BR
Bell Rock Capital LLC Historical SEC 13F Holdings & Archive (Q3 2022)
Bell Rock Capital LLCCIK: 0001756283
Diversified strategyLong-term holderSector-focused
Total reported value
$81.0M
Reporting period: 2022-09-30 · Number of holdings: 94
Bell Rock Capital LLC disclosed 94 holdings in its latest 13F filing for the period ending 2022-09-30, with total reported value of $81.0M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 16.46
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 82.35
- Diversification
- 100
- Sizing Uniformity
- 82.98
Bell Rock Capital LLC's disclosed holdings carry a Herfindahl concentration index of 0.041 — mathematically equivalent to about 24 equally-sized positions, well below its 94 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.70), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 50% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNo holding changes this quarter
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple Inc | Stock-Tech | 15.81% | — | +1692.63% | |
| 2 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 5.31% | — | — | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 4.27% | — | +717.56% | |
| 4 | F | Ford Motor Co | Stock-Consumer Disc | 3.89% | — | — | |
| 5 | CHD | Church & Dwight Co Inc | Stock-Consumer Staples | 3.13% | — | — | |
| 6 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 3.02% | — | +477.06% | |
| 7 | KEY | Keycorp | Stock-Financials | 2.88% | — | — | |
| 8 | CPB | THE Campbell's Company | Stock-Consumer Staples | 2.76% | — | — | |
| 9 | QLD | Proshares Ultra Qqq | ETF-Other | 2.66% | — | — | |
| 10 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 2.40% | — | +158.36% | |
| 11 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.95% | — | — | |
| 12 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.88% | — | — | |
| 13 | CVS | Cvs Health CORP | Stock-Healthcare | 1.85% | — | — | |
| 14 | IIPR | Innovative Industrial Proper | Stock-Real Estate | 1.78% | — | — | |
| 15 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.68% | — | +469.69% | |
| 16 | ITA | Ishares U.s. Aerospace & Def | ETF-Other | 1.63% | — | — | |
| 17 | KEL | Kellanova | Stock-Other | 1.60% | — | — | |
| 18 | AGZ | Ishares Agency Bond ETF | ETF-Other | 1.51% | — | — | |
| 19 | TGT | Target CORP | Stock-Consumer Disc | 1.47% | — | — | |
| 20 | IBM | Intl Business Machines CORP | Stock-Tech | 1.26% | — | — | |
| 21 | V | Visa Inc-class A Shares | Stock-Financials | 1.18% | — | — | |
| 22 | AXP | American Express Co | Stock-Financials | 1.14% | — | — | |
| 23 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.13% | — | — | |
| 24 | DEO | Diageo Plc-sponsored Adr | Stock-Consumer Staples | 1.08% | — | — | |
| 25 | MLVFUSD | Malvern Bancorp Inc | Stock-Other | 1.07% | — | — | |
| 26 | HD | Home Depot Inc | Stock-Consumer Disc | 1.04% | — | — | |
| 27 | VPU | Vanguard Utilities ETF | ETF-Other | 1.02% | — | — | |
| 28 | HON | Honeywell International Inc | Stock-Industrials | 0.96% | — | — | |
| 29 | FLOT | Ishares Floating Rate Bond E | ETF-Other | 0.91% | — | — | |
| 30 | GLD | Spdr Gold Shares | ETF-Commodities | 0.90% | — | — | |
| 31 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.86% | — | — | |
| 32 | CVX | Chevron CORP | Stock-Energy | 0.84% | — | — | |
| 33 | NEE | Nextera Energy Inc | Stock-Utilities | 0.80% | — | — | |
| 34 | CLX | Clorox Company | Stock-Consumer Staples | 0.77% | — | — | |
| 35 | HSY | Hershey Co/the | Stock-Consumer Staples | 0.73% | — | — | |
