CIK: 0001670053
Total reported value
$142.1M
Reporting period: 2021-03-31 · Number of holdings: 51
Investment Counsel Inc. disclosed 51 holdings in its latest 13F filing for the period ending 2021-03-31, with total reported value of $142.1M and a quarterly turnover rate of 8.9%.
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Investment Counsel Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.069 — mathematically equivalent to about 14 equally-sized positions, well below its 51 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.60), with a handful of outsized bets alongside many smaller positions.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 3.9 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 53% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim AAPL
-7.1% -$1.2M
Add INTC
-4.7% $829.0K
Trim WAT
-33.6% -$720.0K
Trim MRK
-18.1% -$709.0K
Add GOOG
-2.7% $542.0K
Add AMAT
+13.0% $598.0K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VCSH | Vanguard S/t CORP Bond ETF | ETF-Corp Bonds | 22.42% | +0.39% | +0.57% | |
| 2 | AAPL | Apple INC | Stock-Tech | 4.78% | -0.69% | -7.10% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 4.07% | -0.13% | -10.58% | |
| 4 | NKE | Nike INC -cl B | Stock-Consumer Disc | 3.97% | -0.40% | -5.22% | |
| 5 | INTC | Intel CORP | Stock-Tech | 3.18% | +0.64% | -4.66% | |
| 6 | JNJ | Johnson & Johnson | Stock-Healthcare | 3.12% | -0.09% | -8.99% | |
| 7 | ADP | Automatic Data Processing | Stock-Tech | 3.12% | +0.12% | -4.86% | |
| 8 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.94% | +0.44% | -2.65% | |
| 9 | ITW | Illinois Tool Works | Stock-Industrials | 2.92% | +0.13% | -5.54% | |
| 10 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.91% | +0.42% | -4.39% | |
| 11 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 2.84% | -0.16% | -4.79% | |
| 12 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 2.71% | +0.12% | -2.00% | |
| 13 | ABT | Abbott Laboratories | Stock-Healthcare | 2.66% | +0.28% | — | |
| 14 | HD | Home Depot INC | Stock-Consumer Disc | 2.51% | +0.32% | -2.26% | |
| 15 | BLKCHF | Blackrock INC | Stock-Other | 2.50% | — | -4.07% | |
| 16 | WMT | Walmart INC | Stock-Consumer Staples | 2.24% | -0.33% | -9.65% | |
| 17 | PEP | Pepsico INC | Stock-Consumer Staples | 1.90% | -0.35% | -13.40% | |
| 18 | APD | Air Products & Chemicals INC | Stock-Materials | 1.84% | -0.07% | -8.59% | |
| 19 | MRK | Merck & Co. INC. | Stock-Healthcare | 1.69% | -0.46% | -18.06% | |
| 20 | WAT | Waters CORP | Stock-Healthcare | 1.63% | -0.46% | -33.57% | |
| 21 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.62% | +0.13% | +0.17% | |
| 22 | MMM | 3m Co | Stock-Industrials | 1.60% | +0.02% | -10.42% | |
| 23 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.58% | -0.04% | -0.64% | |
| 24 | AXP | American Express Co | Stock-Financials | 1.54% | +0.25% | — | |
| 25 | AMGN | Amgen INC | Stock-Healthcare | 1.25% | — | -7.14% | |
| 26 | MDT | Medtronic plc | Stock-Healthcare | 1.13% | — | -0.73% | |
| 27 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 1.12% | +0.05% | -0.86% | |
| 28 | CVS | Cvs Health CORP | Stock-Healthcare | 1.07% | — | -9.01% | |
| 29 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.98% | +0.04% | +0.45% | |
| 30 | AMAT | Applied Materials INC | Stock-Tech | 0.98% | +0.43% | +12.97% | |
| 31 | SWK | Stanley Black & Decker INC | Stock-Industrials | 0.93% | +0.07% | -5.02% | |
| 32 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.89% | +0.08% | +13.89% | |
