CIK: 0001079738
Total reported value
$367.2M
Reporting period: 2026-03-31 · Number of holdings: 60
BIRINYI ASSOCIATES INC disclosed 60 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $367.2M and a quarterly turnover rate of 16.0%.
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Birinyi Associates INC's disclosed holdings carry a Herfindahl concentration index of 0.092 — mathematically equivalent to about 11 equally-sized positions, well below its 60 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.14), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Trim VOO
-41.3% -$3.4M
Trim MCD
-58.3% -$2.5M
Trim MSFT
+2.8% -$3.5M
Trim AVGO
-17.4% -$2.3M
Trim NFLX
-77.7% -$1.7M
Add AAPL
-0.1% -$6.1M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple INC | Stock-Tech | 22.87% | +0.35% | -0.09% | |
| 2 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 11.25% | -0.02% | -0.23% | |
| 3 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 8.86% | +0.20% | -1.49% | |
| 4 | AMZN | Amazon.com INC | Stock-Consumer Disc | 7.86% | -0.08% | +0.73% | |
| 5 | MA | Mastercard INC - A | Stock-Financials | 6.10% | -0.33% | -0.33% | |
| 6 | NVDA | Nvidia CORP | Stock-Tech | 5.12% | +0.09% | -0.09% | |
| 7 | MSFT | Microsoft CORP | Stock-Tech | 3.49% | -0.58% | +2.85% | |
| 8 | C | Citigroup INC | Stock-Financials | 3.21% | +0.15% | -1.02% | |
| 9 | BKNG | Booking Holdings INC | Stock-Consumer Disc | 2.82% | -0.15% | +10.76% | |
| 10 | GS | Goldman Sachs Group INC | Stock-Financials | 2.33% | — | +3.17% | |
| 11 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.18% | -0.01% | — | |
| 12 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 2.00% | -0.04% | -5.54% | |
| 13 | AVGO | Broadcom INC | Stock-Tech | 1.80% | -0.44% | -17.44% | |
| 14 | IBM | Intl Business Machines CORP | Stock-Tech | 1.59% | -0.09% | +5.97% | |
| 15 | DIA | Ss Spdr Dow Jones Indus Avg | ETF-Large Cap & Growth | 1.45% | — | -4.35% | |
| 16 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 1.17% | +0.04% | — | |
| 17 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.17% | -0.75% | -41.27% | |
| 18 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.13% | +1.13% | NEW | |
| 19 | WMT | Walmart INC | Stock-Consumer Staples | 0.99% | +0.17% | — | |
| 20 | AXP | American Express Co | Stock-Financials | 0.94% | +0.27% | +56.69% | |
| 21 | DELL | Dell Technologies -c | Stock-Tech | 0.87% | +0.03% | -26.84% | |
| 22 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.86% | — | +0.04% | |
| 23 | BA | Boeing Co/the | Stock-Industrials | 0.85% | +0.85% | NEW | |
| 24 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.78% | +0.78% | NEW | |
| 25 | CEG | Constellation Energy | Stock-Utilities | 0.65% | -0.13% | -2.39% | |
| 26 | AZO | Autozone INC | Stock-Consumer Disc | 0.65% | +0.12% | +14.01% | |
| 27 | CAT | Caterpillar INC | Stock-Industrials | 0.58% | +0.15% | — | |
| 28 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.51% | -0.59% | -58.35% | |
| 29 | LRCX | Lam Research CORP | Stock-Tech | 0.41% | +0.11% | — | |
| 30 | MU | Micron Technology INC | Stock-Tech | 0.37% | +0.09% | +3.18% | |
| 31 | CMG | Chipotle Mexican Grill INC | Stock-Consumer Disc | 0.37% | -0.05% | -5.56% | |
| 32 | AMGN | Amgen INC | Stock-Healthcare | 0.37% | +0.06% | — | |
| 33 | XLV | Ss Health Care Select Sector | ETF-Other | 0.33% | — | +0.01% | |
| 34 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.31% | +0.06% | — | |
| 35 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.30% | — | +12.89% | |
| 36 | SCHW | Schwab (charles) CORP | Stock-Financials | 0.29% | +0.29% | NEW | |
| 37 | HD | Home Depot INC | Stock-Consumer Disc | 0.27% | — | — | |
| 38 | DE | Deere & Co | Stock-Industrials | 0.24% | +0.06% | — | |
| 39 | V | Visa Inc-class A Shares | Stock-Financials | 0.20% | -0.02% | — | |
| 40 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.20% | — | +0.06% | |
| 41 | CVX | Chevron CORP | Stock-Energy | 0.19% | +0.05% | -7.04% | |
| 42 | LMT | Lockheed Martin CORP | Stock-Industrials | 0.16% | -0.06% | -44.44% | |
| 43 | CRM | Salesforce INC | Stock-Tech | 0.16% | -0.05% | — | |
| 44 | SBUX | Starbucks CORP | Stock-Consumer Disc | 0.15% | — | — | |
| 45 | TSLA | Tesla INC | Stock-Consumer Disc | 0.15% | -0.02% | — | |
| 46 | MSCI | Msci INC | Stock-Financials | 0.15% | — | — | |
