CIK: 0001218254
Total reported value
$174.4M
Reporting period: 2026-06-30 · Number of holdings: 77
BOYAR ASSET MANAGEMENT INC. disclosed 77 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $174.4M and a quarterly turnover rate of 20.5%.
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Boyar Asset Management Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.037 — mathematically equivalent to about 27 equally-sized positions, well below its 77 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.38), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
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| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 9.18% | +0.45% | +3.54% | |
| 2 | JPM | Jpmorgan Chase & Co | Stock-Financials | 8.95% | +1.09% | +1.58% | |
| 3 | AMP | Ameriprise Financial Inc | Stock-Financials | 5.24% | +0.26% | +1.05% | |
| 4 | HD | Home Depot Inc | Stock-Consumer Disc | 5.17% | +0.40% | +0.20% | |
| 5 | MSGS | Madison Square Garden Sports | Stock-Comm Services | 5.12% | +0.53% | -11.42% | |
| 6 | BAC | Bank Of America CORP | Stock-Financials | 4.60% | +0.13% | -12.62% | |
| 7 | BNY | Bank Of New York Mellon CORP | Stock-Financials | 4.21% | +1.00% | +6.66% | |
| 8 | UBER | Uber Technologies Inc | Stock-Industrials | 3.79% | -0.61% | -14.90% | |
| 9 | CSCO | Cisco Systems Inc | Stock-Tech | 3.47% | +0.69% | -18.41% | |
| 10 | SPHR | Sphere Entertainment Co | Stock-Comm Services | 2.86% | +0.38% | -22.42% | |
| 11 | MSGE | Madison Square Garden Entert | Stock-Other | 2.55% | +0.26% | -19.64% | |
| 12 | JNJ | Johnson & Johnson | Stock-Healthcare | 2.37% | +0.10% | -0.05% | |
| 13 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.23% | -0.37% | -31.73% | |
| 14 | DIS | Walt Disney Co/the | Stock-Comm Services | 1.78% | +0.16% | +8.90% | |
| 15 | BATRK | Atlanta Braves Holdings In-c | Stock-Other | 1.76% | -0.14% | -24.16% | |
| 16 | MDLZ | Mondelez International Inc-a | Stock-Consumer Staples | 1.54% | +0.07% | +3.63% | |
| 17 | MAR | Marriott International -cl A | Stock-Consumer Disc | 1.50% | -0.01% | -12.97% | |
| 18 | SMG | Scotts Miracle-gro Co | Stock-Materials | 1.44% | +0.05% | -8.01% | |
| 19 | INTC | Intel CORP | Stock-Tech | 1.43% | +1.00% | +3.83% | |
| 20 | COO | Cooper Cos Inc/the | Stock-Healthcare | 1.29% | +0.65% | +99.82% | |
| 21 | PFE | Pfizer Inc | Stock-Healthcare | 1.28% | -0.31% | -6.87% | |
| 22 | MKL | Markel Group Inc | Stock-Financials | 1.23% | -0.03% | -5.03% | |
| 23 | C | Citigroup Inc | Stock-Financials | 1.20% | +0.25% | +1.81% | |
| 24 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 1.18% | -0.50% | -18.14% | |
| 25 | CALY | Callaway Golf Company | Stock-Other | 1.16% | -0.03% | -28.67% | |
| 26 | MWA | Mueller Water Products Inc-a | Stock-Industrials | 0.98% | -0.31% | -19.44% | |
| 27 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.97% | +0.12% | +6.62% | |
| 28 | CVS | Cvs Health CORP | Stock-Healthcare | 0.95% | +0.31% | +1.87% | |
| 29 | AXP | American Express Co | Stock-Financials | 0.94% | +0.21% | +14.16% | |
| 30 | CRM | Salesforce Inc | Stock-Tech | 0.93% | +0.11% | +35.12% | |
| 31 | MGM | Mgm Resorts International | Stock-Consumer Disc | 0.89% | +0.43% | +48.39% | |
| 32 | SYY | Sysco CORP | Stock-Consumer Staples | 0.87% | +0.08% | -6.78% | |
| 33 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.79% | -0.11% | -0.29% | |
| 34 | KVUE | Kenvue Inc | Stock-Consumer Staples | 0.76% | +0.06% | -3.41% | |
| 35 | UPS | United Parcel Service-cl B | Stock-Industrials | 0.72% | -0.11% | -22.12% | |