| 33 | SYY | Sysco CORP | Stock-Consumer Staples | 0.88% | -0.27% | -28.94% | |
| 34 | SO | Southern Co/the | Stock-Utilities | 0.80% | -0.03% | -7.62% | |
| 35 | LHX | L3harris Technologies INC | Stock-Industrials | 0.77% | +0.10% | +4.86% | |
| 36 | SYK | Stryker CORP | Stock-Healthcare | 0.67% | -0.32% | -33.15% | |
| 37 | UNH | Unitedhealth Group INC | Stock-Healthcare | 0.67% | +0.05% | — | |
| 38 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.67% | +0.07% | — | |
| 39 | FISV | Fiserv INC | Stock-Other | 0.61% | +0.15% | +22.98% | |
| 40 | ZBH | Zimmer Biomet Holdings INC | Stock-Healthcare | 0.60% | -0.07% | -15.73% | |
| 41 | XOM | Exxon Mobil CORP | Stock-Energy | 0.60% | +0.09% | -15.72% | |
| 42 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.52% | +0.09% | — | |
| 43 | T | At&t INC | Stock-Comm Services | 0.42% | — | -8.78% | |
| 44 | BP | Bp Plc-spons Adr | Stock-Energy | 0.34% | — | -17.94% | |
| 45 | JNK | Ss Spdr Bb High Yield Bond | ETF-High Yield | 0.34% | -0.02% | -6.59% | |
| 46 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.32% | -0.15% | -34.07% | |
| 47 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.30% | +0.02% | — | |
| 48 | VZ | Verizon Communications INC | Stock-Comm Services | 0.26% | -0.01% | -1.53% | |
| 49 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | ETF-Corp Bonds | 0.23% | -0.01% | — | |
| 50 | IBM | Intl Business Machines CORP | Stock-Tech | 0.21% | +0.01% | — |
Not enough priced holdings yet to compute performance
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2021-03-31 | 51 | $142.1M | 9 | |
| 2020-12-31 | 54 | $145.1M | 8 | |
| 2020-09-30 | 54 | $136.8M | 12 | |
| 2020-06-30 | 55 | $133.8M | 16 | |
| 2020-03-31 | 51 | $115.4M | 19 | |
| 2019-12-31 | 55 | $139.7M | 10 | |
| 2019-09-30 | 54 | $137.5M | 8 | |
| 2019-06-30 | 57 | $136.7M | 15 | |
| 2019-03-31 | 55 | $131.3M | 10 | |
| 2018-12-31 | 53 | $119.9M | 5 | |
| 2018-09-30 | 53 | $123.3M | 9 | |
| 2018-06-30 | 54 | $124.6M | 15 | |
| 2018-03-31 | 53 | $121.6M | 9 | |
| 2017-12-31 | 57 | $126.6M | 9 | |
| 2017-09-30 | 59 | $121.4M | 9 | |
| 2017-06-30 | 59 | $119.8M | 6 | |
| 2017-03-31 | 60 | $120.8M | 17 | |
| 2016-12-31 | 60 | $115.2M | 8 | |
| 2016-09-30 | 61 | $114.2M | 12 | |
| 2016-06-30 | 66 | $123.6M | 23 | |
| 2016-03-31 | 62 | $107.1M | 19 | |
| 2015-12-31 | 63 | $112.3M | 0 |
Investment Counsel Inc.'s most significant position changes for 2021-03-31: Sold out: Church & Dwight Co INC (CHD); Sold out: Chevron CORP (CVX); Sold out: General Mills INC (GIS); Trim: Apple INC (AAPL) — shares -7.10%; Trim: Intel CORP (INTC) — shares -4.66%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | INTC | Intel CORP | +0.6% | -4.66% | Trim |
| 2 | GOOG | Alphabet Inc-cl C | +0.4% | -2.65% | Trim |
| 3 | AMAT | Applied Materials INC | +0.4% | +12.97% | Add |
| 4 | JPM | Jpmorgan Chase & Co | +0.4% | -4.39% | Trim |
| 5 | VCSH | Vanguard S/t CORP Bond ETF | +0.4% | +0.57% | Add |
| 6 | HD | Home Depot INC | +0.3% | -2.26% | Trim |
| 7 | ABT | Abbott Laboratories | +0.3% | — | Unchanged |
| 8 | AXP | American Express Co | +0.3% | — | Unchanged |
| 9 | FISV | Fiserv INC | +0.2% | +22.98% | Add |
| 10 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.1% | +0.17% | Add |
| 11 | ITW | Illinois Tool Works | +0.1% | -5.54% | Trim |
| 12 | MCD | Mcdonald's CORP | +0.1% | -2.00% | Trim |
| 13 | ADP | Automatic Data Processing | +0.1% | -4.86% | Trim |
