Financial Architects, Inc — Q1 2016 13F Holdings

Name: Financial Architects, Inc — 13F Holdings, Q1 2016
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001416692

Total reported value

$662.5M

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Full holdings list this quarter

Showing top 200 holdings (of 1188 total)

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	SCHD	Schwab U.S. Dividend Equity ETF	ETF-Other	4.46%	—	-5.28%
2	✓	Rydex ETF Trust	ETF-Other	3.44%	—	-8.73%
3	✓	Rydex ETF Trust	ETF-Other	3.14%	—	-2.59%
4	SCHF	Schwab Intl Equity ETF	ETF-Other	2.91%	—	-3.03%
5	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	2.87%	—	-4.36%
6	✓	Guggenheim S&p 500 Pure Growth	Stock-Other	2.69%	—	+6.41%
7	AEP	American Electric Power Company, Inc.	Stock-Utilities	2.52%	—	-4.68%
8	✓	Rydex ETF Trust	ETF-Other	2.49%	—	+1.30%
9	AAPL	Apple INC	Stock-Tech	2.20%	—	-3.90%
10	SCHB	Schwab US Broad Market ETF	ETF-Other	2.15%	—	+17.99%
11	SCHZ	Schwab US Aggregate Bond ETF	ETF-Other	2.03%	—	+50.62%
12	JNJ	Johnson & Johnson	Stock-Healthcare	1.90%	—	+6.13%
13	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	1.56%	—	-10.55%
14	XLK	Ss Technology Select Sector	ETF-Tech	1.44%	—	-5.18%
15	VZ	Verizon Communications INC	Stock-Comm Services	1.37%	—	+6.90%
16	DVY	Ishares Select Dividend ETF	ETF-Other	1.34%	—	+0.74%
17	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	1.24%	—	-0.70%
18	XOM	Exxon Mobil CORP	Stock-Energy	1.08%	—	+2.72%
19	XLF	Ss Financial Select Sector	ETF-Other	1.06%	—	-7.66%
20	VYM	Vanguard High Dvd Yield ETF	ETF-Other	1.00%	—	+43.78%
21	ESGRP	Enstar Group Limited - Deposita	Stock-Other	0.99%	—	—
22	XLU	St Sr Utl Sl Se Spdr Etf-usd	ETF-Other	0.97%	—	+89.51%
23	EZM	Wisdomtree US Midcap Fund	ETF-Other	0.96%	—	-3.69%
24	ABBV	Abbvie INC	Stock-Healthcare	0.91%	—	+31.06%
25	✓	Airgas INC	Stock-Other	0.89%	—	+37.00%
26	META	Meta Platforms Inc-class A	Stock-Comm Services	0.80%	—	-5.06%
27	PEP	Pepsico INC	Stock-Consumer Staples	0.79%	—	+0.94%
28	BSGT	Invesco Bulletshares 2029 Treasury Bond ETF	ETF-Gov Bonds	0.77%	—	-17.43%
29	T	At&t INC	Stock-Comm Services	0.75%	—	+1.57%
30	GAA	Cambria Global Asset Allocat	ETF-Other	0.72%	—	-43.42%
31	BCE	Bce INC	Stock-Comm Services	0.71%	—	-2.13%
32	CWB	Ss Spdr Bb Conv Sec ETF	ETF-Other	0.69%	—	-28.07%
33	PFF	Ishares Preferred & Income S	ETF-Other	0.69%	—	+8.88%
34	SCHO	Schwab Short-term US Treas	ETF-Other	0.68%	—	+45.39%
35	GIS	General Mills INC	Stock-Consumer Staples	0.67%	—	+15.21%
36	MDY	State Street Spdr S&p Midcap	ETF-Other	0.61%	—	-5.17%
37	IWR	Ishares Russell Mid-cap ETF	ETF-Other	0.61%	—	+0.43%
38	NVS	Novartis Ag-sponsored Adr	Stock-Healthcare	0.61%	—	-3.10%
39	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.60%	—	-1.89%
40	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.59%	—	+94.64%
41	MSFT	Microsoft CORP	Stock-Tech	0.56%	—	+0.30%
42	REZ	Ishars Res And Multi Reales	ETF-Other	0.56%	—	+7.55%
43	SCHV	Schwab US Large-cap Value	ETF-Other	0.56%	—	+7.38%
44	IXJ	Ishares Global Healthcare Et	ETF-Other	0.55%	—	-1.83%
45	UL	Unilever PLC	Stock-Consumer Staples	0.53%	—	+2.26%
46	ADP	Automatic Data Processing	Stock-Tech	0.49%	—	—
47	FNDA	Schwab Fndmntl US Sm Co ETF	ETF-Other	0.49%	—	-0.94%
48	MRK	Merck & Co. INC.	Stock-Healthcare	0.47%	—	-1.42%
49	INTC	Intel CORP	Stock-Tech	0.47%	—	-0.14%
50	MKL	Markel Group INC	Stock-Financials	0.47%	—	+5.38%

