CIK: 0001428793
Total reported value
$1.5B
Reporting period: 2026-06-30 · Number of holdings: 589
First Heartland Consultants, Inc. disclosed 589 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $1.5B and a quarterly turnover rate of 24.5%.
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First Heartland Consultants, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.011 — mathematically equivalent to about 94 equally-sized positions, well below its 589 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.29), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 10% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim BSV
-30.7% -$8.1M
Trim OSCV
-38.4% -$7.4M
New buy PSC
Add IWM
+118.6% $8.3M
Add IYM
+2482.3% $6.9M
Trim BKAG
-58.0% -$5.2M
Showing top 200 holdings (of 589 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 3.88% | +0.34% | +12.98% | |
| 2 | ACIO | Aptus Collared Invest Opp | ETF-Other | 3.46% | -0.07% | +5.49% | |
| 3 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 2.91% | +0.22% | +0.53% | |
| 4 | RDVY | First Trust Rising Dividend | ETF-Other | 2.56% | +0.05% | +1.63% | |
| 5 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 2.42% | -0.15% | +1.27% | |
| 6 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 2.04% | +0.16% | +11.79% | |
| 7 | DRSK | Aptus Defined Risk ETF | ETF-Other | 2.02% | -0.05% | +9.89% | |
| 8 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 1.98% | +0.19% | +8.23% | |
| 9 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 1.82% | — | +10.67% | |
| 10 | FRDM | Freedom 100 Emeging Mrkt ETF | ETF-Other | 1.58% | -0.06% | -14.29% | |
| 11 | PYLD | Pimco Multisector Bond Actv | ETF-Other | 1.53% | — | +0.12% | |
| 12 | FTCB | Ft Core Investment Grade ETF | ETF-Corp Bonds | 1.34% | — | +3.42% | |
| 13 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 1.29% | — | -19.47% | |
| 14 | CGDV | Cap Group Dividend Value | ETF-Other | 1.27% | -0.01% | +1.09% | |
| 15 | EEM | Ishares Msci Emerging Market | ETF-Emerging Markets | 1.21% | +0.15% | +12.85% | |
| 16 | BSV | Vanguard Short-term Bond ETF | ETF-Other | 1.15% | -0.83% | -30.70% | |
| 17 | GRNY | Fundstr Gran Sh US Lrg Cap | ETF-Other | 1.15% | -0.01% | +1.59% | |
| 18 | VUG | Vanguard Growth ETF | ETF-Other | 1.13% | -0.03% | +487.69% | |
| 19 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.10% | +0.01% | +3.98% | |
| 20 | MINT | Pimco Enhanced Short Maturit | ETF-Other | 1.06% | — | -4.24% | |
| 21 | VTV | Vanguard Value ETF | ETF-Other | 0.97% | — | -2.48% | |
| 22 | AAPL | Apple INC | Stock-Tech | 0.94% | — | -2.51% | |
| 23 | UCON | First Trust Smith Unconstrai | ETF-Other | 0.93% | — | +1.15% | |
| 24 | OSCV | Opus Small Cap Value ETF | ETF-Small Cap | 0.93% | -0.74% | -38.40% | |
| 25 | NVDA | Nvidia CORP | Stock-Tech | 0.91% | — | -4.14% | |
| 26 | GRID | First Trst Nasd Cl Edg Sgiif | ETF-Other | 0.90% | -0.01% | +0.12% | |
| 27 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.90% | — | -1.58% | |
| 28 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.87% | +0.48% | +118.64% | |
| 29 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.85% | +0.17% | +30.46% | |
| 30 | PTRB | Pgim Total Return Bond ETF | ETF-Other | 0.84% | — | +1.07% | |
| 31 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.80% | +0.04% | +7.85% | |
| 32 | CGIC | Cap Group Intl Core Eq | ETF-Other | 0.79% | — | -16.83% | |
| 33 | DIA | Ss Spdr Dow Jones Indus Avg | ETF-Large Cap & Growth | 0.77% | — | -17.30% | |
| 34 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.72% | — | -0.33% | |
| 35 | PSC | Principal US Small-cap ETF | ETF-Other | 0.68% | +0.68% | NEW | |
| 36 | SCIO | Ft Struct Credit INC Opp ETF | ETF-Other | 0.67% | — | -2.66% | |
| 37 | RLY | Ss Multi-asset Real Ret ETF | ETF-Other | 0.66% | — | -0.11% | |
| 38 | GRNJ | Fundstr Gran Sh US Sm & Mid | ETF-Other | 0.64% | +0.09% | +10.11% | |
| 39 | FESM | Fidelity Enhanced Small Cap | ETF-Small Cap | 0.64% | +0.24% | +42.64% | |
| 40 | DYNF | Ishrs US E F R A Etf-usd INC | ETF-Other | 0.62% | — | -0.21% | |
| 41 | SDVY | First Trust Smid Cap Rising | ETF-Other | 0.61% | — | +4.98% | |
| 42 | QSPT | Ft Vest Nasdaq-100 Buffer Et | ETF-Tech | 0.60% | — | -4.95% | |
| 43 | BNDX | Vanguard Total Intl Bond ETF | ETF-Other | 0.60% | — | +2.30% | |
| 44 | FLGV | Franklin U.s. Treasury Bond | ETF-Gov Bonds | 0.59% | — | +3.63% | |
| 45 | IJS | Ishares S&p Small-cap 600 Va | ETF-Other | 0.56% | +0.16% | +43.27% | |
| 46 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.55% | — | -0.16% | |
| 47 | FDMO | Fidelity Momentum Factor ETF | ETF-Other | 0.54% | — | -9.81% | |
| 48 | FMB | First Trust Managed Municipa | ETF-Other | 0.53% | — | +9.39% | |
| 49 | SHY | Ishares 1-3 Year Treasury Bo | ETF-Gov Bonds | 0.50% | — | +2.71% | |
| 50 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 0.50% | +0.08% | +9.27% |
Performance for Q3 2026
+2.9%
Performance Last 4 Quarters
+17.3%
Based on 74% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-06-30 | 589 | $1.5B | 25 | |
| 2026-03-31 | 523 | $1.3B | 23 | |
| 2025-12-31 | 533 | $1.3B | 15 | |
| 2025-09-30 | 523 | $1.2B | 45 | |
| 2025-06-30 | 503 | $1.1B | 0 | |
| 2025-03-31 | 439 | $969.0M | 100 | |