| 36 | GLW | Corning Inc | Stock-Tech | 0.69% | +0.29% | -9.10% | |
| 37 | WM | Waste Management Inc | Stock-Industrials | 0.68% | -0.04% | -3.28% | |
| 38 | SSNC | Ss&c Technologies Holdings | Stock-Tech | 0.63% | -0.37% | -31.49% | |
| 39 | LH | Labcorp Holdings Inc | Stock-Healthcare | 0.62% | +0.10% | +12.95% | |
| 40 | TRIP | Tripadvisor Inc | Stock-Other | 0.61% | +0.10% | -8.96% | |
| 41 | FWONA | Liberty Media Corp-formula-a | Stock-Other | 0.61% | +0.20% | +29.44% | |
| 42 | GPN | Global Payments Inc | Stock-Industrials | 0.58% | -0.32% | -40.67% | |
| 43 | GOLF | Acushnet Holdings CORP | Stock-Other | 0.56% | -0.02% | -24.85% | |
| 44 | TGT | Target CORP | Stock-Consumer Disc | 0.54% | +0.01% | -4.67% | |
| 45 | BR | Broadridge Financial Solutio | Stock-Tech | 0.54% | -0.11% | -2.84% | |
| 46 | HHH | Howard Hughes Holdings Inc | Stock-Real Estate | 0.51% | -0.21% | -38.01% | |
| 47 | AAPL | Apple Inc | Stock-Tech | 0.51% | +0.07% | -0.65% | |
| 48 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.50% | -0.67% | -58.96% | |
| 49 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.47% | -0.10% | -13.19% | |
| 50 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.47% | -0.29% | -41.96% |
Performance for Q3 2026
+9.4%
Performance Last 4 Quarters
+19.5%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 77 | $174.4M | 20 | ||
| 2026 Q1 | 78 | $175.7M | 25 | ||
| 2025 Q4 | 75 | $157.7M | 12 | ||
| 2025 Q3 | 77 | $158.0M | 21 | ||
| 2025 Q2 | 79 | $152.8M | 0 | ||
| 2025 Q1 | 77 | $137.9M | 100 | ||
| 2024 Q4 | 78 | $151.6M | 0 | ||
| 2024 Q3 | 79 | $155.3M | 0 | ||
| 2024 Q2 | 78 | $145.8M | 0 | ||
| 2024 Q1 | 81 | $153.3M | 0 | ||
| 2023 Q4 | 80 | $133.2M | 0 | ||
| 2023 Q3 | 80 | $127.4M | 0 | ||
| 2023 Q2 | 80 | $135.2M | 0 | ||
| 2023 Q1 | 76 | $129.6M | 0 | ||
| 2022 Q4 | 77 | $122.6M | 0 | ||
| 2022 Q3 | 84 | $121.4M | 0 | ||
| 2022 Q2 | 80 | $121.1M | 0 | ||
| 2022 Q1 | 86 | $155.7M | 0 | ||
| 2021 Q4 | 85 | $166.0M | 0 | ||
| 2021 Q3 | 85 | $151.8M | 0 | ||
| 2021 Q2 | 84 | $155.2M | 100 | ||
| 2021 Q1 | 83 | $147.9M | 12 | ||
| 2020 Q4 | 77 | $132.6M | 17 | ||
| 2020 Q3 | 71 | $119.1M | 13 | ||
| 2020 Q2 | 65 | $108.0M | 75 | ||
| 2020 Q1 | 60 | $89.3M | 46 | ||
| 2019 Q4 | 70 | $138.5M | 11 | ||
| 2019 Q3 | 68 | $131.8M | 10 | ||
| 2019 Q2 | 71 | $135.4M | 11 | ||
| 2019 Q1 | 73 | $133.0M | 29 | ||
| 2018 Q4 | 70 | $121.4M | 81 | ||
| 2018 Q3 | 72 | $146.8M | 19 | ||
| 2018 Q2 | 65 | $136.0M | 21 | ||
| 2018 Q1 | 63 | $137.6M | 10 | ||
| 2017 Q4 | 64 | $140.6M | 14 | ||
| 2017 Q3 | 64 | $133.9M | 12 | ||
| 2017 Q2 | 68 | $136.1M | 7 | ||
| 2017 Q1 | 68 | $135.9M | 34 | ||
| 2016 Q4 | 66 | $99.9M | 29 | ||
| 2016 Q3 | 65 | $126.7M | 10 | ||
| 2016 Q2 | 64 | $126.1M | 10 | ||
| 2016 Q1 | 65 | $127.4M | 9 | ||
| 2015 Q4 | 63 | $125.8M | 22 | ||
| 2015 Q3 | 64 | $117.6M | 24 | ||
| 2015 Q2 | 66 | $130.7M | 9 | ||
| 2015 Q1 | 65 | $130.7M | 12 | ||
| 2014 Q4 | 63 | $127.9M | 17 | ||
| 2014 Q3 | 70 | $129.6M | 11 | ||
| 2014 Q2 | 70 | $125.8M | 69 | ||
| 2014 Q1 | 68 | $122.7M | 72 | ||
| 2013 Q4 | 63 | $120.4M | 82 | ||
| 2013 Q3 | 62 | $104.3M | 71 | ||
| 2013 Q2 | 59 | $100.3M | — |
Boyar Asset Management Inc.'s most significant position changes for 2026-06-30: Sold out: Ebay Inc (EBAY); Sold out: Carrier Global CORP (CARR); Sold out: Loews CORP (L); New buy: German American Bancorp (GABC); New buy: Frp Holdings Inc (FRPH).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | JPM | Jpmorgan Chase & Co | +1.1% | +1.58% | Add |
