CIK: 0001925853
Total reported value
$424.8M
Reporting period: 2026-06-30 · Number of holdings: 197
Sterling Investment Counsel, LLC disclosed 197 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $424.8M and a quarterly turnover rate of 21.4%.
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Sterling Investment Counsel, LLC's disclosed holdings carry a Herfindahl concentration index of 0.036 — mathematically equivalent to about 27 equally-sized positions, well below its 197 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.48), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 37% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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New buy 46654Q476
Trim JEPI
+3.5% $960.0K
Add QQQM
+1.6% $8.5M
Add PANW
+4.4% $2.5M
Add FTEC
+2.8% $3.0M
Trim CAH
-49.8% -$1.0M
Showing top 195 holdings (of 197 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 9.32% | +0.34% | +1.66% | |
| 2 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 8.76% | +0.71% | +1.62% | |
| 3 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 7.33% | -1.13% | +3.55% | |
| 4 | CGXU | Cap Group Intl Focus | ETF-Other | 7.14% | +0.08% | +2.59% | |
| 5 | AAPL | Apple INC | Stock-Tech | 4.03% | -0.28% | -2.43% | |
| 6 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 3.68% | -0.08% | +1.85% | |
| 7 | ✓ | Stock-Other | 3.00% | +3.00% | NEW | ||
| 8 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.70% | +0.11% | -0.03% | |
| 9 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 2.42% | +0.04% | +1.36% | |
| 10 | FTEC | Fidelity Msci Info Tech Indx | ETF-Tech | 2.39% | +0.37% | +2.82% | |
| 11 | NVDA | Nvidia CORP | Stock-Tech | 2.27% | +0.02% | +4.64% | |
| 12 | EMXC | Ishares Msci Emr Mrk Ex Chna | ETF-Other | 2.26% | +0.20% | +0.42% | |
| 13 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 2.04% | -0.10% | -0.77% | |
| 14 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.73% | -0.03% | +1.80% | |
| 15 | MSFT | Microsoft CORP | Stock-Tech | 1.58% | — | +3.20% | |
| 16 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.29% | — | -0.81% | |
| 17 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.12% | -0.11% | -2.63% | |
| 18 | PANW | Palo Alto Networks INC | Stock-Tech | 1.05% | +0.49% | +4.39% | |
| 19 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.04% | -0.12% | +8.05% | |
| 20 | WMT | Walmart INC | Stock-Consumer Staples | 0.95% | -0.29% | -0.09% | |
| 21 | V | Visa Inc-class A Shares | Stock-Financials | 0.92% | -0.05% | -0.65% | |
| 22 | GEV | GE Vernova INC | Stock-Industrials | 0.84% | +0.10% | -0.10% | |
| 23 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.76% | — | +1.41% | |
| 24 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.71% | -0.03% | -0.12% | |
| 25 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.66% | +0.07% | +0.91% | |
| 26 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.65% | +0.02% | -1.24% | |
| 27 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.62% | -0.04% | +288.80% | |
| 28 | AVGO | Broadcom INC | Stock-Tech | 0.61% | +0.04% | +4.48% | |
| 29 | ABBV | Abbvie INC | Stock-Healthcare | 0.55% | +0.01% | +4.89% | |
| 30 | CFG | Citizens Financial Group | Stock-Financials | 0.54% | — | +1.80% | |
| 31 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 0.54% | — | -10.11% | |
| 32 | DGRO | Ishares Core Dividend Growth | ETF-Other | 0.54% | — | -1.53% | |