| 47 | BX | Blackstone INC | Stock-Financials | 0.15% | -0.03% | +0.36% | |
| 48 | AIQ | Global X Art Intel & Tech | ETF-Tech | 0.14% | — | — | |
| 49 | NFLX | Netflix INC | Stock-Comm Services | 0.13% | -0.41% | -77.71% | |
| 50 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.11% | -0.02% | -9.26% |
Performance for Q3 2026
+4.7%
Performance Last 4 Quarters
+32.1%
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 60 | $367.2M | 16 | |
| 2025-12-31 | 58 | $399.9M | 12 | |
| 2025-09-30 | 57 | $391.6M | 29 | |
| 2025-06-30 | 55 | $341.9M | 0 | |
| 2025-03-31 | 56 | $309.6M | 100 | |
| 2024-12-31 | 58 | $363.3M | 0 | |
| 2024-09-30 | 58 | $348.3M | 0 | |
| 2024-06-30 | 57 | $333.9M | 0 | |
| 2024-03-31 | 56 | $306.6M | 0 | |
| 2023-12-31 | 56 | $281.4M | 0 | |
| 2023-09-30 | 53 | $250.5M | 0 | |
| 2023-06-30 | 53 | $273.8M | 0 | |
| 2023-03-31 | 54 | $241.9M | 0 | |
| 2022-12-31 | 55 | $208.2M | 0 | |
| 2022-09-30 | 60 | $214.4M | 0 | |
| 2022-06-30 | 57 | $221.1M | 0 | |
| 2022-03-31 | 59 | $290.2M | 0 | |
| 2021-12-31 | 64 | $319.2M | 0 | |
| 2021-09-30 | 13 | $54.8M | 0 | |
| 2021-06-30 | 67 | $288.2M | 100 | |
| 2021-03-31 | 66 | $262.4M | 16 | |
| 2020-12-31 | 68 | $270.3M | 16 | |
| 2020-09-30 | 65 | $236.9M | 22 | |
| 2020-06-30 | 63 | $202.3M | 26 | |
| 2020-03-31 | 67 | $183.5M | 30 | |
| 2019-12-31 | 77 | $241.5M | 15 | |
| 2019-09-30 | 78 | $230.5M | 16 | |
| 2019-06-30 | 76 | $238.2M | 13 | |
| 2019-03-31 | 77 | $233.6M | 19 | |
| 2018-12-31 | 76 | $200.4M | 37 | |
| 2018-09-30 | 95 | $281.2M | 18 | |
| 2018-06-30 | 91 | $255.2M | 17 | |
| 2018-03-31 | 94 | $245.6M | 31 | |
| 2017-12-31 | 97 | $223.9M | 14 | |
| 2017-09-30 | 87 | $210.3M | 15 | |
| 2017-06-30 | 93 | $212.5M | 17 | |
| 2017-03-31 | 85 | $201.0M | 24 | |
| 2016-12-31 | 88 | $176.9M | 23 | |
| 2016-09-30 | 85 | $185.3M | 42 | |
| 2016-06-30 | 78 | $229.0M | 10 | |
| 2016-03-31 | 79 | $225.9M | 45 | |
| 2015-12-31 | 78 | $153.7M | 62 | |
| 2015-09-30 | 87 | $230.6M | 50 | |
| 2015-06-30 | 85 | $146.9M | 14 | |
| 2015-03-31 | 89 | $151.1M | 48 | |
| 2014-12-31 | 92 | $223.3M | 16 | |
| 2014-09-30 | 93 | $219.8M | 22 | |
| 2014-06-30 | 78 | $196.7M | 0 | |
| 2014-03-31 | 78 | $196.7M | 30 | |
| 2013-12-31 | 76 | $187.4M | 22 | |
| 2013-09-30 | 96 | $177.3M | 39 | |
| 2013-06-30 | 68 | $165.3M | — |
Birinyi Associates INC's most significant position changes for 2026-03-31: New buy: Johnson & Johnson (JNJ); New buy: Boeing Co/the (BA); New buy: Invesco S&p 500 Equal Weight (RSP); Sold out: Uber Technologies INC (UBER); Sold out: Blackrock INC (BLK).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | AAPL | Apple INC | +0.4% | -0.09% | Trim |
| 2 | AXP | American Express Co | +0.3% | +56.69% | Add |
| 3 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.2% | -1.49% | Trim |
| 4 | WMT | Walmart INC | +0.2% | — | Unchanged |
| 5 | C | Citigroup INC | +0.2% | -1.02% | Trim |
| 6 | CAT | Caterpillar INC | +0.2% | — | Unchanged |
| 7 | AZO | Autozone INC | +0.1% | +14.01% | Add |
| 8 | LRCX | Lam Research CORP | +0.1% | — | Unchanged |
| 9 | NVDA | Nvidia CORP | +0.1% | -0.09% | Trim |
| 10 | MU | Micron Technology INC | +0.1% | +3.18% | Add |
| 11 | COST | Costco Wholesale CORP | +0.1% | — | Unchanged |
| 12 | DE | Deere & Co | +0.1% | — | Unchanged |
| 13 | AMGN | Amgen INC | +0.1% | — | Unchanged |
| 14 | CVX | Chevron CORP | +0.1% | -7.04% | Trim |
| 15 | BRK-A | Berkshire Hathaway Inc-cl A | 0% | — | Unchanged |
| 16 | DELL | Dell Technologies -c | 0% | -26.84% | Trim |
| 17 | DIA | Ss Spdr Dow Jones Indus Avg | — | -4.35% | Trim |
| 18 | JPM | Jpmorgan Chase & Co | — | +0.04% | Add |
| 19 | GOOG | Alphabet Inc-cl C | 0% | — | Unchanged |
| 20 | UNH | Unitedhealth Group INC | 0% | — | Unchanged |
| 21 | GOOGL | Alphabet Inc-cl A | 0% | -0.23% | Trim |
| 22 | V | Visa Inc-class A Shares | 0% | — | Unchanged |
| 23 | TSLA | Tesla INC | 0% | — | Unchanged |
| 24 | IWM | Ishares Russell 2000 ETF | 0% | -23.93% | Trim |
| 25 | META | Meta Platforms Inc-class A | 0% | -9.26% | Trim |
| 26 | BX | Blackstone INC | 0% | +0.36% | Add |
| 27 | BRK-B | Berkshire Hathaway Inc-cl B | 0% | -5.54% | Trim |
| 28 | QCOM | Qualcomm INC | 0% | -20.00% | Trim |
| 29 | CMG | Chipotle Mexican Grill INC | -0.1% | -5.56% | Trim |