| 2 | INTC | Intel CORP | +1% | +3.83% | Add |
| 3 | BNY | Bank Of New York Mellon CORP | +1% | +6.66% | Add |
| 4 | CSCO | Cisco Systems Inc | +0.7% | -18.41% | Trim |
| 5 | COO | Cooper Cos Inc/the | +0.7% | +99.82% | Add |
| 6 | MSGS | Madison Square Garden Sports | +0.5% | -11.42% | Trim |
| 7 | MSFT | Microsoft CORP | +0.5% | +3.54% | Add |
| 8 | MGM | Mgm Resorts International | +0.4% | +48.39% | Add |
| 9 | HD | Home Depot Inc | +0.4% | +0.20% | Add |
| 10 | SPHR | Sphere Entertainment Co | +0.4% | -22.42% | Trim |
| 11 | CVS | Cvs Health CORP | +0.3% | +1.87% | Add |
| 12 | GLW | Corning Inc | +0.3% | -9.10% | Trim |
| 13 | MSGE | Madison Square Garden Entert | +0.3% | -19.64% | Trim |
| 14 | AMP | Ameriprise Financial Inc | +0.3% | +1.05% | Add |
| 15 | C | Citigroup Inc | +0.3% | +1.81% | Add |
| 16 | GABC | German American Bancorp | +0.2% | NEW | New buy |
| 17 | AXP | American Express Co | +0.2% | +14.16% | Add |
| 18 | FWONA | Liberty Media Corp-formula-a | +0.2% | +29.44% | Add |
| 19 | FRPH | Frp Holdings Inc | +0.2% | NEW | New buy |
| 20 | DIS | Walt Disney Co/the | +0.2% | +8.90% | Add |
| 21 | KLAC | Kla CORP | +0.1% | +654.72% | Add |
| 22 | BAC | Bank Of America CORP | +0.1% | -12.62% | Trim |
| 23 | CFG | Citizens Financial Group | +0.1% | NEW | New buy |
| 24 | KO | Coca-cola Co/the | +0.1% | +6.62% | Add |
| 25 | IBM | Intl Business Machines CORP | +0.1% | +30.71% | Add |
| 26 | CRM | Salesforce Inc | +0.1% | +35.12% | Add |
| 27 | LH | Labcorp Holdings Inc | +0.1% | +12.95% | Add |
| 28 | TRIP | Tripadvisor Inc | +0.1% | -8.96% | Trim |
| 29 | JNJ | Johnson & Johnson | +0.1% | -0.05% | Trim |
| 30 | GOOG | Alphabet Inc-cl C | +0.1% | — | Unchanged |
| 31 | SYY | Sysco CORP | +0.1% | -6.78% | Trim |
| 32 | AAPL | Apple Inc | +0.1% | -0.65% | Trim |
| 33 | MDLZ | Mondelez International Inc-a | +0.1% | +3.63% | Add |
| 34 | KVUE | Kenvue Inc | +0.1% | -3.41% | Trim |
| 35 | SMG | Scotts Miracle-gro Co | +0.1% | -8.01% | Trim |
| 36 | KMB | Kimberly-clark CORP | 0% | — | Unchanged |
| 37 | WEN | Wendy's Co/the | 0% | -4.69% | Trim |
| 38 | TGT | Target CORP | 0% | -4.67% | Trim |
| 39 | CNDT | Conduent Inc | — | +3.17% | Add |
| 40 | AIG | American International Group | — | — | Unchanged |
| 41 | SO | Southern Co/the | — | — | Unchanged |
| 42 | MAR | Marriott International -cl A | 0% | -12.97% | Trim |
| 43 | SCHW | Schwab (charles) CORP | 0% | -4.63% | Trim |
| 44 | GOLF | Acushnet Holdings CORP | 0% | -24.85% | Trim |
| 45 | NDAQ | Nasdaq Inc | 0% | — | Unchanged |
| 46 | CALY | Callaway Golf Company | 0% | -28.67% | Trim |
| 47 | CFR | Cullen/frost Bankers Inc | 0% | -23.00% | Trim |
| 48 | MKL | Markel Group Inc | 0% | -5.03% | Trim |
| 49 | VZ | Verizon Communications Inc | 0% | +7.18% | Add |
| 50 | WM | Waste Management Inc | 0% | -3.28% | Trim |
Boyar Asset Management Inc. returned an annualized 18.4% over the trailing 36 months — underperforming the S&P 500 by 0.5 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.92 (roughly in line with the market) and a 53% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 30.2% of the portfolio concentrated in Financials.
Its turnover score has risen from 0 to 20 over the past 4 quarters — a shift toward more active trading.
It has added to its MSGS position over the past two quarters (+$3.5M, now $8.9M), while trimming MTCH over the same stretch (-$657.2K, still holding $393.4K).
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