| 14 | LHX | L3harris Technologies INC | +0.1% | +4.86% | Add |
| 15 | GOOGL | Alphabet Inc-cl A | +0.1% | — | Unchanged |
| 16 | XOM | Exxon Mobil CORP | +0.1% | -15.72% | Trim |
| 17 | AMZN | Amazon.com INC | +0.1% | +13.89% | Add |
| 18 | BRK-B | Berkshire Hathaway Inc-cl B | +0.1% | — | Unchanged |
| 19 | SWK | Stanley Black & Decker INC | +0.1% | -5.02% | Trim |
| 20 | UNH | Unitedhealth Group INC | +0.1% | — | Unchanged |
| 21 | KMB | Kimberly-clark CORP | +0.1% | -0.86% | Trim |
| 22 | BMY | Bristol-myers Squibb Co | 0% | +0.45% | Add |
| 23 | MMM | 3m Co | 0% | -10.42% | Trim |
| 24 | VTI | Vanguard Total Stock Mkt ETF | 0% | — | Unchanged |
| 25 | IVV | Ishares Core S&p 500 ETF | 0% | — | Unchanged |
| 26 | IBM | Intl Business Machines CORP | 0% | — | Unchanged |
| 27 | T | At&t INC | — | -8.78% | Trim |
| 28 | BP | Bp Plc-spons Adr | — | -17.94% | Trim |
| 29 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | 0% | — | Unchanged |
| 30 | VZ | Verizon Communications INC | 0% | -1.53% | Trim |
| 31 | JNK | Ss Spdr Bb High Yield Bond | 0% | -6.59% | Trim |
| 32 | SO | Southern Co/the | 0% | -7.62% | Trim |
| 33 | KO | Coca-cola Co/the | 0% | -0.64% | Trim |
| 34 | APD | Air Products & Chemicals INC | -0.1% | -8.59% | Trim |
| 35 | ZBH | Zimmer Biomet Holdings INC | -0.1% | -15.73% | Trim |
| 36 | JNJ | Johnson & Johnson | -0.1% | -8.99% | Trim |
| 37 | MSFT | Microsoft CORP | -0.1% | -10.58% | Trim |
| 38 | DIS | Walt Disney Co/the | -0.2% | -34.07% | Trim |
| 39 | PG | Procter & Gamble Co/the | -0.2% | -4.79% | Trim |
| 40 | SYY | Sysco CORP | -0.3% | -28.94% | Trim |
| 41 | SYK | Stryker CORP | -0.3% | -33.15% | Trim |
| 42 | WMT | Walmart INC | -0.3% | -9.65% | Trim |
| 43 | PEP | Pepsico INC | -0.4% | -13.40% | Trim |
| 44 | NKE | Nike INC -cl B | -0.4% | -5.22% | Trim |
| 45 | WAT | Waters CORP | -0.5% | -33.57% | Trim |
| 46 | MRK | Merck & Co. INC. | -0.5% | -18.06% | Trim |
| 47 | AAPL | Apple INC | -0.7% | -7.10% | Trim |
| 48 | CHD | Church & Dwight Co INC | — | EXIT | Sold out |
| 49 | CVX | Chevron CORP | — | EXIT | Sold out |
| 50 | GIS | General Mills INC | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2021-03-31 | 2021-04-12 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-01-15 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-10-13 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-07-09 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-04-23 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-13 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-14 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-07-29 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-07-29 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-13 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-10-31 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-13 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-04-25 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-01-16 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-10-23 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-07-27 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-04-26 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-08 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-10 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-07-18 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-04-11 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-03-23 | 13F-HR | View on EDGAR |
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