CIK: 0001925853
Total reported value
$356.9M
Reporting period: 2026-03-31 · Number of holdings: 196
Sterling Investment Counsel, LLC disclosed 196 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $356.9M and a quarterly turnover rate of 17.1%.
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Sterling Investment Counsel, LLC's disclosed holdings carry a Herfindahl concentration index of 0.036 — mathematically equivalent to about 28 equally-sized positions, well below its 196 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.45), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 33% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add FTEC
+2538.7% $6.9M
Trim IVW
-2.3% -$3.7M
Add CGXU
+19.1% $4.0M
Trim QQQM
-0.4% -$2.0M
Trim AAPL
-7.2% -$2.1M
Add JEPI
+9.5% $2.3M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 8.98% | -1.26% | -2.32% | |
| 2 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 8.46% | +0.49% | +9.52% | |
| 3 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 8.05% | -0.75% | -0.41% | |
| 4 | CGXU | Cap Group Intl Focus | ETF-Other | 7.06% | +0.99% | +19.15% | |
| 5 | AAPL | Apple INC | Stock-Tech | 4.31% | -0.71% | -7.15% | |
| 6 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 3.76% | +0.12% | +3.21% | |
| 7 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.59% | -0.20% | -4.47% | |
| 8 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 2.38% | +0.13% | +4.41% | |
| 9 | NVDA | Nvidia CORP | Stock-Tech | 2.25% | — | +3.61% | |
| 10 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 2.14% | -0.22% | -3.00% | |
| 11 | EMXC | Ishares Msci Emr Mrk Ex Chna | ETF-Other | 2.06% | +0.19% | +3.84% | |
| 12 | FTEC | Fidelity Msci Info Tech Indx | ETF-Tech | 2.02% | +1.94% | +2538.70% | |
| 13 | MSFT | Microsoft CORP | Stock-Tech | 1.80% | -0.45% | +2.97% | |
| 14 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.76% | -0.21% | +1.04% | |
| 15 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.49% | — | +0.79% | |
| 16 | WMT | Walmart INC | Stock-Consumer Staples | 1.24% | +0.14% | +0.17% | |
| 17 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.23% | -0.12% | -3.61% | |
| 18 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.16% | -0.12% | +6.19% | |
| 19 | V | Visa Inc-class A Shares | Stock-Financials | 0.97% | -0.21% | -4.33% | |
| 20 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.84% | — | -1.33% | |
| 21 | GEV | GE Vernova INC | Stock-Industrials | 0.74% | +0.18% | +2.05% | |
| 22 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.74% | — | -0.44% | |
| 23 | CAH | Cardinal Health INC | Stock-Healthcare | 0.67% | — | +0.02% | |
| 24 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.66% | — | +5.03% | |
| 25 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 0.65% | — | -1.73% | |
| 26 | XLE | Ss Energy Select Sector | ETF-Other | 0.64% | +0.16% | -0.24% | |
| 27 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.63% | — | -8.16% | |
| 28 | DGRO | Ishares Core Dividend Growth | ETF-Other | 0.60% | — | -4.49% | |
| 29 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.59% | -0.11% | +0.83% | |
| 30 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 0.58% | — | -6.38% | |
| 31 | AVGO | Broadcom INC | Stock-Tech | 0.57% | — | +1.34% | |
| 32 | PANW | Palo Alto Networks INC | Stock-Tech | 0.56% | — | +10.77% | |
