CIK: 0001932952
Total reported value
$1.7B
Reporting period: 2026-09-30 · Number of holdings: 1041
ARMSTRONG ADVISORY GROUP, INC disclosed 1041 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $1.7B and a quarterly turnover rate of 37.6%.
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Armstrong Advisory Group, Inc's disclosed holdings carry a Herfindahl concentration index of 0.068 — mathematically equivalent to about 15 equally-sized positions, well below its 1041 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 8.36), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 10% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add BND
+243.7% $145.8M
Trim VBIL
-99.2% -$72.6M
Trim VTIP
-99.3% -$72.6M
Trim IEI
-72.9% -$57.0M
Add IEF
+4437.3% $54.4M
Trim SCHK
-14.3% -$30.3M
Showing top 200 holdings (of 1041 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 14.72% | +0.84% | +4.92% | |
| 2 | BND | Vanguard Total Bond Market | ETF-Other | 12.62% | +8.73% | +243.69% | |
| 3 | SCHK | Schwab 1000 Index ETF | ETF-Large Cap & Growth | 12.33% | -1.98% | -14.31% | |
| 4 | VGT | Vanguard Info Tech ETF | ETF-Tech | 7.79% | +0.32% | +0.24% | |
| 5 | SCHP | Schwab U.s. Tips ETF | ETF-Other | 5.49% | -0.20% | +2.90% | |
| 6 | IEF | Ishares 7-10 Year Treasury B | ETF-Gov Bonds | 3.35% | +3.27% | +4437.31% | |
| 7 | EWZ | Ishares Msci Brazil ETF | ETF-Other | 2.84% | +1.25% | +67.54% | |
| 8 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 2.82% | +1.01% | +61.50% | |
| 9 | VHT | Vanguard Health Care ETF | ETF-Other | 2.24% | +0.10% | +0.31% | |
| 10 | VOX | Vanguard Communication Servi | ETF-Other | 2.21% | +0.07% | +0.87% | |
| 11 | XLY | Ss Consumer Disc Select Sect | ETF-Other | 1.92% | -0.15% | +1.25% | |
| 12 | XLI | Ss Industrial Select Sector | ETF-Other | 1.64% | -0.17% | +1.40% | |
| 13 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.59% | +0.01% | -0.44% | |
| 14 | AAPL | Apple Inc | Stock-Tech | 1.57% | +0.22% | +2.03% | |
| 15 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 1.53% | +0.03% | +3.12% | |
| 16 | GDX | Vaneck Gold Miners ETF | ETF-Commodities | 1.52% | +1.49% | +4710.86% | |
| 17 | IEI | Ishares 3-7 Year Treasury Bo | ETF-Gov Bonds | 1.22% | -3.48% | -72.91% | |
| 18 | XLF | Ss Financial Select Sector | ETF-Other | 1.12% | -0.01% | +1.00% | |
| 19 | XLP | Ss Consumer Staples Sel Sect | ETF-Other | 0.98% | -0.03% | +0.78% | |
| 20 | XLE | Ss Energy Select Sector | ETF-Other | 0.91% | +0.12% | +0.29% | |
| 21 | MSFT | Microsoft CORP | Stock-Tech | 0.82% | +0.21% | -0.82% | |
| 22 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.70% | -0.01% | -0.67% | |
| 23 | XAR | Ss Spdr S&p Aerospace Def | ETF-Other | 0.68% | -0.15% | +1.29% | |
| 24 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.54% | +0.02% | +1.03% | |
| 25 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.50% | +0.01% | -0.46% | |
