CIK: 0001888792
Total reported value
$233.6M
Reporting period: 2026-03-31 · Number of holdings: 47
Ardent Capital Management, Inc. disclosed 47 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $233.6M and a quarterly turnover rate of 13.1%.
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Ardent Capital Management, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.158 — mathematically equivalent to about 6 equally-sized positions, well below its 47 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.56), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Add JNJ
-2.5% $4.7M
Trim BIDU
-67.5% -$3.7M
Trim META
-2.1% -$2.5M
Add COST
-2.0% $761.3K
Trim AAPL
-7.7% -$2.2M
Trim GOOG
-2.2% -$3.3M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 32.73% | +0.13% | -2.68% | |
| 2 | JNJ | Johnson & Johnson | Stock-Healthcare | 15.39% | +3.04% | -2.46% | |
| 3 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 12.02% | -0.41% | -2.19% | |
| 4 | META | Meta Platforms Inc-class A | Stock-Comm Services | 6.01% | -0.54% | -2.09% | |
| 5 | AAPL | Apple INC | Stock-Tech | 5.93% | -0.43% | -7.71% | |
| 6 | SYK | Stryker CORP | Stock-Healthcare | 4.51% | +0.02% | -0.56% | |
| 7 | PM | Philip Morris International | Stock-Consumer Staples | 3.20% | +0.32% | -0.40% | |
| 8 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.93% | -0.05% | -1.03% | |
| 9 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 2.78% | +0.51% | -1.97% | |
| 10 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 1.84% | +0.14% | -0.52% | |
| 11 | IWB | Ishares Russell 1000 ETF | ETF-Other | 0.90% | +0.03% | — | |
| 12 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.82% | +0.04% | +8.11% | |
| 13 | ARTY | Ishares Future Ai & Tech ETF | ETF-Tech | 0.81% | +0.02% | -2.70% | |
| 14 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.63% | +0.05% | — | |
| 15 | BIDU | Baidu INC - Spon Adr | Stock-Comm Services | 0.61% | -1.43% | -67.53% | |
| 16 | IAUM | Ishares Gold Trust Micro | ETF-Commodities | 0.57% | +0.09% | — | |
| 17 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.56% | +0.02% | — | |
| 18 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.55% | +0.02% | — | |
| 19 | VTV | Vanguard Value ETF | ETF-Other | 0.53% | +0.05% | — | |
| 20 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.49% | -0.02% | -1.93% | |
| 21 | ADBE | Adobe INC | Stock-Tech | 0.46% | -0.16% | -1.28% | |
| 22 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.45% | +0.03% | — | |
| 23 | MO | Altria Group INC | Stock-Consumer Staples | 0.41% | +0.07% | -1.32% | |
| 24 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.41% | +0.08% | — | |
| 25 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.33% | +0.04% | — | |
| 26 | MSFT | Microsoft CORP | Stock-Tech | 0.33% | -0.07% | — | |
| 27 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.32% | +0.01% | — | |
| 28 | SLV | Ishares Silver Trust | ETF-Commodities | 0.28% | +0.04% | — | |
| 29 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.28% | — | — | |
| 30 | KVUE | Kenvue INC | Stock-Consumer Staples | 0.26% | +0.01% | -3.74% | |
| 31 | GLD | Spdr Gold Shares | ETF-Commodities | 0.26% | +0.04% | — | |
| 32 | ABBV | Abbvie INC | Stock-Healthcare | 0.24% | +0.01% | — | |
| 33 | UNH | Unitedhealth Group INC | Stock-Healthcare | 0.23% | -0.03% | -1.25% | |
| 34 | PLD | Prologis INC | Stock-Real Estate | 0.23% | +0.03% | — | |
| 35 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.20% | +0.02% | — | |
| 36 | MDY | State Street Spdr S&p Midcap | ETF-Other | 0.19% | +0.02% | — | |
| 37 | EVLV | Evolv Technologies Holdings | Stock-Other | 0.16% | -0.02% | -4.31% | |
| 38 | ADP | Automatic Data Processing | Stock-Tech | 0.14% | -0.03% | — | |
| 39 | CEF | Sprott Physical Gold And Sil | Stock-Other | 0.13% | +0.01% | — | |
| 40 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.13% | +0.01% | — | |
| 41 | V | Visa Inc-class A Shares | Stock-Financials | 0.12% | -0.01% | — | |
| 42 | SO | Southern Co/the | Stock-Utilities | 0.11% | +0.01% | -5.01% | |
| 43 | CSCO | Cisco Systems INC | Stock-Tech | 0.11% | +0.01% | — | |
| 44 | EMLP | First Trust North American E | ETF-Other | 0.11% | +0.02% | — | |
| 45 | XME | Ss Spdr S&p Metals Mining | ETF-Other | 0.10% | +0.01% | — | |
| 46 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.10% | — | — | |
| 47 | VEU | Vanguard Ftse All-world Ex-u | ETF-Other | 0.09% | +0.01% | — |
Performance for Q3 2026
+1.9%
Performance Last 4 Quarters
+7%
Based on 47% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 47 | $233.6M | 13 | |
| 2025-12-31 | 50 | $252.8M | 10 | |
| 2025-09-30 | 51 | $236.0M | 24 | |
| 2025-06-30 | 43 | $208.5M | 0 | |
| 2025-03-31 | 44 | $231.1M | 0 | |
| 2024-12-31 | 42 | $219.8M | 0 | |
| 2024-09-30 | 45 | $220.1M | 0 | |