1–50 of 200

Holding changes this quarter

Position changes disclosed by Financial Architects, Inc for the quarter ending Q1 2016, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	SCHZ	Schwab US Aggregate Bond ETF	+0.6%	+50.62%	Add
2	XLU	St Sr Utl Sl Se Spdr Etf-usd	+0.5%	+89.51%	Add
3	MCD	Mcdonald's CORP	+0.3%	+94.64%	Add
4	VYM	Vanguard High Dvd Yield ETF	+0.3%	+43.78%	Add
5	SO	Southern Co/the	+0.2%	+213.81%	Add
6	✓	Airgas INC	+0.2%	+37.00%	Add
7	SCHO	Schwab Short-term US Treas	+0.2%	+45.39%	Add
8	VZ	Verizon Communications INC	+0.1%	+6.90%	Add
9	SCHB	Schwab US Broad Market ETF	+0.1%	+17.99%	Add
10	QCOM	Qualcomm INC	+0.1%	+45.46%	Add
11	ABBV	Abbvie INC	+0.1%	+31.06%	Add
12	GIS	General Mills INC	+0.1%	+15.21%	Add
13	SJIEUR	South Jersey Industries	+0.1%	+13.64%	Add
14	T	At&t INC	0%	+1.57%	Add
15	BCE	Bce INC	0%	-2.13%	Trim
16	JNJ	Johnson & Johnson	0%	+6.13%	Add
17	XOM	Exxon Mobil CORP	0%	+2.72%	Add
18	DVY	Ishares Select Dividend ETF	0%	+0.74%	Add
19	CSX	Csx CORP	-0.1%	-66.63%	Trim
20	✓	Linkedin CORP	-0.1%	-76.64%	Trim
21	✓	Rydex ETF Trust	-0.1%	+1.30%	Add
22	✓	Restoration Hardware Hldgs I	-0.1%	-24.44%	Trim
23	CELG	Celgene CORP	-0.1%	-60.22%	Trim
24	FHI	Federated Hermes INC	-0.1%	-55.33%	Trim
25	✓	Athenahealth INC	-0.1%	-86.77%	Trim
26	✓	Powershares Qqq Trust Ser 1	-0.1%	-19.12%	Trim
27	GOOG	Alphabet Inc-cl C	-0.2%	-55.13%	Trim
28	✓	Guggenheim S&p 500 Pure Growth	-0.2%	+6.41%	Add
29	NVS	Novartis Ag-sponsored Adr	-0.2%	-3.10%	Trim
30	BSGT	Invesco Bulletshares 2029 Treasury Bond ETF	-0.3%	-17.43%	Trim
31	AMZN	Amazon.com INC	-0.3%	-86.46%	Trim
32	XLF	Ss Financial Select Sector	-0.3%	-7.66%	Trim
33	CWB	Ss Spdr Bb Conv Sec ETF	-0.4%	-28.07%	Trim
34	SCHF	Schwab Intl Equity ETF	-0.5%	-3.03%	Trim
35	✓	Credit Suisse Nassau Brh	-0.5%	-44.91%	Trim
36	O	Realty Income CORP	-0.6%	-99.60%	Trim
37	✓	Rydex ETF Trust	-0.6%	-2.59%	Trim
38	GAA	Cambria Global Asset Allocat	-0.7%	-43.42%	Trim
39	✓	Rydex ETF Trust	-0.7%	-8.73%	Trim
40	SCHD	Schwab U.S. Dividend Equity ETF	-0.7%	-5.28%	Trim
41	HSBC	Hsbc Holdings Plc-spons Adr	—	EXIT	Sold out
42	TLT	Ishares 20+ Year Treasury Bd	—	NEW	New buy
43	LGND	Ligand Pharmaceuticals	—	EXIT	Sold out
44	✓	Dyax CORP	—	EXIT	Sold out
45	CB	Chubb Limited	—	EXIT	Sold out
46	AIVL	Wisdomtree US Ai Enhanced Va	—	NEW	New buy
47	GOOG	Alphabet Inc.	—	NEW	New buy
48	ED	Consolidated Edison INC	—	NEW	New buy
49	VT	Vanguard Tot World Stk ETF	—	NEW	New buy
50	LNT	Alliant Energy CORP	—	NEW	New buy