2026-Q1 Creative Planning 13F Filing: Creative Planning adds bonds and buys the IVV dip, trims SPY

Creative Planning's 2026-Q1 13F shows an advisory giant in motion: it added to a broad set of bond and international-equity ETFs while trimming a few core large-cap U.S. funds, and the portfolio's sector weights shifted visibly toward Energy and away from Information Technology. With holding count climbing from 3875 to 4078 and turnover staying low at 0.097683, this is a rebalancing-and-extend quarter, not a reposition-and-panic one.

• BSV (add): short-duration bond ETF grew by +$873.9M, weight up from 1.47% to 1.99%.
• SPDW (add): developed ex-U.S. equity ETF grew by +$551.7M, weight up from 3.98% to 4.14%.
• SPMD (add): mid-cap U.S. ETF grew by +$356.7M, weight up from 3.84% to 3.88%.
• AGG (add): core U.S. bond ETF grew by +$329.2M, weight up from 0.76% to 0.94%.
• AVUV (add): small-cap value ETF grew by +$309.2M, weight up from 1.38% to 1.51%.
• IEMG (add): emerging-markets ETF grew by +$289.1M, weight unchanged at 3.67%.
• VONV (add): new large-scale position in U.S. value, weight from 0.00% to 0.19%, a $280.2M position where there was effectively none before.
• MSFT (add): real buying — shares added — but the dollar value fell by -$268.5M because the stock price dropped more than the added shares were worth. This is NOT a sell.
• AVDV (add): international small-cap value ETF grew by +$251.6M, weight up from 1.52% to 1.61%.
• VONG (add): Russell 1000 growth ETF nearly doubled its footprint, weight from 0.01% to 0.16%.
• BND (add): total U.S. bond market ETF grew by +$214.8M, though weight fell from 6.24% to 6.06% as the total book grew faster.
• VV (add): large-cap ETF saw real buying, but dollar value fell by -$181.2M — price dropped more than the added shares were worth. NOT a sell.
• XLRE (add): real-estate sector ETF grew by +$163.0M, weight up from 1.29% to 1.33%.
• SCHF (add): international large-cap ETF grew by +$160.3M, weight up from 0.72% to 0.79%.
• IDEV (add): developed-markets ETF grew by +$147.6M, weight up from 1.04% to 1.08%.
• SCHX (trim): U.S. large-cap ETF reduced by -$146.0M, weight down from 1.61% to 1.43%.
• XOM (add): Exxon Mobil grew by +$135.6M, weight up from 0.17% to 0.26%.
• DFAS (add): U.S. small-cap value ETF grew by +$135.5M, weight up from 1.24% to 1.27%.
• SPY (trim): S&P 500 ETF reduced by -$133.4M, weight down from 1.47% to 1.30%.
• VXF (add): extended-market ETF grew by +$130.4M, weight up from 0.07% to 0.16%.
• REET (add): global real-estate ETF launched from a de minimis starting point, weight from 0.00% to 0.09%.
• VTEB (add): tax-exempt bond ETF grew by +$114.7M, weight up from 0.90% to 0.93%.
• VWOB (add): emerging-markets government bond ETF built a $114.8M position from near zero, weight from 0.00% to 0.08%.
• SPHY (add): high-yield corporate bond ETF built a $110.5M position from near zero, weight from 0.00% to 0.08%.
• IAGG (add): international aggregate bond ETF built a $119.0M position, weight from 0.01% to 0.08%.
• SCHE (add): emerging-markets equity ETF grew by +$97.7M, weight up from 0.44% to 0.49%.
• SCHC (add): international small-cap ETF grew by +$80.2M, weight up from 0.04% to 0.09%.
• BRK-B (trim): Berkshire Hathaway reduced by -$75.2M, weight down from 1.03% to 0.92%.
• CVX (add): Chevron grew by +$74.5M, weight up from 0.08% to 0.13%.
• VGIT (add): intermediate Treasury ETF grew by +$73.2M, weight up from 0.77% to 0.78%.
• MUB (add): municipal bond ETF grew by +$73.2M, weight down fractionally from 1.04% to 1.03%.
• COST (add): Costco grew by +$70.6M, weight up from 0.16% to 0.20%.
• VTI (add): total U.S. stock market ETF saw real buying, but dollar value fell by -$70.5M — price dropped more than the added shares were worth. NOT a sell.
• JNJ (add): Johnson & Johnson grew by +$69.9M, weight up from 0.18% to 0.22%.
• SPTM (add): total U.S. market ETF grew by +$61.7M, weight up from 0.19% to 0.22%.
• AMAT (add): Applied Materials grew by +$61.1M, weight up from 0.11% to 0.15%.
• IVV (add): iShares Core S&P 500 — the fund's largest holding — saw real buying, but dollar value fell by -$59.7M because the price dropped more than the added shares were worth. NOT a sell.
• SPSB (add): short-term bond ETF grew by +$58.5M, weight down slightly from 1.10% to 1.08%.
• TCAF (add): a new $57.7M position in a fixed-income ETF, weight from 0.00% to 0.04%.
• VO (trim): mid-cap ETF reduced by -$55.6M, weight down from 1.75% to 1.62%.
• ORCL (trim): Oracle reduced by -$55.2M, weight down from 0.15% to 0.11%.
• CAT (add): Caterpillar grew by +$55.2M, weight up from 0.15% to 0.18%.
• SPYM (add): S&P 500 high-dividend ETF saw real buying, but dollar value fell by -$55.0M — price dropped more than the added shares were worth. NOT a sell.
• TSLA (add): Tesla saw real buying, but dollar value fell by -$52.4M — price dropped more than the added shares were worth. NOT a sell.
• VYM (add): high-dividend yield ETF grew by +$49.2M, weight up from 0.37% to 0.39%.
• MU (add): Micron grew by +$47.3M, weight up from 0.06% to 0.09%.
• WMT (add): Walmart grew by +$46.8M, weight up from 0.19% to 0.22%.
• AZN (new_buy): AstraZeneca entered the book, a fresh $46.0M position at 0.03% weight.
• META (add): Meta saw real buying, but dollar value fell by -$45.4M — price dropped more than the added shares were worth. NOT a sell.
• SCHG (trim): large-cap growth ETF reduced by -$41.7M, weight down from 0.10% to 0.06%.