| 2024-06-30 | 42 | $204.0M | 0 | |
| 2024-03-31 | 46 | $199.2M | 0 | |
| 2023-12-31 | 45 | $190.8M | 0 | |
| 2023-09-30 | 44 | $177.2M | 0 | |
| 2023-06-30 | 30 | $162.8M | 0 | |
| 2023-03-31 | 29 | $139.1M | 0 | |
| 2022-12-31 | 27 | $128.8M | 0 | |
| 2022-09-30 | 14 | $112.2M | 0 | |
| 2022-06-30 | 21 | $81.2M | 0 | |
| 2022-03-31 | 25 | $150.0M | 0 | |
| 2021-12-31 | 28 | $150.6M | 0 |
Ardent Capital Management, Inc.'s most significant position changes for 2026-03-31: Sold out: Paypal Holdings INC (PYPL); Sold out: Zimmer Biomet Holdings INC (ZBH); Sold out: Nvidia CORP (NVDA); Trim: Johnson & Johnson (JNJ) — shares -2.46%; Trim: Baidu INC - Spon Adr (BIDU) — shares -67.53%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | JNJ | Johnson & Johnson | +3% | -2.46% | Trim |
| 2 | COST | Costco Wholesale CORP | +0.5% | -1.97% | Trim |
| 3 | PM | Philip Morris International | +0.3% | -0.40% | Trim |
| 4 | PG | Procter & Gamble Co/the | +0.1% | -0.52% | Trim |
| 5 | BRK-B | Berkshire Hathaway Inc-cl B | +0.1% | -2.68% | Trim |
| 6 | IAUM | Ishares Gold Trust Micro | +0.1% | — | Unchanged |
| 7 | BMY | Bristol-myers Squibb Co | +0.1% | — | Unchanged |
| 8 | MO | Altria Group INC | +0.1% | -1.32% | Trim |
| 9 | VTV | Vanguard Value ETF | +0.1% | — | Unchanged |
| 10 | RSP | Invesco S&p 500 Equal Weight | +0.1% | — | Unchanged |
| 11 | AMZN | Amazon.com INC | 0% | +8.11% | Add |
| 12 | GLD | Spdr Gold Shares | 0% | — | Unchanged |
| 13 | SLV | Ishares Silver Trust | 0% | — | Unchanged |
| 14 | IJR | Ishares Core S&p Small-cap E | 0% | — | Unchanged |
| 15 | IWB | Ishares Russell 1000 ETF | 0% | — | Unchanged |
| 16 | PLD | Prologis INC | 0% | — | Unchanged |
| 17 | VO | Vanguard Mid-cap ETF | 0% | — | Unchanged |
| 18 | SYK | Stryker CORP | 0% | -0.56% | Trim |
| 19 | ARTY | Ishares Future Ai & Tech ETF | 0% | -2.70% | Trim |
| 20 | IVV | Ishares Core S&p 500 ETF | 0% | — | Unchanged |
| 21 | QUAL | Ishares Msci USA Quality Fac | 0% | — | Unchanged |
| 22 | EMLP | First Trust North American E | 0% | — | Unchanged |
| 23 | IJH | Ishares Core S&p Midcap ETF | 0% | — | Unchanged |
| 24 | MDY | State Street Spdr S&p Midcap | 0% | — | Unchanged |
| 25 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | — | Unchanged |
| 26 | ABBV | Abbvie INC | 0% | — | Unchanged |
| 27 | KVUE | Kenvue INC | 0% | -3.74% | Trim |
| 28 | SO | Southern Co/the | 0% | -5.01% | Trim |
| 29 | CEF | Sprott Physical Gold And Sil | 0% | — | Unchanged |
| 30 | XME | Ss Spdr S&p Metals Mining | 0% | — | Unchanged |
| 31 | MCD | Mcdonald's CORP | 0% | — | Unchanged |
| 32 | VEU | Vanguard Ftse All-world Ex-u | 0% | — | Unchanged |
| 33 | CSCO | Cisco Systems INC | 0% | — | Unchanged |
| 34 | IWF | Ishares Russell 1000 Growth | — | — | Unchanged |
| 35 | VTI | Vanguard Total Stock Mkt ETF | — | — | Unchanged |
| 36 | V | Visa Inc-class A Shares | 0% | — | Unchanged |
| 37 | JPM | Jpmorgan Chase & Co | 0% | -1.93% | Trim |
| 38 | EVLV | Evolv Technologies Holdings | 0% | -4.31% | Trim |
| 39 | UNH | Unitedhealth Group INC | 0% | -1.25% | Trim |
| 40 | ADP | Automatic Data Processing | 0% | — | Unchanged |
| 41 | GOOGL | Alphabet Inc-cl A | -0.1% | -1.03% | Trim |
| 42 | MSFT | Microsoft CORP | -0.1% | — | Unchanged |
| 43 | ADBE | Adobe INC | -0.2% | -1.28% | Trim |
| 44 | GOOG | Alphabet Inc-cl C | -0.4% | -2.19% | Trim |
| 45 | AAPL | Apple INC | -0.4% | -7.71% | Trim |
| 46 | META | Meta Platforms Inc-class A | -0.5% | -2.09% | Trim |
| 47 | BIDU | Baidu INC - Spon Adr | -1.4% | -67.53% | Trim |
| 48 | PYPL | Paypal Holdings INC | — | EXIT | Sold out |
| 49 | ZBH | Zimmer Biomet Holdings INC | — | EXIT | Sold out |
| 50 | NVDA | Nvidia CORP | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-14 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-12 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-30 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-30 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-12 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-03 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-14 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-14 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-07 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-08 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-06 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-14 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-12 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-14 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2023-02-01 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-08 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-16 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-01-20 | 13F-HR | View on EDGAR |
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