| 2024-12-31 | 448 | $975.0M | 0 | |
| 2024-09-30 | 453 | $930.0M | 0 | |
| 2024-06-30 | 445 | $1.4B | 0 | |
| 2024-03-31 | 422 | $963.4M | 0 | |
| 2023-12-31 | 356 | $829.3M | 0 | |
| 2023-09-30 | 378 | $793.4M | 0 | |
| 2023-06-30 | 375 | $771.5M | 0 | |
| 2023-03-31 | 358 | $665.0M | 0 | |
| 2022-12-31 | 371 | $620.8M | 0 | |
| 2022-09-30 | 346 | $1.2B | 0 | |
| 2022-06-30 | 346 | $638.4M | 0 | |
| 2022-03-31 | 349 | $645.6M | 0 | |
| 2021-12-31 | 369 | $2.6B | 0 | |
| 2021-09-30 | 386 | $657.3M | 0 | |
| 2021-06-30 | 383 | $660.1M | 100 | |
| 2021-03-31 | 386 | $629.3M | 53 | |
| 2020-12-31 | 341 | $601.5M | 38 | |
| 2020-09-30 | 297 | $527.5M | 42 | |
| 2020-06-30 | 283 | $507.1M | 69 | |
| 2020-03-31 | 245 | $388.2M | 65 | |
| 2019-12-31 | 291 | $507.9M | 32 | |
| 2019-09-30 | 287 | $465.9M | 21 | |
| 2019-06-30 | 282 | $416.2M | 35 | |
| 2019-03-31 | 274 | $356.8M | 45 | |
| 2018-12-31 | 242 | $267.8M | 33 | |
| 2018-09-30 | 242 | $319.6M | 33 | |
| 2018-06-30 | 236 | $283.7M | 46 | |
| 2018-03-31 | 259 | $333.8M | 32 | |
| 2017-12-31 | 269 | $332.4M | 41 | |
| 2017-09-30 | 335 | $411.2M | 15 | |
| 2017-06-30 | 335 | $385.8M | 39 | |
| 2017-03-31 | 329 | $358.3M | 34 | |
| 2016-12-31 | 323 | $329.5M | 42 | |
| 2016-09-30 | 322 | $344.4M | 100 | |
| 2016-06-30 | 303 | $912.1M | 100 | |
| 2016-03-31 | 273 | $263.0M | 45 | |
| 2015-12-31 | 273 | $263.4M | 35 | |
| 2015-09-30 | 261 | $239.4M | 55 | |
| 2015-06-30 | 263 | $367.5M | 59 | |
| 2015-03-31 | 257 | $262.4M | 38 | |
| 2014-12-31 | 250 | $241.9M | 37 | |
| 2014-09-30 | 250 | $227.2M | 30 | |
| 2014-06-30 | 251 | $221.3M | 30 | |
| 2014-03-31 | 244 | $203.1M | 34 | |
| 2013-12-31 | 202 | $177.7M | 42 | |
| 2013-09-30 | 224 | $165.5M | 36 | |
| 2013-06-30 | 396 | $172.2M | — |
First Heartland Consultants, Inc.'s most significant position changes for 2026-06-30: New buy: Principal US Small-cap ETF (PSC); New buy: Ishares Convertible Bond ETF (ICVT); Sold out: Ishares US Financials ETF (IYF); New buy: Innovator U.s. Equity Ultra (UJAN); New buy: Ishares Msci Indonesia ETF (EIDO).
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-06-30 | 2026-07-08 | 13F-HR | View on EDGAR |
| 2026-03-31 | 2026-04-08 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-09 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-10 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-15 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-07 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-18 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-05 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-25 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-07 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-08 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-09 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-26 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-17 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-13 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-20 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-12 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-04-21 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-11 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-15 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-16 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-17 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-01-29 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-10-21 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-07-16 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-14 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-13 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-18 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-12 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-05-15 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-12 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-16 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-09 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-15 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-26 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-15 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-07-26 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-12 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-16 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-23 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-12 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-10 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-05 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-12 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-07-28 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-04-24 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-02 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-13 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-07-16 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-04-30 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-14 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-14 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-13 | 13F-HR | View on EDGAR |
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