usd (XLU); New buy: Ishares Biotechnology ETF (IBB); Sold out: Vaneck Semiconductor ETF (SMH); New buy: Ss Spdr S&p Og Exp & Prod (XOP).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | XLU | St Sr Utl Sl Se Spdr Etf-usd | +2.2% | NEW | New buy |
| 2 | IBB | Ishares Biotechnology ETF | +2.1% | NEW | New buy |
| 3 | XOP | Ss Spdr S&p Og Exp & Prod | +1.9% | NEW | New buy |
| 4 | XLG | Invesco S&p 500 Top 50 ETF | +1.9% | NEW | New buy |
| 5 | DGRO | Ishares Core Dividend Growth | +1.8% | NEW | New buy |
| 6 | CIBR | First Trust Nasdaq Cybersecu | +1.5% | NEW | New buy |
| 7 | NU | Nu Holdings Ltd. | +1.1% | NEW | New buy |
| 8 | BSX | Boston Scientific CORP | +1% | NEW | New buy |
| 9 | BALT | Inn Defined Wealth Shield | +0.9% | +107.91% | Add |
| 10 | TMUS | T-mobile US Inc | +0.9% | NEW | New buy |
| 11 | STX | Seagate Technology Holdings plc | +0.8% | NEW | New buy |
| 12 | WWD | Woodward Inc | +0.6% | NEW | New buy |
| 13 | SANM | Sanmina CORP | +0.6% | NEW | New buy |
| 14 | DAL | Delta Air Lines Inc | +0.6% | NEW | New buy |
| 15 | WMT | Walmart Inc | +0.6% | +286.77% | Add |
| 16 | ADI | Analog Devices Inc | +0.6% | NEW | New buy |
| 17 | RKLB | Rocket Lab CORP | +0.5% | NEW | New buy |
| 18 | STLD | Steel Dynamics Inc | +0.5% | NEW | New buy |
| 19 | REGN | Regeneron Pharmaceuticals | +0.5% | NEW | New buy |
| 20 | WDC | Western Digital CORP | +0.5% | NEW | New buy |
| 21 | ISRG | Intuitive Surgical Inc | +0.5% | NEW | New buy |
| 22 | AAON | Aaon Inc | +0.5% | NEW | New buy |
| 23 | NOK | Nokia Corp-spon Adr | +0.5% | NEW | New buy |
| 24 | BE | Bloom Energy Corp- A | +0.4% | NEW | New buy |
| 25 | BWA | Borgwarner Inc | +0.4% | NEW | New buy |
| 26 | IHI | Ishares U.s. Medical Devices | +0.4% | +9.20% | Add |
| 27 | NVDA | Nvidia CORP | +0.4% | +9.38% | Add |
| 28 | INTC | Intel CORP | +0.4% | NEW | New buy |
| 29 | MSFT | Microsoft CORP | +0.3% | -4.12% | Trim |
| 30 | GSIE | Goldman Sachs Activebeta Int | +0.3% | NEW | New buy |
| 31 | DFAI | Dimensional International Co | +0.3% | NEW | New buy |
| 32 | ETR | Entergy CORP | +0.2% | NEW | New buy |
| 33 | AMZN | Amazon.com Inc | +0.2% | +10.50% | Add |
| 34 | APH | Amphenol Corp-cl A | +0.2% | NEW | New buy |
| 35 | VTI | Vanguard Total Stock Mkt ETF | +0.2% | +59.67% | Add |
| 36 | VEU | Vanguard Ftse All-world Ex-u | +0.2% | +9.87% | Add |
| 37 | AAPL | Apple Inc | +0.2% | +3.05% | Add |
| 38 | KO | Coca-cola Co/the | +0.2% | NEW | New buy |
| 39 | VEA | Vanguard Ftse Developed ETF | +0.2% | NEW | New buy |
| 40 | BND | Vanguard Total Bond Market | +0.1% | NEW | New buy |
| 41 | IEI | Ishares 3-7 Year Treasury Bo | +0.1% | NEW | New buy |
| 42 | DFAE | Dimensional Emerging Core Eq | +0.1% | NEW | New buy |
| 43 | PM | Philip Morris International | +0.1% | NEW | New buy |
| 44 | GPIX | Gldm SA S&p 500 Pr In Etf-us | +0.1% | +7.40% | Add |
| 45 | QQQE | Dirx Nasdaq-100eq Wi Etf-usd | +0.1% | +22.28% | Add |
| 46 | FLRN | Ss Spdr Bb Ig Float Rt ETF | +0.1% | +6.03% | Add |
| 47 | RSP | Invesco S&p 500 Equal Weight | +0.1% | +10.35% | Add |
| 48 | V | Visa Inc-class A Shares | +0.1% | +1.10% | Add |
| 49 | BUXX | Strive Enhanced Income Short | 0% | +21.89% | Add |
| 50 | SPSB | Ss Spdr P St C CORP ETF | 0% | +6.46% | Add |
1–50 of 127
Filing History
FAQ
What is Cannon Advisors, Inc. and what type of investor is it?
Cannon Advisors, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $172.3M, spread across 108 disclosed positions.
What are Cannon Advisors, Inc.'s largest equity positions?
Based on the latest 13F filing, Cannon Advisors, Inc.'s top holdings by market value are:
1. Invesco Qqq Trust Series 1 (QQQ) — $11.1M (6.4%)
2. Ss Spdr S&p 500 ETF Trust-us (SPY) — $8.3M (4.8%)
3. Ss Spdr Bb Ig Float Rt ETF (FLRN) — $7.7M (4.5%)
4. Vanguard Ftse All-world Ex-u (VEU) — $6.7M (3.9%)
5. Ishares U.s. Medical Devices (IHI) — $6.6M (3.8%)
What changes did Cannon Advisors, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Cannon Advisors, Inc. made 123 notable position adjustments: 34 new positions were initiated, 31 existing holdings were added to, 39 positions were partially reduced, and 19 were completely exited. The largest of these moves: Sold out: Gs Nasdaq-100 Pr Inc Etf-usd (GPIQ); New buy: St Sr Utl Sl Se Spdr Etf-usd (XLU); New buy: Ishares Biotechnology ETF (IBB); Sold out: Vaneck Semiconductor ETF (SMH); New buy: Ss Spdr S&p Og Exp & Prod (XOP)
What sectors does Cannon Advisors, Inc. focus on?
Cannon Advisors, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 35.8%
• Industrials: 14.1%
• Health Care: 11.6%
• Communication Services: 10.8%
• Financials: 9.1%
• Consumer Discretionary: 7.8%
Investment Profile
Cannon Advisors, Inc. returned an annualized 13.7% over the trailing 23 months — underperforming the S&P 500 by 0.8 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.97 (roughly in line with the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and fast-trading, with 35.8% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 37 to 56 over the past 4 quarters — a shift toward more active trading.
It has added to its VEU position over the past two quarters (+$4.8M, now $6.7M), while trimming CMI over the same stretch (-$3.4M, still holding $1.4M).
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Developer Access
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