Advisory Alpha, LLC — Q4 2024 13F Holdings

Name: Advisory Alpha, LLC — 13F Holdings, Q4 2024
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001576762

Total reported value

$3.7B

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Full holdings list this quarter

Showing top 200 holdings (of 437 total)

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	SPYG	Ss Spdr P S&p 500 Growth ETF	ETF-Large Cap & Growth	10.10%	-2.27%	-4.06%
2	SPYV	Ss Spdr P S&p 500 Value ETF	ETF-Large Cap & Growth	8.35%	-1.08%	-1.87%
3	SCHM	Schwab US Mid Cap ETF	ETF-Other	5.64%	-0.79%	+195.32%
4	SPDW	Ste Str Spdr Pt Dw EU ETF	ETF-Other	5.35%	-0.07%	+0.83%
5	VGSH	Vanguard Short-term Treasury	ETF-Gov Bonds	4.03%	-0.13%	+2.44%
6	XLK	Ss Technology Select Sector	ETF-Tech	4.00%	-0.17%	+0.60%
7	SCHA	Schwab US Small-cap ETF	ETF-Other	3.90%	—	+96.02%
8	SPHY	Ss Spdr P High Yield ETF	ETF-High Yield	2.71%	+0.68%	-0.63%
9	SPSB	Ss Spdr P St C CORP ETF	ETF-Other	2.55%	+0.67%	+2.54%
10	BKLN	Invesco Senior Loan ETF	ETF-Other	2.47%	-0.09%	-0.24%
11	XLV	Ss Health Care Select Sector	ETF-Other	1.90%	-0.07%	+45.79%
12	VRP	Invesco Variable Rate Prefer	ETF-Other	1.86%	-0.07%	-0.11%
13	XLF	Ss Financial Select Sector	ETF-Other	1.75%	+0.64%	-32.68%
14	VMBS	Vanguard Mortgage-backed Sec	ETF-Other	1.71%	—	+5.80%
15	VCIT	Vanguard Int-term Corporate	ETF-Corp Bonds	1.68%	+0.95%	+7.45%
16	XLI	Ss Industrial Select Sector	ETF-Other	1.63%	-0.37%	+0.94%
17	XLC	Ss Comm Select Sector Spdr	ETF-Other	1.54%	-0.53%	+11.10%
18	SPEM	State Street Sp Ptf Em ETF	ETF-Other	1.52%	+0.26%	-4.47%
19	VSS	Vanguard Ftse All Wo X-us Sc	ETF-Other	1.52%	-0.08%	-1.26%
20	XLY	Ss Consumer Disc Select Sect	ETF-Other	1.42%	-0.08%	-2.55%
21	ICVT	Ishares Convertible Bond ETF	ETF-Other	1.34%	—	-3.48%
22	VCLT	Vanguard Long-term CORP Bond	ETF-Corp Bonds	1.32%	—	-0.14%
23	XLRE	Ss Real Estate Select Sector	ETF-Other	1.14%	-0.14%	-2.28%
24	DFAU	Dimensional US Core Equity M	ETF-Other	1.07%	-0.07%	+5.47%
25	AAPL	Apple INC	Stock-Tech	1.06%	—	+4.76%
26	XLP	Ss Consumer Staples Sel Sect	ETF-Other	1.04%	+0.37%	+0.52%
27	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.97%	—	-0.72%
28	SPTL	Ss Spdr Pf Lng Trm Tsy E-usd	ETF-Other	0.92%	—	+1.92%
29	SCHP	Schwab U.s. Tips ETF	ETF-Other	0.90%	+0.40%	+91.45%
30	VWOB	Vanguard Emerg Mkts Gov Bnd	ETF-Other	0.86%	—	-0.79%
31	FLRN	Ss Spdr Bb Ig Float Rt ETF	ETF-Other	0.75%	-0.08%	+49.47%
32	SPAB	Ss Spdr P Agg Bond ETF	ETF-Other	0.75%	—	+8.64%
33	DFAI	Dimensional International Co	ETF-Other	0.68%	-0.06%	+8.71%
34	XLB	Ss Materials Select Sector	ETF-Other	0.62%	+0.06%	+106.06%
35	XLU	St Sr Utl Sl Se Spdr Etf-usd	ETF-Other	0.56%	+0.28%	-0.18%
36	SPYM	Ste Str Spdr Pt S&p 500 ETF	ETF-Large Cap & Growth	0.53%	—	+7.43%
37	MSFT	Microsoft CORP	Stock-Tech	0.53%	-0.09%	+8.22%
38	NVDA	Nvidia CORP	Stock-Tech	0.53%	—	+5.58%
39	SCHD	Schwab US Dvd Equity ETF	ETF-Other	0.48%	+0.05%	+240.57%
40	SCHR	Schwab Intermediate-term US	ETF-Other	0.46%	-0.05%	+115.16%
41	COWZ	Pacer US Cash Cows 100 ETF	ETF-Other	0.42%	—	+7.85%
42	FPE	Ft-preferred Secur & INC ETF	ETF-Other	0.41%	—	—
43	VOT	Vanguard Mid-cap Growth ETF	ETF-Other	0.41%	—	-1.71%
44	XLE	Ss Energy Select Sector	ETF-Other	0.40%	-0.08%	-38.94%
45	VOE	Vanguard Mid-cap Value ETF	ETF-Other	0.39%	—	-0.35%
46	DFAS	Dimensional US Small Cap ETF	ETF-Small Cap	0.37%	+0.08%	+5.08%
47	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.33%	-0.05%	+0.93%
48	DFLV	Dim US Large Cap Value ETF	ETF-Large Cap & Growth	0.32%	—	+0.24%
49	AMZN	Amazon.com INC	Stock-Consumer Disc	0.31%	—	+11.12%
50	BSJP	Invesco Bulletshares 2025 Hy	ETF-Other	0.31%	—	+10.33%