| 33 | ETN | Eaton Corporation plc | Stock-Industrials | 0.52% | -0.01% | -0.97% | |
| 34 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 0.52% | — | -0.72% | |
| 35 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 0.49% | — | -11.74% | |
| 36 | ADI | Analog Devices INC | Stock-Tech | 0.48% | +0.01% | -0.59% | |
| 37 | APH | Amphenol Corp-cl A | Stock-Tech | 0.48% | +0.08% | +3.20% | |
| 38 | NOW | Servicenow INC | Stock-Tech | 0.47% | — | +19.52% | |
| 39 | C | Citigroup INC | Stock-Financials | 0.46% | +0.03% | +1.78% | |
| 40 | AEP | American Electric Power | Stock-Utilities | 0.43% | — | +2.57% | |
| 41 | HD | Home Depot INC | Stock-Consumer Disc | 0.41% | — | +2.49% | |
| 42 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.40% | — | +2.03% | |
| 43 | BOTZ | Global X Robotics & Artifici | ETF-Other | 0.40% | — | +5.24% | |
| 44 | STX | Seagate Technology Holdings plc | Stock-Tech | 0.40% | +0.20% | -1.69% | |
| 45 | XLE | Ss Energy Select Sector | ETF-Other | 0.39% | -0.25% | -15.16% | |
| 46 | ARKW | Ark Next Generation Internet | ETF-Other | 0.39% | +0.03% | +5.67% | |
| 47 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.39% | +0.03% | +0.09% | |
| 48 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.37% | — | +9.82% | |
| 49 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 0.37% | — | +1.57% | |
| 50 | TMO | Thermo Fisher Scientific INC | Stock-Healthcare | 0.36% | — | +6.55% |
Performance for Q3 2026
+2.7%
Performance Last 4 Quarters
+22.6%
Based on 71% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-06-30 | 197 | $424.8M | 21 | |
| 2026-03-31 | 196 | $356.9M | 17 | |
| 2025-12-31 | 187 | $349.0M | 21 | |
| 2025-09-30 | 130 | $311.9M | 38 | |
| 2025-06-30 | 140 | $170.5M | 0 | |
| 2025-03-31 | 228 | $292.2M | 0 | |
| 2024-12-31 | 149 | $151.3M | 0 | |
| 2024-09-30 | 213 | $280.7M | 0 | |
| 2024-06-30 | 201 | $254.0M | 0 | |
| 2024-03-31 | 210 | $216.5M | 0 | |
| 2023-12-31 | 195 | $196.0M | 0 | |
| 2023-09-30 | 182 | $174.5M | 0 | |
| 2023-06-30 | 154 | $185.2M | 0 | |
| 2023-03-31 | 190 | $168.3M | 0 | |
| 2022-12-31 | 152 | $161.8M | 0 | |
| 2022-09-30 | 137 | $136.9M | 0 | |
| 2022-06-30 | 145 | $131.0M | 0 | |
| 2022-03-31 | 147 | $148.4M | 0 | |
| 2021-12-31 | 141 | $147.6M | 0 |
Sterling Investment Counsel, LLC's most significant position changes for 2026-06-30: New buy: ; Sold out: Baron Financials ETF (BCFN); New buy: Advanced Micro Devices (AMD); New buy: Kla CORP (KLAC); New buy: JPM Nasdaq Equity Premium (JEPQ).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ✓ | +3% | NEW | New buy | |
| 2 | QQQM | Invesco Nasdaq 100 ETF | +0.7% | +1.62% | Add |
| 3 | PANW | Palo Alto Networks INC | +0.5% | +4.39% | Add |
| 4 | FTEC | Fidelity Msci Info Tech Indx | +0.4% | +2.82% | Add |
| 5 | IVW | Ishares S&p 500 Growth ETF | +0.3% | +1.66% | Add |
| 6 | EMXC | Ishares Msci Emr Mrk Ex Chna | +0.2% | +0.42% | Add |
| 7 | STX | Seagate Technology Holdings plc | +0.2% | -1.69% | Trim |
| 8 | MU | Micron Technology INC | +0.2% | -8.90% | Trim |
| 9 | AMAT | Applied Materials INC | +0.1% | -3.79% | Trim |
| 10 | GOOGL | Alphabet Inc-cl A | +0.1% | -0.03% | Trim |
| 11 | GEV | GE Vernova INC | +0.1% | -0.10% | Trim |
| 12 | AMD | Advanced Micro Devices | +0.1% | NEW | New buy |
| 13 | CGXU | Cap Group Intl Focus | +0.1% | +2.59% | Add |
| 14 | APH | Amphenol Corp-cl A | +0.1% | +3.20% | Add |