| 33 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 0.55% | -0.18% | -16.89% | |
| 34 | CFG | Citizens Financial Group | Stock-Financials | 0.54% | — | +1.19% | |
| 35 | ABBV | Abbvie INC | Stock-Healthcare | 0.54% | — | +1.46% | |
| 36 | ETN | Eaton Corporation plc | Stock-Industrials | 0.53% | +0.09% | +8.25% | |
| 37 | NOW | Servicenow INC | Stock-Tech | 0.50% | — | +65.59% | |
| 38 | AEP | American Electric Power | Stock-Utilities | 0.48% | +0.08% | +0.09% | |
| 39 | ADI | Analog Devices INC | Stock-Tech | 0.47% | +0.08% | +4.51% | |
| 40 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.46% | — | +0.70% | |
| 41 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.44% | — | +1.40% | |
| 42 | HD | Home Depot INC | Stock-Consumer Disc | 0.44% | — | -4.95% | |
| 43 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.44% | — | -21.26% | |
| 44 | C | Citigroup INC | Stock-Financials | 0.43% | — | +1.26% | |
| 45 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 0.43% | +0.22% | +114.20% | |
| 46 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.40% | +0.22% | +119.03% | |
| 47 | APH | Amphenol Corp-cl A | Stock-Tech | 0.40% | — | +2.75% | |
| 48 | TMO | Thermo Fisher Scientific INC | Stock-Healthcare | 0.40% | — | +6.81% | |
| 49 | BOTZ | Global X Robotics & Artifici | ETF-Other | 0.40% | — | +1.37% | |
| 50 | UBER | Uber Technologies INC | Stock-Industrials | 0.38% | — | -1.38% |
Performance for Q3 2026
+2.7%
Performance Last 4 Quarters
+22.6%
Based on 71% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 196 | $356.9M | 17 | |
| 2025-12-31 | 187 | $349.0M | 21 | |
| 2025-09-30 | 130 | $311.9M | 38 | |
| 2025-06-30 | 140 | $170.5M | 0 | |
| 2025-03-31 | 228 | $292.2M | 0 | |
| 2024-12-31 | 149 | $151.3M | 0 | |
| 2024-09-30 | 213 | $280.7M | 0 | |
| 2024-06-30 | 201 | $254.0M | 0 | |
| 2024-03-31 | 210 | $216.5M | 0 | |
| 2023-12-31 | 195 | $196.0M | 0 | |
| 2023-09-30 | 182 | $174.5M | 0 | |
| 2023-06-30 | 154 | $185.2M | 0 | |
| 2023-03-31 | 190 | $168.3M | 0 | |
| 2022-12-31 | 152 | $161.8M | 0 | |
| 2022-09-30 | 137 | $136.9M | 0 | |
| 2022-06-30 | 145 | $131.0M | 0 | |
| 2022-03-31 | 147 | $148.4M | 0 | |
| 2021-12-31 | 141 | $147.6M | 0 |
Sterling Investment Counsel, LLC's most significant position changes for 2026-03-31: Sold out: Walt Disney Co/the (DIS); New buy: Ishares Msci Eurozone ETF (EZU); New buy: Ishares Russell Mid-cap ETF (IWR); New buy: Ishares Msci Japan ETF (EWJ); Sold out: International Paper Co (IP).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | FTEC | Fidelity Msci Info Tech Indx | +1.9% | +2538.70% | Add |
| 2 | CGXU | Cap Group Intl Focus | +1% | +19.15% | Add |
| 3 | JEPI | Jpmorgan Equity Premium Inco | +0.5% | +9.52% | Add |
| 4 | SHYG | Ishares 0-5 Yr Hy CORP Bond | +0.2% | +114.20% | Add |
| 5 | VOO | Vanguard S&p 500 ETF | +0.2% | +119.03% | Add |
| 6 | EMXC | Ishares Msci Emr Mrk Ex Chna | +0.2% | +3.84% | Add |
| 7 | GEV | GE Vernova INC | +0.2% | +2.05% | Add |
| 8 | XLE | Ss Energy Select Sector | +0.2% | -0.24% | Trim |
| 9 | WMT | Walmart INC | +0.1% | +0.17% | Add |
| 10 | IJR | Ishares Core S&p Small-cap E | +0.1% | +4.41% | Add |
| 11 | IJH | Ishares Core S&p Midcap ETF | +0.1% | +3.21% | Add |
| 12 | GILD | Gilead Sciences INC | +0.1% | +33.49% | Add |
| 13 | STX | Seagate Technology Holdings plc | +0.1% | -8.20% | Trim |