This quarter's pattern reads as a deliberate barbell: Creative Planning is funneling new cash into short-duration bonds, international developed and emerging-market equities, and real estate — while trimming SPY, SCHX, and BRK-B from the core. The new positions in VWOB, SPHY, IAGG, and TCAF are not rounding errors; they are the firm building out a genuinely multi-asset income sleeve that barely existed last quarter.

The big 'add' tickets with falling dollar values (IVV, VTI, MSFT, TSLA, META, VV, SPYM) are the tell. When a manager buys shares and the position still shrinks in dollar terms, the price drop is doing the work — this is not a tax-loss harvest or a quiet exit. The firm is leaning into weakness in mega-cap tech while actively trimming the cheaper large-cap growth beta it can replace with factor-tilted funds.

• Key Takeaways:
  • Creative Planning added fixed income across the curve — BSV, AGG, BND, VGIT, SPSB, and new sleeves in VWOB, SPHY, IAGG, TCAF — pushing the book meaningfully more defensive.
  • The largest core U.S. equity holdings (IVV, VTI, VV, SPYM, TSLA, MSFT, META) were all net-bought but recorded lower dollar values because prices fell — a sign of conviction through weakness, not distribution.
  • Sector weights shifted from Information Technology (down from 36.9% to 34.42%) into Energy and Utilities (up to 4.55% and 2.56%, respectively), reinforcing the value-and-income tilt.