| 26 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.48% | -0.01% | +1.52% | |
| 27 | XLU | St Sr Utl Sl Se Spdr Etf-usd | ETF-Other | 0.45% | -0.07% | +0.14% | |
| 28 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.44% | — | +0.25% | |
| 29 | NVDA | Nvidia CORP | Stock-Tech | 0.41% | +0.05% | +2.26% | |
| 30 | XLRE | Ss Real Estate Select Sector | ETF-Other | 0.37% | -0.02% | +1.92% | |
| 31 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 0.36% | — | -0.18% | |
| 32 | DE | Deere & Co | Stock-Industrials | 0.36% | +0.02% | -0.24% | |
| 33 | XLB | Ss Materials Select Sector | ETF-Other | 0.35% | -0.01% | +1.63% | |
| 34 | SGOV | Ishares 0-3 Month Treasury B | ETF-Gov Bonds | 0.32% | +0.12% | +62.60% | |
| 35 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 0.31% | -0.01% | +0.09% | |
| 36 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.26% | — | +1.06% | |
| 37 | TJX | Tjx Companies Inc | Stock-Consumer Disc | 0.25% | -0.04% | +0.01% | |
| 38 | VXF | Vanguard Extended Market ETF | ETF-Other | 0.23% | -0.03% | -5.99% | |
| 39 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.21% | -0.01% | +0.01% | |
| 40 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.21% | +0.01% | -2.67% | |
| 41 | VXUS | Vanguard Total Intl Stock | ETF-Other | 0.19% | +0.01% | +4.71% | |
| 42 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.19% | +0.01% | +0.95% | |
| 43 | ✓ | Stock-Other | 0.18% | +0.18% | NEW | ||
| 44 | TLTW | Ishares 20+ Bond Buywrite | ETF-Other | 0.17% | — | +5.53% | |
| 45 | VCSH | Vanguard S/t CORP Bond ETF | ETF-Corp Bonds | 0.17% | -0.01% | +0.38% | |
| 46 | GLD | Spdr Gold Shares | ETF-Commodities | 0.17% | — | -2.94% | |
| 47 | AIQ | Global X Art Intel & Tech | ETF-Tech | 0.16% | -0.01% | -0.46% | |
| 48 | CPRT | Copart Inc | Stock-Industrials | 0.16% | -0.02% | -4.75% | |
| 49 | ABBV | Abbvie Inc | Stock-Healthcare | 0.16% | +0.02% | +11.78% | |
| 50 | GOVT | Ishares US Treasury Bond ETF | ETF-Gov Bonds | 0.16% | -0.02% | -4.33% |
Performance for Q4 2026
+2.4%
Performance Last 4 Quarters
+12.7%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 1041 | $1.7B | 38 | ||
| 2026 Q2 | 987 | $1.6B | 0 | ||
| 2026 Q1 | 959 | $1.5B | 48 | ||
| 2025 Q4 | 954 | $1.5B | 20 | ||
| 2025 Q3 | 941 | $1.4B | 61 | ||
| 2025 Q2 | 927 | $1.3B | 0 | ||
| 2025 Q1 | 843 | $1.3B | 0 | ||
| 2024 Q4 | 843 | $1.3B | 0 | ||
| 2024 Q3 | 785 | $1.2B | 0 | ||
| 2024 Q2 | 791 | $1.1B | 0 | ||
| 2024 Q1 | 769 | $1.0B | 0 | ||
| 2023 Q4 | 769 | $1.0B | 0 | ||
| 2023 Q3 | 836 | $916.1M | 0 | ||
| 2023 Q2 | 800 | $942.0M | 0 | ||
| 2023 Q1 | 782 | $846.5M | 0 | ||
| 2022 Q4 | 810 | $759.8M | 0 |
Armstrong Advisory Group, Inc's most significant position changes for 2026-09-30: New buy: ; Sold out: Exxon Mobil CORP (XOM); Sold out: Avalonbay Communities Inc (AVB); New buy: Equity Residential (EQR); Sold out: Ishares New York Muni Bond E (NYF).