| 30 | CRM | Salesforce INC | -0.1% | — | Unchanged |
| 31 | NVR | Nvr INC | -0.1% | -36.92% | Trim |
| 32 | LMT | Lockheed Martin CORP | -0.1% | -44.44% | Trim |
| 33 | AMZN | Amazon.com INC | -0.1% | +0.73% | Add |
| 34 | IBM | Intl Business Machines CORP | -0.1% | +5.97% | Add |
| 35 | CEG | Constellation Energy | -0.1% | -2.39% | Trim |
| 36 | BKNG | Booking Holdings INC | -0.2% | +10.76% | Add |
| 37 | MA | Mastercard INC - A | -0.3% | -0.33% | Trim |
| 38 | NFLX | Netflix INC | -0.4% | -77.71% | Trim |
| 39 | AVGO | Broadcom INC | -0.4% | -17.44% | Trim |
| 40 | MSFT | Microsoft CORP | -0.6% | +2.85% | Add |
| 41 | MCD | Mcdonald's CORP | -0.6% | -58.35% | Trim |
| 42 | VOO | Vanguard S&p 500 ETF | -0.8% | -41.27% | Trim |
| 43 | JNJ | Johnson & Johnson | — | NEW | New buy |
| 44 | BA | Boeing Co/the | — | NEW | New buy |
| 45 | RSP | Invesco S&p 500 Equal Weight | — | NEW | New buy |
| 46 | UBER | Uber Technologies INC | — | EXIT | Sold out |
| 47 | BLK | Blackrock INC | — | EXIT | Sold out |
| 48 | SCHW | Schwab (charles) CORP | — | NEW | New buy |
| 49 | ORCL | Oracle CORP | — | EXIT | Sold out |
| 50 | MO | Altria Group INC | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-04 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-10 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-29 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-23 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-05 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-04 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-14 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-01 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-23 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-10 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-14 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-08 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-10 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-08 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-08 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-02 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-04-05 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-01-26 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-10-19 | Amendment | View on EDGAR |
| 2021-09-30 | 2021-10-18 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-05 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-11 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-11 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-06 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-06 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-12 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-12 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-12 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-05 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-05-08 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-07 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-01 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-10 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-04-26 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-12 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-14 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-08 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-11 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-13 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-10 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-10 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-06 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-10 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-13 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-11 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-05-15 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-13 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-13 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-13 | Amendment | View on EDGAR |
| 2014-06-30 | 2014-08-13 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-14 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-14 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-14 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-13 | 13F-HR | View on EDGAR |
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