1–50 of 200

Holding changes this quarter

Position changes disclosed by Advisory Alpha, LLC for the quarter ending Q4 2024, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	XLV	Ss Health Care Select Sector	+0.4%	+45.79%	Add
2	FPE	Ft-preferred Secur & INC ETF	+0.4%	NEW	New buy
3	XLB	Ss Materials Select Sector	+0.3%	+106.06%	Add
4	XLC	Ss Comm Select Sector Spdr	+0.3%	+11.10%	Add
5	FLRN	Ss Spdr Bb Ig Float Rt ETF	+0.2%	+49.47%	Add
6	SPYG	Ss Spdr P S&p 500 Growth ETF	+0.2%	-4.06%	Trim
7	XLK	Ss Technology Select Sector	+0.2%	+0.60%	Add
8	AAPL	Apple INC	+0.1%	+4.76%	Add
9	XLY	Ss Consumer Disc Select Sect	+0.1%	-2.55%	Trim
10	BSJT	Invesco Bulletshares 2029 Hy	+0.1%	NEW	New buy
11	TSLA	Tesla INC	+0.1%	+9.24%	Add
12	POCT	Innovator U.s. Equity Power	+0.1%	+461.79%	Add
13	FTCS	First Trust Capital Strength	+0.1%	NEW	New buy
14	JPST	Jpmorgan Ultra-short Income	+0.1%	+43.64%	Add
15	NVDA	Nvidia CORP	+0.1%	+5.58%	Add
16	DFAU	Dimensional US Core Equity M	+0.1%	+5.47%	Add
17	AMZN	Amazon.com INC	+0.1%	+11.12%	Add
18	VCIT	Vanguard Int-term Corporate	+0.1%	+7.45%	Add
19	SCHD	Schwab US Dvd Equity ETF	+0.1%	+240.57%	Add
20	VGSH	Vanguard Short-term Treasury	+0.1%	+2.44%	Add
21	SPYM	Ste Str Spdr Pt S&p 500 ETF	0%	+7.43%	Add
22	GOOGL	Alphabet Inc-cl A	0%	+18.07%	Add
23	MSFT	Microsoft CORP	0%	+8.22%	Add
24	BSJP	Invesco Bulletshares 2025 Hy	0%	+10.33%	Add
25	SPAB	Ss Spdr P Agg Bond ETF	0%	+8.64%	Add
26	VMBS	Vanguard Mortgage-backed Sec	0%	+5.80%	Add
27	BSJQ	Invesco Bulletshares 2026 Hy	0%	+13.03%	Add
28	GOOG	Alphabet Inc-cl C	0%	+6.80%	Add
29	XLI	Ss Industrial Select Sector	0%	+0.94%	Add
30	HD	Home Depot INC	0%	-23.26%	Trim
31	PNOV	Innovator U.s. Equity Power	0%	-39.48%	Trim
32	ICVT	Ishares Convertible Bond ETF	0%	-3.48%	Trim
33	XLU	St Sr Utl Sl Se Spdr Etf-usd	0%	-0.18%	Trim
34	SCHA	Schwab US Small-cap ETF	-0.1%	+96.02%	Add
35	VWOB	Vanguard Emerg Mkts Gov Bnd	-0.1%	-0.79%	Trim
36	FVD	First Trust Value Line Dvd	-0.1%	-25.50%	Trim
37	XLP	Ss Consumer Staples Sel Sect	-0.1%	+0.52%	Add
38	SCHM	Schwab US Mid Cap ETF	-0.1%	+195.32%	Add
39	SPHY	Ss Spdr P High Yield ETF	-0.1%	-0.63%	Trim
40	SPTL	Ss Spdr Pf Lng Trm Tsy E-usd	-0.1%	+1.92%	Add
41	SCHP	Schwab U.s. Tips ETF	-0.1%	+91.45%	Add
42	VCLT	Vanguard Long-term CORP Bond	-0.1%	-0.14%	Trim
43	XLRE	Ss Real Estate Select Sector	-0.1%	-2.28%	Trim
44	VSS	Vanguard Ftse All Wo X-us Sc	-0.2%	-1.26%	Trim
45	SPEM	State Street Sp Ptf Em ETF	-0.2%	-4.47%	Trim
46	XLE	Ss Energy Select Sector	-0.3%	-38.94%	Trim
47	BSJO	Invesco Bulletshares 2024 Hy	-0.3%	EXIT	Sold out
48	SPYV	Ss Spdr P S&p 500 Value ETF	-0.4%	-1.87%	Trim
49	SPDW	Ste Str Spdr Pt Dw EU ETF	-0.5%	+0.83%	Add
50	XLF	Ss Financial Select Sector	-0.7%	-32.68%	Trim