Showing top 200 changes by size (of 1099 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | BND | Vanguard Total Bond Market | +8.7% | +243.69% | Add |
| 2 | IEF | Ishares 7-10 Year Treasury B | +3.3% | +4437.31% | Add |
| 3 | GDX | Vaneck Gold Miners ETF | +1.5% | +4710.86% | Add |
| 4 | EWZ | Ishares Msci Brazil ETF | +1.3% | +67.54% | Add |
| 5 | RSP | Invesco S&p 500 Equal Weight | +1% | +61.50% | Add |
| 6 | IVV | Ishares Core S&p 500 ETF | +0.8% | +4.92% | Add |
| 7 | VGT | Vanguard Info Tech ETF | +0.3% | +0.24% | Add |
| 8 | AAPL | Apple Inc | +0.2% | +2.03% | Add |
| 9 | MSFT | Microsoft CORP | +0.2% | -0.82% | Trim |
| 10 | ✓ | +0.2% | NEW | New buy | |
| 11 | XLE | Ss Energy Select Sector | +0.1% | +0.29% | Add |
| 12 | SGOV | Ishares 0-3 Month Treasury B | +0.1% | +62.60% | Add |
| 13 | VHT | Vanguard Health Care ETF | +0.1% | +0.31% | Add |
| 14 | VOX | Vanguard Communication Servi | +0.1% | +0.87% | Add |
| 15 | XSVN | Bondbloxx Bbg 7 Yr US Treas | +0.1% | +80719.23% | Add |
| 16 | NVDA | Nvidia CORP | +0.1% | +2.26% | Add |
| 17 | EQR | Equity Residential | +0.1% | NEW | New buy |
| 18 | SPYV | Ss Spdr P S&p 500 Value ETF | 0% | +3.12% | Add |
| 19 | AMZN | Amazon.com Inc | 0% | +1.03% | Add |
| 20 | AMD | Advanced Micro Devices | 0% | +23.62% | Add |
| 21 | ABBV | Abbvie Inc | 0% | +11.78% | Add |
| 22 | RTX | Rtx CORP | 0% | +35.90% | Add |
| 23 | VLO | Valero Energy CORP | 0% | -3.36% | Trim |
| 24 | DE | Deere & Co | 0% | -0.24% | Trim |
| 25 | AGG | Ishares Core U.s. Aggregate | 0% | +18.83% | Add |
| 26 | HPE | Hewlett Packard Enterprise | 0% | — | Unchanged |
| 27 | RSPA | Invesco S&p 500 Ew Income Ad | 0% | +31.19% | Add |
| 28 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | -0.44% | Trim |
| 29 | PLTR | Palantir Technologies Inc-a | 0% | -3.19% | Trim |
| 30 | TMO | Thermo Fisher Scientific Inc | 0% | +8.96% | Add |
| 31 | ✓ | 0% | NEW | New buy | |
| 32 | CVX | Chevron CORP | 0% | — | Unchanged |
| 33 | DELL | Dell Technologies -c | 0% | -0.31% | Trim |
| 34 | IBM | Intl Business Machines CORP | 0% | +50.99% | Add |
| 35 | NANR | Sta Str Sp S&p Nor An Res-ui | 0% | +2.07% | Add |
| 36 | PANW | Palo Alto Networks Inc | 0% | +12.76% | Add |
| 37 | GOOGL | Alphabet Inc-cl A | 0% | +10.96% | Add |
| 38 | JNJ | Johnson & Johnson | 0% | +6.33% | Add |
| 39 | HACK | Amplify Cybersecurity ETF | 0% | — | Unchanged |
| 40 | XLK | Ss Technology Select Sector | 0% | +11.25% | Add |
| 41 | BAR | Graniteshares Gold Trust | 0% | +14.43% | Add |
| 42 | VOO | Vanguard S&p 500 ETF | 0% | -0.46% | Trim |
| 43 | VXUS | Vanguard Total Intl Stock | 0% | +4.71% | Add |
| 44 | FBCV | Fidelity Blue Chip Value ETF | 0% | NEW | New buy |
| 45 | AIS | Vistashares Ais ETF | 0% | NEW | New buy |
| 46 | KO | Coca-cola Co/the | 0% | -2.67% | Trim |
| 47 | CPNJ | Calamos Nsdq100 Alt ETF | 0% | NEW | New buy |
| 48 | CPSA | Calamos Sp500 Strct Alt-aug | 0% | NEW | New buy |
| 49 | CPRJ | Calamos Russ 2000 Str Al-jul | 0% | NEW | New buy |
| 50 | EAGG | Ishares Esg Aware US Aggrega | 0% | +282.37% | Add |
Armstrong Advisory Group, Inc returned an annualized 17.4% over the trailing 36 months — outperforming the S&P 500 by 1.5 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.66 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 39.2% of the portfolio concentrated in Information Technology.
Its turnover score has fallen from 61 to 38 over the past 4 quarters — a shift toward longer holding periods.
It has added to its BND position over the past two quarters (+$147.6M, now $209.7M), while trimming IEI over the same stretch (-$108.4M, still holding $20.2M).
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