| 36 | PDBC | Invesco Optimum Yield Divers | ETF-Other | 0.69% | — | — | |
| 37 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.65% | — | — | |
| 38 | FIW | First Trust Water ETF | ETF-Other | 0.64% | — | — | |
| 39 | VDC | Vanguard Consumer Staple ETF | ETF-Other | 0.62% | — | — | |
| 40 | SMIN | Ishares Msci India Small-cap | ETF-Other | 0.62% | — | — | |
| 41 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.62% | — | — | |
| 42 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.59% | — | — | |
| 43 | MNRLUSD | Brigham Minerals Inc-cl A | Stock-Other | 0.58% | — | — | |
| 44 | VAW | Vanguard Materials ETF | ETF-Other | 0.56% | — | — | |
| 45 | AMD | Advanced Micro Devices | Stock-Tech | 0.56% | — | — | |
| 46 | CCL1EUR | Carnival CORP LTD | Stock-Consumer Disc | 0.54% | — | — | |
| 47 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.52% | — | — | |
| 48 | UPRO | Proshares Ultrapro S&p 500 | ETF-Large Cap & Growth | 0.52% | — | — | |
| 49 | CALY | Callaway Golf Company | Stock-Other | 0.48% | — | — | |
| 50 | XHE | Ss Spdr S&p Hc Equip ETF | ETF-Other | 0.48% | — | — |
1–50 of 94
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2022 Q3 | 94 | $81.0M | 0 | ||
| 2022 Q2 | 33 | $128.6M | 0 | ||
| 2022 Q1 | 108 | $107.1M | 0 | ||
| 2021 Q4 | 121 | $136.0M | 0 | ||
| 2020 Q3 | 81 | $82.5M | 16 | ||
| 2020 Q2 | 78 | $77.0M | 26 | ||
| 2020 Q1 | 70 | $64.4M | 65 | ||
| 2019 Q4 | 378 | $116.2M | 19 | ||
| 2019 Q3 | 362 | $112.8M | 23 | ||
| 2019 Q2 | 371 | $113.9M | 52 | ||
| 2019 Q1 | 462 | $174.0M | 25 | ||
| 2018 Q4 | 479 | $149.1M | 43 | ||
| 2018 Q3 | 432 | $203.9M | 19 | ||
| 2018 Q2 | 456 | $197.7M | 24 | ||
| 2018 Q1 | 458 | $188.4M | 23 | ||
| 2017 Q4 | 427 | $185.0M | 21 | ||
| 2017 Q3 | 416 | $175.1M | 26 | ||
| 2017 Q2 | 433 | $162.5M | 56 | ||
| 2017 Q1 | 368 | $108.1M | 28 | ||
| 2016 Q4 | 362 | $94.9M | 0 |
Holding changes this quarter
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
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Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Filing History
FAQ
What is Bell Rock Capital LLC and what type of investor is it?
Bell Rock Capital LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2022-09-30), the firm manages a tracked equity portfolio valued at approximately $81.0M, spread across 94 disclosed positions.
What are Bell Rock Capital LLC's largest equity positions?
Based on the latest 13F filing, Bell Rock Capital LLC's top holdings by market value are:
1. Apple Inc (AAPL) — $12.8M (15.8%)
2. Amazon.com Inc (AMZN) — $4.3M (5.3%)
3. Microsoft CORP (MSFT) — $3.5M (4.3%)
4. Ford Motor Co (F) — $3.1M (3.9%)
5. Church & Dwight Co Inc (CHD) — $2.5M (3.1%)
What changes did Bell Rock Capital LLC make in its most recent portfolio filing?
No notable portfolio changes were recorded for Bell Rock Capital LLC in the most recent quarter. Holdings appear to have remained relatively stable.
What sectors does Bell Rock Capital LLC focus on?
Bell Rock Capital LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 44.7%
• Consumer Discretionary: 21.7%
• Consumer Staples: 12.2%
• Health Care: 9.5%
• Financials: 4.7%
• Communication Services: 2.9%
Investment Profile
Bell Rock Capital LLC's portfolio is broadly diversified and long-term-holding, with 44.7% of the portfolio concentrated in Information Technology.
Its turnover score has fallen from 16 to 0 over the past 4 quarters — a shift toward longer holding periods.
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Developer Access
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