CIK: 0002011649
Total reported value
$158.8M
Reporting period: 2026-03-31 · Number of holdings: 98
UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC disclosed 98 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $158.8M and a quarterly turnover rate of 18.8%.
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Up Strategic Wealth Investment Advisors LLC's disclosed holdings carry a Herfindahl concentration index of 0.069 — mathematically equivalent to about 15 equally-sized positions, well below its 98 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.41), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 39% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim VEA
+1.2% $1.3M
Add NVDA
+16.7% $2.2M
Add VCRB
+32.1% $2.2M
Add GOOG
+132.7% $930.9K
Trim IWB
0.0% $448.9K
Add AMZN
+11.3% $1.1M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 18.09% | -1.85% | +1.19% | |
| 2 | SCHX | Schwab US Large-cap ETF | ETF-Other | 13.85% | -0.37% | +6.27% | |
| 3 | VCRB | Vanguard Core Bond ETF | ETF-Other | 5.85% | +0.68% | +32.13% | |
| 4 | NVDA | Nvidia CORP | Stock-Tech | 5.62% | +0.75% | +16.70% | |
| 5 | IWB | Ishares Russell 1000 ETF | ETF-Other | 5.41% | -0.50% | — | |
| 6 | AAPL | Apple INC | Stock-Tech | 3.95% | — | +11.62% | |
| 7 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 3.32% | -0.32% | -0.81% | |
| 8 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.97% | +0.21% | +0.85% | |
| 9 | MSFT | Microsoft CORP | Stock-Tech | 2.54% | +0.03% | +11.33% | |
| 10 | AMZN | Amazon.com INC | Stock-Consumer Disc | 2.29% | +0.45% | +11.30% | |
| 11 | DFVX | Dim US Large Cap Vector ETF | ETF-Large Cap & Growth | 2.18% | -0.11% | +6.93% | |
| 12 | VCRM | Vanguard Core Tax-ex Bond | ETF-Other | 1.80% | +1.80% | NEW | |
| 13 | SCHE | Schwab Emrg Mrkts Eqty ETF | ETF-Other | 1.27% | — | -1.53% | |
| 14 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.25% | -0.03% | +18.96% | |
| 15 | AVGO | Broadcom INC | Stock-Tech | 1.07% | +0.09% | +1.38% | |
| 16 | DFEM | Dimensional Emrg Mrkt Core | ETF-Other | 0.99% | +0.06% | +11.59% | |
| 17 | WMT | Walmart INC | Stock-Consumer Staples | 0.96% | — | +2.20% | |
| 18 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.94% | — | — | |
| 19 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.90% | +0.53% | +132.69% | |
| 20 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.86% | — | +1.27% | |
| 21 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.82% | — | +4.64% | |
| 22 | MU | Micron Technology INC | Stock-Tech | 0.80% | +0.80% | NEW | |
| 23 | VEU | Vanguard Ftse All-world Ex-u | ETF-Other | 0.77% | — | — | |
| 24 | TSLA | Tesla INC | Stock-Consumer Disc | 0.73% | — | +0.07% | |
| 25 | AMD | Advanced Micro Devices | Stock-Tech | 0.69% | +0.39% | +36.26% | |
| 26 | MDY | State Street Spdr S&p Midcap | ETF-Other | 0.65% | — | — | |
| 27 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.64% | -0.26% | -12.27% | |
| 28 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.62% | — | +0.36% | |
| 29 | MA | Mastercard INC - A | Stock-Financials | 0.58% | -0.27% | -12.96% | |
| 30 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.53% | — | +12.56% | |
| 31 | TXN | Texas Instruments INC | Stock-Tech | 0.47% | +0.09% | +9.87% | |
| 32 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.46% | -0.37% | -36.46% | |
| 33 | V | Visa Inc-class A Shares | Stock-Financials | 0.45% | -0.21% | -17.65% | |
| 34 | HD | Home Depot INC | Stock-Consumer Disc | 0.44% | -0.37% | -25.96% | |
| 35 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.43% | — | -3.11% | |
| 36 | ABBV | Abbvie INC | Stock-Healthcare | 0.42% | — | +15.88% | |
| 37 | AMAT | Applied Materials INC | Stock-Tech | 0.41% | +0.04% | — | |
| 38 | NFLX | Netflix INC | Stock-Comm Services | 0.41% | +0.14% | +65.74% | |
| 39 | IDEV | Ishares Core Msci Dev Mkts | ETF-Other | 0.41% | — | — | |
| 40 | CAT | Caterpillar INC | Stock-Industrials | 0.40% | +0.03% | — | |
| 41 | GILD | Gilead Sciences INC | Stock-Healthcare | 0.40% | — | +5.45% | |
| 42 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.40% | — | +3.90% | |
| 43 | OMFL | Invesco Russell 1000 Dyn M/f | ETF-Other | 0.39% | — | — | |
| 44 | XLF | Ss Financial Select Sector | ETF-Other | 0.38% | — | — | |
| 45 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.38% | +0.03% | +19.14% | |
| 46 | EQAL | Invesco Russell 1000 Equal W | ETF-Other | 0.35% | — | — | |
| 47 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.35% | — | — | |