| 14 | ETN | Eaton Corporation plc | +0.1% | +8.25% | Add |
| 15 | AEP | American Electric Power | +0.1% | +0.09% | Add |
| 16 | ADI | Analog Devices INC | +0.1% | +4.51% | Add |
| 17 | EQIX | Equinix INC | +0.1% | +19.30% | Add |
| 18 | UNH | Unitedhealth Group INC | -0.1% | -5.73% | Trim |
| 19 | VOT | Vanguard Mid-cap Growth ETF | -0.1% | -25.60% | Trim |
| 20 | LLY | Eli Lilly & Co | -0.1% | +0.83% | Add |
| 21 | META | Meta Platforms Inc-class A | -0.1% | +6.19% | Add |
| 22 | JPM | Jpmorgan Chase & Co | -0.1% | -3.61% | Trim |
| 23 | IUSG | Ishares Core S&p U.s. Growth | -0.2% | -16.89% | Trim |
| 24 | GOOGL | Alphabet Inc-cl A | -0.2% | -4.47% | Trim |
| 25 | NYF | Ishares New York Muni Bond E | -0.2% | -65.11% | Trim |
| 26 | V | Visa Inc-class A Shares | -0.2% | -4.33% | Trim |
| 27 | AMZN | Amazon.com INC | -0.2% | +1.04% | Add |
| 28 | IVV | Ishares Core S&p 500 ETF | -0.2% | -3.00% | Trim |
| 29 | MSFT | Microsoft CORP | -0.5% | +2.97% | Add |
| 30 | AAPL | Apple INC | -0.7% | -7.15% | Trim |
| 31 | QQQM | Invesco Nasdaq 100 ETF | -0.8% | -0.41% | Trim |
| 32 | IVW | Ishares S&p 500 Growth ETF | -1.3% | -2.32% | Trim |
| 33 | DIS | Walt Disney Co/the | — | EXIT | Sold out |
| 34 | EZU | Ishares Msci Eurozone ETF | — | NEW | New buy |
| 35 | IWR | Ishares Russell Mid-cap ETF | — | NEW | New buy |
| 36 | EWJ | Ishares Msci Japan ETF | — | NEW | New buy |
| 37 | IP | International Paper Co | — | EXIT | Sold out |
| 38 | IWM | Ishares Russell 2000 ETF | — | NEW | New buy |
| 39 | VB | Vanguard Small-cap ETF | — | EXIT | Sold out |
| 40 | EWC | Ishares Msci Canada ETF | — | NEW | New buy |
| 41 | EIX | Edison International | — | NEW | New buy |
| 42 | ADBE | Adobe INC | — | EXIT | Sold out |
| 43 | PAYX | Paychex INC | — | EXIT | Sold out |
| 44 | CSX | Csx CORP | — | NEW | New buy |
| 45 | SUB | Ishares Short-term National | — | NEW | New buy |
| 46 | GOVT | Ishares US Treasury Bond ETF | — | NEW | New buy |
| 47 | JIRE | Jpmorgan Int Res Enh Eqty | — | NEW | New buy |
| 48 | EWU | Ishares Msci United Kingdom | — | NEW | New buy |
| 49 | ✓ | On Hldg AG | — | EXIT | Sold out |
| 50 | EPP | Ishares Msci Pacific Ex Japa | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-16 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-27 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-21 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-21 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-21 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-22 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-22 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-25 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-26 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-12 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-19 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-17 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-18 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-20 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-21 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-10-20 | Amendment | View on EDGAR |
| 2022-06-30 | 2022-07-18 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-10 | Amendment | View on EDGAR |
| 2022-03-31 | 2022-05-02 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-04-29 | 13F-HR | View on EDGAR |
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