| 15 | KLAC | Kla CORP | +0.1% | NEW | New buy |
| 16 | LLY | Eli Lilly & Co | +0.1% | +0.91% | Add |
| 17 | BUG | Global X Cybersecurity ETF | +0.1% | +7.81% | Add |
| 18 | JEPQ | JPM Nasdaq Equity Premium | +0.1% | NEW | New buy |
| 19 | CRWD | Crowdstrike Holdings INC - A | +0.1% | +1.32% | Add |
| 20 | IJR | Ishares Core S&p Small-cap E | 0% | +1.36% | Add |
| 21 | AVGO | Broadcom INC | 0% | +4.48% | Add |
| 22 | C | Citigroup INC | 0% | +1.78% | Add |
| 23 | QQQ | Invesco Qqq Trust Series 1 | 0% | +0.09% | Add |
| 24 | ARKW | Ark Next Generation Internet | 0% | +5.67% | Add |
| 25 | GLW | Corning INC | 0% | -31.92% | Trim |
| 26 | NVDA | Nvidia CORP | 0% | +4.64% | Add |
| 27 | GOOG | Alphabet Inc-cl C | 0% | -1.24% | Trim |
| 28 | ABBV | Abbvie INC | 0% | +4.89% | Add |
| 29 | ADI | Analog Devices INC | 0% | -0.59% | Trim |
| 30 | CFG | Citizens Financial Group | — | +1.80% | Add |
| 31 | BOTZ | Global X Robotics & Artifici | — | +5.24% | Add |
| 32 | ETN | Eaton Corporation plc | 0% | -0.97% | Trim |
| 33 | AMZN | Amazon.com INC | 0% | +1.80% | Add |
| 34 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | -0.12% | Trim |
| 35 | IWF | Ishares Russell 1000 Growth | 0% | +288.80% | Add |
| 36 | V | Visa Inc-class A Shares | -0.1% | -0.65% | Trim |
| 37 | MOAT | Vaneck Morningstar Wide Moat | -0.1% | EXIT | Sold out |
| 38 | IJH | Ishares Core S&p Midcap ETF | -0.1% | +1.85% | Add |
| 39 | IWD | Ishares Russell 1000 Value E | -0.1% | EXIT | Sold out |
| 40 | TMP | Tompkins Financial CORP | -0.1% | -52.08% | Trim |
| 41 | IVV | Ishares Core S&p 500 ETF | -0.1% | -0.77% | Trim |
| 42 | JPM | Jpmorgan Chase & Co | -0.1% | -2.63% | Trim |
| 43 | CVX | Chevron CORP | -0.1% | -41.89% | Trim |
| 44 | META | Meta Platforms Inc-class A | -0.1% | +8.05% | Add |
| 45 | BCFN | Baron Financials ETF | -0.2% | EXIT | Sold out |
| 46 | XLE | Ss Energy Select Sector | -0.3% | -15.16% | Trim |
| 47 | AAPL | Apple INC | -0.3% | -2.43% | Trim |
| 48 | WMT | Walmart INC | -0.3% | -0.09% | Trim |
| 49 | CAH | Cardinal Health INC | -0.4% | -49.82% | Trim |
| 50 | JEPI | Jpmorgan Equity Premium Inco | -1.1% | +3.55% | Add |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-06-30 | 2026-07-20 | 13F-HR | View on EDGAR |
| 2026-03-31 | 2026-04-16 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-27 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-21 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-21 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-21 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-22 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-22 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-25 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-26 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-12 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-19 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-17 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-18 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-20 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-21 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-10-20 | Amendment | View on EDGAR |
| 2022-06-30 | 2022-07-18 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-10 | Amendment | View on EDGAR |
| 2022-03-31 | 2022-05-02 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-04-29 | 13F-HR | View on EDGAR |
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