| 48 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.35% | — | — | |
| 49 | CSCO | Cisco Systems INC | Stock-Tech | 0.34% | — | +0.86% | |
| 50 | INTC | Intel CORP | Stock-Tech | 0.34% | +0.17% | +2.98% |
Performance for Q3 2026
+2.5%
Performance Last 4 Quarters
+21.3%
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 98 | $158.8M | 19 | |
| 2025-12-31 | 87 | $137.7M | 15 | |
| 2025-09-30 | 87 | $133.4M | 26 | |
| 2025-06-30 | 95 | $128.2M | 0 | |
| 2025-03-31 | 86 | $112.5M | 0 | |
| 2024-12-31 | 79 | $100.0M | 0 | |
| 2024-09-30 | 79 | $89.3M | 0 | |
| 2024-06-30 | 60 | $66.0M | 0 | |
| 2024-03-31 | 60 | $61.1M | 0 | |
| 2023-12-31 | 58 | $54.8M | 0 |
Up Strategic Wealth Investment Advisors LLC's most significant position changes for 2026-03-31: New buy: Vanguard Core Tax-ex Bond (VCRM); New buy: Micron Technology INC (MU); New buy: Axt INC (AXTI); New buy: Bank Of New York Mellon CORP (BNY); New buy: Marvell Technology INC (MRVL).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | NVDA | Nvidia CORP | +0.8% | +16.70% | Add |
| 2 | VCRB | Vanguard Core Bond ETF | +0.7% | +32.13% | Add |
| 3 | GOOG | Alphabet Inc-cl C | +0.5% | +132.69% | Add |
| 4 | AMZN | Amazon.com INC | +0.5% | +11.30% | Add |
| 5 | AMD | Advanced Micro Devices | +0.4% | +36.26% | Add |
| 6 | GOOGL | Alphabet Inc-cl A | +0.2% | +0.85% | Add |
| 7 | INTC | Intel CORP | +0.2% | +2.98% | Add |
| 8 | NFLX | Netflix INC | +0.1% | +65.74% | Add |
| 9 | AVGO | Broadcom INC | +0.1% | +1.38% | Add |
| 10 | TXN | Texas Instruments INC | +0.1% | +9.87% | Add |
| 11 | DFEM | Dimensional Emrg Mrkt Core | +0.1% | +11.59% | Add |
| 12 | WFC | Wells Fargo & Co | +0.1% | +70.18% | Add |
| 13 | AMAT | Applied Materials INC | 0% | — | Unchanged |
| 14 | UNH | Unitedhealth Group INC | 0% | — | Unchanged |
| 15 | MSFT | Microsoft CORP | 0% | +11.33% | Add |
| 16 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | +19.14% | Add |
| 17 | CAT | Caterpillar INC | 0% | — | Unchanged |
| 18 | AAPL | Apple INC | — | +11.62% | Add |
| 19 | QQQ | Invesco Qqq Trust Series 1 | — | +0.36% | Add |
| 20 | JPM | Jpmorgan Chase & Co | 0% | +18.96% | Add |
| 21 | DFVX | Dim US Large Cap Vector ETF | -0.1% | +6.93% | Add |
| 22 | MCD | Mcdonald's CORP | -0.1% | -11.81% | Trim |
| 23 | COR | Cencora INC | -0.2% | -2.00% | Trim |
| 24 | V | Visa Inc-class A Shares | -0.2% | -17.65% | Trim |
| 25 | PG | Procter & Gamble Co/the | -0.2% | -43.29% | Trim |
| 26 | META | Meta Platforms Inc-class A | -0.3% | -12.27% | Trim |
| 27 | MA | Mastercard INC - A | -0.3% | -12.96% | Trim |
| 28 | ITOT | Ishares Core S&p Total U.s. | -0.3% | -0.81% | Trim |
| 29 | SCHX | Schwab US Large-cap ETF | -0.4% | +6.27% | Add |
| 30 | HD | Home Depot INC | -0.4% | -25.96% | Trim |
| 31 | RSP | Invesco S&p 500 Equal Weight | -0.4% | -36.46% | Trim |
| 32 | IWB | Ishares Russell 1000 ETF | -0.5% | — | Unchanged |
| 33 | VEA | Vanguard Ftse Developed ETF | -1.9% | +1.19% | Add |
| 34 | VCRM | Vanguard Core Tax-ex Bond | — | NEW | New buy |
| 35 | MU | Micron Technology INC | — | NEW | New buy |
| 36 | AXTI | Axt INC | — | NEW | New buy |
| 37 | BNY | Bank Of New York Mellon CORP | — | NEW | New buy |
| 38 | MRVL | Marvell Technology INC | — | NEW | New buy |
| 39 | MSTR | Strategy INC | — | NEW | New buy |
| 40 | PLTR | Palantir Technologies Inc-a | — | NEW | New buy |
| 41 | LRCX | Lam Research CORP | — | NEW | New buy |
| 42 | IWF | Ishares Russell 1000 Growth | — | NEW | New buy |
| 43 | LMT | Lockheed Martin CORP | — | EXIT | Sold out |
| 44 | CVS | Cvs Health CORP | — | NEW | New buy |
| 45 | LOW | Lowe's Cos INC | — | EXIT | Sold out |
| 46 | PLD | Prologis INC | — | NEW | New buy |
| 47 | GEV | GE Vernova INC | — | NEW | New buy |
| 48 | SCHF | Schwab Intl Equity ETF | — | NEW | New buy |
| 49 | PNC | Pnc Financial Services Group | — | EXIT | Sold out |
| 50 | CEG | Constellation Energy | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-12 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-10 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-19 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-12 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-15 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-14 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-14 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-12 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-15 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-13 | 13F-HR | View on EDGAR |
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